Why troops are calling for Chick-fil-A to open on installations

Eric Milzarski
Apr 29, 2020 3:41 PM PDT
1 minute read
Why troops are calling for Chick-fil-A to open on installations

SUMMARY

Troops stationed around the world don’t have very many options when it comes time to grab a quick bite to eat. Either they’re entirely at the whim of the dining facility (if they live in the barracks), they’ll grab something from one of the handf…

Troops stationed around the world don't have very many options when it comes time to grab a quick bite to eat. Either they're entirely at the whim of the dining facility (if they live in the barracks), they'll grab something from one of the handful of fast-food chains (which aren't the healthiest options), or they'll go off-post (which could take a while).

Since cooking from home is almost always out of the question during short lunch breaks, most troops opt for the less-than-healthy options to save on more-than-limited time.

This complex relationship between nutrition and scheduling is at the heart of troops' latest Change.org petition. It's time to bring Chick-fil-A to military installations.


Chick-fil-A already has a working relationship with the military community, so this petition could make it official.

(U.S. Air Force photo by Josh Plueger)

The petition is geared towards convincing AAFES, which is privately-owned and operated, to include the chicken sandwich chain in their list of Name-Brand Fast Food (NBFF) Direct partners. Troops are drawn to the restaurant's customer-first attitude, healthy food options, and generally positive reviews.

A Name-Brand Fast Food Direct partnership would allow Chick-fil-A to open franchises on military installations at no cost to the installation itself while allowing the franchise access to an entirely new demographic. Chick-fil-A's just off-base tend to be packed during rush hour, so adding one on-base would mean wasting less time for troops. Additionally, the healthier options provided by Chick-fil-A would be an excellent alternative to fried foods. Gone would be the days of waiting thirty minutes for a greasy burger.

There's no doubt that the demand is there. In just 5 days, the petition has reached 19,885 supporters, the poll on Military Times is at a whopping 98%, and comment sections throughout the veteran sphere have been overflowing with support.

Petitions are nice, but it's all up to the all-mighty dollar to really make things like this move.

(Photo by Mike Mozart)

In all reality, there are countless other things that could (and probably should) be addressed before adding another fast-food restaurant to a military installation, as Military Times half-sarcastically pointed out. Any new restaurant on an installation would be swarmed by chicken-hungry troops, leaving everyone unwilling to wait to go to other on-base fast-food chains, like Subway, Burger King, or Popeyes (direct competitors of Chick-fil-A).

Also, as awesome as it is that almost 20,000 people have signed an online petition for something that they're passionate about, that's just not how government contracts work. Change.org is nice for getting a rough headcount, but the website's track record for enacting actual change has been iffy.

It would be phenomenal if, by some miracle, Chick-fil-A does start opening up shops on military installations — just don't get your hopes up too high.

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