History

How Pepsi became the 6th largest military in the world

Almost everyone in the world has a favorite soda that they enjoy whenever they get the opportunity. But, is your favorite tasty drink worth giving up a military arsenal big enough to stock a whole country? Well, at one point in history, the Russians thought so.


In 1959, then-President Dwight Eisenhower wanted to bring our America culture to citizens of the Soviet Union and show them the benefits of capitalism.

To showcase their ideologies, the American government arranged the "American National Exhibition" in Moscow and sent then-Vice President Richard Nixon to attend the opening — but things were about to take a turn for the worse.

Related: This is the cheesy 'Top Gun' commercial Pepsi made in the 1980s

Nixon and Soviet leader Khrushchev got into an argument over the topic of capitalism versus communism. Their conversation got so heated that the vice president of Pepsi intervened and offered the Soviet leader a cup of his delicious, sugary beverage — and he drank it.

Pepsi saves the day!

Years later, the people of the Soviet Union wanted to strike a deal that would bring Pepsi products to their country permanently. However, there was an issue of how they would pay for their newest beverage, as their money wasn't accepted throughout the world.

So, the clever country decided to buy Pepsi using a universal currency: vodka!

In the late-1980s, Russia's initial agreement to serve Pepsi in their country was about to expire, but this time, their vodka wasn't going to be enough to cover the cost.

So, the Russians did what any country would do in desperate times: They traded Pepsi a fleet of subs and boats for a whole lot of soda. The new agreement included 17 submarines, a cruiser, a frigate, and a destroyer.

A Soviet diesel submarine.

The combined fleet was traded for three billion dollars worth of Pepsi. Yes, you read that right. Russia loves their Pepsi.

The historical exchange caused Pepsi to become the 6th most powerful military in the world, for a moment, before they sold the fleet to a Swedish company for scrap recycling.

Also Read: That time someone sued Pepsi because they didn't give him a Harrier jet

Check out Not Exactly Normal's video below to get the complete rundown of this sweet story for yourself.

 

(Not Exactly Normal | YouTube)