Making a military recruitment video is a challenge. In a single television spot, you have to convince someone to make the life-altering choice to enlist in their nation’s military. America, traditionally, has always put out a true and tested message: Your life will be better for joining the team. We put forth an extreme effort to create an excellent, compelling commercials that plant the seeds of patriotism and duty.
And then there are the other nations of the world. Some take direct cues from America’s overly-badass commercials while others take a more grounded, realistic approach. Others rely on comedy to draw in potential recruits. Either way, the following ads are all very well done.
This is just a handful of the standouts. If you know of others that top these, let us know!
Republic of Korea Armed Forces
South Korea didn’t have to make such an over-the-top, badass recruitment video — service is mandatory in the country — but damn, they did anyways.
I honestly can’t tell if this ad is supposed to convince young potential recruits to join up with the rest of those bad mother f*ckers or if it’s planting a flag in the ground for any North Koreans watching. Either way, this ad is just so freakin’ cool.
Royal Marines of the United Kingdom
Marines hold a special place in warfighting as they’re always groomed to perfection and the selection process indiscriminately weeds out the stragglers that can’t keep up. The same goes for our brothers across the pond, the Royal Marines.
Not only does the ad show one of the coolest military obstacle courses in the world — the underwater culvert from their endurance course — but it sends a clear message: If you’re not up to the task, don’t even bother applying. And we’re sure it worked — reverse psychology is awesome like that.
Irish Defense Forces
One of the more annoying misconceptions of enlisting is that you have to be a big, muscular, alpha jock to even be considered. It’s simply not true. Your body will develop in training and you’ll adapt to the military lifestyle; the qualities of a good troop are there from the start.
This video is beautifully made and shows how civilian skills are great in the military and how they can be applied in a time of war.
Russian VDV Paratroopers
You know, I’m honestly not sure if this was an official recruitment ad (or if it were meant to be taken seriously), but damn is it catchy.
A military recruitment video has just one function — to keep the idea of military service in the viewers’ minds. I just wish I could get this song out of my head…
Royal Netherlands Army
No one wants to serve with that boot-ass recruit who claims they “can’t wait to get a knife kill.” And there’s a zero-percent chance that the drill instructors won’t beat the stupid out of them.
That’s why it’s so great to see a country to openly tell these idiots to not even bother wasting everyone’s time.
In case you were wondering, “ongeschikt” translates to “not suitable”
Ukrainian Ground Forces
If there is one piece of military equipment that means more than anything to troops worldwide, it’s their shovel or e-tool
(mostly because not every troop gets issued a woobie, and that’s sad).
This video from Ukraine is a masterpiece in terms of filmmaking and storytelling. This video is beyond amazing and, honestly, it was hard to put this one in second place. It only didn’t take top honors because, well… you’ll see.
Swedish Armed Forces
Beautiful. Even though this takes a direct jab at how nearly everyone else in the world recruits troops, I can’t stop laughing.
A+ for finally saying it like it is.