'Tis the season for the giving of gifts. 'Tis also the season of FOMUG (Fear of Messed-Up Gifting). We get it. It's hard out there for an elf. Team WATM would like to offer you some guidance.
For your Secret Santa 007:
~ a bottle of premium, military-grade vodka ~
Would it be a gross generalization to say that military... uhhhh..."spiritual" preferences tend to run toward the darker-colored varieties–the bourbons? The scotches? The whiskeys? And, failing whiskey, beer? Without question, most of the veteran entrepreneurs we've met who operate in the alcoholic beverage sector are almost single-mindedly focused on bringing either whiskey or beer to market.
USMC Veteran Travis McVey, founder of Heroes Vodka, in 2009. This photo might be blurry, but their mission is clear. (Photo from Heidelberg Distributing YouTube)
Marine Corps veteran and former Presidential Honor Guard Travis McVey is happy to be the exception to that rule. After the combat fatality of a close friend in Afghanistan, McVey opted for clarity over darkness and murk. He started a vodka company.
"Vodka, you make today and sell tomorrow. You don't have to age it. It's gender neutral. It's seasonless. And it outsells all the other spirits combined."
If that sounds unsentimentally strategic as a description of one's central product, McVey would counter by pointing to his label and to the millions of servicemembers' stories that anchor it. Heroes Vodka is all about sentiment where it counts. The brand is dedicated to the brave men and women who protect the country, at home and abroad.
A portion of every sale goes directly to AMVETS, Operation Stand Down, and other organizations in support of community assistance programs for American veterans, active duty military, and their families. To date, McVey has donated more than $60,000, but most important is the message the brand projects. Etched into the company's DNA and broadcast to the world with every nightly news profile, tasting award, and Instagram post, a single message is clear:
We Are The Mighty couldn't say it better or agree more.
The 2017 We Are The Mighty Holiday Gift Guide is sponsored by Propper, a tactical apparel and gear company dedicated to equipping those who commit their lives to serving others. All views are our own.
Speaking of Propper, they're giving away twelve tactical packs filled with gear from our Holiday Gift Guide. Click this link to enter.