--- title: "Why your next business book should be a military field manual" date: "2018-03-31" modified: "2020-10-22" authors: - name: "Tim Kirkpatrick" link: "https://www.wearethemighty.com/authors/tkirkpatrick/" url: "https://www.wearethemighty.com/podcast/why-your-next-business-book-should-be-a-military-field-manual/" categories: - "Books" - "Entertainment" --- # Why your next business book should be a military field manual ![]()  --- Subscribe: [Apple Podcasts]() | [Google Play]() | [Stitcher]() | [Spotify]() In this episode of the Mandatory Fun podcast, we speak with U.S. Navy SEAL veteran turned entrepreneur, Eli Crane. You may have seen Eli pitch his business, [Bottle Breacher](), on the hit TV show *Shark Tank*. Eli's appearance landed him partnerships with celebrity businessmen Mark Cuban and Kevin O'Leary. Eli stopped by our show to talk about what military strategies he uses to run his multi-million dollar business. A lot of the tactics that we use on the SEAL teams actually work really well in business," Eli Crane states. "When you make some of the correlations — in battle, you have the enemy, in business, you also have an enemy, but we usually call them the competition. ### Related: [How unconventional tactics won the battle for Ramadi]() [Bottle Breacher]() is one of the fastest growing veteran-owned and operated businesses in Arizona. ![]() *Former Navy SEAL Eli Crane and his wife, Jen, go swimming with the sharks in order to make a deal for his company Bottle Breachers on Shark Tank.* Eli and his wife Jen dove into the *Shark Tank* with their sole product. A recycled, authentic, decommissioned .50 caliber *Bottle Breacher*, manufactured in a one-car garage. Having enticed sharks Mark Cuban and Kevin O'Leary to invest, today they feature an ever-expanding product line, serving customers both domestically and internationally. ![]() *.50 Caliber Bottle Openers made by veterans. (Image from Bottle Breachers Facebook)* Bottle Breachers aims to provide the best handcrafted, personalized gifts and promotional products on the market. Through their success, Crane's company has donated to over 200 non-profits in the last year alone. Shopping with Bottle Breacher means supporting military veterans, active military personnel, first responders, children's foundations, and various other non-profits. At the end of the day, we do a lot more than bottle openers. What we really specialize in is mens gifts ![]() Eli and his wife on the sandy training grounds of the Navy SEALs. (Source: Bottle Breachers) As a kid, Eli always looked up to those who served in the military and decided to join a week after the terrorist attacks on 9/11. On his second attempt, Crane graduated BUD/s with class 256 and was later assigned to SEAL Team 3 under legendary *American Sniper* Chris Kyle. For the WATM audience, Eli and team outstanding team have decided to give us a [20% discount on all items]()! Simply use the code **WATM20** at checkout. ### Also Read: [Navy SEAL: No, the military does not destroy your creativity]() **Hosted By:** [Blake Stilwell](): Air Force veteran and Managing Editor [Tim Kirkpatrick](): Navy veteran and Editorial Coordinator [Orvelin Valle (aka O.V.)](): Navy veteran and Podcast Producer Special Guest: Navy SEAL veteran, Eli Crane ## Author Tim Kirkpatrick entered the Navy in 2007 as a Hospital Corpsman and deployed to Sangin, Afghanistan with 3rd Battalion 5th Marines in the fall of 2010. Tim now has degrees in both Film Production and Screenwriting. tim.kirkpatrick@wearethemighty.com