Recently, the military healthcare system Tricare posted a photo on its Facebook page that had its fans in a frenzy.
People got pissed; they complained; they shared the post with harsh words; some even used "caps lock" in their comments. It was terrible.
What was so offensive about the post, you ask? If you hadn't already seen it, it was a wedding photo with the comment "You had me at #TRICARE." See below.
Tricare recently posted what was supposed to be a humorous post to its Facebook page. Instead, it got a lot of backlash!
As someone who works online almost exclusively, I had to laugh at the post. In fact, I laughed a lot. I could understand why some people were upset (hello, pushing a negative stereotype on female military spouses), but mostly I couldn't understand how the marketing department at Tricare saw the post and said "Oh hey, THIS post is an EXCELLENT idea!"
My first reaction when I saw it, honestly, was "I wonder how long whomever approved this post will have a job?" I post all kinds of crazy things on my own personal Facebook page, but I've been called into more than one come-to-Jesus meeting with a boss over a poorly planned social media post.
When that's your job, you have to be aware of your audience.
And who is the audience for most of Tricare's social media pages? Probably spouses who want to keep up with changes in Tricare benefits. So it's no small wonder that a whole bunch of them were butthurt.
So I did what any responsible journalist in my position would do: I shared the flub on my personal Facebook page and asked for hilarious feedback. My friends did not disappoint.
The idea? If we were to marry someone for his benefits, couldn't we have chosen someone with better perks?
The military benefits are great, don't get me wrong. But what about if you married:
1. A mob boss
All the Italian food your heart desires and the destruction of your mortal enemies. (this is obviously my first choice)
2. Prince Harry
Crowns and gowns, you'd never have to work! (wait. maybe this is my first choice)
3. United State Senator or Representative
The best health care your tax dollars can buy. Plus no one's allowed to hurt your feelings. (gag me now)
4. A doctor
All you can eat hospital food! (food? queue the fat dependa jokes, because I AM IN)
5. A dog breeder
Picks of the litter! (meh, I'm not really a puppy person. Don't shoot me, I prefer a full-grown rescue)
6. Donald Trump
If you ever go bald or are in desperate need of a tanning bed, you're already in the right place! (If you can stomach this, its an option for those of you under 25!)
7. Any president
Free food, vacations all over the world; top private schools for kids; secret service body guards; couple cabins in the woods; free airfare!! (Woah woah woah.... someone sign my husband up!)
8. A Masseuse
Happy massages for days. (Okay I'm really torn between this one and Prince Harry. Can we choose two?)
9. Bill Gates
When one door closes the windows are always open!! (I'm a Mac girl, so...)
10. A handyman
All the crap around the house might actually get done! (Except my daddy raised me to be able to DO all the crap around the house, so this isn't an issue here.)
11. Cesar Milan (the dog whisperer)
Maybe he can make the kids behave! (Wait, I have to choose between behaving kids and Prince Harry? Adulting is hard.)
12. A plastic surgeon
Think this speaks for itself. (Meh, not really my cup of tea)
13. A Starbucks barista
I think this also speaks for itself. (Okay, so do you think Harry could make coffee AND be a mob boss AND be a masseuse? Someone with connections find this out for me?)
14. An airline Pilot
Get to travel for free or for little out-of-pocket when there are seats available. (I'm married to a pilot. I see how he drives, I DO NOT want to fly with him.)
15. A personal trainer and chef
Never have to cook again and always fit into your skinny jeans! (I already fit into my skinny jeans. I just buy them bigger now.)
16. A hotel manager
Free room and board with complimentary continental breakfast! (I do enjoy food...)
17. A mechanic
(Free oil changes?)
18. Matt Damon
He's my fantasy celebrity boyfriend and I'm waiting for his proposal. (Obviously this wasn't my suggestion. If it's not obvious, I super like Prince Harry. Just saying.)
19. A farmer
Cheap help from laborers, tractors and back hoes to dig as many holes as I need to bury the bodies. Then, when the old man ain't worth it anymore I just take him out to pasture on the back 40! (So maybe not husband material, but maybe as a side piece while I'm married to the mob boss? Questions need to be asked here.)
20. A coffee importer
I would always have the best coffee. Ooh or someone who owns a bookstore too! Unlimited coffee and books for life it can't get any better than that. (Just out of curiosity, does anyone know if Prince Harry has a library? Asking for a friend.)
21. The owner of a winery
(Also need to find out how Harry feels about wine)
22. A civilian so you never have to sleep alone
...Or worry. (I know, too serious)
23. A Costco employee
I used to work at Aetna. Let me tell you — those folks get great insurance. Or they used to. Free glasses once a year for all members of the family. (It IS time for me to get new glasses.)
24. The heir to a million dollar business with really nice in laws
No wait.. better! Heir to an awesome chocolate company. (Note to self, find out how Prince Harry feels about wine and chocolate and masseuse school and libraries and...)
I just realized that Prince Harry is in the military as well, so maybe I just really appreciate a man in uniform and the benefits aren't really even the icing on the cake.