It's a standard fundraiser in the vein of GoFundMe and Kickstarter with the rewards provided by John Oliver and HBO's Last Week Tonight.
The "Most American Day Ever" is the name of the sweepstakes. By making a donation, you're entered to win. Different donations get different rewards, starting with these:
- A French Press with coffee and two campaign mugs signed by John Oliver
- Digital Thank You card
- A personalized video message from John Oliver
- An exclusive show memorabilia salmon signed by John Oliver
- An Official Last Week Tonight script signed by John Oliver
There are other offerings, like T-shirts, mugs, or the simple virtue of making a donation to a worthy cause.
Team Rubicon is not your standard relief organization. They describe their mission as "Bridging the Gap" — referring to providing disaster relief between the moment a disaster happens and the point at which conventional aid organizations respond. This "gap" is primarily a function of time; the crucial window following a disaster when victims have traditionally been without outside aid. When the "Gap" closes - once conventional aid organizations arrive - Team Rubicon moves on.
The Most American Day Ever includes being picked up at the airport in New York in a Ford pickup truck, VIP tickets for you and a guest to a taping of "Last Week Tonight" where Oliver will throw a football at you "Tebow-Style." You'll also sit at John's desk and get a tour of the studio.
To enter, go to Omaze.com/LastWeek, make a donation to Team Rubicon, get a chance to meet John Oliver, and help support veterans supporting disaster relief worldwide.