'Tis the season for the giving of gifts. 'Tis also the season of FOMUG (Fear Of Messed Up Gifting). We get it. It's hard out there for an elf. Team WATM would like to offer you some guidance.
For a gift of gear that keeps on giving:
~ The tactical subscription service designed by the guy behind Grunt Style ~
"If you're not selling, you're not in business. You're just busy."
--Daniel Alarik, Cigars and Sea Stories Podcast
After all, he created one of the premier purveyors of patriotic apparel, standing tall in an extremely crowded field. Alarik and his team didn't stop at clothing design, however.
Alarik ventured directly into another competitive field: the tactical monthly subscription box sector. His offering: Alpha Outpost.
Now, we're not sure how familiar you are with the bizarre and extensive youTube subculture of subscription box unboxing videos, but believe us when we tell you, folks out there are effing intense about the quality, uniqueness, and overall wow-factor of the various, competing tactical gift boxes they receive in the mail every month. Suffice to say, the average subscription box customer is a difficult dude to please.
Alpha Outpost must be doing something right. They made over $8 million dollars in revenue in their first year of operation.
The skills Alarik acquired and the systems he perfected through the hard years of launching Grunt Style certainly account for some of Alpha Outpost's success. But a greater share is surely due to the sheer thoughtfulness evident in each of their monthly offerings.
Every month's box has a theme and that theme poses a problem. The tools in the box make up part of the solution. The other part comes as a result of the skills you build by putting those tools to use as you work through specific challenges Alpha Outpost poses.
They're not just sending you gear. They're trying to make you better.
Knowing Alarik's trajectory, it makes perfect sense that self-improvement lies at the heart of any gift you receive from his his company.
As the CEO of two multi-million dollar, veteran-oriented companies, Alarik views kicking ass as a skill that anyone with the right tools can build. In his view, military experience isn't a magic bullet for veteran success, but it provides a damn fine head start.
Check out the full Cigars and Sea Stories interview with Daniel Alarik and tell us you can't think of someone who'd love to get a new box of ass-kicking tools every month from Alpha Outpost.
The 2017 We Are The Mighty Holiday Gift Guide is sponsored by Propper, a tactical apparel and gear company dedicated to equipping those who commit their lives to serving others. All views are our own.
Speaking of Propper, they're giving away twelve tactical packs filled with gear from our Holiday Gift Guide. Click this link to enter.