Beaver County native Scott Marshall and his wife Karen were trying out a new church Sunday because she had recently moved back to their home in La Vernia, Texas, after finishing an assignment at Maryland’s Andrews Air Force Base, family members said.
In what was the first and only time they worshipped at the First Baptist Church in Sutherland Springs, the Marshalls were among 26 people shot and killed when Devin Patrick Kelley opened fire on a service there. Authorities said the attack appeared to stem from a domestic dispute .
Scott Marshall, 58, was retired from the Air Force and had been working as a civilian contractor and mechanic at Lackland Air Force Base, about 35 miles west of La Vernia, said his father Robert Marshall, 85, of Crescent. Scott and Karen met while they were in the service together more than 30 years ago.
Scott grew up in Hopewell, Beaver County, and joined the Air Force after graduating from high school.
Karen was a Master Sergeant in the Air National Guard and had just finished a posting at Andrews Air Force Base, Robert Marshall said. Scott was driving her back to Texas, where she would officially retire. The couple stopped in Pennsylvania on their way home to spend a few days with Scott’s family. They threw a birthday party for Robert two Sundays ago.
“It was a surprise party for my dad. He thought they were just celebrating her retirement,” said Scott’s younger sister Holly Hannum, 48, of Chippewa.
They left last Tuesday to continue on their way back to Texas, Hannum said. They were just settling back into life together, she said.
Hannum said Karen, who grew up in Nevada, wasn’t raised Baptist but she found a Baptist church that she liked in Maryland. She wanted to try another one of the same denomination when she got back to Texas.
“They wanted to try a Baptist church that was just 10 minutes from their house,” Hannum said.
Hannum was just returning from church herself when she said she felt a wave of apprehension come over her. Her heart sank when she saw news of a shooting in Texas and her brother wouldn’t answer her text messages. She reached Scott’s son Brandon, who told her that he was awaiting word from authorities about what happened to Scott and Karen.
The family found out early Monday morning — on Robert’s 85th birthday — that Scott and Karen were among the dead. Their red Xterra SUV was visible in many of the TV shots taken outside the church, Hannum said.
As of Monday night, the family was preparing for a trip to Texas — complicated by Robert’s need for an oxygen machine — by air and by car.
In addition to his father and sister Holly, Scott is survived by sisters Kim, Laurie and Amy; son, Brandon; daughters Martina and Kara; and five grandchildren. The Marshall family could not name all of Karen’s siblings.
Funeral arrangements were being planned for Texas, Hannum said.
Accompanied by nothing but sand, rocks, and the desert sun, Marines with 3rd Battalion, 7th Marine Regiment, 1st Marine Division continue to prepare for the unrelenting forces ahead by training at Marine Corps Air Ground Combat Center, Twentynine Palms, Calif., July 15-July 19, 2019.
U.S. Marines of Invictus participated in a five-day field operation where they were evaluated as squads, based on how well they shoot, move, and communicate towards their objective.
When asked what the purpose of the evaluation was, Cpl. Zorenehf L. Yabao, a squad leader said, “To see where their performance is at and what they need to improve on for the duration of the pre-deployment training. From here on out, it is not going to be easy.”
With temperatures reaching more than 110 degrees, the constant running, yelling and shooting takes its toll. Yabao added “At the end of the day, you are taking control of your squad. You should not freak out or worry about anything else. You have to focus on the mission, what your commander’ task and purpose is and what you need to do. Just focus on caring about your squad, controlling them and getting the mission done.”
(Photo by Lance Cpl. Aaron Harshaw)
1st Lt. Michael Mursuli, a platoon commander with the company said, “Morgan’s Well is one of the most difficult terrains to navigate being that there are so many hills and crevices. The terrain here is unlike anything else.”
The company trained with a variety of weapons systems varying from rifles and grenade launchers to machine guns and anti-armour launchers.
While speaking to the Company, Capt. Richard Benning, the company commander asked what the difference between the tiger, the lion, and the wolf is.
(Photo by Lance Cpl. Aaron Harshaw)
After being met with faces of confusion he stated, ” The wolf is not in the circus. The wolf cares about the wolf pack and the wolf pack alone. Invictus is the wolf pack.”
When asked about the training area, Mursuli said, “Twentynine Palms is the varsity league. There are more areas and opportunity’s to train here. Negotiating the terrain is very difficult and there are more ranges, bigger ranges and the ranges themselves are a beast to tackle. You are doing what the whole Marine Corps is doing but you are doing it on more difficult terrain.”
This article originally appeared on Marines. Follow @USMC on Twitter.
On a summer morning in a desolate corner of Iraq’s western desert, Jim Mattis learned he’d narrowly evaded an assassination attempt.
A Sunni Arab man had been caught planting a bomb on a road shortly before Mattis and his small team of Marines passed by. Told the captured insurgent spoke English, Mattis decided to talk to him.
After Mattis offered a cigarette and coffee, the man said he tried to kill the general and his fellow Marines because he resented the foreigner soldiers in his land. Mattis said he understood the sentiment but assured the insurgent he was headed for Abu Ghraib, the infamous U.S.-run prison. What happened next explains the point of the story.
“General,” the man asked Mattis, “if I am a model prisoner, do you think someday I could emigrate to America?”
In Mattis’ telling, this insurgent’s question showed he felt “the power of America’s inspiration.” It was a reminder of the value of national unity.
Mattis, now the Pentagon boss and perhaps the most admired member of President Donald Trump’s Cabinet, is a storyteller. And at no time do the tales flow more easily than when he’s among the breed he identifies with most closely — the men and women of the military.
The anecdote about the Iraqi insurgent, and other stories he recounted during a series of troop visits shortly before Christmas, are told with purpose.
“I bring this up to you, my fine young sailors, because I want you to remember that on our worst day we’re still the best going, and we’re counting on you to take us to the next level,” he said. “We’ve never been satisfied with where America’s at. We’re always prone to looking at the bad things, the things that aren’t working right. That’s good. It’s healthy, so long as we then roll up our sleeves and work together, together, together, to make it better.”
The stories tend to be snippets of Mattis’ personal history, including moments he believes illustrate the deeper meaning of military service.
On a trip last month to the U.S. Navy base at Guantanamo Bay, Cuba, and three domestic military installations, Mattis revealed himself in ways rarely seen in Washington, where he has studiously maintained a low public profile. With no news media in attendance except one Associated Press reporter, Mattis made clear during his troop visits that he had not come to lecture or to trade on his status as a retired four-star general.
“Let’s just shoot the breeze for a few minutes,” he said at one point.
Another time he opened with, “My name is Mattis, and I work at the Department of Defense.”
Mattis used stories to emphasize that today’s uncertain world means every military member needs to be ready to fight at a moment’s notice.
He recalled the words of a Marine sergeant major when Mattis was just two years into his career:
“Every week in the fleet Marine force is your last week of peace,” the sergeant major said. “If you don’t go into every week thinking like this, you’re going to have a sick feeling in the bottom of your stomach when your NCOs (non-commissioned officers) knock on your door and say, ‘Get up. Get your gear on. We’re leaving.'”
By leaving, Mattis meant departing for war.
A recurring Mattis theme is that the military operates in a fundamentally unpredictable world. He recalled how he was hiking with his Marines in the Sierra Nevadas in August 1990 when he got word to report with his men to the nearest civilian airport. Iraq’s Saddam Hussein had just invaded Kuwait, and the Marines were needed to hold the line in Saudi Arabia.
In an exchange with Marines at Camp Lejeune, North Carolina, Mattis recalled sitting in the back of a room at the Pentagon in June 2001 while senior political appointees of the new George W. Bush administration fired questions at a military briefer about where they should expect to see the most worrisome security threats. At one point, Mattis said, the briefer said confidently that amid all the uncertainty, the one place the U.S. definitely would not be fighting was Afghanistan.
“Five and a half months later, I was shivering in Afghanistan,” Mattis said, referring to his role as commander of Task Force 58, a special group that landed in southern Afghanistan aboard helicopters flown from Navy ships in the Arabian Sea to attack the Taliban in and around Kandahar.
Regardless how much they resonate with his young audience, Mattis’ stories illustrate how he sees his military experience as a way to connect with troops who often feel distant from their political leaders. They also are a reminder Mattis’ boss is one of the most politically divisive figures in recent history.
Speaking to troops and family members at an outdoor movie theater at Guantanamo, Mattis pointed directly to the political battles.
“I’m so happy to be in Guantanamo that I could cry right now, to be out of Washington,” he said, adding jokingly that he wouldn’t mind spending the rest of his tenure away from the capital. He said as soon as he gets back in the company of uniformed troops, he is reminded of why the military can set a standard for civility.
“Our country needs you,” he said, and not just because of the military’s firepower. “It’s also the example you set for the country at a time it needs good role models; it needs to look at an organization that doesn’t care what gender you are, it doesn’t care what religion you are, it doesn’t care what ethnic group you are. It’s an organization that can work together.”
Something strange has been happening in Eastern Colorado at night.
Since the week of Christmas, giant drones measuring up to six feet across have been spotted in the sky at night, sometimes in swarms as large as 30. The Denver Post first reported these mysterious drone sightings in Northeast Colorado on Dec. 23, 2019. Since then, sightings have spanned six counties across Colorado and Nebraska.
Phillips County Sheriff Thomas Elliot had no answer for where the drones come from or who they belong to, but he has a rough grasp on their flying habits. “They’ve been doing a grid search, a grid pattern,” he told the Denver Post. “They fly one square and then they fly another square.”
The drones, estimated to have six-foot wingspans, have been flying over Phillips and Yuma counties every night for about the last week, Elliott said. Each night, at least 17 drones appear at around 7:00 pm and disappear at around 10:00 pm, staying 200-300 feet in the air.
The Federal Aviation Agency told the Post it had no idea where the drones came from. Spokespeople for the Air Force, Drug Enforcement Administration, and US Army Forces Command all said that the drones did not belong to their organizations.
As the airspace in which the drones are flying is relatively ungoverned, there are no regulations requiring the drone operators to identify themselves. However, Elliott said that the drones do not appear to be malicious.
The Post spoke to commercial photographer and drone pilot Vic Moss, who said that the drones appear to be searching or mapping out the area. Moss said that drones often fly at night for crop examination purposes. It’s also possible that the drones belong to one of several drone companies based in Colorado, which may be testing out new technologies.
In the meantime, Moss urges residents not to shoot down the drones as they are highly flammable.
“It becomes a self-generating fire that burns until it burns itself out,” he told the Post. “If you shoot a drone down over your house and it lands on your house, you might not have a house in 45 minutes.”
This article originally appeared on Business Insider. Follow @BusinessInsider on Twitter.
It is now officially time we all had a talk about this ‘Stolen Valor’ craziness.
A while back, I was at the airport in Chicago passing through on business and I had just finished dinner and was standing up in the process of paying my bill. I was a middle aged guy with a heavy five o’clock shadow, physically fit without looking super athletic, and wearing civilian clothes – honestly, I didn’t much look like a soldier.
As I turned to go, this huge kid reeking of beer and at least a few percentage points over his tape test walked right up on me and blocked me from leaving, ’10th MTN, huh?’ It took me a few seconds to register I had a tiny 10th MTN pin on my backpack which I had forgotten about. Before I could answer, he jabbed his finger at the pin and got super aggressive, ‘What Battalion were you in? Who was your Commander?” I already had my wallet out and I pulled my ID card and held it out and told him to ‘back’ off. He took a look, apologized and he left.
My encounter ended well for me but it didn’t end so well for Marine veteran Michael Deflin. This Fallujah vet couldn’t produce an active duty CAC card on request from some Air Force dude and therefore he got the crap kicked out of him. He suffered a broken leg and jaw in the process. Prior to him and his friend beating Deflin down, the USAF guy accused him of ‘Stolen Valor’.
Congratulations, we have now started conducting fratricide on our own.
Stolen Valor is a real problem but not a new one – folks have lied about their service for personal and political gain after the Civil War and after both World Wars. It should be exposed when it is found. But the whole business of exposing those who lie about their service has become increasingly sordid with legions of veterans self-appointing themselves as ‘Valor Custodians’ fighting the good fight trying to find the next sad sack guy lying about being a SEAL cyber-ninja at the local Mall food-court.
I use to roll my eyes at these antics but now they have gotten dangerous. Stolen Valor fratricide folks: you’re the reason why we can’t have nice things.
Part of what makes this so laughable is that some of the loudest members of the mob are people who were FOB warriors downrange. They are the dudes you see at the PX or the Atlanta Hartsfield Airport wearing their absolutely pristine condition 400 dollar tactical packs with the ‘Major League Infidel’ patch, the always ridiculous camo cap with a subdued American flag on the velcro, and drinking a giant Monster while telling everyone who will listen about that ‘one time in Iraq, I did xxxxxx and I’m totally not making it up!’
The truth is they never left the wire on their one OIF/OEF tour – but I sure as hell hear them lying…oops, I mean exaggerating about what they have done downrange in the orderly rooms, at the PX food court, on social media, and in the customs line at Ali al Salim Air Base. Come on, guys, you don’t think we notice? You don’t think we haven’t heard multiple variations of the same story our entire career?
For many of you out there in the mob, I would say check your own shot group before you starting calling out others.
It is time to stop the nonsense. Your service makes you part of a unique grouping of Americans, but it doesn’t make anyone a hero despite what John Cena told you when you saw him on the USO tour at the Bagram Clamshell, you know, right before salsa night – the real heroes are at Arlington or Walter Reed.
Nor does it give you a right to be a jerk to others. If you think someone is lying about their service, the first thing you should do is chill and regard the situation. Separate the innocuous from the consequential. Tall tales and ‘war stories’ have been around since the beginning of time and mostly they are harmless. I would be lying if I told you I haven’t told one in my life. Unless it involves decorations, tabs, or awards which they didn’t receive, the stories generally aren’t worth your time to correct or worry about.
If you are still convinced they are rotten and they are truly disgracing the service of others like the civilian who wears a uniform and misrepresents himself at a public event or the guy who wears a Purple Heart or Silver Star they didn’t earn, then don’t confront them – the proper course of action is call Law Enforcement, local FBI field office, your chain of command, or the service investigative offices (CID, NCIS, OSI). They are the trained professionals who know how to handle these sorts of cases. It is becoming increasingly obvious many folks don’t.
And for God’s sake, take off the subdued velcro flag hats.
UPDATE: Navy hospital shooting ruled false alarm, according to Capt. Curt Jones, commanding officer of Naval Base San Diego.
An active shooter was reported Tuesday at the Naval Medical Center San Diego, according to the center’s Facebook page.
The message advises occupants to “run hide or fight.” Non-emergency response personnel were asked to avoid the compound at 34800 Bob Wilson Drive. The center posted that the shooter was believed to be in Building 26.
According to intitial reports, three shots were heard in the basement of the building, which is a combination of a gym and barrack. There are no reports of injuries.
Fox 5 San Diego reports that three nearby schools are on lockdown.
The U.S. Navy could not immediately confirm the report.
The facility has a staff of more than 6,500 military and civilian personnel, and aims to provide medical care to military service members, their families, and those who served in the past, according to its website.
“We’re not taking any chances and are executing procedures we’ve been trained for in this kind of situation,” Naval Medical Center spokesman Mike Alvarez said.
“Thousands of our post-9/11 veterans carry the invisible burden of post-traumatic stress, and there is an overwhelming need to expand the available treatment options,” DeSantis said in a statement. “The VA should use every tool at their disposal to support and treat our veterans, including the specialized care offered by service dogs.”
The Puppies Assisting Wounded Servicemembers (PAWS) Act is a five-year, $10 million program to give post-9/11 veterans with a service dog and veterinary health insurance. The veteran must have been treated for PTSD and have completed an established evidence-based treatment. They must remain significantly symptomatic, rating a 3 or 4 on the PTSD scale.
Service dogs are known to be effective in treating veterans with anxiety disorders, physical pain, and other limitations. The animals are proven to give new life and independence to recovering veterans.
U.S. Army infantry platoons will soon have the 84mm Carl Gustaf recoilless rifle, a devastating anti-armor system, as a permanently assigned weapon.
Service officials completed a so-called conditional material release authorization late last year, making the M3 Multi-Role Anti-Armor Anti-Personnel Weapon System an organic weapon system within each infantry platoon, IHS Jane’s 360 recently reported.
The service is also working on an effort to achieve Full Material Release of the M3 later this year.
Army light infantry units began using the M3 in Afghanistan in 2011, but only when commanders submitted operational needs statements for the weapon.
The breech-loading M3, made by Saab North America, can reach out and hit enemy targets up to 1,000 meters away. The M3 offers the units various types of ammunition, ranging from armor penetration and anti-personnel, to ammunition for built-up areas, as well as special features like smoke and illumination.
Special operations forces such as the 75th Ranger Regiment have been using the 84mm weapon system since the early 1990s. The M3 became an official, program of record in the conventional Army in 2014.
The M3 has enjoyed success with units such as the 25th Infantry, 10th Mountain and 82nd Airborne divisions in Afghanistan.
The launcher weighs approximately 22 pounds, with each round of ammunition weighing just under 10 pounds. By comparison, the AT4 weighs about 15 pounds and the Javelin‘s launcher with missile and reusable command launch unit weigh roughly 50 pounds.
The CMR allowed the system to be quickly fielded to operational units before the more exhaustive full materiel release process is completed, Jack Seymour, marketing director for Saab North America, told IHS Jane’s.
The current plan is to equip all brigade combat teams with one M3 launcher per platoon.
This fully customized Dodge Challenger was built by Galpin Auto Sports of Van N California, and is outfitted with special gullwing doors, a carbon fiber body kit, and a “stealth” exhaust system that, when activated, allows the Vapor to run almost silently. Its features include cutting edge technology used by the , such as a forward looking infrared system for night operation and a high-resolution 360-degree surveillance camera with 1/4 mile range.
In addition, the car’s blacked-out “command center” interior is equipped with aircraft style controls, a passenger side steering wheel, and a windshield head-up display with both night and thermal vision capability, and its advanced computer system allows remote operation from anywhere in the world with an internet connection.
The Vapor Supercar toured the for more than seven years with the Recruiting Service, educating the public on opportunities for officers and enlisted airmen by showcasing ingenuity, state-of the-art technology, and innovation.
According to National Museum of the Deputy Director and Senior Curator Krista Strider, having the Vapor Supercar on display at the museum will not only allow visitors to appreciate the advanced technology and unique aspects of the car, but could also lead to some extended mileage for its recruiting mission.
“The special features and innovative technology associated with the Vapor Supercar is really interesting for visitors to see,” said Strider. “A major part of the museum’s mission is to inspire our youth toward an or STEM (science, technology, engineering and math) career, and the Vapor Supercar is another asset that we can utilize to help accomplish that goal.”
If you’re hoping to facilitate a healthy, loving, and lasting relationship, it’s a great idea to workout with your spouse! Also, if you’re hoping to ensure that you’re forever trapped in an endless Mobius strip of resentment, one-upmanship, and inventive new levels of searing joint pain, it’s a great idea to workout with your spouse! Yeah, exercising with your spouse can really go either way, sorry.
Be honest: You’ve seen couples working out together, and your reaction is generally either “Why don’t we do that?” or “Who in the ruddy blue hell has time for this GOOP new-age Pitbull-obsessed-$750-for-Athleta-pants-nonsense?” And both reactions are valid! Couples who work out together share a valid interest that carries the side benefit of helping to keep both parties alive, and Athleta is seriously expensive, guys. It’s black yoga pants, calm down.
But if you want to work out with your wife, how do you ensure you remain in that first group, and stay free of both workout-relationship struggles and tank tops that cost 5 because they feel sort of fluffy? Read on! (Erm, read on separately, as we’re about to drop some serious samurai-level psychological trickery that won’t work if your spouse knows about it. Unless they already read this and they are doing it to you. *makes mind blown motion* Anyway, it’s something to think about when you’re on the treadmill for 45 minutes.)
If you’re going to do this, do it together. No dropping each other off at the gym and reconnecting in an hour after you’re all blasting quads or crushing jacks or pulverizing obliques or whatever. Work out a way that it’s a couples’ venture. You don’t have to make her watch you on the lat pulldown machine, and you don’t have to watch every minute of her kickboxing workout (although those are awesome), but if you’re in this together, be in it together.
DO: be supportive
There are going to be about a dozen exceedingly hot people in your field of vision. Remind your spouse that he/she is easily the hottest thing in the room, regardless of how long the 5’4″ yoga-pants model can do a plank, which will sometimes be like two minutes, those people are like magical ab-crunching elves.
Unless you are performing a workout that involves Mjolnir, keep the volume down. Unless you are lifting more than 1,400 lbs. from a standing position, shut up. Unless your spouse is deeply turned on by you making the kind noises that would indicate you’re singing a Korn song, shut up. Also, if your spouse is turned on by Korn, find a new spouse.
DO NOT: Instagram
Under no circumstances should you:
Scroll through Instagram workout models together
Scroll through Instagram workout models separately
Scroll through Instagram workout models in the other room after she goes to sleep
Literally anything involving a peach emoji
Honestly the whole thing is just bad news, those people are almost certainly emotionally bankrupt empty vessels whose primary joy comes from anonymous like numbers*, and the more you two focus on your thing the happier you will all be.
* Except the Rock and Chris Hemsworth, who are both great.
DO NOT: tell your partner to stop doing “vanity exercises”
Unless, that is you want to have a fight at the dumbbell rack. We all have our annoying tendencies. Just turn up the “Sweat Mix” in your AirPods and let them feel better about their show-off zones.
In addition to being a quality exercise that will make your heart work better in your 70s, running offers many fringe benefits, like being outside, spending time together, possibly exploring new trails or paths or beaches, pushing each other, and possibly even doing literally nothing other than quietly enjoying each other’s company. It also might hurt your knees and cause you to trip over roots in the forest, but it’s worth a shot.
DO: try out new classes together
Chances are pretty good your gym offers a bunch of classes featuring words that sound totally made-up, like “aerial fitness” and “black light yoga.” And they might be terrible ideas born because some 20-year-old intern came across a workout content farm online! But unless you’re training together for a marathon or an Olympic discus competition or to launch a workout-couples Instagram (DON’T), you’re probably there to get a little healthier and spend time together. So, pick one or three of the dumbest-sounding classes, and try them out (If you don’t want to hate one another immediately, avoid any class with “Boot Camp” in the title)
Worst-case scenario, you try something new and get a little better at pole dancing. Best-case scenario, you can make merciless fun of those idiots when you’re home later. See, you’re bonding already.
This article originally appeared on Fatherly. Follow @FatherlyHQ on Twitter.
The last of the 80 Doolittle Tokyo Raiders of World War II celebrated his 102nd birthday on Thursday.
Retired Lt. Col. Richard E. “Dick” Cole has remained active, attending commemorative events in recent years including April ceremonies for the raid’s 75th anniversary at the National Museum of the U.S. Air Force in Dayton, Ohio.
“I’m holding together,” Cole said Thursday by telephone, adding with a chuckle: “The only thing is I need a lot of WD-40.”
President Donald Trump called the Ohio native in July as Cole was recovering from a fall, to check on him and thank him for his service.
“It was a nice surprise,” Cole recounted. “He was very polite and cheerful. It was very upbeat.”
Cole is originally from Dayton, and now lives in Comfort, Texas. He has a daughter who lives nearby and two sons.
He said in April he hadn’t expected to be the last Doolittle Raider survivor because he was older than most on the mission. Cole attributed his longevity to being an optimist and living a life of “moderation.”
160418-N-HI816-001 WASHINGTON (April 18, 2016) This infographic shares the history of the Doolittle Raid – how America struck back after Pearl Harbor. (U.S. Navy graphic by Annalisa Underwood/Released)
He was mission commander Jimmy Doolittle’s co-pilot in the bombing attack less than five months after the Japanese attack on Pearl Harbor. The bold raid is credited with lifting U.S. spirits and helping change the tide of the war in the Pacific.
Three Raiders died trying to reach China after the attack, and eight were captured by Japanese soldiers. Three were executed, and a fourth died in captivity. Cole parachuted and he and other Raiders were helped to safety by Chinese partisans.
Well guys, the Army’s slogan of “Army Strong” has officially been put on the chopping block. It had a solid run between 2006 and now, but it’s time to close that chapter and move on to the next slogan.
“One of the major responses we get when we survey folks who don’t have experience with military service is strength, so we know the ‘Army Strong’ resonates… but I don’t think it tells the story, the full story of being a soldier,” Sgt. Maj. of the Army Dan Dailey told defense reporters.
(DoD Photo by U.S. Army Sgt. James K. McCann)
The U.S. Army has had a mixed bag of slogans, from the out-freaking-standing, like “Be All You Can Be” and “I Want You,” to that awkward, blue falcon-inspired “Army of One.” Using those guidelines and past experiences, let’s focus in on what makes a good recruiting slogan. For all practical purposes, the slogan should be on par with a commercial product’s brand — after all, both try to entice the public and leave a lasting impression.
First thing to look for is how well it will stick in someone’s head. The idea of any slogan, for recruitment or otherwise, is to build brand recognition. The Navy ran an ill-fated “A Global Force for Good” slogan back in 2009. It sounds polite and it puts the Navy in a positive light, but it’s not turning any heads — it’s simply literal.
Just hearing that, even in context, doesn’t make any random person think, “Oh! I should join the Navy!” Their response to selling America’s Navy better in the eyes of younger potential sailors? Simply, “America’s Navy.” That lasted a whole two years before going to the objectively better “Forged by the Sea.” The Army needs a slogan that is uniquely Army.
(Meme via Dysfunctional Veterans)
Audiences have been quick to ask, “why not go back to ‘Be All You Can Be?'” The fact is, there’s no way of knowing whether young adults today will share the same connection with it as older Army vets once did. Put bluntly, the new slogan isn’t meant to reenlist retirees, but those who lived by the words should still be proud to say them. So, the goal is to make the slogan resonate with today’s young adults without making something embarrassing years down the line.
Brevity is also the key to a great slogan. The Army isn’t looking for some tired, furniture-salesman jingle. Something short, sweet, and to the point. “Army Strong” was good for this — keeping a two-to-four-word limit is a must. These slogans are easier for audiences to remember. After all, leaving a lasting, positive image of the Army is the goal. Many of the greatest ad campaigns in history have all been short and direct.
A great slogan subconsciously tells people of the benefits of their brand. In the Army’s case, it’s the benefit of being a soldier. At their cores, that’s why “Be All You Can Be” and “Army Strong” worked. They tell potential recruits that enlisting will improve their lives — and just as importantly, that they’re missing out on something if they don’t enlist.
Finally, the slogan should tell the truth of what it means to serve and should apply to all soldiers, from the beastly Special Forces operator to a regular training room clerk in the National Guard. Slogans like, “Be a Bad Mother F*cker” may grab eyeballs, but it isn’t exactly applicable.
Following all of these guidelines, the best slogan for convincing young adults who are thinking of enlisting is something along the lines of, “Become greater than yourself.” Simple, effective, true, and it’s a feeling that all soldiers feel when they serve — regardless of generation.
Only time will tell when the Army will adopt a new slogan. I wouldn’t be worried though. The bar is set at pretty low — just do better than “Army of One.”
The aircraft, which have been launching strikes on Islamic State targets in Iraq and Syria since July, are now conducting high-intensity, seven-day-a-week operations to protect the ground forces moving into Mosul.
Rear Adm. James Malloy, the commander of the Eisenhower carrier strike group, told Military.com in an exclusive interview this week that the crew of the carrier has been tireless as conditions on the ground intensify.
“The sailors are motivated and focused and understand the sense of urgency with this enemy,” he said. “And the ground [conditions are] a direct result of naval power projected ashore. So it’s pretty easy to explain to them both what they’re doing and the effect that they’re having on the enemy.”
The carrier, which deployed in June, launched about 116 airstrikes on Islamic State targets during its transit through the Eastern Mediterranean sea, and more than 1,330 since its arrival in the Arabian Gulf as of Sunday, Malloy said. But these numbers, he noted, did not take into account the aircraft that were at that moment in the air over Mosul.
While strikes have been ongoing in and around Mosul for months in anticipation of the last major offensive into the city, operations have changed in recent weeks as the assault began.
Navy pilots are destroying fewer deliberate targets — fixed objectives they’re assigned to hit before they launch from the carrier deck — and more dynamic targets, often moving objectives that they are assigned after they arrive in the region and check in with the air controller.
Nearly 90 percent of strikes launched from the Eisenhower are now assaulting dynamic targets, Malloy said.
“The reason why [dynamic] targeting is much more critical now is because that is in direct support of troops on the ground moving against the enemy,” he said. “So by the time the pilots get to their targets from the carrier, the forward line of troops may have moved and the surgical precision of Navy air is critical to be able to impact the battle as it is occurring.”
Typical dynamic targets are command and control nodes and key areas where Islamic State militants will attempt to conduct resupply and ground maneuver in response to being attacked.
“They are being targeted as they try to do that, so we are accelerating the ground campaign with the airstrikes,” Malloy said.
The Eisenhower will likely remain in the region for several more months until its deployment concludes. On Thursday, multiple media outlets reported that Iraqi and Peshmerga troops, shored up with a small contingent of U.S. advisers, had finally breached the limits of Mosul.
For the Super Hornets, known for speed, precision and maneuverability, it’s an opportunity to show off what they can do.
“As a major offensive is occurring, the dynamic targeting capability of the aircraft come to fore,” Malloy said. “And that is where they shine for the most part: their responsive capability from the air.”