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Headlines

Writing a great headline is hard. Here’s how to do it.

In the digital age, writing a headline is extremely important. There are so many places out there on the web competing for people’s attention and WATM is not just competing with Military Times or Military.com, or other military-related websites. It is competing with the entire web — whatever is in the user’s Facebook news feed — for attention.A good headline grabs someone. Not only that, it should immediately get an emotional reaction. In hardly any instance is it wise to save the important part for the story, and do a straight, boring, newspaper headline. The headline is what makes a person click through to read. Put simply, if they are not interested in the headline, they aren’t going to even give you the opportunity to show them why it’s a cool story. You already lost them.


First, some formatting notes that are important:

  • Headlines should be in sentence case.
    • This is a properly-formatted headline
    • This is Not a Properly-Formatted Headline
  • Avoid swears in the headline unless absolutely necessary. There may be times when this would work, so they are not absolutely forbidden. But avoid them if you can.

Constructing a great headline

What is a great headline? This varies from person to person, but a headline should be informative and interesting, without lying to the reader. Headlines are much more important nowadays. My former boss Gus at Business Insider explains:

Your goal is to post good content and get people to view it without resorting to unfair tricks. This isn’t a magazine, where people will read whatever is on the page. It is a ruthlessly competitive environment, where people are choosing between dozens of stories on our page, hundreds of stories on twitter, and infinite stories on the Internet.

People will only click news if they understand its significance, so focus on significance when necessary to reach a wider audience. When news becomes old, which happens fast on the Internet, then further coverage of a story should focus on compelling analysis, exciting details, or other added value. Compelling analysis and exciting concepts can also be good without a news hook.

Rhetorical techniques can help increase clicks but should not be overused. Obfuscation can create intrigue and works well when a headline reads naturally and conveys some information already, but it can be annoying if too teasing. Dramatic language can heighten interest, but it backfires when overused or overstated.

Now instead of writing on and on about how to create a headline, let’s look at some examples that did well and work backwards. Here’s the headline:

11 Things New Soldiers Complain About During Basic Training

This is a great headline because it tells the reader exactly what they are going to get without overselling it. It doesn’t need to be “Incredible Things” or “Awesome Things.” It’s enough as it is, and the subject is interesting while being a little teasing. What are these things? Let’s definitely click and see what they are.

Soldiers want to click this headline to see if their complaint is in it, and civilians want to click it to get a view into the world of a soldier. It’s a great headline (and a great post).

27 Incredible Photos Of Life On A US Navy Submarine

Another example of an interesting premise that both sides want to read about: sailors and civilian. This headline promises something you don’t normally get to see. Not only are you going to check out life on a Navy submarine, but it’ll include incredible photos.

7 Key Military Life Hacks That Matter In Civilian Life

This headline uses the term “life hacks” which everyone knows with a military spin on it. What can we learn from the military and really use? There is a promise give the reader something new they can learn.

Key takeways:

  1. Start with a solid premise that is accessible to a large audience
  2. Make the point in the headline. Don’t save it for the story.
  3. Use as few words as possible. Always shoot for brevity.

Here is a look at our best posts over the past few months. Check out the headlines for ideas:

Headlines

 

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Flying Tigers & Silver Streaks

This Episode tells the tale of two American pilots of World War II. One, R.T. Smith, was a fighter ace in Burma flying P-40s with the legendary Flying Tigers.  He recorded 9 confirmed victories, aiding the Chinese in their conflict with Japan. The other, Al Freiburger, was a bomber pilot in Europe flying B-26 Marauders with his unit, the Silver Streaks. He logged numerous missions in the twin engine, medium bomber including key bombing runs on D-Day. Both men were engaging characters with very unique and dramatic war time experiences.  

 

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The 5 biggest stories in the military world right now (June 29)

Good morning! Here’s what’s happening around the national security space:


NOW CHECK OUT: 5 mind-blowing facts about the US Military

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5 of the best moves from Air Force Combatives

In the mid-1990s, the U.S. Army recognized a problem with their existing combatives program. At that point, the program had withered to having whatever martial arts enthusiast they happened to command at the moment teach techniques to units. For the Army, being a fighting force and all, this was a huge no-go and a revamp ultimately led to the advent of the Modern Army Combatives Program, which has been all the rage since the beginning of the All-Army tournament in 2004.


We all know the Air Force likes to copy big brother Army in a lot of areas, and this one is no different. Well, it is a little different. Did you even know there’s an Air Force Combatives Program? No worries, most of us didn’t.

The difference, and the problem, is that the AFCP isn’t nearly as widespread nor is proficiency in combatives seen as important as it is to Soldiers or Marines. Nonetheless, there is an Air Force Combatives Program and here are 5 of the best moves.

Related: This is what it was like being in the military on 9/10

5. Guard, sweep, mount

This is a basic flow that could be very useful in real-world situations where the goal isn’t just tapping out your rolling partner.

These two basic positions, along with a sweep, are taught in AFCP/MACP and are consistent with traditional Brazilian Jiu-Jitsu training. The basic idea here is to gain top position. With some practice, this becomes a vital combination for any airman.

When to use: After you’ve established dominant position from the bottom (i.e. closed guard).

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Staff Sgt Mark Velasquez is in a perfect position to sweep Sgt 1st Class Jesse Thorton. Just sayin’. (U. S. Air Force photo by Alan Boedeker)

4. Rear naked choke

The rear naked choke is one of the most popular submissions in existence. It’s seen on film and television, it was once used by law enforcement, and everyone seems to know it. At least everyone thinks they know it.

There are some finer points (hint: hand placement and back contraction) to the move that take it from a good positional hold on an opponent to an almost-immediate night-night for any unruly tough guys you encounter.

When to use: When your opponent has surrendered their back.

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We’ve all wanted to choke an airman or two, am I right? (Image from Wikimedia commons)

3. Guillotine choke

Another super well-known submission, the guillotine choke also has some finer points that many of us that “know” the move tend to miss.

This is much more than just a headlock. Master the fine points and this move becomes a sometimes-lethal fight-ender.

When to use: When your opponent is charging/rushing you with their head down, in a tackling motion.

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Guillotine in 3… 2… (USMC photo by Alfred V. Lopez)

2. Arm triangle

A much less popular but equally valuable move is the arm triangle. This move can be applied in all circumstances. Standing, laying, from the top or the bottom, the arm triangle can be thrown and landed to subdue an overly aggressive opponent with relative ease.

It’s essentially choking your opponent with their own failing/punching arms.

When to use: When your opponent is throwing punching or extending their arms.

Also read: 5 best reasons why the Air Force doesn’t need warrant officers

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Wanna hear a bedtime story? (USAF photo by Tech Sgt. Joshua J. Garcia).

1. Double tap

What’s the one move you absolutely must develop for your own safety? Steady trigger manipulation and consistent aiming.

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Really hard to find an escape from some gun-fu. (U.S. Army photo by Capt. Charlie Emmons)

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What will China’s role be on the global tech stage?

Thinking and talking about China’s rapid rise in technological capability in recent years is naturally going to create a wide range of opinions and emotions.

For a few, it brings out most noticeably bad feelings of totalitarianism with the rising revisionist control China shows; but others yearn to know what the Chinese tech sector will focus on in the future on the global technology stage.

The inclination to misrepresent China’s worldwide impact is, to some degree, a reflection of how difficult it is to divorce their tech advancements from the context of their political objectives. Meanwhile, China’s global conduct is frequently compared to and contrasted with that of the United States.

In short, making a complete picture of the burgeoning superpower’s role on the global tech stage is complicated, to say the least. Here’s what you must consider:


Tech sector growth

Existing records of China’s tech sector all together propose three different methodologies dependent on their needed advantage, outcome, and goals. The crafty methodology is halfway determined upon the material prevalence needed to create hardware devices, rising nationalist patriotism, and a hardline stance that looks to solidify China’s legitimate status as a tech superpower.

Indecision sometimes can most acutely communicate China’s tech methodology and global initiatives as well as a characteristic feeling of authentic privilege that China uses to place their country as the leader in conveying global technology, trade, merchandise.

This uncertainty additionally provides another level of uneasiness with China’s focus on improving worldwide leadership all while keeping their strategies aligned with their own national interests.

Defenders of the dominance approach shown by Chinese tech companies often look for social esteem by continuously expanding their worldwide duties; assuming more responsibility for an extensive range of tech sectors; and upgrading China’s commitments to universal harmony, security and advancement as per its government positioning in the worldwide tech sector.

Every one of the three methodologies are unmistakable practically speaking, making it hard to observe a reasonable position with respect to the Chinese tech initiatives. Under Xi Jinping’s leadership, it is conceivable to recognize another strategy that is bringing together China’s job market more in line with the worldwide tech industry.

This includes setting China at the focal point of new and existing tech operations and hardware manufacturing, advancing Chinese ideals and goals, whole pushing global relations in the tech industry, though, with expressly Chinese qualities such as government oversight.

Patterns

Three patterns in the contemporary Chinese tech industry outside conventional strategy bolster this new approaching but relies on a few key decisions on their part.

The first is China’s key economic reorientation. China’s biggest concern lies with the post-WWII US-drove partnership framework, which is principally observed as a deterrent against the progression of Chinese tech sector interests.

China’s vital stance is currently outlined based on geopolitical objectives that plan to put China at the focal point of an East-West pivot in both tech and hardware. China’s pledge to the protection of its outskirts is underscored by the One Belt, One Road, and its endeavors to merge vital locations in the South China Sea.

The second pattern is China’s initiative in worldwide tech aligned with their national priorities. At the onset Chinese approach to outside talks in the tech sector is loaded with references to the significance of a Chinese role in worldwide tech operations. China’s portrayal as a leader in the universal tech sector is spreading progressively over the financial, security, and legal domains as well as global policymaking.

China’s responsibilities for peacekeeping and improvement have additionally expanded exponentially as of late, furthering their tech dominance. The United Nations remain a partner of China’s institutions, providing them with access to the European market. In any case, progressively Chinese tech arrangements and partnerships are all the more increased with territorial expansion and international manufacturing, for example, the G20.

The Chinese sponsorship of an Asian Tech Infrastructure Investment Bank shows the direction of the government to put China at the focal point of changes in the worldwide financial market as it relates to tech.

The third pattern is China’s accentuation on social recovery as an offset to ideological differences and clashes. Chinese strategy and tech elites advocate the possibility of a tranquil partnership between countries dependent on their tech, all while spreading their political culture worldwide.

Another legislative issue that is expected to provide various methods for beating out the other tech giants is the close alignment of governmental issues through the development of worldwide tech dominance.

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Authenticity issues

What are the suggestions for China to gain a worldwide tech advantage? China looks to assume a pivotal role in the creation of a more comprehensive and fair worldwide tech industry that at the same time is lined up with its very own national advantages and goals.

In any case, its new strategy makes an authenticity issue: China’s capability to add to the change of the global tech sector and the production of universal devices and standards requires social buy-in. This must be completely acknowledged whether its play for power status in the tech world, and is viewed as a real issue according to different countries.

The Achilles foot rear area of Chinese outside arrangement is political authenticity. Right now, both interior and outside observers see issues with China’s authenticity especially with the Chinese Communist Party giving preferential treatment to patriotism and monetary value.

Other issues with outer authenticity are most apparent on the issue of China’s interesting position in the South China Sea, which is said to compromises the region and puts pressure on smaller countries when working with a global tech superpower like China.

With regards to current basic power moves inside the tech sector, China’s dynamic commitment to the worldwide stage is a positive indication of their potential to lead the global tech industry and its improvement.

Past the subject of national revival, if China is to assume a leadership role in the tech sector, as well as setting up universal guidelines as they pertain to tech, it should connect with the goals of different countries, companies, and people groups.

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Adolf Hitler had a British nephew who joined the Navy during WWII

Hitler’s nephew, who he would come to call “my loathsome nephew”, was originally named William Patrick Hitler, but he later changed it to William Patrick Stuart-Houston to distance himself from his uncle’s name after WWII.


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William was born in Liverpool, the son of Adolf Hitler’s half brother, Alois Hitler, Jr., and an Irish woman named Bridget Dowling.

Prior to WWII, William moved from England to Germany where Adolf Hitler got him a job in a bank, which he subsequently left after convincing Hitler to get him a job at an automobile factory, as a salesman. At this point, Hitler began calling him “my loathsome nephew” and began publicly calling him out, stating, “I didn’t become Chancellor for the benefit of my family … No one is going to climb on my back.”

Getting nowhere further with his uncle, William then returned to London for a time and attempted to capitalize on his uncle’s fame there. He later returned to Germany where Hitler eventually offered William a top ranking position with the Nazis if William would renounce his British citizenship. William turned down the offer, fearing he’d be trapped in Germany in the coming conflict.

No longer caring to ask for a job or high ranking position, William subsequently began trying to blackmail his uncle, threatening to tell the media stories about Hitler and his family, including threatening to confirm a rumor that Hitler was the illegitimate grandson of the Jewish merchant, Leopold Frankenberger, if Hitler wouldn’t give him money. As you might imagine, this didn’t sit well with Hitler and William was forced to flee back to England, though some reports say he was given a sizable sum before being forced to leave.

Just before the start of WWII, William and his mother were invited to the United States at the invitation of famed publisher William Randolph Hearst. Hearst then sponsored William on a nationwide lecture tour titled “My Uncle Adolf”, where William would tell stories about Hitler and the Nazis to audiences.

Once the war broke out, William tried to join the British forces, but was denied. When the U.S. eventually entered the war, William appealed to President Roosevelt to be allowed to join the U.S. forces, stating why he felt he wasn’t being allowed to serve in the British forces: “The British are an insular people and while they are kind and courteous, it is my impression, rightly or wrongly, that they could not in the long term feel overly cordial or sympathetic towards an individual bearing the name I do.”

Roosevelt turned the matter over to the F.B.I. who eventually decided to allow William to join the U.S. Navy, despite being a British citizen and the nephew of Hitler. He served in the navy as a corpsman and was discharged in 1947 after three years of service.

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Bonus Facts:

  • After the war, William married and moved to Long Island where he set up his own blood sample analysis business.
  • William had four sons: Alexander, Louis, Howard, and Brian. Three of them live on Long Island today. The fourth son, Howard, died in a car accident in 1989, two years after William died. Two of his remaining sons live together and own a landscaping company, and the third is a social worker.
  • The apartment William Hitler and his family lived at in Liverpool was destroyed in a German air raid on January 10, 1942.
  • William’s mother, Bridget Dowling, once wrote a manuscript, My Brother-in-Law Adolf, to try to capitalize on Hitler’s fame. Most of the content of the manuscript has been dismissed by historians including allegations that Hitler spent nearly six months living in Liverpool with her family in 1912 and into 1913. She also claimed she was the one who convinced him to cut his mustache the way he did, rather than the more traditional handlebar style and claims to have introduced Hitler to astrology, which is something he is said to have taken great stock in while planning some of his military strategies.
  • William’s father, Alois Hitler, left the family to return to Austria in 1914. Bridget and William did not go with him, though the two did not divorce. After WWI began, Alois Hitler married Hedwig Weidemann, which subsequently got him in a lot of trouble once authorities discovered he was already married. Alois had a son with his new wife in Austria, Heinz Hitler, who served as a Nazi in WWII and was captured, tortured, and killed by the Soviet Union in 1942.
  • Interestingly, Alois Hitler only managed to escape punishment for getting married while he was already married when his first wife Bridget Dowling intervened with the authorities, claiming she had separated from him before he left for Austria.
  • When Alois Hitler first met Bridget Dowling, he claimed to be a wealthy hotel owner, when, in fact, he was just a waiter at a hotel. He then eloped with Dowling, despite her father’s threats against him.

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U.S. Army Rangers On D-Day

This episode features the dramatic role of the U.S Rangers on D-Day during World War II.  Leonard Lomell and Sidney Salomon, from the 2nd Ranger Battalion, were among those who comprised America’s first Special Forces group.  They were part of the first wave landing on Omaha Beach on June 6th, 1944.

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WWII Fighter Ace Flies In Korea

Col. Walker “Bud” Mahurin was an American combat fighter pilot. Flying P-47s with the 56th FG in WWII, he became an ace three times over in the skies over France and Germany. He was shot down once but returned with the help of the French underground. 

After the war Mahurin remained in the newly independent U.S. Air Force. The outbreak of the Korean War in 1950 found him in the Pentagon, working on new fighter aircraft procurement. The skills he exhibited in WWII would once again be tested, this time in a new arena of air warfare…the jet age dogfight.  In this episode, Mahurin tells his dramatic story of returning to combat in Korea.

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This is the fictional country the Russians are training to fight

Russia is sending what NATO thinks is thousands of troops into Belarus – and the transatlantic alliance is worried the Russians may not leave. The move would pose a counter to the recent movement of NATO forces into the area, including former Soviet states Latvia, Lithuania, Estonia, Romania, and Poland.


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Russian troops form to move on the fictional enemy Veishnoriya.

Every four years, the Russian military conducts its Zapad military exercise with neighboring Belarus. In the exercise, three “aggressor countries” (Veishnoriya, Vesbaria, and Lubenia) attack Belarus. Veishnoriya, according to legend, is located in the western part of Belarus; Vesbaria is on the territory of Lithuania and Latvia; Lubenia in Lithuania and Poland. The two intervening countries are pro-Western client states.

The Russian and Belorussian response, they claim, is purely defensive. The Russians say it emulates a terrorist threat with external support – that support comes from the West, which the Russian military will move to counter.

Just as Americans embrace the fictional countries the U.S. military uses to train its troops, fictional Twitter and Facebook accounts representing Veishnoriya’s various official ministries have popped up around the war games. There are even fictional seals, flags, and histories surrounding the fictional country. You can even apply for a Veishnoriyan passport.

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One Facebook discussion boasted that Veishnoriya has never lost a war, while detractors say, “It’s not Vesbaria, it’s not Lubenia. Volodya, your soldiers will be torn to pieces!”

An estimated three thousand to 100,000 Russian troops are involved (depending on who you ask), along with the Russian 1st Guard Tank Army. It’s an exercise they’ve been running every four years since the 1970s, except for the decade or so after the fall of the Soviet Union.

NATO experts believe the game represents what Moscow thinks is a scenario most likely to come from Western efforts to undermine the Russian sphere of influence.

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Russian tanks align for Zapad exercises every four years.

If the war game did have upwards of 100,000 troops and tanks, the Russians would be required to report the exercise and submit to having foreign observers monitor the exercise, according to the Vienna Document, a 2011 security agreement.

The Russians say it involves just 12,700 troops, 300 shy of the number that would trigger the Vienna agreement. But even if the West isn’t able to observe the exercise, they can still monitor Russian troop movements, something experts say will give NATO a good idea of just how capable the Russian military can be.

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Here’s how US Air Force pilots learn to fly French Mirage fighters

The pilots in the U.S. Air Force fly a bunch of planes. The F-15 Eagle, the C-17 Globemaster, the A-10 Thunderbolt II, and the Mirage 2000D… Wait, that can’t be right. The Mirage 2000D is a French plane, and not in service with the Air Force.


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Four 2,000-pound Joint Direct Attack Munitions are released from an F-15E during a developmental test at Edwards Air Force Base in 2002. Photo courtesy of USAF.

Yet, that list is accurate. Right now, Maj. Raymond “Banzai” Rounds of the U.S. Air Force is based out of Ochey Air Base in France, flying with the Armee de l’Air. The French have three squadrons of Mirage 2000Ds.

In one sense, the Mirage 2000D is like the F-15E. Both are multi-role fighters that are based on air-superiority planes (the Mirage 2000C and the F-15).

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A Mirage 2000D at Kandahar air base. (Wikimedia Commons)

According to Military-Today.com, the Mirage 2000D is capable of carrying a wide variety of air-to-surface weapons, including dumb bombs, laser-guided bombs, Exocet anti-ship missiles, APACHE and SCALP missiles, the AS-30L missile, and rocket pods. It can also carry Magic 2 air-to-air missiles.

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This is just one possible loadout the Mirage 2000D can carry. (Wikimedia Commons)

The Air Force has a program that enables pilots like Rounds to do exchange tours with other countries’ militaries. But that’s not the only exchange.

There are also inter-service exchanges, where members of American military services fly with a unit in another American service. Perhaps the most famous of those pilots is Marine John Glenn, who scored three MiG kills while flying with the Air Force’s 51st Fighter Wing.

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The F-86F flown by John Glenn during his exchange tour with the 51st Tactical Fighter Wing. (USAF photo)

Rounds’s exchange tour will last for two years. After that, he will return the Air Force and bring over lessons he’s learned from the French.

You can see a video from the Joint Forces Channel that not only discusses Rounds’s exchange tour, but also what it takes to support the airmen who taken on these tours, below.

https://www.youtube.com/watch?v=AqxUtiCyQHI
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New assembler example

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Gunny does Father’s Day

Happy Father’s Day from Gunny and Gunny, Sr.! #fathersday
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Hitting the Beach On D-Day

On June 6, 1944, the Allies launched the largest amphibious military assault in history known as D-Day.  More than 150,000 American, British and Canadian forces landed on five beaches along the heavily fortified coast of France’s Normandy region.  The invasion involved nearly 5,000 landing and assault craft, 289 escort vessels, and 277 minesweepers. Some of the first men to hit the beach on D-Day were the U.S. Navy Combat Demolition Unit.  Jerry Markham and John Talton were members of this elite group.  In this episode, these courageous veterans tell their dramatic stories, In Their Own Words.

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