The US Marine Corps is denying it uses dating apps to recruit after a screenshot of an apparent Bumble conversation depicting such efforts turned up on Reddit.
The screenshot shows a message that says, “Hey! My name is Kaitlin Robertson and I am with the Marine Corps. I would love to have one of my recruiters sit down and talk with you about your options within the Marine Corps including education, financial stability, hundreds of job opportunities, and free health/dental insurance, just to name a few. I would love to make you part of our Marine Corps family!!”
An quick-witted, unnamed young man responded, “You’re not even going to bribe me with crayons?”
But Marine Corps Recruiting Command spokesman Gunnery Sgt. Justin Kronenberg told Stars and Stripes the Marine Corps is not employing popular dating apps to draw in young, able-bodied recruits. He also claimed the Bumble message was not written by a recruiter.
Recruits from Kilo Company, 3rd Recruit Training Battalion.
(U.S. Marine Corps photo by Lance Cpl. Bridget M. Keane)
“We don’t condone use of dating apps for business purposes and no, that Bumble post was not written by a recruiter,” Kronenberg said.
The US military has struggled to recruit in recent years, and all of the branches have sought to find innovative ways to bolster their ranks. The US Army, for example, is on the hunt for a new slogan and is scrapping “Army Strong” in an apparent effort to increase its appeal to young folks.
But it seems that dating apps, however effective they might be, are not going to be included in the military’s recruitment efforts anytime in the near future.
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