There’s a reverence that surrounds Memorial Day in the military community. A day that’s typically associated with summer barbecues and mattress sales has a very different meaning to those of us who understand that “the fallen” we’re all asked to honor are our brothers and sisters in arms, husbands, wives, mommies, daddies, friends.
It’s a day that feels heavy, weighted with nostalgia and fraught, wanting to honor their sacrifice by living, but wanting the rest of the world to pause alongside us, to bear some of the burden of the grief and to mourn our collective, irreplaceable loss.
This year, we’re asking you not just to pause, but to act.
In 2018, USAA, in partnership with The American Legion and the Veterans of Foreign Wars, created the USAA Poppy Wall of Honor to ensure the sacrifice of our military men and women is always remembered, never forgotten. The wall contains more than 645,000 artificial poppies – one for each life lost in the line of duty since World War I. Red flowers fill one side while historic facts about U.S. conflicts cover the opposite.
The exhibit was installed on the National Mall in Washington, D.C., over the Memorial Day weekend in 2018 and again in 2019. This year, USAA is making it available to more people by presenting the educational panels of the wall digitally. We encourage you to take the time to look at the wall, to teach your children and grandchildren about service and sacrifice. But more than that, we’re asking you to dedicate a poppy.
WATM had the opportunity to sit down with Wes Laird, Chief Marketing Officer at USAA, to talk about why this event matters, not just to the company, but to him.
“I tell people I grew up in a Ranger Battalion,” Laird said. “A long, long time ago in a land far, far away. Just eight and a half months after I enlisted, I was in combat on a tiny island called Grenada. I lost five people from my company, including a young man named Marlin Maynard, who was a PFC. When I got back, I was asked to eulogize PFC Maynard. I just turned 19 and I had to talk about the sacrifice he’d given. It was a very formative, impactful moment in my life.
Wes Laird in his Army days. Photo courtesy of Wes Laird.
“Every Memorial Day since, every 4th of July, every time I hear the National Anthem, I think about PFC Marlin Maynard. I think about how I went to college with my veteran benefits. I think about how I went on to have a family, to raise two boys — one who is in the Air Force — how I had a career and a whole life, and how he, and 645,000 other soldiers, sailors, Marines, airmen, Coast Guardsman, how they didn’t. But that’s why this – why Memorial Day, and what we’re doing at USAA – is so important. I want Marlin’s family to know that he is remembered and honored. That his sacrifice, all these years later, has never been forgotten.
PFC Marlin Maynard, Grenada Company A, 1st Battalion (Ranger)
“This Memorial Day and every Memorial Day, I dedicate a poppy to him and the four others we lost in Grenada that day. What we’re doing at USAA with the USAA Poppy Wall is giving others an opportunity not just to honor, but to act. This year especially, with the COVID crisis, we are providing people the ability to come together, to unify around something we can all agree on — the importance of remembering the ultimate sacrifices of so many men and women.
“We are proud to partner with the incredible team at the Tragedy Assistance Survivors Program (TAPS) to provide meaningful opportunities for Gold Star families. You see these kids come in who have lost a parent, and the fact that we’re able to assist in their journey is so humbling. These kids need to know that their moms and dads are remembered and honored by all of us. Yes, it’s the right thing to do, but it’s also part of our DNA. We were formed by the military for the military. We say we know what it means to serve and we do know what it means to serve. It’s part of who we are, why we exist — to honor the great sacrifices of so many thousands of men and women who have served before us, alongside us and will continue to serve after us. Memorial Day is the most important day of the year for us. We hope you’ll join us this year by honoring through action.”
For more information about the USAA Poppy Wall, click here.