Veterans

NovaPoint Capital provides investment management with integrity

Joseph Sroka isn't just an investment specialist, he's a military veteran and business owner with a passion to assist the veteran community. He is the Chief Investment Officer of NovaPoint Capital, a firm he co-founded, which provides investment management for individuals, businesses, and non-profit organizations.


Before getting into the number crunching and chart watching of the investment world, Sroka served as an infantry officer in the Army. After graduating from West Point in 1988, he was stationed in Berlin, Germany and was witness to the iconic fall of the Berlin Wall, reunification of Germany, and collapse of the Soviet Union. As a person who was inspired to serve by Ronald Reagan, seeing the end of the "Evil Empire" seemed like a good time for a career change.

"I grew up in the aftermath of the Vietnam war and was in middle school during the Iran hostage crisis," Sroka recalls. "President Reagan brought pride back to the country and the military. I was proud to serve."

After earning his MBA, Sroka spent time working in equity research at investment banks, hedge funds, and asset management firms in Chicago, New York, and eventually Atlanta, the city he now calls home. The investment management industry has proven as lively as the military. Sroka was working at 4 World Financial Center, across the street from the World Trade Center, on 9/11 and helped evacuate his colleagues at Merrill Lynch from the building. He has also managed through the volatility of the markets during the 2008 financial crisis.

Joseph Sroka

His deep experience in the industry helped him develop the tools he needed to go into business with his partner, Alan Conner. Together, they decided the goal of NovaPoint Capital was to provide individuals and institutions with disciplined and transparent investment management.

We've both seen the ugly side of the business over the years," Alan explains, "Excessive fees and complicated investment products seem designed to benefit the investment firms and the brokers, rather than the clients. It is very satisfying to run a firm where we truly put the client first.

As a boutique firm, they offer an aspect that is often lost when dealing with larger firms: the opportunity to build a personal one-on-one relationship directly with their clients. This structure provides clients with direct access to the manager who is handling their money and not sales representatives or relationship managers who are twice or three-times removed from the actual investment.

They recognize that a lot of trust that comes with handling investments. NovaPoint seeks to provide all clients, large and small, with complete transparency in how their money is invested. They have used technology to simplify the process and give clients a window into what the team at NovaPoint is doing every day.

NovaPoint shows they are purposeful and disciplined when it comes to the strategies they put forth. Both owners understand discipline. Sroka as a West Point graduate and Army Ranger, Conner as an endurance athlete and three-time IRONMAN triathlon finisher. Conner sees "the discipline in our investment process as a simple extension of the discipline we have in our everyday lives."

Being a veteran-owned business, NovaPoint understands the value the veteran community provides to the country's economy and wants to encourage other veterans to pursue their investment and financial goals. To help veterans achieve these goals NovaPoint Capital takes a few proactive steps. They offer special discounts on standard fees as well as waiving minimum investment requirements for veterans. They extend these offers to include retirement plans for other veteran-owned businesses as well as non-profit organizations that serve the veteran community. Additionally, NovaPoint contributes one day of revenue every six months directly to veteran charities.

Beyond discounts and waived requirements, Sroka personally continues to serve veterans in his community by being a mentor through organizations like Veterati and FourBlock. "I am a huge believer that the current generation of transitioning veterans are going to be the leaders in the U.S. economy for decades to come," Sroka said. He is also working to bring a Bunker Labs chapter to Atlanta to help military and veteran entrepreneurs to start and grow businesses in the area.

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