Why shows like 'The Punisher' are more likely to get cancelled early on
Many Netflix shows are short lived. With the exception of some of its earliest series, such as "House of Cards" and "Orange Is the New Black," Netflix has a tendency to cancel shows after two or three seasons.
Ampere Analysis tracked 61 canceled TV shows between September 2018 and March 2019 across streaming and traditional TV. The report, released on April 9, 2019, found that streaming services are more likely to cancel a show early on. Original streaming shows have an average lifespan of two seasons, compared to four seasons on cable and six-and-a-half seasons on broadcast networks.
Netflix accounts for 68% of video-on-demand cancellations, and 12 of its 13 canceled shows since September 2018 were for series with three seasons or fewer, according to Ampere.
"The VoD services seem determined to drive subscriber growth through a continuous pipeline of new content, but this comes at the cost of missing out on long-running franchises like NBC's 'Law & Order' that keep customers coming back year after year, reducing churn," Fred Black, an Ampere analyst, said in the report.
Season six of "Law & Order."
It's worth noting that Netflix shows are ordered straight to series, and the streamer drops entire seasons at once. On traditional TV networks, a pilot is typically ordered first, and many shows don't even make it past the pilot phase.
Netflix's recent cancellations include "One Day at a Time" and its Marvel TV shows, such as "Daredevil" and "The Punisher." Netflix canceled "One Day at a Time" in March 2019 after three seasons, saying "not enough people watched to justify another season." It canceled its remaining Marvel shows, "The Punisher" and "Jessica Jones," in February 2019.
Deadline reported March 2019 that Netflix sees little value in long-lasting shows, and prefers ones that run 10 episodes a season and 30 episodes total. After that, they often become too expensive to continue to invest in, unless they are a breakout hit that Netflix owns like "Stranger Things." And the shorter the season, the easier it is for new viewers to jump into a show for the first time.
This article originally appeared on Business Insider. Follow @BusinessInsider on Twitter.
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