WATM Editorial Post Types
The Laid-back Professor (WATM default)
Explains a topic to the audience. It should typically be 750 words or less (but can go longer for really big topics). The voice should be similar to an academic at a bar or a very laid back professor. It’s the infantry S3 explaining a tactic to an artillery S3 over chow. This is often used for historical pieces and new technology, but also occasionally for unknown tactics or units.
The laid back professor voice is the default voice for WATM. We should be smarter than the reader but not pushy or too cocky. Use active voice unless there is a specific reason to go passive. Don’t talk down to the reader. Don’t use a $20 word when a $5 will do.
- This 85-year-old Special Forces legend has one of the most badass military resumes we’ve ever seen
- These 4 Marines killed so many Germans, the Nazis thought they were an allied battalion
- 6 jobs in the military that require insane brainpower
Hero from History
Find a verifiable badass from history who did some really historic stuff and write an exciting rundown of what they did. Use action words, linger in moments when the hero was in extreme danger or acted as a total badass.
- Listen to a Green Beret tell the story of his Medal Of Honor
- The man who held off six enemy tanks and waves of infantry for an hour by firing on them while standing atop a burning tank
- This Army medic saved 14 lives with a broken leg while under fire
The Pep Rally
These are all about how awesome America or a specific military specialty is. They should be upbeat and laudatory, the highlight reel of a group of badasses. The voice is similar to a commander getting the troops pumped before a major operation or a principal pumping up the school before the big game (or them celebrating a recent victory). Try to find lots of photos/video.
- This is the French aircraft carrier headed to Syria for payback
- That time 4 Royal Marines strapped themselves to attack helicopters and rode into a Taliban stronghold
- British sniper blows the head off of ISIS executioner during beheading training session
The Fight Card
How would two awesome forces match up in a fight? It’s a play-by-play of a fictional battle. Cite sources and discuss what makes these units different from others. Whatever asset or capability sets the units apart has to be used in the post. Should be a little suspenseful and narrated using lots of action words.
- Here’s what would happen if modern Marines battled the Roman Empire
- Here’s who’d win if an Airborne brigade fought a MEU
- How long the US military would last in a war against the rest of the world
Someone did something cute and it made everyone feel happy, or someone made something profound that makes everyone feel proud/sad. These almost always need video/photo support. They aren’t always top performers, so be sure your subject is very endearing/heart-wrenching while still being connected to the military.
- Everyone should see these powerful images of wounded vets
- 25 photos showing why The Warrior Games is the world’s most inspiring competition
- Stricken 6 year-old ‘earns’ SEAL trident
Group items into a list and write a short bit about each, usually 50-100 words. Try not to use the “Top 5” or “Top 10.” You want to have 7, 11, 4, etc. entries to imply that the list is exactly as long as it needs to be, not lengthened or shortened to an arbitrary number.
Also, the list should be only as long as it needs to be. If an item feels like it almost fits, leave it out. If it definitely fits, add it in (even if it makes the post a bit long).
- 14 reasons Chuck Yeager may be the greatest military pilot of all time
- 11 things a military buddy would do that a civilian BFF probably won’t
- 11 legends of the US Marine Corps
These are tales of heroism to make people wave the American flag and eat apple pie. A badass did badass things that you should know about. Like pep rally stories, these are laudatory.
- American soldier killed in Iraq while rescuing more than 70 ISIS hostages
- This sniper scored 16 headshots in 30 seconds . . . at night
Something is infuriating and controversial, and here’s what’s happening with it. For controversies, WATM is always pro-military but presents both sides of the issue. These are used to ride waves of outrage or discussion, but should be written with a fairly detached voice. “Here are the facts: …”
- The Air Force will no longer fire three volley salutes at veteran funerals
- Congressman calls Navy secretary a greater threat to Marines than ISIS
- Report finds VA suicide hotline lets many crisis calls go to voicemail
Something happened and everyone should know about it right now. Check to see if Business Insider or another syndication partner already has a story about it. WATM news posts should cite 2-3 other articles or primary sources. Should be written quickly to capitalize on Facebook trend.
6 memes that immortalize the now-grounded 'sky dick' aircrew
These patriots took part in a time-honored tradition of letting the citizens of an area know they were under the protection of the United States military.
6 misconceptions civilians have about the Army
"Oh! You're in the Army? My friend's brother is in the Navy, so I know all about it." This, and many other conversations to avoid this holiday season.
This whiskey pays homage to the men of the 10th Mountain Division
The founders of a spirits company found a way to pay homage to those men who helped defeat the Nazi by handcrafting 10th Mountain Whiskey in their honor.
6 reasons 'Full Metal Jacket' should have been about Animal Mother
"Full Metal Jacket" is epic, but did you ever wonder how different the film would be if it followed Animal Mother instead of Joker? Well, we did.
US Navy helps search for submarine lost for nearly a week
On November 19th, the United States Navy joined NASA and other countries in the search for an Argentinian submarine that went missing November 15th.
Sexual assault at Fort Bragg up 28 percent over last year
A summary released by the Department of Defense shows reports of sexual assault from Fort Bragg increased by 28 percent in 2016 over the year before.
ISIS' last town in Iraq falls to Iraqi security forces
Iraqi forces backed by the U.S.-led coalition retook Rawah on Nov. 17, the last town in the country that was held by the Islamic State group.
Why Chinese bombers suddenly flew so close to Okinawa
China just sent a set of H-6 bombers and and intelligence gathering aircraft through international airspace between Okinawa and Miyoko. Here's why.
That time Politifact took Duffel Blog seriously
Duffel Blog finally holds their heads up high as the "The American military's Most Trusted news source" was given the dubious honors of being ranked as "Pants on Fire" by Politifact.