Why Ranger Up needs to be under your tree this Christmas


‘Tis the season for the giving of gifts. ‘Tis also the season of FOMUG (Fear Of Messed Up Gifting). We get it. It’s hard out there for an elf. Team WATM would like to offer you some guidance.


For the one who takes patriotism seriously and laughs at danger:

~ tees from the only vet lifestyle brand to produce its own action movie ~

Photo credit: (YouTube screenshot)

It might be tempting to take a cue from Ranger Up’s proprietary brand of black snark and say that all you need to know about the company widely considered a godfather of the vetrepreneurship movement is this:

But we would never say that 1) because that would be reductive and stupid, b) because we fear the inevitable comeuppance, and fourthly, because we’ve got a little history between us.

We Are The Mighty sat down with Ranger Up founder Nick Palmisciano for an interview this May and dug deep into the mound of mud, sweat, and beers upon which he built his Warfighter/MMA/Veteran-serving empire.

No need to relitigate all that good journalism and fraternal butt-patting here. Suffice to say that few organizations are working harder than Ranger Up to take the veteran experience and describe its essence in the modern media age.

“…our whole concept is we want to entertain our friends. That’s the way that we look at our business. How can we entertain, educate, or just generally amuse our friends? If we do that right everything falls into place. And if we don’t do that right, we’re just another t-shirt company.”

From their iconic message tees and relentless Instagram bullhorning (along with brothers-in-arms @mat_best_official and @timkennedymma) to their history-making feature, Range 15 and the adjoining documentary Not A War Story, these dudes are forcibly carving out space for an important conversation to be had…

…a conversation that might start something like this:

Hi there, society! As you may know, there’s a whole, huge community of men and women who went forth and served their country. Our country. That took bravery and immense personal sacrifice. Now that they’re back, these warriors are wondering what you, society, really mean by “Welcome home.”

Fair warning, this conversation may require bravery. And a sense of humor.


The 2017 We Are The Mighty Holiday Gift Guide is sponsored by Propper, a tactical apparel and gear company  dedicated to equipping those who commit their lives to serving others. All views are our own.

Speaking of Propper, they’re giving away twelve tactical packs filled with gear from our Holiday Gift Guide. Click this link to enter.

giveaway, propper, holiday gift guide, military gear, veterans, christmas, military

TOP ARTICLES
This Army veteran's book focuses on the stories of the 'Frontline Generation'

Eastman's goal was to capture the lessons she learned that represents the best of what it means to be American — the 1% of the population in the military.

Nigeria will spend a billion dollars to fight Boko Haram

Boko Haram, once one of the most feared groups in Africa, is still a problem. Nigeria, however, has decided they aren't putting up with them anymore.

ISIS may have obtained anti-tank missiles from the CIA

Somehow, ISIS has gotten a hold of weapons purchased by the CIA and Saudi Arabia and dispersed, without permission from either, to allied fighters.

How the Army plans to counter massive drone attacks

The United States military is experiencing more and more drone attacks in combat zones, and they have a plan to start shooting them down faster.

Marines want to swarm enemy defenses with hundreds of small boats

It looks like the Marine Corps is ready to get their own boats instead of borrowing them from the Navy all the time. Is this the end of water taxis?

This bearded Marine brings joy to the Corps

He's making a gear list. He's checking it twice. Gonna find out who's boot or grunt. Gunny Clause is coming on base. So stand at ease, kiddos.

This new device helps amputees manage phantom limb pain

Amira Idris designed a device helps amputees experiencing the phenomenon known as phantom limb pain (PLP) — and now she's giving the device to vets.

5 stories you may have missed for the week of December 16th

With everything going on in the world, it's difficult to keep track of every story that pops up. Check the stories you may have missed this week.

This is why the U.S.military uses 5.56mm ammo instead of 7.62mm

A common debate among gun enthusiasts revolves around why the U.S. chose to implement the 5.56mm N.A.T.O. round into service instead of the 7.62mm.

Combat Flip Flops are all about freedom — and not just for your feet

Buy a comfy pair of flip flops — put Afghanistan to work. Buy your lady a sarong — put an Afghan girl through school. This is global democracy, step two.