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This storied American brand is helping vets get into their homes — literally

Founded more than 130 years ago, Sears is one of the most recognizable brands in America.


With everything from power tools, to appliances and auto parts — and a myriad other products for every American home — Sears has been a part of making life better for generations.

But the company has gone well beyond simply supplying consumers with the products they need and has played a key role in helping America's veterans have a safe place to live. For almost a decade, Sears has sponsored the Heroes at Home initiative where it has helped raise more than $20 million to rebuild 1,600 homes across the United States.

Sears celebrity designer Ty Pennington (third from right) with Sears and Rebuilding Together volunteers look on as a veteran resident is the first to use an accessibility ramp built by the Sears Heroes at Home for the Holidays program at the Open Hearts Residential Living Center for veterans in Decatur, Ga., founded by U.S. Army veteran Missy Melvin. As part of its long-standing commitment to supporting veterans and military families, Sears brought back its Heroes at Home program for the holiday season to immediately assist in building dozens of wheelchair accessibility ramps at the homes of low-income veterans before Christmas. (PRNewsFoto/Sears, Roebuck and Co.)

This year, Sears teamed with the non-profit Rebuilding Together to construct wheelchair access ramps for vets in need. Dubbed the "Heroes at Home for the Holidays" program, Sears shoppers donated more than $700,000 to support the campaign, exceeding the program's goals.

According to the Center for Housing Policy and the National Housing Conference, 26 percent of post-9/11 veterans (and 14 percent of all veterans) have a service-connected disability and face housing accessibility challenges as they transition from military to civilian life.

"We're thankful for the incredible generosity of our Shop Your Way members and associates who have carried on Sears' long tradition of supporting our nation's veterans and military families," said Gerry Murphy, Chief Marketing Officer, Sears. "The holidays are not only about giving, but giving back. Our members have proved once again that simple, small gestures by many can result in immediate, long-term impact for America's veterans."

See a video of the first Heroes at Home for the Holidays ramp project which was built with the help of celebrity designer Ty Pennington for Air Force vet and non-profit director Missy Melvin and her veteran care facility.

Sears continues to raise funds for Heroes at Home in-store and online through the sale of limited-edition products, including a Kenmore patriotic washer/dryer pair, a Heroes at Home Christmas ornament and a Craftsman hat.  For more information, visit sears.com/heroesathome.