The team behind the upcoming 007 film, dubbed Bond 25, released an unconventional first look in the form of behind-the-scenes footage and peeks from the movie. Set to take place all over the world, per usual, star Daniel Craig’s Bond-swan-song definitely looks to be a colorful flick.
The reveal includes Fukunaga in action, Craig looking cool-as-always, Westworld’s Jeffrey Wright as “Felix Leiter” (“a brother from Langley”), and Captain Marvel’s Lashana Lynch as “Nomi” on location in the Caribbean.
One of the most interesting and exciting additions to the project is writer Phoebe Waller-Bridge, creator of Killing Eve and Fleabag — projects praised for their levity, humor, and surprising character moments.
Waller-Bridge will join Neal Purvis, Robert Wade, and Scott Z. Burns.
The official James Bond Twitter account is killing it when it comes to sharing Bond history, stories, and progress, including behind-the-scenes looks like this:
Daniel Craig and the @astonmartin V8 on location for #Bond25pic.twitter.com/cPgfMSlUYm
Marine recruiters talk a good game to get prospects to sign on the dotted line, but words can only carry so much motivation. For some, it’s visual representation that can genuinely inspire a young adult to sign a contract and serve in the Corps.
Although posters are pretty cool, epic commercials that put adventure and self-righteousness on display are better.
One of the great recruiting commercials highlights the transformation of driven, young women into the ultimate Marine. Katy Perry may have intended to make her music video Part of Me feel like this motivating video, but she fell short.
Released in the late 1980s, this commercial showcases the Corps’ fighting spirit. The video symbolizes how troops will be trained to eliminate any threat that challenges their nation’s existence, even if that threat is a giant, flaming monster.
Taking a page out of the Legend of King Arthur, the Marines’ 1987 commercial invokes medieval knights to tell young men that if they become a part of the Corps, they would be seen as one of the greatest warriors who ever lived.
Now, who wants to sign up?
(Marines | YouTube)Do you agree with our list? Comment below and rank these videos yourself!
Being in combat is one of the craziest experiences a person can have. Bullets are zipping by your melon and impacting the wall behind you, eyes wide and on the alert as the incoming rounds blanket your position. Sounds crazy. Because it is.
War is hell.
Well-trained military minds know, winning the battle is the most important aspect of winning the war. In combat, the rules are different than in any other situation you’ll probably find yourself. All available fingers need to be pulling triggers.
So if allied forces take a mass casualty, the guy who is hurt the worst isn’t necessarily the one who gets treated first.
During combat, the rules on who receives care first changes in a matter of moments. If a squad is under heavy attack and a few trigger pullers get hurt, then the unit is down a few bodies.
After the field medic takes care of their wounds, let’s say subject “A” sustained a “GSW” or gunshot wound to the chest, they are now out of the fight. If subject “B” took a bullet to their leg, they’re still considered in the fight because it’s not life-threatening.
So during wartime rules, subject “B” is supposed to be treated first to allow them the chance to get back on their weapon system and return to the fight. Hopefully subject “A” will be okay and pull through.
“War ends only when it has carved its way across cities and villages, bringing death and destruction in its wake,” Soviet Premier Nikita Khrushchev wrote President John F. Kennedy during the Cuban Missile Crisis. Americans are pretty lucky when it comes to where they are on the map. Only a handful of times in the country’s history has war ever come home to its cities and villages.
The Revolution, the British burning Washington, DC, the Civil War, Pearl Harbor, and 9/11 are just a few attacks on American soil that come to mind — luckily, the Cuban Missile Crisis ended without that kind of a conflict. The aforementioned attacks are also spread out across the nation’s nearly 250-year history.
Other nations aren’t so lucky.
Here’s an ink drawing from the 1600s.
Belgrade, the capital and largest city in Serbia (the former Yugoslavia), is one of those who has not enjoyed such luck. Its location on the crossroads of the Sava and Danube Rivers and its fertile valleys means it will always be an attractive area to any potential invader.
But it’s also right on the path from European Turkey into the heart of Western Europe. You can’t invade the Middle East from Europe without going through Belgrade and, as logic would have it, you can’t invade Europe from the Middle East without passing Belgrade either. All told, the city has been completely destroyed and rebuilt 44 times and has seen 115 different wars.
It’s amazing just how many different art styles throughout the years depict the destruction of Belgrade.
Here’s an Ottoman miniature of another Siege of Belgrade.
Flashback to pre-historical times: As mentioned, a land so well suited for growing crops is going to be settled rather quickly by the early Slavic farmers of Europe. The area’s inhabitants were first known as Thracians and Dacians before the area was conquered by Celts, who ruled for more than 200 years.
Until Belgrade was captured by Rome.
To be fair, Attila razed cities like it was his job. Because it was.
Rome held the city for some 400-plus years until the Roman Empire was split in two. Roman Dacia was on the edge of the Eastern Roman Empire and they could not protect it properly. In 441, the city we call Belgrade was captured and razed by Huns, who sold its population off into slavery.
The Huns held the city for more than ten years before the Romans could come recapture it, but it was soon taken again, this time by Ostrogoths. It was quickly captured and retaken in succession by the Eastern Romans, Avars, and later, Attila the Hun.
“Here they come… Shit, there goes the city. Again.”
After Attila, the Romans (now called Byzantines) wrestled for control over the city with Avars, Gepids, Hungarians, and Bulgarians for some 400-plus years. The city saw armies of the first, second, and third crusades march through it as the Serbian Empire began to establish itself in the area. That empire was relatively short-lived, however, and Belgrade was firmly in Hungarian hands.
Until it wasn’t. The site became a focal point for the ongoing Ottoman-Christian struggle in the Balkans. Eventually, the Ottomans captured the city, destroyed it, and sent its Christian population to Istanbul in chains. But it thrived under Turkish rule and became an appetizing target for the rising Hapsburg Empire based in Austria.
The two powers fought over the city of Belgrade all the way through the First World War, even though Serbia was an independent kingdom for much of the time.
Who not only mine the streets, but also spray paint the old buildings. Good work, a-hole.
After World War I, Serbia becomes part of the greater Yugoslavia, which was great for Belgrade until Yugoslavia joined the Axis pact. The citizens rebelled and declared the twenty-something (and anti-Axis) Peter II the rightful king and the one calling the shots on Yugoslavia’s foreign relations. The only answer the Axis had was to bomb the sh*t out of Belgrade and invade with literally every Axis power available.
“Leave us alone, literally everyone ever!”
Of course, this means the city had to be retaken by the Allies, who decided to bomb the city into oblivion… on Easter. It was then captured by the Red Army and Communist Partisans under Josip Broz Tito. The city (and Yugoslavia) remained firmly in Tito’s good hands until the Balkan Conflicts of the 1990s, where it was bombed by NATO forces.
Sgt. Samantha Alexander, Distribution Management Office freight noncommissioned officer in charge aboard Marine Corps Air Station Beaufort, was awarded the Navy Commendation Medal on Nov. 13, 2019, for saving the life of a local teenager April 25, 2019.
She was driving home with her daughter and as she turned into her neighborhood the car ahead of her slammed on the breaks and swerved, hitting two boys on their bicycles.
Alexander pulled safely off the road, and began to approach the scene. As she was getting closer, she noticed that the woman who had hit the two boys was standing over them screaming frantically, “I’m so sorry, I’m so sorry!” Another gentleman ran to attend to one of the boys, so Alexander helped the other.
“While I started talking to the (boy), I asked him his name, how old he was and I told him who I was. He said he had just got released from high school, and they were riding their bikes home.”
Three Marines receive The Navy Marine Corps Commendation Medal Nov. 13, 2019.
(U.S. Marine Corps photo by Lance Cpl. Aidan Parker)
As she talked to the boy, she examined his body for trauma.
“I noticed that he had blood on his pants and they were torn. I (moved) the sweatpants, and could see bone and fatty tissue. I pulled off my belt and I tied it as far above the laceration as possible.”
Alexander kept telling the boy to brace for the pain, but due to the traumatic leg injury he couldn’t feel his leg.
“Once I got it tightened down as much as I could, I locked it in place and sat there talking to him.”
Despite seeing tunnel vision, and having spiked adrenaline, Alexander remained calm for the boy until emergency services arrived.
Shortly after EMS arrived, the boys were taken to Beaufort Memorial Hospital where the 15-year-old was immediately medevacked to Savannah. The doctors confirmed that it was an arterial bleed, and Alexander’s quick reaction to stop the bleeding saved his life.
This article originally appeared on Marines. Follow @USMC on Twitter.
One statement from North Korea’s state-run media likened ongoing military exercises involving US and South Korean forces to a rehearsal for an invasion, returning to a talking point from 2017, when Trump and Kim were trading nuclear threats.
In a later statement, a North Korean official expressed “violent anger” at the US’s behavior and said Pyongyang would have to “reconsider” the meeting with Trump.
The official offered Trump an ultimatum: Cede to North Korea’s demands, or lose the summit.
When Kim started discussing the prospect in early 2018, Trump and his top officials cheered the move as proof that its unique approach to North Korea had worked.
But in statements on May 15, 2018, North Korea said Trump had employed the same tired ideas that had failed in the past, asserting that its “treasured” nuclear program had brought it international power.
Now, after Trump has repeatedly hyped his progress with Pyongyang, it is Kim, the leader of a rogue state, dangling the prospect of a summit to gain concessions from the US.
What North Korea demands and how Trump might cave to it
North Korea’s recent statements push back on longstanding US-South Korea military exercises and call for Trump to back off of his demand for “complete, verifiable, and irreversible denuclearization.”
Already, it looks as if the US may cave to save the summit. South Korea’s Yonhap News reports that the B-52, a US nuclear bomber, could be pulled from air combat drills in a nod to North Korea’s new demands.
But before that, Trump’s top officials had minced words about the aim of talks with North Korea and the possible definitions of “denuclearization.”
Secretary of State Mike Pompeo, who has been to North Korea twice in the past month or so, has in a series of recent interviews described slightly different aims of the talks.
While Pompeo often speaks in absolute terms, saying total denuclearization and removal of nuclear facilities must come before Washington eases off Pyongyang, he told CBS’s “Face the Nation” on May 13, 2018, that talks with North Korea would seek to ensure that “America is no longer held at risk by your nuclear weapons arsenal” and ending Kim’s chemical and biological weapons program and missiles “that threaten the world.”
Adam Mount, the director of the Defense Posture Project at the Federation of American Scientists, tweeted that, in other words, Pompeo said the US would accept “a standard that could permit retention of nuclear warheads, facilities, material, and possibly short range missiles.”
Lewis added: “I think Kim wants that photo with the President of the United States, paying tribute to him, for the front page of the Rodong Sinmun,” North Korea’s state newspaper.
Similarly, the historic diplomatic meeting may play well for Trump, motivating him to meet Kim’s conditions for talks.
North Korea’s recent hardline statements contradict what a South Korean official told reporters in March 2018 — that Kim had said he “understands the South’s stance” on the military exercises, which were happening at the time.
Basically, Kim seemed fine with the exercises when he was trying to get meetings with the US and South Korea, but now that he’s secured those talks, he has started to object.
“North Korea is back to its old game of trying to raise the stakes prior to a meeting,” said Bruce Klingner, the former chief of the CIA’s Korea division. “But Kim risks undermining the good will he had built up through his diplomatic outreach since January 2018.”
Now the question for the Trump administration is whether to call Kim’s apparent bluff or quietly meet his demands.
But by backing off from complete denuclearization, Trump could end up with a bad deal — and if he calls Kim’s bluff, the two leaders could land right back on the nuclear brink.
This article originally appeared on Business Insider. Follow @BusinessInsider on Twitter.
The men’s All-Army Rugby Sevens team won their seventh straight U.S. Armed Forces Championship at RugbyTown Sevens in Glendale, Colorado, on Aug. 24, 2019, beating the Air Force 33-5.
“To win seven times in a row means everything,” said Mark Drown, the All-Army Rugby Sevens head coach. “Everything we do is about representing the Army and winning that Armed Forces championship.”
The soldier-athletes beat the Navy, the Marines, the Air Force and the Coast Guard, advancing them to the championship game where they won gold over the Air Force.
The Army outscored their opponents 198-22 in five games, similar to last year, 159-2. They also went on to earn the Plate Championship of RugbyTown Sevens over 20 national and international teams for the second year in a row.
Sgt. Dacoda Worth reaching for the ball during a line out while playing the Air Force at the U.S. Armed Forces Rugby Sevens tournament.
(Photo by Brittany Nelson)
After sweeping the competition, the soldier-athletes mentally prepared for the finals.
“These are good teams and these services are representing all their men and women, and you can take nothing for granted ever,” said Drown. “We wanted to spread the Air Force, expose their defensive gaps and then exploit them, and that’s exactly what our guys did.”
The team was composed of Soldiers from all over the country including soldier-athletes in the U.S. Army’s World Class Athlete Program.
The championship team receives support from the entire Army because all soldier-athletes must have permission from their command to compete.
“The fact that we have been able to get the people out and away from their commands for seven straight years and have good enough players to win a championship has been amazing,” said Cpt. William Holder, the team’s captain since 2017. “The support we’ve received from the commands is great.”
Sgt. Dacoda Worth during the Army vs Coast Guard game at the U.S. Armed Forces Rugby Sevens tournament.
(Photo by Brittany Nelson)
A week prior to the tournament, the soldier-athletes meet to train at Camp Williams in Utah.
“We are able to train two-a-days with no distractions of Glendale or any other teams,” said Sgt. Dacoda Worth, an intelligence analyst at Fort Belvoir. “We get to focus on us and rugby.”
Drown, a retired colonel, uses the camp to work toward his two goals: creating a brotherhood-like culture and winning the Armed Forces Championship.
“The first step is for us to become brothers, coach really emphasizes that,” said Worth, a soldier-athlete of the team for three years. “If we can’t become brothers we aren’t going to mesh on the field. We are from all over so we don’t get to practice every day together. Building the team relationship is important.”
Once in Glendale, the team made their annual visit to Children’s Hospital Colorado to spend time with the children.
“It is an amazing experience to see the kids,” said Worth. “For us to go in and share time with them and uplift their spirits is a great time for us.”
Holder said that all of the soldier-athletes directly support Army readiness because of what they bring back to their units after the tournament.
The men’s All-Army Rugby Sevens team won first place at the 2019 U.S. Armed Forces tournament for the seventh time in a row.
(Photo by Brittany Nelson)
“We expect and demand so much from these soldiers,” said Holder. “We hold them to a very high standard. They are able to go back to their units and share what they have learned in the process.”
Holder mentioned that the team meets the Army’s new Chief of Staff’s priorities.
“He has three priorities: winning, which we have showed the past seven years; people, we are constantly looking for the best people; and team, we strive to have the best one,” said Holder.
Holder said the team truly believes in the priorities and appreciates that the team is able to emulate them.
“We have won the Armed Forces championship but we do not want it to stop there,” said Holder, a member of the team since its establishment in 2013. “We have shown that we can compete with the best teams in the world.”
The All-Army Sports program is a part of the Family and Morale, Welfare and Recreation, G9, department of the Installation Management Command. The program is open to soldiers from active duty, Reserve and National Guard to compete in a variety of sports at the highest levels including Armed Forces, USA Nationals and Military World Games.
The FM-2 Wildcat safely tucked away in the hangar bay. The Stearman Model 75 can be seen the back (Commemorative Air Force)
The amphibious assault ship USS Essex (LHD-2) is an integral part of the Marine Air-Ground Task Force as a forward operating platform. Essex is capable of carrying up to 1,771 Marines as well as the landing craft to get them ashore.
Her aircraft suite includes AV-8B Harrier II attack aircraft, F-35B Lightning II stealth strike-fighters, AH-1W/Z Super Cobra/Viper attack helicopters, MV-22B Osprey assault support tiltrotors, CH-53E Super Stallion heavy-lift helicopters, UH-1Y Venom utility helicopters, and SH-60F/HH-60H anti-submarine warfare helicopters.
However, rather than her usual wing of modern jets and helicopters, USS Essex is currently carrying 14 WWII-era trainer, bomber and fighter aircraft.
USS Essex usually carries Marine aircraft like these Ospreys (US Navy)
The 844-foot-long ship is on her way to Pearl Harbor, Hawaii to participate in RIMPAC 2020, the world’s largest international maritime exercise. Due to the ongoing COVID-19 pandemic, the Pentagon made the decision to cancel RIMPAC’s air exercises.
In January, Secretary of Defense Mark Esper called for a number of WWII-era aircraft to assemble in Hawaii to participate in a commemoration of the end of the war in the Pacific. Known as V-J Day for “Victory over Japan”, the event is most commonly celebrated on August 15. On August 15, 1945, (which was August 14 in America due to the time change), Emperor Hirohito announced his decree to accept the Potsdam Declaration and surrender over the radio.
Since the Marines had to leave their aircraft behind, USS Essex had plenty of room for the WWII-era aircraft since the vintage planes were unable to make the flight to Hawaii. The planes will include five AT-6/SNJ advanced trainers, two PBY Catalina flying boats, a B-25 Mitchell bomber, an FM-2 Wildcat fighter, an F8F Bearcat fighter, a Stearman Model 75 biplane, a TBM Avenger torpedo bomber and a T-28 Trojan.
The FM-2 Wildcat is lowered to the hangar deck (Commemorative Air Force)
The planes will conduct flyovers over Hawaii from August 29, the day U.S. troops began the occupation of Japan, to September 2, the day that the formal Japanese surrender was made aboard the USS Missouri in Tokyo Bay.
Before embarking on the trip to Hawaii, the pilots, maintainers and ground crews accompanying the planes were required to spend two weeks in quarantine at Naval Base San Diego to prevent anyone with COVID-19 from boarding the ship.
The 14 planes headed to Hawaii aboard the USS Essex will return to San Diego with the ship following the conclusion of the V-J Day Commemoration and RIMPAC.
Some military traditions make sense to nearly everyone — little things that show mutual respect, like leaders serving food to their subordinates on holidays or NCOs electing to eat after their guys. Other traditions are odd at first blush, like messing with the new guy or passing through an archway after graduating a class or achieving a higher rank, but civilians can generally understand where they come from.
But then there are the ones that require a lot of explaining to your civilian family members. Every time, these story begins with a, “well, you see. It kinda goes back to…” and more often than not, the explanation just makes them tilt their head in confusion.
At one point, the following traditions may have meant something to one person or a group, but today, the original meaning is buried beneath decades of military bearing and tradition. We mostly just do them because, well, if it ain’t broke — and no one’s getting UCMJ’d for it — why bother stopping?
10. Paratroopers and cherry pies
When you finish going through Army Airborne School, your head will be spinning, filled with all of the information you’ll need to not shatter every bone in your body when you make a landing. You’ll have to master the art of hooking up your static line and perform countless parachute landing falls before you’re even able to get the chance to actually jump out of a perfectly good airplane.
Finally, the moment of truth arrives — you finally get to jump with your unit in the 82nd. Your superiors will recommend that you fill your cargo pockets with Hostess Cherry Pies first. They’ll often say it’s for some reason like, “in case you get hungry when you land” or whatever. Who are you to argue?
When your big moment finally comes and you take in the sights while falling gracefully, you’ll hopefully have your PLFs burnt into the back of your mind as second nature. Everything will happen so fast that you’ll forget those cherry pies in your pants. When you land, you’ll squish all those pies and leave a nice red stain on your uniform.
9. Actual callsigns
In pop culture, callsigns are the coolest things ever. You’ll often see some badass names, like Iceman, Maverick, or Snake used in TV and movies. They’re always just made up because they sound cool and the storytellers don’t really know how the military works.
In reality, callsigns are usually unit designations followed by a number to signify who they are in said unit. So, for example, the commander of the Alpha company “Black Sheep” would be known as “Black Sheep 6,” and the first sergeant of the same unit is “Black Sheep 7.”
If you’re looking for unique callsigns, those are in the aviation world, and they’re typically less cool and more nonsensical. For example, if you eat a Pop-Tart one time in front of another pilot, your callsign is now forever “Pop-Tart.” Good going, Pop-Tart. That’s your callsign until the end of time.
8. The grog bowl
At civilian parties, if there’s a punch bowl, it’ll be centrally placed and it may or may not have some kind of alcohol in it. Whenever the military throws a unit ball, that punch bowl will most certainly have alcohol in it… plus a whole slew of other random things that would make anyone throw up.
Most of the leadership of the unit gets a chance to add one ingredient to the grog bowl (which is a toilet bowl) and offer some kind of nonsense to explain why their chosen ingredient has some kind of significance to the unit.
You can expect classic grog bowl ingredients, like hot sauce, because of the deserts the unit deploys to, ground coffee, because of the long hours the troops works, a cup of salt, because of the sweat that troops give to the cause, and a dirty sock because… reasons?
7. Blood wings and blood stripes
When civilians get promoted or graduate some school, the accomplishment is usually met with a party or a card that’s signed by everyone in the office. That sounds pleasant. Troops, on the other hand, almost always lose a bit of blood over it.
Blood wings and blood stripes are, essentially, the same thing. You get the wings from a school and the stripes from a promotion. Then, everyone takes turn punching it in. It’s technically considered hazing, but the troop receiving the blood wings/stripes usually agrees to it. There (typically) isn’t any malice or hate involved in the ceremony and troops usually walk away with a bit more pride in whoever bled for their new badge/rank.
6. Challenge coin “duels”
There’s nothing really odd about challenge coins in general. It’s basically the same thing as collecting trading cards as a kid, but instead of aiming for a holographic Charizard, you’re aiming for the coolest-looking coin with the most badass backstory.
Usually, officers will keep the coolest coins on their desk in their office to casually gloat about and enlisted troops keep them in some drawer at home, but sh*t gets real when troops take their coins to the bars. The ensuing game basically goes like this:
Troops unsheathe their coolest coin. If you don’t have your coin on you, you buy the drinks. If everyone has a coin, whoever has the “least valuable coin” buys the drinks. Since the “value” is determined by backstory and design — both of which are subjective — this game almost always ends in a shouting match over who has to pick up the tab.
5. ‘Stache contests
In case you haven’t nailed down the common thread between all of these traditions, the military is engaged in a perpetual pissing contest. Troops are in constant contest to see who can do literally anything better than the next guy; to see who is the most macho of the troops. It should come as no surprise that one of the most macho things out there, facial hair, gets quantified into some sort of challenge.
The problem with this is that the military doesn’t allow most versions of facial hair — that is, with the exception of a very thin mustache. A word of warning: The first two weeks of a mustache-off makes every contestant look pathetic.
Mustache contests usually begin at the start of the deployment (presumably, when troops’ wives have less of a say in the matter) and, after a certain point, someone is declared a winner. Yet, the Air Force has unanimously decided to make March their official contest month. Whichever airman grows the best mustache by the end of March wins a high five or whatever.
4. The West Point pillow battle royale
At some point during the first years of the most intense academy for the U.S. Army’s future officers, students are offered a unique way of handling the stresses of simultaneously earning a college education while enduring four years of constant military training. These future warriors, trained in all things warfare with the intention of becoming the Army’s next generation of great leaders, settle things the exact same way as children at slumber parties — with a pillow fight.
As goofy as this sounds, things got serious. Yes. “got” — very much in the past tense, as this tradition was unceremoniously banned in 2015 in response to numerous injuries. Most cadets donned full kevlars and vests and beat the hell out of each other with pillows. More than thirty plebes that year were sent to the hospital for serious injuries, despite the strict no-hard-objects-in-the-pillows rule.
Thankfully, they had PT belts on or this could have gotten even more out of hand.
3. Blasting up the lieutenant’s patrol cap
In the technical terms, a “blasting cap” is a small, sensitive primary explosive device used to detonate a larger, more powerful and less-sensitive secondary explosive. Soldiers in the artillery world take this term literally whenever they welcome a new platoon leader.
When the platoon first goes out for a live-fire exercise with a brand new lieutenant, they’ll take the officer’s patrol cap (either willingly or otherwise) and tape it to the end of the barrel or backplate of a rocket pod. Then, the first round goes off; it’ll take the cap with it. The officer is then expected to retrieve the nearly-burnt-to-a-crisp cap so they can remain in uniform after the ceremony is done.
No one really knows when or where this began, but every artillery officer since then has had to buy a new cap the following day.
2. The sword butt tap at weddings
Most of the traditions on this list are kept within the realm of the military and don’t often affect civilians directly — with the major exception of military weddings. They are one of the most beautiful ways to introduce a new civilian spouse into our world. The troop’s comrades will attend wearing full dress uniforms, each carrying a sword to signify the protection they’ll offer the new spouse, as he or she is now kin.
The new comrades will serve as either groomsmen or bridesmaids and post guard outside of the chapel, or wherever the ceremony is held, and form a beautiful archway with their swords under which the married couple will walk.
Then, whoever is at the very end of the archway on the civilian spouse’s side will give a loving spank with their sword. Not a hard one, mind you, just a nice gentle way of letting them know that they’re now a part of the grander military family.
1. The Court of Neptune
Whenever a Navy vessel crosses a certain point on the globe, all sailors who’ve never done so get to be initiated into an unofficial fraternity of sailors who’ve been there before. The most famous example of these ceremonies is the moment a vessel crosses the Equator at any point in the world.
Officially, it’s called the “Crossing the Line” ceremony, but sailors know it as “the Court of Neptune.” The uninitiated (known as “slimy polliwogs”) must bow before King Neptune (as portrayed by the ship’s captain) and entertain his queen, Davy Jones, the Royal Baby, and his dignitaries (portrayed by other high ranking members of the crew) with a talent show.
Regardless of how the young sailors perform, they’re found guilty of being polliwogs and must answer for their crimes. They’re “punished” by eating an extremely spicy or disgusting breakfast and are forced kiss the Royal Baby’s greasy belly. Only then can they have their slimy polliwoginess washed in seawater to finally become trusty shellbacks.
Follow any of that? Neither did any of us other slimy polliwogs…
Russia’s defense ministry claimed on Sept. 17, 2018, it had new evidence that the missile that downed Malaysian Airlines Flight 17 (MH17) in 2014 was fired by Ukrainian forces.
The Amsterdam-to-Kuala Lumpur flight was shot down by a soviet-made missile over the rebel-held eastern Ukraine on July 17, 2014. All 298 people on board, including 27 Australians, were killed.
Remnants of the Boeing 777 aircraft that crashed outside the city of Donetsk in Ukraine have been analyzed extensively, and investigators are still trying to determine with certainty where the missile emanated from.
In May 2018, international investigators concluded that a Russian-made Buk surface-to-air missile supplied by Russian separatists in Kursk were responsible for the downing of MH17.
“The Buk that was used came from the Russian army, the 53rd brigade,” Chief Dutch Prosecutor Fred Westerbeke told Reuters. “We know that was used, but the people in charge of this Buk, we don’t know.”
The investigating team has referenced images and video showing a white Volvo truck with markings unique to the 53rd brigade carrying the missile from Russia to the Ukraine. The Netherlands and Australia have directly blamed Russia for the attack, and have called on Moscow to admit responsibility and cooperate fully with the ongoing investigation.
Russia’s Defense Ministry purported to show a “logbook” indicating that the Buk missile had been delivered to a unit in the Ukraine in 1986.
On Sept. 17, 2018, Russia’s defense ministry claimed it had “newly discovered evidence” which potentially pins the attack on Ukraine.
According to the Defense Ministry, the serial number found on debris from the Buk missile was cross-referenced with a log book purporting to show it was produced in 1986. The missile was then delivered by rail to a military unit in Western Ukraine and to their knowledge had since not left Ukraine.
The ministry also claimed some of the video provided to investigators showing the Buk system being transported from Russia were manipulated. The ministry cast doubt on its authenticity.
The ministry also claimed to have audio recordings of Ukrainian airspace officials discussing shooting down aircrafts which flew over its restricted airspace, specifically calling out the targeting of Malaysian Boeings.
Russia also claimed that video provided to investigators used doctored footage of the Buk missile being transported on a white truck.
In response, the joint investigative team said they would “meticulously study” the new information as soon as the documents were made available, noting that previous information provided from Russia had been misleading on several fronts.
Ukraine’s Defense Minister Stepan Poltorak on Sept. 17, 2018, dismissed Russia’s claims as an “absolute lie” and “another fake story.” Also on Sept. 17, 2018, Ukrainian President Petro Poroshenko signed a decree ending a bilateral friendship treaty with Russia amid deteriorating ties.
This article originally appeared on Business Insider. Follow @BusinessInsider on Twitter.
American tankers were slightly late to the armored game, historically. Britain first rolled out the tank in the Battle of the Somme in 1916, before America even joined the war. In fact, America wasn’t even able to get its first tank, the M1917, to production in time to fight in World War I.
But America came roaring back in World War II with pioneers of armored doctrine, including the first American tank officer, George S. Patton. Since then, tanks have had a respected place in the pantheon of American combat arms. Today, tankers drive the M1 Abrams tanks into battle. Here’s what makes them so lethal.
Abrams tanks are highly mobile, capable of propelling themselves at speeds of over 40 mph despite their approximately 68 short tons of weight. That weight goes even higher if the tank is equipped with protection kits like the Tank Urban Survival Kit (TUSK).
Once it gets within range of its target, the Abrams crew can fire their 120mm smoothbore cannon, the M256A1. The cannon can use a variety of ammunition including high-explosive, anti-tank (HEAT) ammo; canister rounds that are basically tank-sized shotgun shells; and sabot rounds, depleted uranium darts that shoot through armor and turn into a fast-moving cloud of razor-sharp, white-hot bits of metal inside the enemy tank.
Marines with 1st Tank Battalion fire the M1A1 Abrams tank during the 11th Annual Tank Gunnery Competition at Range 500, Feb. 20, 2016. The competition was divided into six segments to test the skills of the tank crewmen. (Photo: U.S. Marine Corps Cpl. Ali Azimi)
These tank rounds make short work of most enemy tanks, but they’re also heavy. Loaders have to move them from storage racks to the gun by hand, and each round weighs between 40 and 51 pounds.
A pallet full of 120mm rounds sit waiting to be loaded and fired from the M1A2 tanks during gunnery. Considering that just one 120mm round weighs roughly 50 pounds, an entire 14-tank company is a force to be reckoned with. (Photo: U.S. Army Staff Sgt. Leah Kilpatrick)
While Abrams can survive open warfare, crews prefer to hide and maneuver their tanks into better position as often as possible to protect the tank from enemy infantry, armor, and air assets. Covering the tank in local camouflage is a good first step, and using the terrain to mask movement is important as well.
Concealment is tricky in a tank, but it increases survivability and allows the tanks to conduct ambushes.
Army and Marine Corps logistics officers have to work hard to ensure the heavy tanks can always be deployed where they are needed. While Abrams can be airlifted, its much cheaper to ship them by boat.
When it would be dangerous or too expensive to drive the tanks to their objective, they can be loaded onto trains or special trucks for delivery.
But the most impressive way to deliver an Abrams is still definitely driving it off a plane.
The tanks can operate in most environments, everything from snow-covered plains…
An M1A2 Abrams Tanks belonging to 1st Battalion, 68th Armored Regiment, 3rd Armored Brigade, 4th Infantry Division fires off a round Jan. 26, 2017 in Trzebien, Poland. (Photo: U.S. Marine Corps Staff Sgt. Corinna Baltos)
…to scrub-covered plains…
Marines with Company A, 4th Tank Battalion, 4th Marine Division, Marine Forces Reserve, fire a M1A1 Abrams Main Battle Tank during their annual training at Marine Corps Base Camp Pendleton, Calif., July 19, 2016. Marines fired the tanks to adjust their battle sight zero before the main event of their annual training. (Photo: U.S. Marine Corps Cpl. Gabrielle Quire)
…to sandy deserts.
An M1A2 Abrams Main Battle Tank fires suppressive rounds at targets during Hammer Strike, a brigade level live-fire exercise conducted by the 3rd Armored Brigade Combat Team, 3rd Infantry Division, at the Udairi Range Complex near Camp Buehring, Kuwait. (Photo: U.S. Army Sgt. Christopher Johnston)
To make sure they can always get to the target, tank units sometimes bring specially equipped engineers with them. The Assault Breacher Vehicle is built on the M1 chassis but features a number of tools for breaking through enemy obstacles rather than a large number of offensive weapons.
The front of the breacher is a plow that can cut through enemy berms, creating a path for tanks.
An Assault Breacher Vehicle drives through a lane in a berm during breaching exercises aboard Marine Corps Base Camp Lejeune, North Carolina, Dec. 8, 2016. Marines with 2nd Tank Battalion along with 2nd CEB worked together to conduct breaching exercises in which they provided support fire while Assault Breacher Vehicles eliminated tank pits and created a lane in which tanks may safely travel, aboard Camp Lejeune, Dec. 8-10, 2016. (Photo: U.S. Marine Corps Lance Cpl. Preston McDonald)
The main purpose of the plow is to scoop up and either detonate or remove enemy mines. Mines that don’t go off are channeles to the sides of the path, creating a clear lane for following tanks.
An Assault Breacher Vehicle uses its mine plow in order to scan the surrounding area for potential threats during breaching exercises aboard Marine Corps Base Camp Lejeune, North Carolina, Dec. 8, 2016. Marines with 2nd ank Battalion along with 2nd CEB worked together to conduct breaching exercises in which they provided support fire while Assault Breacher Vehicles eliminated tank pits and created a lane in which tanks may safely travel, aboard Camp Lejeune, Dec. 8-10, 2016. (Photo: U.S. Marine Corps Lance Cpl. Preston McDonald)
The breacher vehicles can quickly create a lane through IEDs by firing one of their Mine-Clearing Line Charges, a rocket-towed rope of explosive cord that explodes approximately 7,000 pounds of C4, triggering IEDs and mines.
The M1 Abrams is still a titan of the battlefield, allowing tankers to be some of the most lethal soldiers and Marines in any conflict.
Marines from Company C, 1st Tank Battalion, prepare their tank for the day’s attack on Range 210 Dec. 11, 2012, during Steel Knight 13. (Photo: U.S. Marine Corps Lance Cpl. D. J. Wu)
While the United States was celebrating its 100th birthday on July 4, 1976, four Israeli C-130 cargo planes landed at Entebbe Airport in Uganda, cargo bay doors already open. A black Mercedes and a parade of Land Rovers screamed out of two of the planes, headed for the old passenger terminal. Armored personnel carriers exited the other three.
There were 106 mostly Israeli hostages being held by pro-Palestinian hijackers and supported by the Ugandan army under dictator Idi Amin being held here. The hostages were coming home.
If anyone’s coming to rescue you, you want it to be the IDF.
The raid on Entebbe airport was one of the most daring hostage rescues of all time. The Israelis flew in some seven planes under the radars of many hostile countries, landing at an enemy airport, pretending to be the caravan of a brutal dictator, and risking an all-out war to save Israeli citizens, losing only three and only one of the Israel Defence Forces commandos. The Israelis even destroyed 11 Ugandan fighter aircraft on the ground in retaliation. In three years, Amin would be deposed.
Airplane hijackings dropped dramatically after this incident and a number of Western countries vowed never to negotiate with terrorists, especially the United States. The U.S. does not negotiate with terrorists as a matter of policy.
This resulted in a number of American hostages dying at the hands of ISIS.
In the years following the terrorist attacks of Sept. 11, 2001, more than 1,200 Westerners from some 32 or more countries have been captured by terrorists and held hostage by militant groups and pirates, demanding ransom or some other concession. Americans made up 20 percent of those hostages taken since 2001 and half of those were killed by their captors. The reason for this is the policy of not giving concessions to terrorists or anyone else who might take citizens hostage.
The United States believes giving in to terrorist or other militants’ demands for ransom or some other concession would just make Americans a more tempting target for those who would take hostages, allowing terrorists to perpetually self-finance through hostage-taking. As it is, Americans are twice as likely to die in captivity by their captors while countries who pay ransoms – Germany, Spain, France, Austria, and Switzerland – are more likely to have hostages released.
But citizens of those countries are not taken hostage in disproportionate numbers because taking hostages is risky and not as profitable as other ventures for terrorist groups, such a narcotics, black market oil and arms sales, and human trafficking. Civilians more likely to be kidnapped are those who are already in unstable areas. Three-quarters of Westerners taken by al-Qaeda and ISIS were freed. Only two of those were Americans.
Since a new hostage policy was announced in 2015, where the U.S. coordinates agencies to secure the release of hostages, six have been released, and none died in captivity. The only hitch is that none were held by foreign jihadist groups.
It should be noted that the Carter Administration held negotiations with Iran for the hostages taken at the U.S. Embassy in Tehran during the 1979 Islamic Revolution. Not one of the hostages were killed, and they were released on the last day of the Carter Presidency – all without firing a shot.
We love supporting veteran-owned businesses, especially when they give back to the community. Yesterday, Redline Steel founder and owner Colin Wayne took to Instagram with superstar Megan Fox to announce that this Memorial Day, they’ll be donating $2M worth of products to the military community. Keep reading to find how to claim yours.
[instagram https://www.instagram.com/tv/CAa15AQhLVr/?utm_source=ig_web_button_share_sheet expand=1]Colin Wayne on Instagram: “@meganfox / @redlinesteel and I partnered up to create a Memorial Piece and plan to donate over M in product for the month of May to…”
Colin Wayne on Instagram: “@meganfox / @redlinesteel and I partnered up to create a Memorial Piece and plan to donate over M in product
While this offer sounds extreme, serving the military community is embedded in who Wayne is. WATM sat down with Colin to talk about everything from his military career, his close encounter with death in Afghanistan, his pivot to creating home decor, lessons in entrepreneurship and what this community means to him.
WATM: Alright man. First question: Tell us how your military career started. Like the early stuff.
Wayne: It started with JROTC. And you know, most people would say it’s kind of nerdy, my brother — even he was a nerdy guy — but I loved, I did the Raider team because it was the Army side and I genuinely enjoyed it. I gave up sports to do all of that and a lot of my friends. I was criticized to a degree on that, but it was a tight knit bond. It was a good culture. We had a solid program. We had Colonel Walker, he was the O6 and then we had a first Sergeant Jones. Great examples, great leadership and that was kind of the early adaptive days of joining the military was through that.
I actually dropped out of high school and got my GED. I got held back in first grade, so I did first grade twice. I was already kind of older in my class. And then I got kicked out of my mom’s house. I wasn’t a bad kid, but I didn’t listen. I was stubborn by nature. And so she’d ground me and I’d just walk out the front door and be like, ‘Okay, mom,’ and just do whatever I wanted. The first thing that I ever had as a kid was, “I’ll do it myself.” And that’s was literally my first sentence ever that I put together is what my mom says was, “I’ll do it myself.” And so I’ve always had that mentality of that exact statement.
WATM: You dropped out of high school?
Wayne: I got kicked out of my mom’s, moved in with my dad. I was mid-junior year and I ended up going from block schedule to seven periods and it was going to hold me back an entire year. We didn’t find that out until midway through the semester. And at this point, I was just about to be 17. I didn’t want to be 19 years old and graduate high school. That sounds horrible. I didn’t like school as it was. And so I convinced my parents to emancipate me and ended up getting my GED and joining the military a few days after my 17th birthday.
Wayne: I enlisted as Military Police in 2006. When I graduated from AIT, for the military police school, OSUT training, I came back to my unit and I remember the first thing, me and my brother were both in the same unit. It was 128 Military Police Company. And we had a unit that was deployed to Iraq at that time. And this was in ’07 and there they were there from ’07 to ’08, but they needed a backfill — they had to backfill 10 slots. They needed 10 MPs and five medics. He was a medic. I was an MP. We both volunteered to go backfill, basically people that were severely wounded and injured.
That’s one of the first things that I remember as kind of an early private, volunteering to go to that. They ended up, I don’t know, maybe they pulled from another battalion to make up that info strength, but we ended up not going. And I ended up transitioning to another battalion and going to Egypt for Operation Brightstar about six months later.
That was an incredible deployment to Cairo, West Egypt. Civilian clothes the whole time. And I did a cruise on the Nile River, got to see the Sphinx, got to see the pyramids. We went shopping in some of the plazas there. We had to have Egyptian police escorts. And there’s a platoon of those guys, but we definitely stood out like a sore thumb. We still had to wear high and tights and shades. We definitely looked like we did not belong there.
WATM: Hilarious. Not to jump ahead here, but I do want to get to the Redline stuff. Was Afghanistan your next deployment?
Wayne: No, Iraq. Iraq in ’09 and ’10. And then Afghanistan 2012.
WATM: And you were wounded in Combat? Can you tell us a a little bit more about your injury, recovery, some of the struggles that you had and how that changed you.
Wayne: Yes. It was May 3, 2012 and I was in the Paktika province, which is right near Pakistan. And it was, I would say it’s another traditional day. Spring fighting had just started a couple of months before that March. At that point, I was at a base called FOB Boris, which has been shut down. Our base got overran twice, to kind of paint a picture, with Taliban, literally on the inside of our base. We got rocketed. May 3 in particular, we had at least three or four IDF attacks prior to this point, so it was kind of just happening throughout the entire day.
I was in the gym and I heard the IDF alarm siren going off. And my thinking was, ‘I’m in a concrete structure,’ and you don’t have long — you’ve got seconds to make a decision. ‘Okay. I’m not outside. I’m in somewhat of a secured location.’ It’s a small gym. It’s literally the size of half of a single wide trailer, to kind of give you perspective. You could easily throw a tennis ball and hit the other wall with very little effort. And so I started running to the middle of the gym because there was two big open wood doors and so I just went to the middle. There was concrete on all sides, except the roof. The roof was just a normal structured roof, no concrete. My thinking really, really quick was, ‘Hey, if this explodes, shrapnel is going to come, I’ve got to get away from the weakest points, which are the doors.’ And so I ran and it was essentially a direct impact on me. I ran right where the rocket exploded and it was like three and a half feet from me.
WATM: Oh %*#.
Wayne: Right. So you know how big the concrete cylinders that they have, those concrete blocks, like a traditional one. They’re not wide, but it was a direct impact on the corner of that building, right in the middle, dead center. And it was right under that corner structure. It took out a quarter of the wall, right at the very top corner and you can see shrapnel and the roof was caved in. And if it would have been a couple of inches lower, because you’ve got to think, the concrete barrier’s only like 15 inches.
If it wouldn’t have hit that, it would have been literally a direct impact right where I was running to. And so I just say it’s through the grace of God I survived and was shielded. And I sustained nerve damage at L1 through L3. And my back had to have lumbar block fusion surgery for it. I had shrapnel that went all the way through my leg and had to have six months of physical therapy for it. I have permanent tinnitus in my left ear and then treated for TBI. And then I was medevaced twice. The first time we were still under fire. And then we were also a fire support team as well. There’s about 85 people on the entire base. It’s pretty small. And we were returning fire as incoming rounds were coming in and two Black Hawks, just like you’d see on a movie, flew in while rounds are coming in, we’re shooting back at them.
And you know, obviously, I don’t know what the hell is going on. They ended up flying me through a Black Hawk, with priority to Bagram and then they did full CT scans and x-rays and all kinds of different testing there, to figure out what was going on. Come to find out the, I guess the, whoever the, what do they call them? Crew chiefs? Or the medics on the helicopter? They gave me too much morphine. And obviously I don’t remember any of that, but it depletes your white blood cell count and restricts your oxygen flow. And that’s what ended up happening. It took three days for that to recover back to normal rates without oxygen. And I had to do breathing treatments from all the dust and debris. To kind of paint a more vivid picture of the incident, I remember that I blacked out — I remember regaining consciousness. I couldn’t see my hand in front of my face. I knew I was hit, but I didn’t know the impact. I could feel something dripping from my leg, but I couldn’t see it. It’s pitch black; we’re a blackout FOB. And I was yelling for a medic, but nobody would come.
And I think mentally what hurt the most is I was working out with a couple of battle buddies and they left. I was there by myself and it felt like, I would say realistically, like 20, 30 minutes, it definitely was not that long. But you know, when you’re going through that, it felt like eternity. I’m sitting in pain. I don’t know what’s going on. My ears are ringing. It’s just a crazy scenario. And you know, I remember yelling for a medic and ‘I’m hit,’ and I just kept saying it, ‘Medic, medic!’
And I couldn’t — I tried to stand up, but I couldn’t see anything. I literally couldn’t see anything. And then they came in, they had flashlights and I actually have the raid tower footage. One of those Raytheon towers that go up 107 feet, we have the actual footage of them carrying me out of the gym, so it’s kind of cool. They sent me the CD. They mailed it to me when I got home.
WATM: That’s kind of hilarious.
Wayne: And it says ‘Superman returns.’
WATM: It’s good that you can watch it.
Wayne: Yeah, I love it.
WATM:You pull that out at the parties?
Wayne: I think that helps mental fortitude to get past something like that. It’s one of those pivoting moments that you can either adapt and overcome it, or you’re going to let that absorb you. And that really defines you as a person, is how you adapt to that comfortability. Even openly talking about it. It doesn’t bother me. It’s just a chapter and we’re past it and I can block it off and keep going.
WATM: Did that end your Army career, at that moment?
Wayne: No, I came back and transitioned into recruiting and I really enjoyed my time in recruiting. I did a photoshoot with a local photographer, right when I got done doing my physical therapy. Started a Facebook page and it started to go viral, so I had over a hundred thousand followers in the first 30 days of having the page. And you know, I’m just a guy from Alabama. I didn’t know what the hell I was doing. I got a change of lifestyle discharge.
WATM: And at that point, had you considered bodybuilding and modeling?
Wayne: I didn’t know what to expect. I’ll be honest, but I was making about three times more than the Army was paying me. And I was just like, ‘Man.’ I didn’t know if it was going to be a career, but it was working and I was like, ‘Why not focus on this? This is really cool.’ Within the first six months, I had over a million followers across social media and I just kept leveraging that and growing it and then what a lot of people don’t know is I actually own five other pages within the fitness space on Facebook and have over 4.2 million followers on it.
And so I leveraged it to grow my personal brand. And so I started to understand the power of social media. If I could go back, I would have done things a little bit different. I would have put more of a focus into YouTube. But you know, it is what it is. Grew those pages and that helped leverage pretty much everything that I wanted from landing over 50 plus magazine covers. Covers with Iron Man, Muscle Fitness, Men’s Fitness, Men’s Muscle Health. I mean, even fashion magazines, like Vanity. Hype, in Europe. And for that, I did kind of a Gary Vaynerchuk approach of give, give, give, take.
WATM: I’m just curious. What’d your Army buddies say about all this? Were they like, ‘Bro, what are you doing?’
Wayne: (laughs) Yeah, yeah. That’s exactly what it was at the beginning until they saw, you get half a million followers within a few months and then a million, and then you start working with Under Armor and Nike and they’re like, ‘Oh my God.’ Everybody questioned it. Everybody questioned, ‘What the hell are you doing? How are you going to model in Alabama? That’s not a thing.’ And I’m like, ‘Well, I don’t really know, but it’s working, I’m doing the social media thing and I’m able to reach out, I can kind of cold call. I can establish a rapport.’ And I just kind of instinctively knew the inner workings of how to market and brand myself. And that’s without a coach and the highest level of education a GED. Just kind of started to understand the power of value and leveraged my value to get whatever it is that I wanted.
WATM: How was your physical journey into bodybuilding and modeling? Did you have issues with that? How did your combat injuries help you in that regard or make it even more challenging to find success?
Wayne: I would say 100% made it more challenging. I can’t do compression style training. And so a lot of it is adaptive, just HIIT style, high intensity interval, they call it, it’s like an 80s style. It’s like cut training, time under tension. I wanted to get lean, but also gain lean muscle at the same time. And so I just had to adapt and pivot my work training to kind of sustain the injuries and I didn’t want to make it worse than what it was. And so I’ve kind of just found my own routine and adapted and not put limitations with what I can and can’t do. There’s always a workaround.
WATM: Awesome. So how did you get into the steel business? And when did it occur to you that you thought I can add value to Red Line and start working on that front?
Wayne: I started Red Line in January of 2016, that’s officially when we started the LLC. Initially I just wanted to be a customer. I have a son, his name’s Carsyn. At the time, he was about four years old, loved baseball. He’s in T-ball, but absolutely loved baseball. And I reached out to a local shop and wanted to have a piece made and he reached back out and said ‘I’m backlogged about 10 to 12 weeks, but when we get caught up, I’ll let you know.’ And I said, ‘Okay, no worries.’ Ten minutes later, swear to God, 10 minutes later, he reached back out and says, ‘Holy shit, it’s Colin Wayne. I can’t believe it’s you!’ He said, ‘I can do this for you and have it done this week. And just let me know anything you want. I got you.’
And I pivoted the entire thing from, I said, without hesitation, ‘Maybe I can help you. And I do consulting, would love to kind of look at your business plan.’ And I spit out some information that kind of was like, ‘Look, man, I wanted to be a consumer. You didn’t have a followup sequence. You’re missing the mark. This is obviously an incredible product. I was willing to pay a premium for it for myself. You’re backlogged 10 to 12 weeks. There’s no way for very next day, and so that shifted the entire paradigm of my business plan. The plan for me was he already has the product, he has a preexisting business. He knows how to manufacture. He knows how to do CAD work. He already has the basics. I just need to come in here, create an infrastructure and help on the marketing backend. And so now, I had to figure out how in the hell to even run this machine. I didn’t have a clue and I still don’t really know, which is ironic because we have the largest customized steel manufacturing plant in the United States. And that was within three and a half years of an E-com business.
June 15th will be our four year anniversary of the website. We’ve shipped over four million products. We just hit our one millionth order about three weeks ago. And we’re about to hit 1.1 million projected probably Friday of this week. We have over 215,000 verified customer reviews on our website. And we’ve got over a billion, with a B, impressions for our business Redline Steel through paid ads.
WATM: That’s impressive. And you met the President?
Wayne: We attended the White House for Made in America week, which was really cool. Got a selfie with the president, which you probably saw on Fox News. And what was awesome, what I really, really appreciated a lot and it was kind of like an overwhelming feeling, just like when we hit our one millionth order, that was an overwhelming feeling, was President Trump, I tried to give him a flag and he wouldn’t take it. He wanted to buy one. And so that to me, yeah, that to me meant a lot because this was exactly what he said was, ‘If you donate the flag, it stays within the White House. But if I buy one, I can actually bring it with me.’ And so I don’t know, a month or two after the event, his administration reached out and said, ‘President Trump wanted to purchase a flag.’ And so we invoiced him, he paid it and we mailed him a flag. Then he actually wrote a letter. I asked him for a photo; he wrote us a letter that’s hanging up on my wall and he’s thanking me for the flag that he bought. That was a few months after the event. That was really cool. And what’s weird is as an entrepreneur, I’m always looking ahead. So it’s hard to reflect on what we’ve done and accomplished. Especially given the amount of time. Time is very valuable, but it almost becomes irrelevant because I’m so forward thinking that when I hit a hundred thousand orders, it was an overwhelming feeling. And that never took place again until three weeks ago, when we hit our one millionth. Even at 999,000, it didn’t sink in.
I’m a pretty, I would say a pretty dominant, strong-willed character, kind of an alpha, but I teared up, bro. I’m not going to lie. It was such an overwhelming, like, ‘Oh my God.’ Because I wanted this so bad. So I set, I’m really, really big on goal orientation and like setting something and you follow through with it. And so last year my goal was to hit that one million benchmark and I didn’t. Mentally, it really messed with me, man. I was upset at myself. I felt like a let down. I told my customers, I was kind of prophesying it. I was telling employees, man, we’re going to hit this and we didn’t hit it. I think that I have to kind of what I call being from Alabama, that fixated mentality of I don’t care if we’re up a hundred to zero, we missed the field goal. We missed this tackle. We missed these core principles, this KPI, what can we do to improve and sustain that growth? If we mess up, what can we do to not have that again? It’s kind of that AAR that goes into effect on a mass scale.
When you think about it, a million orders within that three year benchmark as an online business is very, very, very rare. You’re at that one of one tenth of a percent, but to me, it’s so realistic that it should have happened a while back. And so I lose track of that time and you don’t really appreciate what it is until you finally hit it.
WATM: How did you move past that? Improved comms? Leadership? Something different?
Wayne: We hired a recruiting firm, and I know that that was a pivoting moment for us when we actually invested into very, very solid leadership. My goal is to step down as the CEO within the next 18 to 24 months. I’ve never really publicly talked about it, but I’m big on passion and what’s in the best interest of the business. And so I would rather be the dumbest guy in the room and have other people very strong at what they do in those positions. And so hiring a recruiting firm to bring on talent that are very, very vetted has definitely played a significant role.
The challenge for me, most of the time has been, I can oversell and we can’t manufacture and produce product fast enough. I guess you could call it a rich man’s problem.
It’s been a challenge because I don’t want a bad customer journey experience, but at the same time, you want cashflow to keep up with the fixed and variable expenses. And so it’s a very thin line of balance between the two and running a lot of different departments at a business that’s scaling 30, 40 times year over year. We have an incredible team that’s been able to implement what is actually needed and applying an ERP system and looking at ways to advance our business so much further than what it currently is. So that the next four to five years we transition to that billion dollar valuation at that three, 400 million EBITDA. I think investing in the right leadership and then from the military stance, I would say, I was a Staff Sergeant, so I was kind of rounded for leaders. I liked the leaders that led from the front. I was fortunate enough to have compadre leaders that you can learn from and some great leaders, ones that you would genuinely walk into battle with and feel very comfortable that they have your sticks.
Applying that to my business in the sense that I’m not going to step on their toes, I trust their judgment calls. So I’ve allowed them to run those departments and essentially there’s a chain of command and they work through that. And that’s how we operate here. I’m not here to tell your department how you do it, go to your department head. And from there, you’ll follow the chain.
With COVID, we had to pivot our business model. So mid-March, I think it was actually exactly March 15. It was on a Sunday, somewhere right around there. I was driving to work. I had something on my heart to give back to the medical staff. My step-mom passed away earlier in the year and she did 35 years as a registered nurse. And we had a nurse piece, a stethoscope with the shape of a heart and it said, ‘Nurse life,’ in it. And so that was our first product and it kind of evolved from there. I did a live stream on Redline’s page and I said, ‘I want to give a thousand of these away for free.’ The response was incredible. Within about 30 to 45 minutes, we were completely sold out and started to see a massive demand and just requests for other items. So we pivoted to an entire give back collection.
That was on Sunday. I came in Monday when my team was here and I said, ‘Look, every day this week, we’re going to create a product category and we’re going to launch it.’ The first day, we launched, we ended up launching 19 products in total from military and all first responders to even mail carriers, even airline. And then we went into more recently with teacher appreciation day. We launched a teacher apple and now with Memorial Day, we have a fallen soldier Memorial piece that we’re going to release.
WATM: What’s the why behind that?
Wayne: One, I’m a humanitarian. I love to give back. I really do. I genuinely do. But from a business side that allowed free cashflow to sustain the business so that I didn’t have to furlough any of my employees. And then to take it a step further, we ended up putting in a purchase order of over 250,000 units through a local company and source them to cut the pieces for us. And that ended up giving them over 1400 working hours for their employees that would have gotten furloughed. So it’s not just the impact within Redline. We also helped hundreds of families across North Alabama sustain a job and working hours.
WATM: You’re doing amazing things, Colin. Thanks for your time.
Wayne: It’s been an incredible journey, man. I’m excited for what happens next. Thank you.