Why 'Star Wars: The Rise of Skywalker' is expected to flop at China box office
"Star Wars: The Rise of Skywalker" is heading for the worst opening at the China box office of Disney's new "Star Wars" movies.
The movie had earned $2.2 million in the region by 8 p.m. local time on Friday, according to Variety, and was trailing behind three Chinese movies. The Chinese ticket service Maoyan is projecting "The Rise of Skywalker" to earn just $18 million during its theatrical run in China.
The "Star Wars" franchise has struggled to build an audience in the country, where Hollywood is increasingly relying on its box office to boost its blockbusters. The Chinese theatrical market has been growing at a rapid pace and is even projected to dethrone the US as the world's box-office leader within the next few years.
Each Disney-era "Star Wars" movie has made less in China than the previous one. Here's how each of them performed there:
- "The Force Awakens" — $124 million
- "Rogue One" — $69 million
- "The Last Jedi" — $42 million
- "Solo" — $16 million
Despite the lack of enthusiasm in China, all of those movies except "Solo" grossed over $1 billion worldwide. "The Force Awakens" earned over $2 billion globally and $936 million domestically.
"The Rise of Skywalker" is expected to have a big opening domestically this weekend — despite negative reviews — but still less than the previous movies in the new trilogy. Boxoffice.com is projecting the movie to debut between $160 million and $190 million. "The Force Awakens" opened with $248 million domestically and "The Last Jedi" with $220 million.
"The Rise of Skywalker" so far has a 57% critic score on Rotten Tomatoes, making it the worst-reviewed "Star Wars" movie since "The Phantom Menace."
This article originally appeared on Business Insider. Follow @BusinessInsider on Twitter.
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