Tom Hanks, who has dedicated much of his career to films and television projects that honor and reflect on American history, has announced the launch of HANX FOR OUR TROOPS, a consumer packaged goods company with 100% of profits supporting the veteran community and their families. HANX FOR OUR TROOPS was founded to create goods that do some good, and is starting with coffee products.
Three different varieties of coffee are available exclusively at www.givehanx.com, which include First Class Joe, SGT. Peppermint, and Tom’s Morning Magic Blend. These are available in single serve coffee cups, coffee sticks, and ground coffee.
“We saw HANX as a way to support Veterans and military families, as 100% of the profits go to organizations that have proven to be of great aid to those who have served our country,” said Hanks. “Good products for good reason.”
So who exactly will benefit from this initiative? At launch, HANX FOR OUR TROOPS is proud to support The Bob Woodruff Foundation, Headstrong, Hire Heroes USA, and Student Veterans of America. The company will work to amplify the veteran community and their stories, and spotlight veteran founded and owned businesses.
The Bob Woodruff Foundation strives to find, fund, shape, and accelerate equitable solutions that help impacted veterans, service members, their families, and their caregivers. In 2022, the foundation concentrated on food insecurity, housing, mental health & well being, employment, legal support, emergency financial assistance, and community building.
The Headstrong Project works to provide cost-free, barrier-free, and stigma-free mental health treatment for the military community.
Hire Heroes USA helps service members, veterans, and military spouses find new careers through personalized service and support — including helping veterans and military spouses get hired and helping companies hire and retain them.
Student Veterans of America is a network of more than fifteen hundred on-campus chapters that help student veterans and military-connected students achieve their greatest potential through education.
Beyond their operational upkeep, all net profits from HANX will go toward this community of trusted organizations that provide support to Veterans and their families. If you’re looking for gifts that will make an impact this holiday season — or just a great cup of coffee — follow @givehanx or visit www.givehanx.com and learn more about the mission of HANX FOR OUR TROOPS and its exclusive products.