Why Ranger Up needs to be under your tree this Christmas


‘Tis the season for the giving of gifts. ‘Tis also the season of FOMUG (Fear Of Messed Up Gifting). We get it. It’s hard out there for an elf. Team WATM would like to offer you some guidance.


For the one who takes patriotism seriously and laughs at danger:

~ tees from the only vet lifestyle brand to produce its own action movie ~

Photo credit: (YouTube screenshot)

It might be tempting to take a cue from Ranger Up’s proprietary brand of black snark and say that all you need to know about the company widely considered a godfather of the vetrepreneurship movement is this:

But we would never say that 1) because that would be reductive and stupid, b) because we fear the inevitable comeuppance, and fourthly, because we’ve got a little history between us.

We Are The Mighty sat down with Ranger Up founder Nick Palmisciano for an interview this May and dug deep into the mound of mud, sweat, and beers upon which he built his Warfighter/MMA/Veteran-serving empire.

No need to relitigate all that good journalism and fraternal butt-patting here. Suffice to say that few organizations are working harder than Ranger Up to take the veteran experience and describe its essence in the modern media age.

“…our whole concept is we want to entertain our friends. That’s the way that we look at our business. How can we entertain, educate, or just generally amuse our friends? If we do that right everything falls into place. And if we don’t do that right, we’re just another t-shirt company.”

From their iconic message tees and relentless Instagram bullhorning (along with brothers-in-arms @mat_best_official and @timkennedymma) to their history-making feature, Range 15 and the adjoining documentary Not A War Story, these dudes are forcibly carving out space for an important conversation to be had…

…a conversation that might start something like this:

Hi there, society! As you may know, there’s a whole, huge community of men and women who went forth and served their country. Our country. That took bravery and immense personal sacrifice. Now that they’re back, these warriors are wondering what you, society, really mean by “Welcome home.”

Fair warning, this conversation may require bravery. And a sense of humor.


The 2017 We Are The Mighty Holiday Gift Guide is sponsored by Propper, a tactical apparel and gear company  dedicated to equipping those who commit their lives to serving others. All views are our own.

Speaking of Propper, they’re giving away twelve tactical packs filled with gear from our Holiday Gift Guide. Click this link to enter.

giveaway, propper, holiday gift guide, military gear, veterans, christmas, military

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