On that fateful September morning, 2,977 people died as the result of a series of terrorist attacks on the World Trade Center, the Pentagon and an attempted attack on the US Capitol Building. The attack on the Pentagon killed 125 people working at the Department of Defense headquarters including 70 civilians, 33 sailors and 22 soldiers. The highest ranking of these casualties was the Army Deputy Chief of Staff for Personnel, Lt. Gen. Timothy Maude.
Born in Indianapolis on November 18, 1947, Maude enlisted in the Army on March 21, 1966. He completed OCS and was commissioned as a 2nd Lt. in February 1967. With the nation in the midst of the Vietnam War, Maude's first assignment after the Adjutant General Officer Basic Course was to the Southeast Asian conflict. His Army AG career went on to include postings throughout the United States as well as Germany and Korea. Before his posting at the Pentagon, Maude served as the Deputy Chief of Staff for Personnel and Installation Management, Seventh Army, also known as United States Army Europe and Seventh Army.
2nd Lt. Maude (right) participating in the dedication of the 199th Light Infantry Brigade headquarters in Vietnam with the Brigade Commander, Brigadier General Robert Forbes (center) (Adjutant General's Corps Regimental Association)
Maude was posted to the Pentagon in 1998 and was nominated as Deputy Chief of Staff for Personnel in 2000. One of his last campaigns was the "Army of One" recruiting campaign that replaced the iconic but increasingly ineffective "Be All You Can Be" campaign. "We were in the middle of our worst recruiting year," said former Secretary of the Army Louis Caldera. "I felt very strongly when the job came open that Tim was the right guy…to manage the human resources of an organization that has to hire 80,000 new employees a year."
To meet the needs of the Army, Maude modernized its recruiting strategy. Utilizing television and internet advertising, the general hoped to make the Army attractive to the latest generation of American youths. Maude testified before Congress concerning the necessity of meeting recruiting goals to meet the Army's mission. In September 2001, Maude announced the "Army of One" campaign was proving to be effective at drawing more recruits to the ranks. On September 4, 2001, the Army reported that it had met its goals early for active duty soldiers and that the Reserve and National Guard components would meet theirs by the end of the month. Sadly, Maude would not live to see the full success of his campaign.
Lt. Gen Maude's official Army photo (US Army)
On September 11, 2001, at 9:37 EDT, American Airlines Flight 77 crashed into the western side of the Pentagon. The section of the building that was struck, which had just undergone a $250 million renovation, housed both the Naval Command Center and the Army G1 offices. Prior to the renovations, Maude had been working out of a temporary office in a different part of the Pentagon. According to his sister, Carol, the general was holding a meeting that morning with five other people. In the chaos following the attacks, Maude's family waited anxiously to hear if he had survived. "There's still part of me that would like him to be found in a little cubbyhole somewhere and come back to us," Carol said. However, three days after the attacks, Maude's family was informed that he had perished at the Pentagon.
General Maude's death on 9/11 made him not only the highest ranking service member to be killed that day, but also the most senior US Army officer killed by foreign action since Lt. Gen. Simon Bolivar Buckner Jr. was killed on June 18, 1941 in the Battle of Okinawa. More than that though, Maude left behind a legacy of selfless service and taking care of the Army and the nation's most important resource. "You need to take good care of your soldiers," Maude said in an address to a room of field-grade officers a few months before 9/11. He recognized that the key to accomplishing the Army's mission was its people.
"He would say, 'If a soldier is there in a foxhole worried about his wife and kids, then he's not there focused and taking care of his buddy,'" said Maude's wife Terri. "He came to believe that soldiering and family issues were one and the same." In fact, Maude's headstone at Arlington National Cemetery reads, "HE TOOK CARE OF SOLDIERS."
Lt. Gen. Maude's headstone (Arlington Cemetery)