A top Ford executive implied on Nov. 25, 2019, that Tesla's video showing its new Cybertruck beating an F-150 in a tug-of-war might not have been completely fair.
"Hey @elonmusk send us a Cybertruck and we will do the apples to apples test for you," Sunny Madra, who leads Ford X, the automaker's mobility-ventures lab, said on Twitter. Not long after, Tesla's billionaire CEO accepted the challenge, saying "bring it on."
On Nov. 21, 2019, as part of a laser-filled reveal that didn't always go to plan, Tesla CEO Elon Musk went out of his way to take shots at Ford and other automakers.
"You want a truck that's really tough, not fake tough," he said.
Ford was quick to fight back.
"We've always focused on serving our truck customers regardless of what others say or do," a Ford representative told Business Insider.
Madra's tweet appears to be the first time since the Tesla reveal that a Ford executive has publicly discussed the Cybertruck. Musk responded to the Ford executive's challenge on Nov. 25, 2019: "Bring it on," he said.
For its part, Ford has big plans for its own electric-truck fleet.
Earlier this year, Ford showed off an electric F-150 prototype that handily towed 1 million pounds of train cars for 1,000 feet. (For context, a properly configured Ford F-150 pickup truck can tow 13,200 pounds.)
It's not clear whether Tesla will take Madra up on the offer of a test, which could be the first of its kind for the nascent electric-vehicle industry — and certainly a treat for automotive fans.
This article originally appeared on Business Insider. Follow @BusinessInsider on Twitter.
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