As the confetti of the New Year celebration is swept away, love begins to take over. We watch the red and pink heart covered "things" fill the stores in anticipation of February 14th – Valentine's Day. The history of this day is long and can be traced back to ritualistic goat sacrificing for fertility long before we heard the ruminants of "roses are red and violets are blue" poems and exchanged sweet cards.
Weird sacrifices aside, the modern-day Valentine's Day is aimed at celebrating love. Gone are the days of it just being about the special someone in your life. Now, Americans are also buying gifts for family members, children's classmates, coworkers, and even 27% of Americans are celebrating with gifts for their pets!
The National Retail Federation reports that 2020 will be the biggest spending year for Valentine's Day; the average person is planning to spend upwards of $196.31 each this February 14. Although spending is definitely up, that same report showed that only half of Americans are actually celebrating the holiday down from 61% in years past. Those that are choosing to rebel against all things V-Day related in strong protest against what they feel is an over-commercialized and single person ostracizing holiday.
For a military spouse, this day can come with its own set of challenges, especially if their service member is deployed. When the service member is gone, military spouses are already fighting internal debilitating mental health battles and balancing already overloaded plates. The idea of celebrating a day which is traditionally aimed at couples – hurts. But who says love has to hurt?
Love has long been associated with kindness. Did you know that random acts of kindness have been found to increase heart health by lowering blood pressure for the person performing the act? That same study also found that it reduces feelings of stress, anxiety, and increases happiness. This year, random acts of kindness week kicks off on February 13th – the day before Valentine's Day! It's a sign.
So, despite the disdain for cupid's day – whatever your reasons – you can make it your own special kindness-filled day. Here's are 5 ways to spread the love this Valentine's Day:
1. Spread kindness
Go buy those annoyingly pink cards and candies, then leave them for strangers to find. Their smiles will make you forget how much you dislike V-Day, promise.
2. Give a valentine to your community
Remember that park filled with trash? Clean it up. That foul-mouthed graffiti on the wall? Scrub it off. Love doesn't have to be directed at a person, go love on your community.
3. Visit a nursing home
Feeling blue about being alone? I promise the residents of your local nursing homes are even more lonely. Go spend some time with those that are forgotten, you'll feel better for it. One study found that those that are kind to others have reduced feelings of depression.
4. Go serve a meal
The best way to the heart is through the stomach, right? Go feed a meal to those with next to nothing. Volunteers taper off after Thanksgiving and Christmas – shelters are desperate for help to continue their good work. Find your local homeless shelter and get to work.
5. Spend time with Fido and all his friends
The Humane Society is always in need of someone to love on the animals in their care. Did you know that when humans love on dogs, the love hormone oxytocin increases for both man and their best friend? Go walk some dogs and snuggle some kittens.
This Valentine's Day, try and check your automatic reflex to grimace as you walk through the stores covered in pink. Instead, make the day your own special day filled with love and kindness. What are you waiting for?
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