--- title: "Honest slogans for each branch of the military" description: "Honestly, the military isn't really what I thought it would be. Most of us, at some point, have moment of clarity in which we realize that what we expected of daily military life doesn't match up with reality." date: "2018-07-06" modified: "2020-10-22" authors: - name: "Blake Stilwell" job_title: "Editor-In-Chief, Air Force Veteran" link: "https://www.wearethemighty.com/authors/blake/" url: "https://www.wearethemighty.com/mighty-culture/each-branch-honest-recruiting-slogans/" categories: - "Join the Military" - "Military Culture" --- # Honest slogans for each branch of the military ![]() Honestly, the military isn't really what I thought it would be. Most of us, at some point, have moment of clarity in which we realize that what we expected of daily military life doesn't match up with reality. And that's okay. I think it's safe to say that most of us also had (or continue to have) a pretty decent military experience, all things considered. But what if the branches decided to be honest for a moment and give potential recruits a real vision of what their daily lives might be like? Feel free to suggest some of your own. --- ![]() How the Air Force checks the weather. (U.S. Air Force photo by Airman Basic Nathan H. Barbour) ### 1. Air Force **Current Slogan**: "Aim High, Fly-Fight-Win" The aiming high (actually, the aiming in general) begins and ends at the recruiter's office for most airmen. Most new airmen will neither fly nor fight. If you consider eating chicken tendies winning, then this slogan 25 percent spot-on. **Honest Slogan**: "Come in, have a seat." This covers everything from office jobs to the few pilots that haven't yet left the Air Force for a cushy civilian airline. It also manages to forget the maintainers and other airmen who work on the flightline as well as Air Force special operations — just like most of the rest of the military. More importantly, it's the phrase you'll hear from your supervisor every time you make the slightest mistake. ![]() Whoa! *Two women* in this photo. Slow down, Navy. (U.S. Navy) ### 2. Navy **Current Slogan**: "Forged by the Sea" The more accurate version of this slogan is, "Because of the Sea." The Navy didn't *crawl* out of the ocean. It was made to tame the ocean. But "Because of the Sea" doesn't sound nearly as cool. **Honest Slogan**: "5,000 dudes surrounded by water." This will be your life, shipmate. The Navy wants 25 percent of its ships' crews to be composed of women, but, in reality, that number is still a distant dream. Meanwhile, the port visits to exotic lands that you dreamed about will be few and far between. Going outside, all you'll see is water. Terrible, undrinkable, watery death. If you ever actually go outside, that is. Sorry, Nukes. ![]() All I'm saying is that if all you can be is a cook, then you might as well get the pay, benefits, and serious uniform upgrade by being all you can be in the Army. (U.S. Army) ### 3. Army **Current Slogan**: "Army Strong" Even the Army came around to realizing this one wasn't doing it any favors in the recruiting department. **Honest Slogan**: "A sh*tty job for anyone and everyone." That's not to say the Army sucks, it doesn't have good gigs, or isn't worth the time and effort, but let's face it: It's huge, it'll take almost anyone, and there are so many jobs that you just can't find anywhere else, in or out of the military. Got a bachelor's in microbiology but you suddenly want to fly a helicopter? Army. Tired of the workaday grind and selling insurance to people who hate you? Army. Do currently flip burgers for terrible pay and then have to top it off by cleaning a toilet? You can literally do that in the Army. ![]() Yeah, this is not for everyone. (U.S. Marine Corps photo) ### 4. Marines **Current Slogan**: "**The Few, The Proud**" This is actually a pretty great and accurate recruiting slogan. The Marines put it on hold in 2016, only to reactivate it the next year – probably because this is actually a great *and* accurate recruiting slogan. The handfuls of people who do the crummiest jobs in the military using next to nothing are proud of it. **Honest Slogan**: "Marines for-f*ucking-ever." The only thing more honest is telling recruits how long the decision to join the Marines will affect them. I've only ever known [one former Marine who refers to himself as an "ex-Marine"](). Meanwhile, old-timers at Springfield, Ohio, VFW post 1031 used to tell 6-year-old me that the only ex-Marine is Lee Harvey Oswald. ![]() The USCG Cutter "Get Out and Push" (U.S. Coast Guard photo) ### 5. Coast Guard **Current Slogan**: "Born Ready" The Coast Guard motto is "*Semper Paratus,*" but "Born Ready" was the nearest I could find to a recruiting slogan — and it's a pretty good one, too. Still, it's a few years old and could probably use an update. **Honest Slogan**: "Find a way." Besides opening up possibilities to have Jeff Goldblum as a spokesman, this is a much more accurate depiction of life in a Coast Guard plagued by budget cuts and Congressional apathy. Meanwhile, the resourceful Coasties somehow pull off drug busts, ice breaking, and daring sea rescues. The Army, Navy, and Air Force are getting lasers on vehicles while 50-year-old Coast Guard cutters are [breaking down 35 times in 19 days](). ## Author Blake Stilwell is We Are The Mighty's Editor-in-Chief, covering military news, entertainment, and history, along with veteran education, employment and entrepreneurship. He is a former U.S. Air Force combat cameraman with degrees in Graphic Design, Television and Film, International Relations, Public Relations, Business Management and Middle Eastern Affairs. After leaving the military, he began working in film and television production in New York and Los Angeles, work that included ABC News, NBC Olympics, and HBO Sports. He then spent two years in Washington with White House Communications, before joining the Near East Foundation. At NEF he served as an International Development Fellow, then Communications Officer, and finally, Media Officer for the Middle East and Africa. Based in the Palestinian Territory, he coordinated strategic communications between eight country offices, international media, and government and NGO partners. He began a career focused on writing and editing in 2015 with We Are The Mighty. He left in 2019 for Military.com, but returned as Editor-in-Chief in 2025. Blake’s work has been seen on CBS News, Fox News, CBC, The Chicago Tribune, Task & Purpose, Military Times, Recoil, Skillset, American History, and was shockingly even used in a Supreme Court argument. He is an avid traveler and small business owner in Ohio, where he spends most of his energy fixing up a very old house. ### Author social links [Facebook]() [Twitter]() [Instagram]() [LinkedIn]()