Articles

'Thank you for your service' means more at this store's checkout counters


(Photo: New York Daily News)

Every game in the middle of the second inning, Baltimore Orioles' fans redirect their cheering from the players on the field to the veterans in the stands. Similar ceremonies are projected on Jumbotrons across the country as a small way to publicly recognize those who voluntarily put themselves into harm's way to protect our nation.

Cynics -- including some of my former brothers and sisters in arms -- argue that the phrase "thank you for your service" is too casually thrown around by civilians toward the one percent who fought for their country. However, the America I've experienced is earnest in its thanks but needs help in directing it in a meaningful way.

That's why, four years ago, the veterans empowerment organization Got Your 6 and the leading retailer Macy's began challenging Americans to back up their words with actions at the cash register. As part of the annual "American Icons" campaign before Memorial Day, Macy's invites its customers to support our veterans by donating $3 at the point-of-sale.

Through those small but meaningful tokens of "thanks," Macy's has channeled America's support of its veterans to the tune of $7.4 million.

Got Your 6 — a name drawn from military slang for "I've got your back" — works to empower veterans to lead in their communities. Though the support of partners like Macy's and their customers, we are helping create real change in towns and cities across America.

Over the past four years, Got Your 6 has provided 37 grants to nonprofit coalition partners such as Baltimore's The 6th Branch, a veteran-run nonprofit that utilizes the leadership and operational skills of military veterans to accomplish community service initiatives. Last year, Got Your 6 provided The 6th Branch a $93,000 grant, which supports a year's worth of service to transform abandoned lots in Baltimore into urban farms and safe spaces for youth recreation. This past April, The 6th Branch organized a community service event at the Oliver Community Farm in Baltimore, a veteran-created community resource designed to provide fresh produce in response to a lack of healthy food options in the area.

The good news is that charitable giving for community building organizations at the cash register is thriving. According to a recent report by the nonprofit consulting firm Catalist, within the last two months 66 percent of consumers donated to charity at retail when asked at point-of-sale. Additional studies reveal that consumers are actually grateful when a retailer has offered them the ability to donate to causes in their community in a quick and simple way.

"Thank you for your service" might just be words, but when mobilized they can turn into meaningful results. That's why we're once again partnering with Macy's during its 11th annual Shop For A Cause campaign, which runs today, Friday, Aug. 26 through Sunday, Aug. 28. Visit Got Your 6's online store to purchase a $5 savings pass to receive 25 percent off in-store Macy's purchases Aug. 26-18. All of the proceeds of the savings pass will go directly to empowering veterans.

Veterans are leaders, team builders, and problem solvers who have the unique potential to lead a resurgence of community across the nation. Through our continued partnership with Macy's, Got Your 6 is able to reach millions of Americans, shifting public perceptions so that veterans' leadership and skills are recognized and utilized at home, just as they were on the battlefield.

We've got our veterans' six. Thanks to all those Macy's shoppers who also have ours.

Bill Rausch is an Iraq War veteran and the executive director of Got Your 6.

Humor

The truth about cell phones in Basic Training

Thank god you got out when you did! The moment you received your DD-214, it was officially an end of an era. Hopefully, your branch won't fall victim like all those other, weaker branches did. It's Lord of the Flies in here.

New recruits are arriving in droves and they're pulling out their cell phones to record themselves talking back to their drill sergeants. If the drill sergeants have a problem with it, they whip out their stress cards, go back to eating their Tide Pods, and continue listening to their music (which, coincidentally, has gotten progressively worse since your generation, too).

Keep reading... Show less
Articles

How R. Lee Ermey's Hollywood break is an inspiration to us all

While there have been many outstanding actors and celebrities who have raised their right hand, there has never been a veteran who could finger point his way to the top of Hollywood stardom quite like the late great Gunnery Sergeant R. Lee Ermey.

Keep reading... Show less
Military Life

5 reasons your troops are more important than promotion

If there's one complaint common across the military, it's that commanders too often care more about their careers than the well-being of their troops. It's problematic when higher-ups are willing to put lower enlisted through hell if it means they look good at the end of the day.

Keep reading... Show less
Military Life

'Operation Cure Boredom' is a funny, unrepentant look back at life in the 1990s Air Force

The following is an excerpt from the first book by Air Force veteran and Hollywood writer Dan Martin. Titled Operation Cure Boredom, it's a hilarious collection of short stories chronicling the adventures of Martin's 1990-1994 enlistment in the world's best Air Force.

This chapter, called "Guest on the Range," is about the extraordinary lengths Martin went to in order to qualify on the firing range as a junior enlisted Crew Chief.

Keep reading... Show less
Military Life

The top 6 reasons people decide to join the infantry

Deciding to join the military is a huge step for anyone looking to make a life-altering change. One of the most appealing aspects of becoming a member of the armed forces is the vast array of professional opportunities the service offers.

You can sign up, ship out, and, within a few short months, be guarding a military installation as your newfound brothers- and sisters-in-arms sleep.

Keep reading... Show less
GEAR & TECH

These high-tech glasses could change how sailors train

Training has evolved over the years but the core elements have always remained the same. There's an instructor and a bunch of students. They go over material, both in theory and in practice, mastering the skills required by the job. But no matter how good the teacher, students will always need a refresher from time to time. So, that means it's time to go back to school — or does it?

Now, mixed-reality technology — including smart glasses — could change the way sailors learn the skills they need to serve.

Keep reading... Show less
Entertainment

6 US conflicts that would (probably) make terrible video games

When developers set out to make video games, their focus should always primarily be on crafting a fun and engaging experience. Oftentimes, you'll see video games set far in the future so that developers can place an arsenal of advanced, sci-fi weaponry in the hands of the player — because it's fun. Other times, they'll take cues from real wars and toss the player directly into the heat of a historical battle — because that's fun, too.

Keep reading... Show less
Tactical

How to start a fire with only one hand

Heading out into the wilderness for a camping trip is exhilarating and refreshing. Starting a campfire and roasting some marshmallows under the stars is a great way to get in touch with Mother Nature. Although the idea of spending a night in the great outdoors sounds incredible, campers should always remember to bring specific tools and learn important survival skills in the event they sustain an injury and help is far, far away.

It gets cold out there at night, so it's important to know the basics of starting a fire to keep warm — even in the dire circumstance that you've been injured. Do you know how to start a fire with just one hand? You never know — this skill might just save your life.

Keep reading... Show less