GEAR & TECH

Black Rifle Coffee Company wants to pump you full of Freedom

'Tis the season for the giving of gifts. 'Tis also the season of FOMUG (Fear Of Messed Up Gifting). We get it. It's hard out there for an elf. Team WATM would like to offer you some guidance.


For the conservative caffeine connoisseur:

~ Small batch, roast-to-order coffee that might as well be shot from guns~

Let's just be clear. These guys have earned the right to be bold.

Black Rifle Coffee Company is a deeply veteran-owned, veteran-oriented business.

Military service, American conservatism, and an unapologetic love of liberty make up the philosophical bedrock upon which founder, Evan Hafer, built his in-your-face gourmet coffee upstart.

If you've ever taken a virtual stroll through Black Rifle's youtube marketing videos (frequently featuring co-owner and 2nd Amendment Pom Pom Waver @mat_best_official), then you know that these guys really, really treasure circadian rhythm shattering coffee.

 

Adult supervision recommended.

Hafer served as a Green Beret during Operation Iraqi Freedom, as well as a stint as a contractor for the CIA in subsequent tours of Iraq and Afghanistan, all while nurturing an abiding fascination with the fine art of roasting coffee. Much as he prized his time as an operator, when it came time to transition, he was ready for the adventure of running a small business exactly according to his rules.

"I transition out...in a way that's probably unusual to a lot of people, because, I'll just turn the page on it, meaning, like, I love and respect my time in the military–it's taught me a lot, but at the same time...it doesn't hold me back."

–Evan Hafer, Interview with Valor Magazine

 

His solution to the problem of leading a new life as an vetrepreneur is to bring with him as much of his past warrior life as is germaine to his new mission. The combat humor, the belief in veteran power, the faith that hard work will pay off in the end...these qualities and more make up the arsenal that Black Rifle Coffee carries on its steady march forward.

Like the best of them, they remember where they came from.

"War is something that, it's like, it's always there. I think for most veterans...you don't ever leave it. You don't leave it."

–Evan Hafer, Interview with Valor Magazine

 

You can shop for BRCC coffee, apparel, and more right here.

The 2017 We Are The Mighty Holiday Gift Guide is sponsored by Propper, a tactical apparel and gear company dedicated to equipping those who commit their lives to serving others. All views are our own.

Speaking of Propper, they're giving away twelve tactical packs filled with gear from our Holiday Gift Guide. Click this link to enter.

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