How vet-owned Sword & Plough is repurposing military gear for a mission of peace


‘Tis the season for the giving of gifts. ‘Tis also the season of FOMUG (Fear Of Messed Up Gifting). We get it. It’s hard out there for an elf. Team WATM would like to offer you some guidance.


For the Bright-eyed Hope Machine in your squadron:

~ a bag from the brand that’s turning military surplus into vet success 

Emily and Betsy Nuñez — sisters and co-founders of Sword & Plough — represent the kind of entrepreneurial venn diagram that a truly bipartisan American government would engineer in a lab to ensure a Better Tomorrow.

Sisters, on a bit of a mission…

Growing up at West Point with their father, a 30-year Army veteran, Emily and Betsy were inculcated from an early age with the military life. Emily was one of only three students at Middlebury College in ROTC and would go on to serve on active duty as an intelligence officer with 10th Special Forces Group.

She would also be one of the first women to attend Ranger School.

At the same time, she and Betsy were laying the groundwork for a classic millennial start-up, a sustainable bags and accessories company dedicated to repurposing materials and people for the betterment of all. Since 2013, they’ve been operating at the energetic epicenter of 21st century feminism, social entrepreneurship, sustainable business modelling and post-9/11 veteran affairs.

But if there’s one anecdote from the early days of Sword & Plough that, above all others, may have foretold the relentless success the company has enjoyed since its founding, it’s this one, from Emily:

Well, just before launching on Kickstarter, we did another business plan competition…at the Harvard Business School, their Pitch for Change Competition. And I got leave from the Army to attend the contest. It was just an amazing experience. We pitched to the audience and the judges and we won first place and the Audience Choice Award, which was just incredible. [But] we almost actually didn’t even have the chance to do the pitch because there was a blizzard that weekend [in Boston] and we were having a really hard time finding a cab…so we ended up hitching a ride with a snow plow…

Uh…hold please. I grew up in New England. Snow plows stop for no one. How did you pull that off?

I sprinted up to him. I was wearing high heels and a dress and I just told him…”We only have 20 minutes to get to Harvard Business School to pitch our idea to repurpose military surplus into bags and to work with veteran American manufacturers and donate part of our profits to veteran organizations!” [H]e waved us in and gave us a ride. It was a pretty lucky moment…

Was luck really the deciding factor? I doubt it. Faced with such a hyper-specific onslaught of enthusiasm, purpose, brains, and brass, what snow plow man — no matter how grizzled — could say no? Who among us would be so gripped with frozen-hearted pessimism that he’d turn such a pitch aside? It’s unimaginable.

The Nuñez sisters have created a recipe that is impossible to deny. Their products are excellent, unique, and sustainable. Their company is staffed by veterans at every level. Their profits are charitably apportioned. Their eyes are on the horizon and their mission is to serve.

**Now till midnight on Tuesday, November 28th, Sword & Plough is offering 20% off sitewide with the discount code BLACKFRIDAY**

The 2017 We Are The Mighty Holiday Gift Guide is sponsored by Propper, a tactical apparel and gear company  dedicated to equipping those who commit their lives to serving others. All views are our own.

Speaking of Propper, they’re giving away twelve tactical packs filled with gear from our Holiday Gift Guide. Click this link to enter.

giveaway, propper, holiday gift guide, military gear, veterans, christmas, military

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