Former President Barack Obama and first lady Michelle Obama are negotiating a major production deal with Netflix, The New York Times reported on March 8, 2018.
The pending deal would bring exclusive content from the Obamas to the streaming site’s 118 million subscribers. It was not immediately clear what types of content they would deliver to the site, but Eric Schultz, a former adviser to the president told the Times: “President and Mrs. Obama have always believed in the power of storytelling to inspire.”
Indeed, the Obamas have continued that in the year following their departure from the White House. Additionally, Obama has sought to remain politically engaged, posting messages to Twitter, often in response to major national news.
Barack and Michelle Obama hold massive audiences on social media — 101 million for the former president and more than 10 million for the former first lady. A deal with Netflix could potentially expand their reach even further.
The Times notes that the Obamas have no plans to use Netflix as a vehicle to dish out responses to their critics.
One possible show idea, the newspaper said, could involve Obama discussing topics that were germane to his policies as president — including health care, voting rights, and immigration, The Times said.
Those topics comprise portions of the legislative agenda he exercised during his time in the White House — many of which President Donald Trump has sought to roll back since he took office.
News of the pending deal follows several big tie-ups between Netflix and some Hollywood heavy-hitters — including a $100 million agreement with Scandal and Grey’s Anatomy creator Shonda Rhimes, and a $300 million dollar, five-year deal with Glee and American Horror Story creator Ryan Murphy.
The financial terms of the potential Obama-Netflix agreement are not yet clear. In 2017, the Obamas reportedly inked a record-setting $60 million deal to write two memoirs — one each for the former two-term president and first lady.