---
title: "Uncle Sam is a real guy and his poster is a self-portrait"
date: "2020-04-29"
modified: "2020-10-30"
authors:
  - name: "Blake Stilwell"
    job_title: "Editor-In-Chief, Air Force Veteran"
    link: "https://www.wearethemighty.com/authors/blake/"
url: "https://www.wearethemighty.com/mighty-history/uncle-sam-real-person/"
categories:
  - "History"
  - "War History"
  - "World War I"
---

# Uncle Sam is a real guy and his poster is a self-portrait

![](<https://www.wearethemighty.com/wp-content/uploads/legacy/assets.rbl.ms/22484157/origin.jpg>)

In 1917, artist James Montgomery Flagg created his most famous work, a recruiting poster for the U.S. Army featuring a white-haired, white-whiskered man in an old-timey (even by the standards of the day) top hat, coat, and tie in bold red, white, and blue colors. Inspired by similar recruiting posters in Europe at the time, the poster was adapted to appeal to everyday Americans, along with their sense of individuality and patriotism. It has become one of the most enduring symbols of the United States military.

And it's basically a portrait of Flagg himself.

---

![](<https://www.wearethemighty.com/wp-content/uploads/legacy/assets.rbl.ms/22486143/origin.jpg>)

And that's how you achieve immortality.

Flagg's stock in trade was creating cartoons, illustrations, and drawings for publications of all sorts. He worked for advertising firms, newspapers, book publishers, and other creators who required illustrations such as Flagg's. He was commissioned to create the cover for Frank Leslie's Illustrated Newspaper in 1916. It was a weekly publication that pioneered the use of early photography to illustrate American life during its 70-plus year run, and he used himself as a model. Hearkening back to the early days of the magazine, he chose to depict himself as an older gentleman in an outdated, if colorful outfit.

The headline of that week's issue was "What Are You Doing For Preparedness?" He decided to make the poster a reference to a then-famous recruiting poster for the British Army, one that depicted the famous Field Marshal Lord Herbert Kitchener, pointing at the viewer and telling them they're wanted in the British Army, using the likeness of Uncle Sam in the place of Kitchener.

![](<https://www.wearethemighty.com/wp-content/uploads/legacy/assets.rbl.ms/22486401/origin.png>)

As for the origin of Uncle Sam, the true origin is disputed. A resolution from Congress in 1961 declared that an Upstate New York meat inspector named Sam Wilson was the original Uncle Sam. Wilson was a Continental Army veteran from Troy, New York, who provided rations to the Army during the War of 1812. It's not known whether Wilson's appearance was the inspiration for the rest of Uncle Sam's appearance, but Flagg's depiction of himself as Uncle Sam certainly stood the test of time.

Flagg's painting was reused again as a recruiting tool during World War II, and the notoriety from his work earned him a place as one of the top illustrators of the day, working for the best magazines and newspapers who could afford work like his. He even went on to paint portraits of famous Americans that would end up in the National Portrait Gallery, such as Mark Twain and boxer Jack Dempsey. Flagg died in 1960, the year before Congress decided to honor Sam Wilson as the true "Uncle Sam."

## Author
Blake Stilwell is We Are The Mighty's Editor-in-Chief, covering military news, entertainment, and history, along with veteran education, employment and entrepreneurship. He is a former U.S. Air Force combat cameraman with degrees in Graphic Design, Television and Film, International Relations, Public Relations, Business Management and Middle Eastern Affairs. After leaving the military, he began working in film and television production in New York and Los Angeles, work that included ABC News, NBC Olympics, and HBO Sports. He then spent two years in Washington with White House Communications, before joining the Near East Foundation. At NEF he served as an International Development Fellow, then Communications Officer, and finally, Media Officer for the Middle East and Africa. Based in the Palestinian Territory, he coordinated strategic communications between eight country offices, international media, and government and NGO partners. He began a career focused on writing and editing in 2015 with We Are The Mighty. He left in 2019 for Military.com, but returned as Editor-in-Chief in 2025. Blake’s work has been seen on CBS News, Fox News, CBC, The Chicago Tribune, Task & Purpose, Military Times, Recoil, Skillset, American History, and was shockingly even used in a Supreme Court argument. He is an avid traveler and small business owner in Ohio, where he spends most of his energy fixing up a very old house.

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