MIGHTY CULTURE

Especially now, Memorial Day remains a time to honor America’s fallen military heroes

PoppyInMemory.com Aims to Serve as America's Hub for Digital Tributes.

SAN ANTONIO – May 20, 2020 – Only 55% of Americans know the true meaning of Memorial Day, with many confusing it as a salute to all veterans*. To elevate Americans' understanding, USAA today announced a Memorial Day national tribute that encourages all Americans to honor the more than 645,000 fallen military heroes even during this time period when the traditional parades and large gatherings have been cancelled or minimized.

PoppyInMemory.com is a virtual destination hosted by USAA that pays tribute to military members who lost their lives in conflict, and showcases the meaning of the poppy flower which became a remembrance symbol inspired by the World War I poem, "In Flanders Fields." The site offers users a variety of ways to engage, including dedicating a virtual poppy to a hero that gave their life in battle, the ability to learn about each military conflict and the losses suffered, and information on the many ways in which Americans can #HonorThroughAction this Memorial Day.



"During today's trying times, we are inspired by all the acts of heroism around us," said Wayne Peacock, USAA CEO. "Those heroic acts serve as a reminder that Americans have always triumphed through adversity because of their willingness to sacrifice for something larger than themselves. We owe a debt of gratitude to those who have put their lives on the line during the COVID-19 pandemic. This Memorial Day, even as we remain physically separated, we ask our country to come together as they do every year and honor the memory of those who gave the ultimate sacrifice to defend the freedoms we hold dear."

Americans will notice that several military veterans, athletes, entertainers and ardent military supporters will join USAA to #HonorThroughAction by sharing on social media what Memorial Day means to them. On Snapchat, USAA is debuting its first ever augmented reality Snapchat Lens, a unique experience that brings USAA's Poppy Wall of Honor to life digitally through the Snapchat app. The USAA Lens will allow Snapchatters to dedicate their own poppy to a fallen loved one by interacting with a digitized version of the Poppy Wall of Honor.

This year's "Poppy in Memory" is a digital-only continuation of an experience that has run the past two years and featured the temporary Poppy Wall of Honor installation on the National Mall near the Korean Way Memorial in Washington, D.C.

*Source: The Harris Poll on behalf of University of Phoenix April 9-11, 2019 among 2,025 U.S. adults ages 18 and older.

Content provided courtesy of USAA.