The long-standing relationship between Rolex and the U.S. Navy SEALs

Miguel Ortiz
Updated onNov 18, 2022 10:00 AM PST
3 minute read
Navy photo

SUMMARY

The keen-eyed viewer may have noticed Tyrone “Rone” Woods, played by James Badge Dale, sporting a Rolex Submariner 116610 in Michael Bay’s 2016 film 13 Hours: The Secret Soldiers of Benghazi. Some may write this appearance off as a Holly…

The keen-eyed viewer may have noticed Tyrone "Rone" Woods, played by James Badge Dale, sporting a Rolex Submariner 116610 in Michael Bay's 2016 film 13 Hours: The Secret Soldiers of Benghazi. Some may write this appearance off as a Hollywood product placement by Bay, a known Rolex fan. However, the watch actually shows great attention to detail in Rone's story and is an integral part of Navy SEAL history.

Rone's Submariner is identifiable by its iconic cyclops magnifier (Paramount Pictures)

Rolex introduced the Submariner watch in 1954. While the watch has evolved into a luxury item that broadcasts wealth and success today, it was originally designed as a rugged, no-nonsense tool watch that professional divers could depend on. Its uni-directional rotating bezel allowed them to time their dives, its robust and accurate movement meant that it could keep good time in an age before battery-powered quartz timepieces, and its water-resistance rating of 660 feet meant that it could do all of this at the depths that professional divers operate at.

In 1962, the first two Navy SEAL teams were formed and they quickly adopted the Submariner as their dive watch. Tudor, Rolex's more affordable sister brand (think Chevrolet to Cadillac), also made Submariners which were issued to the Navy's elite warriors. By 1967, Rolex had picked up on the professional military application of their watches and utilized it in a magazine advertisement saying, "For years, it's been standard gear for submariners, frogmen, and all who make their living on the seas."

In 1967, a Rolex Submariner (Rolex)

The Submariner, in both its Rolex and Tudor forms, was so ingrained in Navy SEAL culture and essential to their specialized missions, that it became standard issue. One Vietnam veteran recalled in an interview, "During the training in BUD/S we were issued our Tudor watches, black face for enlisted and blue faced for officers, and these went with us to our next duty station." Indeed, the SEALs took their issued Submariners with them to the jungles of Vietnam. Like other servicemembers who purchased their own Submariners, the SEALs valued the watch for its ruggedness, dependability, and accuracy.

U.S. Navy SEALs Harry Humphries and Fran Scollise wearing their issued Submariners in Vietnam (Rolex Magazine)

In the decades after Vietnam, the advent of battery-powered dive computers and the evolution of Rolex into an expensive luxury brand caused the Navy to cease its issuance of Submariners to the SEALs. Today, however, some Navy SEALs still maintain the elite organization's relationship with Rolex on their own dime. While Rone did not wear a Rolex Submariner 116610 as depicted in 13 Hours, he did wear a Rolex Sea-Dweller 16660, a more robust descendant of the Submariner with a greater water-resistance rating.

Rone wearing his Sea-Dweller (Cheryl Croft Bennett)

Before he joined the CIA's Global Response Staff in 2010, Rone posted on RolexForums.com looking for a shop in the San Diego area where he could sell his Rolex Sea-Dweller and Panerai Luminor (the Italian Navy's original issued dive watch). Although his post received no replies, the thread has since become a tribute to the late operator since his death in Benghazi in 2012.

Rone's first and only post on the forum (RolexForums)

Though the fate of Rone's Sea-Dweller is unknown, the fact that he is shown wearing a Rolex in 13 Hours is a testament to the care and attention to detail that Bay put in to depicting him and the other Americans in Benghazi during the 2012 attack.

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