How to open your beer like a breaching team


‘Tis the season for the giving of gifts. ‘Tis also the season of FOMUG (Fear Of Messed Up Gifting). We get it. It’s hard out there for an elf. Team WATM would like to offer you some guidance.


For the vet who needs his stocking stuffed:

~ .50 cal bottle openers to start the round (and the reminiscing) off right ~

Your beer doesn’t stand a chance.

Sometimes getting things rolling is the easy part. Like many entrepreneurs with a good idea, former SEAL Eli Crane found out that success, especially when it comes in a rush, can be a much more difficult hurdle to clear.

In Nov. 2014, Crane, along with his wife and co-founder, Jen, appeared on ABC’s Shark Tank to pitch for investment in their boot-strapped company, Bottle Breacher. They went into it boasting a homemade (but sturdy) garage manufacturing set-up and $500k in sales of their flagship product, a bottle opener fashioned from recycled, authentic decommissioned .50 caliber bullet shells.

Sound business practice: give the investor a good photo op.

Impressed by their story (and all a’flutter with the patriotic warm’n’fuzzies), Mark Cuban and Kevin O’Leary went halvsies on a $150k capital investment for 10% equity each. The Cranes had aced the most public version of an entrepreneurial rite of passage. Happy days all the way to the bank, right?

Well, yeah, but also some rough weeks ahead as the instant publicity they received from their appearance flooded their fulfillment queue with some 20,000 orders, drastically overmatching their output capacity. Bottle Breacher was in for a brutal bout of growing pains.

Happily, the same grit that got Crane through BUD/S on his second try – along with the smarts that led him to switch to business after 5 overseas deployments – came together in a massive Bottle Breacher systems overhaul. In just over a month, the Cranes identified and busted through their production bottleneck (yeah, sorry) and caught up on all their outstanding orders.

And that was good news because Crane is a genius at product iteration and the production backlog had also made it impossible for him to release a bunch of his newest designs. These days, Bottle Breacher sells Freedom Frags, Breacher BBQ Tools, Wine Bottle Breachers, Whiskey Bullets and much, much more in their quest to be the #1 supplier of patriotic party ammunition to a grateful and thirsty nation.


The 2017 We Are The Mighty Holiday Gift Guide is sponsored by Propper, a tactical apparel and gear company dedicated to equipping those who commit their lives to serving others. All views are our own.

Speaking of Propper, they’re giving away twelve tactical packs filled with gear from our Holiday Gift Guide. Click this link to enter.

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