Crown Royal’s iconic purple bag can be seen on the shelves of most, if not all, Class Sixes on military installations. While the blended whisky itself is popular, the velvety bag is often used by troops to carry more delicate items into the field. If you’re thinking about packing your Nintendo Switch so that you can keep yourself occupied on fire guard, a Crown Royal bag offers a simple and convenient pouch that can be found in most barracks. For 2020, the Canadian whisky company has decided to take a more direct approach to supporting the troops.
Partnering with Packages From Home, a 501(c)(3) non-profit, Crown Royal is asking customers to send in their surplus purple bags and is turning every donated bag into a care package to be sent to service members around the world with the Purple Bag Project. A free, prepaid shipping label can be requested from Crown Royal through an online submission form. Packages From Home provides food, personal care, and recreational items in their care packages to deployed service members across all branches of the military.
Crown Royal has made the donation process extremely simple. After entering your age on the website and confirming that you are 21 years old or older, you are able to select four of the eight most requested and needed items to be sent in the care package. The options of beef jerky, cookies, fruit snacks, nuts, peanut butter singles, popcorn, protein/granola bars, and tea are all welcome sights to any service members deployed downrange. You also have the option to include a personal message with your care package.
Once you’ve made your selections of snacks and typed your message, hit submit and Crown Royal takes care of the rest. You can send up to 10 care packages through the Purple Bag Project. The care packages will be distributed through Packages From Home who determines the destination and recipients of the packages. With this simple process, Crown Royal aims to parcel up 1 million bags by the end of 2020. Packages can be submitted until November 30, 2020.