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Military and first responders can get great discounts at this online site

Anyone who chooses a life of service to this country or their local community deserves some perks. Those who work (or have worked) in the U.S. Armed Forces, law enforcement, or in a first-response capacity all sacrifice for the greater good — and the greater good should give them something in return.

In 2011, the founders of GovX imagined a way for these Americans of service to access the perks they've earned by providing exclusive pricing on brand-name merchandise, tickets, and travel services — all in one online store.


The ambitious GovX team created an e-commerce platform to support this mission of serving those who serve, and they made it completely free to join. The site uses a proprietary verification system to limit membership to those with eligible service-related backgrounds, so that these members have exclusive access to the deals, and brands have the protection of a "closed" site to offer them. (Want to know if you qualify? Click here.)

For more than six years, GovX has developed partnerships with more than 300 brands and hundreds more sport organizations, events, attractions, and travel service providers, making it possible for those who serve our country to treat themselves and their families without breaking the bank.

"To some, 'Thank you for your service' may sound a little overplayed, but we mean every word of it." - Alan Cole, GovX CEO

The online retail site has exploded over the last several years, thanks in large part to the word-of-mouth advocacy of its loyal member base. With more than 2.5 million members, GovX is the leading online shopping destination exclusively for verified military personnel as well as federal, state, and local government workers.

The GovX retail catalog has expanded with premium brands like Oakley, Under Armour, Vortex Optics, The North Face, and more, but the perks of membership don't stop at gear and apparel. The number of member discounts for professional and collegiate sports has also dramatically increased (GovX is an official sponsor of Major League Baseball, among other things), new partners like Tough Mudder have joined the mission, and members are saving more than ever on travel and activities for their families.

The success of the GovX business model is about reflexively giving back to the military, law enforcement, and first responder communities.

The mission of GovX was always intended to be more than just shopping discounts. The core of the company was built around supporting America's service members any way possible. In 2015, the company launched "Mission Giveback", a monthly donation program where a portion of every order on GovX.com goes to support a nonprofit serving the military and first-responder communities. Since the program's inception, GovX has donated over $160,000 to these nonprofits, supporting organizations like Semper Fi Fund, Our Military Kids, National Law Enforcement Officers Memorial Fund, the Green Beret Foundation, and many others.

But the company doesn't limit its community support to this program. Through a coordinated partnership with San Diego State University, GovX recently gave a $13,000 check to the San Diego Police Foundation — providing a direct impact on the daily lives of law officers in the company's hometown. Year round, GovX participates in fundraising events and regularly contributes to causes that impact those within the GovX community.

"Our members are the ones doing incredible, tough, brave, honorable things every day and we try to shine a light on those people and actions, because they deserve it." - Aaron Pelander, VP Marketing, GovX

As GovX moves in to its seventh year and beyond, it will continue to evolve and grow as a company. But one thing that will never be lost during its progress is the mission — serving those who serve. GovX will keep its members and the wider military and first-responder communities at the center of its decision making, and it will continue to negotiate deals and benefits on their behalf for one simple reason: these Americans of service deserve it.