Articles

The USMC used hot babes, a Corvette, and the beach in the best recruiting spot ever

The U.S. Marine Corps bills itself as the "few and the proud," but in the 1970s it was the "few and the proud who drive Corvettes and hang out at the beach with babes."


At least that's the message from this 30-second U.S. Marine Corps Reserve recruiting commercial from the decade of disco.

"Sure the United States Marine Reserve teaches you a lot," the narrator of the video says, "like how to take a beachhead." Except what's depicted onscreen is a buff Marine running out of the ocean to his girlfriend tanning on the beach.

And well, he continues, "some Marines even get to drive tanks." The 'tank' that's depicted: A Chevy Corvette.

Talk about clever marketing. I think I want to re-enlist in the Reserves now.

Watch:

 

NOW: The 8 most iconic Marine Corps recruiting slogans >