MIGHTY 25: Meet Jerry and Tracy Flanagan, who transform people’s trash into veterans’ treasures - We Are The Mighty
Mighty 25

MIGHTY 25: Meet Jerry and Tracy Flanagan, who transform people’s trash into veterans’ treasures

As the United States approaches our 20th year at war, veterans are coming home forever changed. Some suffer unseen wounds that profoundly impact their lives. Others are unable to sustain or find meaningful employment. And one veteran, family-owned business is working to change all of that.

Since Tracy and Jerry Flanagan founded JDog Junk Removal & Hauling, the company has become a nationally recognized brand for many reasons. This junk business looks a little different, for one. When a customer hires JDog, the workers that show up are not just your average employee. They are veterans, donning camo pants and sharp-looking JDog embroidered shirts. The veteran workers arrive on time (which means early), are always polite and refer to customers as “ma’am” and “sir.” The experience is nothing like anything the majority of customers have ever seen. And it all started as a way to save the Flanagan family from financial ruin.  

“We started [JDog] in March of 2011 and really it was out of desperation,” Tracy shared with a laugh. She explained that her husband had always been a successful entrepreneur but when the financial crisis hit in 2008, they lost everything. After filing bankruptcy, the Army veteran and his wife had to quickly figure out how they would make it. Unable to even get a sit down interview for a job, Jerry went back to the drawing board to create another business. This time, something he felt would be recession proof.  JDog Junk Removal and Hauling was born. 

“Jerry started doing a couple of jobs. The phones were ringing and he always showed up early because when you are military, that’s what you do. If you are on time, you are late. He just worked like he does – military style, ” Tracy explained. She shared that customers were stunned by the work ethic and kept asking him where it came from. When they finally found out Jerry was an Army veteran, they encouraged the family to advertise it. 

“We put veteran owned and operated on all of our stuff and it was a home run. People wanted to use me because I was a veteran,” Jerry said. The response was overwhelming. They both quickly realized that Jerry couldn’t physically do every single job. But they didn’t want to hire just anyone. They wanted veterans.

Jerry went down to the local VA hospital and met with the director, who discussed the Compensated Work Therapy program with him. The veterans in the program had all been in combat and were struggling with drugs and alcohol, unable to get jobs. “I’m like, bring them to me,” he said. Both Jerry and Tracy were troubled by the reports of high unemployment among veterans. They knew this was a way they could impact those numbers.

“It was the most rewarding experience, to be able to make a difference in a veteran who came back and is struggling and just needs a company or an employer to give them a chance. Not only did we give them a chance, we embraced them. We understood the value of what they brought,” Tracy explained.

When she shared the idea of franchising with Jerry, he was understandably nervous given their past experience with bankruptcy. But Tracy just knew they had something special. “I said, ‘We have to help these guys. We have something here that can give a veteran the opportunity to control their own destiny and be in business for themselves and wow, how many veterans can they hire? How many lives can we affect? We have to do this.’” 

A few franchises later, they wanted to go even bigger. After partnering with a capital equity firm, the sky was the limit. “My goal is to get every single zip code in the United States to have a JDog brand,” Jerry shared. He shared that the company is committed to eradicating veteran unemployment. 

In 2016 they signed an agreement with the VA Central of Washington. JDog is now connecting new franchises with VA clinics all over the country that have Compensated Work Therapy programs. “It’s a snowball effect and has just been amazing,” Tracy said. 

Not only is JDog supporting veterans, they are embracing military spouses too. “I’m proud to be able to be a resource and mentor to them. We have a JDog spouse community and I have a spouse buddy program too,” she shared. “We are offering a culture and mission; it’s so much more than a business.” 

In 2019 they took it a step further and created the JDog Foundation, a nonprofit dedicated to serving the military community and supporting their needs. Tracy and Jerry hope to impact positive change and support the needs of those who they feel sacrifice so much. “The company is based on people, purpose and patriotism. It’s really simple,” Jerry said.

Through hardship and what seemed like endless challenges, Tracy and Jerry Flanagan created a unique business idea that blossomed into a beacon of hope for veterans. At JDog there is welcoming space for them to be honored, valued and for them to do the same for others. One veteran at a time.

Mighty 25

MIGHTY 25: Meet Dale King, Army veteran seeking to solve the opioid crisis, one employee at a time

Dale King is an Army veteran and cofounder of Doc Spartan – an all-natural and American made skin care company. He’s not just supporting the economy of a small town — King offers recovery support to veterans and others coming back from drug addiction.

After owning his CrossFit gym for 10 years, King approached a long-term member who made all natural products to ask if she’d create a first aid ointment. He explained that his members were always ripping their skin with weights or from rucking and he wanted an in-house solution. “We started to get great feedback from the members immediately. So, we sketched out a napkin agreement in the kitchen and a year later we were filming an episode with Shark Tank,” King said with a laugh. 

Doc Spartan products are handcrafted in small batches, with all natural ingredients. King and his co-founder had a lot of success thanks to the show but it was really important for him to support his local community and bring them along on the ride. “We are located in one of the worst drug addicted and economically depressed areas in Ohio. When we were on Shark Tank, we wanted to show them you could own a successful business in a small town,” he explained. 

King’s hometown had become an epicenter for the opioid crisis. He shared that one of the original doctors who was part of the pain pill mills was prescribing the drugs right down the street from his gym. When the crackdown began on opioid prescriptions in 2010, heroin flooded the streets – causing the addiction and overdose rates to climb at alarming rates. 

“You need to find that something in your heart that sets you on fire,” King shared. That’s what the military and deployments taught us – life is short, we don’t have a whole lot of time. So, we might as well use the time we have to make our own neighborhoods a little better.” With that in mind, they dove in to try to make a difference.

Through the gym, King was given the opportunity to provide CrossFit classes for patients at a treatment center. This gave them all an opportunity to get to know the people and their stories. “There was this one guy who had finished the program but had nowhere to go, so he checked himself into a homeless shelter,” King said. This didn’t sit right with him or the other trainers, so they told the guy to come back the next day and they’d find something for him to do. 

King gave him odd jobs to do and allowed him to work out at the gym for free. When he needed someone part-time for Doc Spartan, he trained him on how to do the orders and ship the products. “He really took to that. He was the first example of how long-term recovery is more than 90 days of treatment. It’s like basic training, that doesn’t make you a soldier – you need the advanced training for that,” King explained.

One guy became two. Eventually, the entire workforce of Doc Spartan was filled with individuals who were in recovery. “It’s a very fulfilling and rewarding thing,” King said of creating the program. “They need a safe place, to be around safe people and they need a new purpose in life. In our position, they earn their recovery through working out. Then we give them an opportunity to earn a paycheck to earn their way back into society.”

Asked if he felt his time in service has had an impact on who he’s become and how he approaches life, he was quick to say yes. “Any success I have is from the time and lessons I learned in the military. I wouldn’t be who I am today without serving, there’s no doubt,” King said. “It gives you perspective. A valid lesson in what is really important in life. From sacrifice, time and the fragility of life. That’s what it teaches you.”

The mission of Doc Spartan is to help heal the local economy and community, while creating quality American-made products for everyone. The company follows a process that King learned while deployed to Iraq for two tours during his time in the Army: Foreign Internal Defense. They train, develop, mentor and fight alongside those in recovery – just like he did with the allies overseas.

Doc Spartan plans to continue to be a vital resource in recovery and hopes to be a recognizable brand, everywhere. “The long term vision and how we can make the most impact is to land ourselves in a retail store. We have to take our time and scale up. We’d love to grow, the more we grow – the more opportunities we can provide,” King shared. It isn’t easy, but King and his team at Doc Spartan are making a difference – one life at a time.

To learn more about Doc Spartan, its mission and to purchase their quality American made skin care products – click here

Mighty 25

MIGHTY 25: Meet Chris Kaag, a Marine veteran instilling hope in the face of great adversity

Chris Kaag is a second generation Marine veteran who, when faced with unfathomable adversity, refused to let it stop him. He’s spent almost 20 years trying to instill that same never-quit attitude in others, too. 

Kaag describes himself as a lazy kid, but the military completely changed that. “Three months in boot camp totally changed my entire perspective on life and what I was able to accomplish. I never quit on anything,” he explained. He gives credit to his drill instructor, who wouldn’t let him. “We were on a four mile run at the end of boot camp and I was about to drop out when he yelled, ‘Don’t quit on me Kaag!’ It’s because of him that I didn’t stop. As I started to have issues later on in my life, that day was a defining moment for me.”

At 21 years old, Kaag found himself enjoying life and happily stationed overseas in Italy when everything changed. While out on a run, he noticed a drag in his feet. Doctors initially thought he had a tumor on his spine and immediately sent him stateside. “They sent me back to the states where I spent nine weeks at Walter Reed Hospital in DC. I was diagnosed with Adrenomyeloneuropathy, ” he shared.

The spinal cord disease is genetic, and unfortunately Kaag and his two younger brothers inherited the gene from their mother. “I sustained a head injury in the Marine Corps that they linked to my early onset of the disease. I wanted to be a Marine ever since I was seven years old, but unfortunately my Marine Corps career was done,” Kaag said. 

He headed home to Pennsylvania to work things out, refusing to let his tight-knit family see how much this life change was impacting him. “The Marine Corps instilled that improvise, adapt, overcome – they don’t like excuses too much, so I basically figured it out. Everyone has their own challenges and crosses to bear and you can see mine now. But everyone can figure things out and live a fulfilling life,” Kaag shared. As the disease progressed, Kaag went from using a cane, to two canes, to having to use a wheelchair within just five years of his diagnosis with the disease.

Despite the overwhelming challenges and change, Kaag was motivated to be an example to others going through similar situations. “That’s the cool thing about veterans, we don’t lay down and give up,” he said. Kaag attended Penn State University, earning a degree in business but had difficulty finding employment. 

So, he decided to hire himself. “I started Corps Fitness out of the back of my truck. I didn’t get to become a drill instructor, but now I had a chance to motivate and inspire civilians to get out there and do more than they thought they could,” Kaag said. Although meaningful, he wanted to do even more. In 2007, he founded IM ABLE. 

Time spent in a Baltimore children’s hospital years before inspired the foundation. “I would see kids on breathing and feeding tubes in chairs and not able to do a lot of things. That made a huge impact on me. I wanted to provide these kids with a ‘normal’ childhood,” Kaag said. He shared a story of gifting a little boy with a hand operated bike, who was finally able to ride around with kids, completely transforming his life. Kaag had found purpose. 

IM ABLE seeks to transform lives by removing obstacles for those diagnosed with physical, cognitive or behavioral challenges by being physically active and redefining what is possible. 

“I’m trying to bring everyone on the same page. I want everyone to do the things they can do, but I also want people who are able-bodied to feel guilty as sh** that they are not doing as much as the guy in the wheelchair, riding around every day and working out,” Kaag admitted with a smile.  

When asked if he would have responded to his diagnosis if he hadn’t become a Marine, he was quick to answer. “I really think the Marine Corps saved my life. It gave me that ability and that defining moment I needed. It comes to the point that you have to dig so deep in your soul to find out who you are and that’s what the Marine Corps did for me.” Kaag explained. “People look at me funny when I say this, but my diagnosis was the best thing that ever happened to me…I wouldn’t have been able to have had the impacts on people that I’ve had without it.” 

Kaag felt compelled to bring that deep feeling of fulfillment to others. IM ABLE recently started Operation Lead From the Front, teaming up law enforcement and veterans with the youth the foundation serves. The results have been extraordinary. 

Kaag shared a story about a Marine he knew who had been battling PTSD for four or five years. Kaag saw him at an event and invited him to come to one of his IM Fit classes. “I paired him with Robert, a youth with cerebral palsy using a walker. I told him, ‘It’s your responsibility to train him, get it done.’ I watched them for an hour; the connection was instantaneous,” Kaag recalled. Later that night he received a text message from that struggling Marine – the words were striking: 

“That kid just saved my life.” 

Kaag hopes that his story will challenge people to find their ability in the face of adversity. He also remains committed to reaching veterans, showing them a path to a purpose-filled life. Despite all the challenges Kaag has faced and overcome, his accomplishments and commitment to uplifting others is awe inspiring. And he’s just getting started. 

To learn more about IM ABLE and how you can support its incredible mission, click here.

Mighty 25

MIGHTY 25: Meet Elaine Rogers, USO-Metro’s shining star

Elaine Rogers has been leading the USO-Metro in the Washington DC area since 1977 and has grown it to the largest USO affiliate in the world. Her dedication to the military community has made her a pioneer for social services. And she’s not done yet. 

Rogers was born to a father who served with Patton during World War II. It was his service that inspired her. “I’ve always had that passion for the military. When Vietnam fell they had just set up camps in the United States as I finished college. I worked in one of those camps for the American Red Cross, alongside the military and our State Department. Then someone told me about a job at the USO,” she explained. 

Rogers took a chance and a trip to D.C. and was hired on the spot. She worked alongside Bob Hope and after only a year of being a program director, she was made the president of USO-Metro. “When the draft stopped and the all-volunteer force came in, all of a sudden there were families coming in, too. We were the first USO to actually start family programming and really help spouses as they came into the military. I am so proud of that,” Rogers said. 

What followed was a complete change from what the USO had been known for — Saturday night dances and entertainment. “We became a true social service organization. It was very difficult in the beginning because the people running the military didn’t understand what family programming was,” Rogers explained. “It was also difficult to raise money because the Vietnam war was so unpopular, so getting people to give money to an organization that served the military was challenging.” But, she persisted – deeply believing in the USO’s potential. 

Rogers worked hard to get permission to put USOs on installations, a feat that would change the scope of the organization’s ability to directly serve those in uniform and their families. “We started doing heavy outreach and continuing to grow programs. Our entertainment has never gone away but it’s a very small piece of what we do now,” she shared. When the attacks of 9/11 occurred, her USO was poised as a first responding organization, welcoming thousands after the plane hit the Pentagon. “We were literally working with the military to figure out what our USO could do and how we could house all the families.”

As the War on Terror began, the USO-Metro began supporting the wounded and their families –  a task they were ready and able to do, with honor. Almost 20 years since then, they are still caring for the fallen, wounded and their families. The comfort and support offered to the military community is no small gift. It’s a blessing that has changed and impacted countless lives. 

The USO has grown in spades since the early days, working hand in hand with the military. Watching the change has been a beautiful experience, Rogers shared. “I’ve had the experience of watching the first female commander of Walter Reed. The first woman who became a Master Chief Petty Officer. Witnessing the evolution of the military – especially for the women – has been amazing and really something to watch,” she said. 

When Rogers was named one of the Mighty 25, she was shocked. “I always feel guilty because I don’t feel I deserve anything. I have the best job in the world,” she said. “What better could you do? I get to meet heroes every day!” She was also quick to say that without the USO’s incredible volunteers, they wouldn’t be in existence. In the USO-Metro area alone, there are over 1,200 volunteers willingly giving their time.

Despite an impressive career that has spanned over 40 years in the USO, there’s no end in sight for Rogers. With her innovation, dedication and tireless belief in service, she’s changed the landscape of giving back to the military. She’s been asked numerous times if she’s tired yet, which makes her laugh. “I tell people no – I am more energized today than I’ve ever been,” she said with a smile. Rogers encourages people to find the things that bring them joy and purpose. Then, never look back.

Mighty 25

The Mighty 25: Veterans poised to make a difference In 2015

In politics, business, advocacy, and media, there are veterans on the American landscape who have the potential to make a big difference in the months ahead. Some of them are well-known; many of them are not (but should be).

The editors of We Are The Mighty looked across the community and created a diverse list of veterans who continue to serve in a wide variety of high-impact ways. Here are The Mighty 25:

WILLIAM MCNULTY — Managing Director, Team Rubicon Global

William McNulty is a former Marine infantryman who later transitioned into the intelligence community. In 2010 he assumed a new mission with what would eventually become Team Rubicon, a non-profit disaster relief organization he co-founded with fellow Marine Jake Wood.

Since then, Team Rubicon has grown considerably. The permanent staff now oversees some 16,000 volunteers who deploy wherever disaster strikes. Late this year, McNulty stepped back from the main organization to focus on an ambitious project to take TR international.

In 2015, with McNulty now managing director of Team Rubicon Global, look for greater impact from the five-year-old organization as it expands to support relief efforts worldwide. This franchise approach will model Team Rubicon’s successes with American veterans and allow foreign military vets to continue to serve in their communities.

DON FAUL — Director of Operations, Pinterest

Annapolis grad and former Marine Don Faul got to his new job by way of Google and Facebook, a great training track for the task he faces as Pinterest’s head of Operations.

Faul is already making waves with his innovative approach to the site’s ad units, substituting the standard way of charging an advertiser per one thousand impressions for a model that charges by the amount visitors actually click on an ad – a huge benefit for the small businesses that frequent Pinterest. Faul’s leadership could make a big difference in Pinterest’s performance, and beyond that, in how social media is monetized next year and beyond.

JONI ERNST — Senator from Iowa

A day after winning the most contested Senate race in the country — a race punctuated by ads that showcased her talking about castrating cows — Maj. Joni Ernst showed up for duty with the Iowa National Guard where she’s served since 1993.

She now arrives in D.C. as the only female combat veteran in the Senate, and the Republican side of the aisle is ready to use that for all it’s worth. “It’s really good for our National Defense,” Iowa Senator Chuck Grassley told National Review Online, “having [Ernst serve] in the Senate will be good for all debate on national security.”

DAN BRILLMAN — Co-founder, Unite US

Along with co-founder and West Point grad Taylor Justice, Air Force reservist and tanker pilot Dan Brillman has figured out a way to leverage web technology to allow eligible parties to effectively navigate the “Sea of Good Will” — the 40,000 organizations dedicated to helping veterans that have historically presented a challenge because of their sheer number and dizzying overlap.

Brillman created Unite US, a website that uses “interactive, proximity-mapping technology” to match vets to the services they need – sort of like Yelp for the military dot-org ecosystem. If you haven’t used UniteUS.com yet, by the end of 2015 you will have.

SETH MOULTON — Congressman from Massachusetts

Seth Moulton’s reluctant entry into politics was spurred primarily by his experiences as a Marine across four tours during the Iraq War – a war he didn’t believe in. After getting his MBA at Harvard and working for a start-up for a while, he decided to run for Congress as a Democrat in Massachusetts sixth district.

He ultimately won the election after unseating a longstanding incumbent during the primary. The same work ethic, intelligence, and moxie that made him a Gen. Petraeus acolyte should serve him well on the Hill.  If anyone has the pedigree and problem solving skills to get something done from across the aisle in a Republican-majority Congress, it’s Moulton.

BRIAN ADAM JONES — Editor-in-Chief, Task & Purpose

After an award-winning career as a Marine Corps combat correspondent, Brian Adam Jones honed his journalism chops at Business Insider, working as a reporting intern for the military section.

This year he joined (and helped launch) the HirePurpose blog “Task & Purpose” as editor-in-chief, and in short order his content choices and writing helped that website become a breakout property among a host of emerging military-affinity destinations.

And he’s just getting started; Jones is currently working on a political science degree at Columbia in addition to his gig at Task & Purpose. Make it a point to find his byline in 2015.

PATRICK MURPHY — Host of MSNBC’s “Taking the Hill”

Patrick Murphy was the first Iraq War vet to be elected to Congress in 2007, but his political career was short-circuited in 2011 when the Tea Party helped orchestrate his defeat in Pennsylvania’s 8th District, primarily because of his work in repealing “Don’t Ask, Don’t Tell.”

Murphy fell back into legal work until he was approached to host a new show on MSNBC. “Taking the Hill” is the only broadcast network program dedicated to military issues and veteran advocacy, and the show was just picked up for a second season. Look for bigger impact in 2015 as Murphy continues to find his voice as a host and gains more creative control over program topics.

PHIL KLAY — Author of “Redeployment”

The New Yorker said this about Army vet Phil Klay’s debut Redeployment: “The best literary work thus far written by a veteran of America’s recent wars . . . Klay’s fiction peels back every pretty falsehood and self-delusion in the encounter between veterans and the people for whom they supposedly fought.”

This year Klay was awarded National Book Award for Fiction — the first Iraq war veteran do so — and he was also named a National Book Foundation ‘5 Under 35′ honoree. Whenever he puts pen to paper going forward, his will be an important and credible voice on behalf of those who served during our most recent wars.

TOM COTTON — Congressman from Arkansas

Tom Cotton first came to the attention of conservatives when he wrote The New York Times a nastygram from the Iraq War because of a story the paper published that he believed hazarded the safety of his troops. Since that time he’s been shaped into a new breed of veteran politician: an anti-progressive in spite of his Harvard degree, one who’s Tea Party-friendly but whose views are shaped as much by reason as ideology.

A recent Atlantic Monthly article put it this way: “He unites the factions of the Republican civil war: The establishment loves his background, while the Tea Party loves his ideological purity.” That combo could be used to good effect – the kind that actually causes outcomes – as he continues to represent the people of Arkansas’ 4th District next year.

TM GIBBONS-NEFF — Reporter, The Washington Post

While working toward his undergraduate degree at Georgetown University, former Marine and Afghan War vet T.M. Gibbons-Neff has emerged as a high-impact writer with bylines in vaunted publications like The New York Times andThe Washington Post.

As an intern with The Post, Neff landed a significant scoop earlier this year with a story that revealed that Maj. Doug Zembiec, the “lion of Fallujah” who was killed in 2007, was actually working for the CIA at the time.

Gibbons-Neff is a guy to watch in that he shows a deft hand by leveraging his warfighting experience while remaining an objective journalist — a skill few possess who deign to cover the topics surrounding national security.

TULSI GABBARD — Congresswoman from Hawaii

Tulsi Gabbard deployed to Iraq with the Hawaii Army National Guard in 2004, and eight years later she was elected to represent Hawaii’s second congressional district. With a diverse background — she’s just 33, thereby one of just a handful of millennials in the House — and the first member of the Hindu faith to be elected to Congress. She’s also just one of two female combat veterans in office.

“I saw in Congress we had fewer veterans serving than had ever served before in our nation’s history and you have people making very important decisions about where and when our troops go into battle,” Gabbard told Yahoo News. As the Obama Administration continues to struggle with how to best counter threats like ISIS, watch how Gabbard leverages her war experience going forward.

TODD CONNOR — Founder, The Bunker

After earning his MBA, Navy veteran Todd Connor started to miss military life while working as a consultant, so he approached Chicago-based tech incubator 1871 with the idea of creating an effort dedicated to veterans.

The result was “The Bunker,” a group of entrepreneurs helping vets avoid the pitfalls of tech start-up life as they struggle to get their businesses off the ground – sort of like a friendlier version of the TV show “Shark Tank.” Connor has a vision of national dominance, and “The Bunker” detachments have sprouted up from Boston to Austin to Los Angeles.

ANU BHAGWATI — Founder, Service Women’s Action Network

Anu Bhagwati’s path to becoming an advocate on behalf of female service members started during her time in the Marine Corps where she weathered myriad examples of sexual harassment and found no quarter within the system designed to protect her and then found no justice when she attempted to go around it.

She channeled her frustration and anger into action in the form of the Service Women’s Action Network, a nonprofit organization that works to end discrimination, harassment and assault in the military. In short order Bhagwati’s clear voice and unflinching approach to SWAN’s mission has influenced policies at the VA and legislation on Capitol Hill. Look for her to keep the pressure up into the new year.

OWEN WEST — Director, Goldman-Sachs Veterans Network

Business Insider labeled Owen West as “the most badass banker on Wall Street” a couple of years ago, and his efforts since then have done nothing but reinforce that title.

West left his lucrative job at Goldman-Sachs three times to serve during the Iraq War. He defines “Renaissance Man”: Novelist and historian; triathlete, world traveler, and philanthropist. But perhaps most importantly, his day job as the director of Goldman-Sachs’ veterans networkunderwrites the impact of that program and ensures this generation of warfighters have a place in the halls of power on the south end of Manhattan.

DAWN HALFAKER — Board Chairwoman, Wounded Warrior Project

Dawn Halfaker was serving as a military police officer when she lost her right arm in an ambush in Iraq in 2004. Her employment struggles after being medically retired from the Army motivated her to start Halfaker and Associates, a consultant firm that specializes in government tech solutions.

She’s built the business with an eye on veteran hiring, and, in turn, used the lessons learned as a board member for the Wounded Warrior Project, specifically with WWP’s “Warriors to Work” employment program. “A lot of business leaders say they want to hire veterans, but don’t know ultimately how they can bring veterans in and empower them to be successful, given the cultural differences of the military,” Halfaker told The Huffington Post. Look for her to continue bridging that cultural divide in 2015.

ANTHONY NOTO — Chief Financial Officer, Twitter

Army vet Anthony Noto was named Twitter’s CFO this summer after shepherding the social media giant through its IPO, and he’ll need to channel the aggressiveness he used as a football player at West Point as the company attempts to, as the Wall Street Journal put it, “transform its mainstream presence into widespread adoption.”

Noto’s job this year is to diminish investor skepticism by growing Twitter’s user base beyond its already gigantic footprint – a suitable challenge for a former Ranger who honed his business chops at Goldman-Sachs and the NFL.

PAUL RIECKHOFF — Founder, Iraq and Afghanistan Veterans of America

The Iraq and Afghanistan Veterans of America marked a decade of existence in 2014, and the organization is showing no signs of slowing down going into next year. Under the leadership of the well-networked and media-savvy founder Paul Rieckhoff, IAVA championed the Clay Hunt SAV Act – legislation designed to combat the veteran suicide rate – at the end of the year, although the bill’s passage was singularly impeded by Sen. Tom Coburn.

As military vets continue to take their own lives at a rate of 22 per day, don’t expect Rieckhoff to give up on this issue in 2015.

GUY FILIPPILLINI — Co-founder and CEO, The Commit Foundation

Former Army intel officer Guy Filippellini co-founded The Commit Foundation to address what he saw as a fundamental flaw in veteran career transition programs he’d seen: One-size-fits-all approaches are largely ineffective.

The Commit Foundation’s mission statement is at once lofty and matter-of-fact: “[The foundation] creates serendipity for veterans by fostering mentorship, extending and growing professional networks, promoting familiar camaraderie, and setting the stage for inspiring moments.”

The foundation’s approach is different than most in that it’s focused on what Filippellini calls “small touch high impact efforts,” which means they focus on small numbers of veterans at a time and give each “sustained attention.” The veteran unemployment problem isn’t going away next year, but Filippellini’s foundation is poised to lessen it.

JOHN MCCAIN — Senator from Arizona, Chairman of the Senate Armed Services Committee

Senator John McCain returned to the spotlight at the end of 2014 when the Intelligence Committee’s report on CIA enhanced interrogation techniques hit the streets. “[The CIA] stained our national honor, did much harm and little practical good,” he said on the senate floor.

McCain also took over as chairman of the Senate Armed Services Committee this year, which could be sporty considering his criticism of wasteful spending and his currently rocky relationship with the Pentagon. With his unique ability as a Hill provocateur, 2015 could be an exceptionally bad year for weapons programs that are over budget and behind schedule.

ROBERT MCDONALD — Secretary of the Veterans Administration

Former Army Ranger Robert McDonald took the reins of the VA on the backside of a massive scandal that revealed administrative ineptitude at the agency had led to the deaths of more than 40 veterans.

McDonald was brought aboard primarily because of his experience as CEO of Proctor and Gamble, but also because he has more charisma than his predecessor, the phlegmatic Eric Shinseki. McDonald has already been more visible than Shinseki was, threatening to fire large numbers of entrenched bureaucrats and even making his cell phone number public. As more veterans transition to VA care next year, the pressure is on the new secretary to improve the way the agency has performed overall since 9-11.

JASON MANGONE — Director, The Aspen Institute’s Franklin Project

The Aspen Institute’s Franklin Project “envisions a future in which a year of full-time national service — a service year — is a cultural expectation, a common opportunity, and a civic rite of passage for every young American,”according to their website. Jason Mangone is a former Marine Corps infantry officer and the director of the project.

Although he served three tours in Iraq, he is quick to point out that he never saw actual combat and that service is not about that. “While those who bear the costs of battle carry a heavier burden, the rest of us can still rightly say we’ve served our country,” Mangone writes at The Huffington Post. “Serving my country means that I gave up the normal progression of my life — high school, college, work — to do something whose end was civic. The same could be said for the veterans of many other types of national service.”

In an era where the social contract is increasingly challenged by diverging political outlooks, economic circumstances, and cultural backgrounds, Mangone’s effort in leading the Franklin Project may ultimately design the road map toward preserving our national identity.

MAT BEST — Founder, Article 15 Clothing Company

Though Mat Best did five combat tours to Operation Enduring Freedom/Operation Iraqi Freedom with the 2nd Ranger Battalion, 75th Ranger Regiment, he’s best known for his collection of hilarious videos on YouTube. He’s doing something right: His videos that poke fun at military life have been viewed a whopping 13 million+ times.

Besides his videos, he’s also written on important topics like PTSD. Best is also the founder and president of Article 15 Clothing, a successful business selling everything from t-shirts to patches to branded coffee. While 2014 has been a huge year for the company, next year looks to be even better. Article 15 is launching their own whiskey brand and the team is scheduled to appear in major movies outside of YouTube.

TIM KENNEDY — MMA Fighter

Tim Kennedy is many things: Special Forces sniper, YouTube video star, and philanthropist. As if that weren’t enough, his main gig these days is a professional mixed martial arts fighter in the UFC.

Fighting since 2001, the 35-year-old Kennedy now has an 18-5-0 record in the UFC. In 2014, he had two major fights: a dominant win against Michael Bisping, and a controversial loss against Yoel Romero. (Kennedy maintains Romero cheated during the fight by sitting on his stool an extra 30 seconds before the final round).

Look for Kennedy to continue his rise in the UFC next year. Also keep an eye out for more of his hilarious videos, which are usually put together by Ranger Up.

MAXIMILIAN URIARTE — Creator, “Terminal Lance”

In 2010, then-Marine Lance Cpl. Max Uriarte launched “Terminal Lance,” a web comic that captures the grunt-level view of life in the Corps. Drawing on his time in the service — with two deployments to Iraq — Uriarte runs a 300,000+ fan-strong Facebook empire that drives readers to his site where he posts two new comics each week.

Now four years old, the strip has matured into a must-read for military personnel, while also making Uriarte a celebrity among Marines. His Terminal Lance brand helped him fund a successful Kickstarter campaign for a graphic novel he’s working on, which brought in more than $160,000. While he works on the novel — working title “The White Donkey” –Max also has plans to move into animation next year.

JAS BOOTHE — Founder, Final Salute

Jas Boothe was a captain who’d been in the Army for 13 years when she was hit with a double whammy: She found out she had cancer and her home in New Orleans was destroyed by Hurricane Katrina.

The single mother was suddenly homeless and unemployed. As she fought for her family and her dignity, she discovered there were many other female veterans suffering the same plight. She founded Final Salute to address the problem, and she created the Ms. Vet America event (don’t call it a “pageant”) to bring visibility to the organization. Look for more from Boothe and the Ms. Vet America event in 2015.

Mighty 25

MIGHTY 25: From unemployed in Italy to landing an $18M government contract, meet Donna Huneycutt and Lauren Weiner

WWC Global has exploded into a government contracting firm that employs more than 300 employees in 24 contract locations on four different continents. But it started simply as a way for two military-connected spouses to be able to work.

Donna Huneycutt was a successful corporate lawyer and Lauren Weiner was thriving in her position at the White House. Both were forced to leave their careers in 2004 to follow their husbands when they were stationed in Italy. Despite their impressive resumes, they were being offered entry-level administrative positions. During a random encounter on a base-sponsored bus tour, they became fast friends. WWC Global was born over coffee and a shared frustration over the dismal reality of employment for military spouses. 

They’ve come a long way since that bus tour. In 2018, WWC Global was awarded the largest contract to a woman-owned business in the history of the U.S. Special Operations Command. Huneycutt and Weiner have become a powerhouse leading the way for military spouses everywhere – tackling military spouse employment long before it was a hot media topic or lobbied issue. 

WWC Global has since expanded to hiring veterans and other under-tapped labor pools and aligning them with the critical needs of the government. Seventy four percent of the WWC Global workforce is veterans and military spouses. They are the fire starters, lighting the way for countless spouses and vets to come behind them. 

“During the time period that WWC Global was founded, the employment offered to military spouses was often limited only to the Exchange or the commissary. WWC Global offered a novel solution and continues to offer this today,”  Weiner shared. Huneycutt expounded, saying, “We translated an existing situation into business sense. Employees are excited and relieved to be able to apply their talents and education to professional careers, without having to separate from their active duty spouse on military installations abroad, where they are also prohibited from working on the economy.”

Around one in four military spouses remain unemployed. Often, this can be attributed to frequent moves causing the inability to find opportunities for work in their field. If they are overseas, the barrier to employment becomes even greater. This is where WWC Global steps in. 

“When a military spouse has a rewarding, challenging career that he or she loves, this contributes to the overall satisfaction of the family. This also leads to military retention,”

Huneycutt explained. “The structure of the military family has changed. We believe it is possible and vital to provide military spouses with ongoing meaningful employment.”

Both wanted to take their advocacy efforts a step further, which is why they co-founded In Gear Career, a non-profit organization that supports military spouse career development and networking opportunities in their communities. It is now known as the Hiring Our Heroes Military Spouse Professional Network and is part of the U.S. Chamber of Commerce. Huneycutt and Weiner established Home Front Rising, a nonpartisan effort that encourages military spouses to speak up and get involved in the political process. 

“Spouses can be their own advocates and be the voices that they are listening to on all the issues that impact military families,” Weiner stated. She also believes that there are opportunities across all sectors for military spouses to become change makers. 

They are also focused on supporting those working to improve things for the military community as a whole. “I would love to continue to do away with the artificial barriers keeping our military from retaining the best troops,” Huneycutt shared. She referenced honing in on issues like dependent education, license reciprocity and PCS reform.

Huneycutt was recently named a finalist for  the EY Entrepreneur of the Year Award for the Florida region and  was also selected to receive the Kathleen Sridhar Small Business Executive of the Year Award by the NDIA (National Defense Industrial Association), the trade association for the U.S. government and defense industrial base. Despite the success they’ve achieved, there’s no end in sight. 

As they approach their 17-year mark in business, both are inspired by what they are seeing. They also want the spouses coming in behind them to know that it isn’t going to be easy or without failures. The key to their success has been tenacity, grit and the refusal to acknowledge any ceilings on any goal. “You get there by working harder than everyone else. If you put your head down and don’t let anyone tell you ‘no’ and blow through obstacles, making them challenges instead of stopping points. That is how you get where you want to be,” Weiner said. Huneycutt echoed that sentiment saying, “There is no one way to do anything. Respond to your environment. Just keep showing up! Don’t get discouraged by setbacks, keep coming back. Every single day.”

Mighty 25

MIGHTY 25: Meet Naveed Jamali, a double agent with a passion for helping the underserved

Naveed Jamali has worn a lot of hats. Veteran, intelligence analyst, diversity advocate, Editor at Large for Newsweek and if that wasn’t enough, undercover double agent.

“I am a child of immigrants but also someone who grew up post 9/11. It was the defining moment for my life,” Jamali shared. He was working at a university at the time and after the attacks, his role felt almost meaningless. “It felt very much like it was up to people who look like me to say we are patriotic.”

His father immigrated from Pakistan and his mother France, with them eventually meeting and marrying in New York City. Jamali wanted to become an Intelligence Officer for the Navy, but he didn’t get in the first time he applied. Although understandably let down by the denial, his recruiter wouldn’t let him give up. “He basically said apply again and show growth. True to form, my growth was I had this connection with the FBI. I thought if I helped them with the Russians, they would write a letter of recommendation for me to get in the Navy. So, I spent three years working undercover for them,” he explained. 

His parents had worked alongside the FBI for years after discovering their bookstore was being used by Russian intelligence agents seeking hard to find government documents. When they retired, he used that connection to offer his services to the FBI. Jamali spent those three years luring Russian intelligence officers and being paid by them for what they thought were classified documents. It ended when Jamali was “arrested” and the diplomatic cover for that undercover Russian officer was blown. He co-wrote a book about the experience which is now being developed into a movie. 

Although he loved his time serving and has enjoyed working with leaders since leaving the Navy Reserve after 10 years, Jamali doesn’t shy away from acknowledging the change and  deep growth the military itself needs. “It is still very much an honorable profession, one that offers opportunity. But, we also have to come to grips with the fact that today of the 40 plus four star generals and admirals – there are only two who are Black. It’s not a slight on them, but we have to do better,” he explained. 

“This year the Navy had its first Black [female] fighter pilot. It’s 2020 – we shouldn’t be having firsts. It should be so commonplace that we don’t even think about it but yet here we are. There are obviously barriers and reasons why; the first thing we can do is have an honest discussion about it,” Jamali shared. The military recently did away with having pictures being included in packages for promotion boards, a good step in the right direction he said.   

But it isn’t just the military struggling with ensuring persons of color are represented in senior leadership. “As a person of color, I can attest to the fact that we are expected to work twice as hard with half of the return. It doesn’t mean that there isn’t opportunity, but clearly the numbers don’t lie…Do we really believe there just aren’t people qualified to rise to that level? Honestly, that’s racism. If you really believe there aren’t women or qualified people of color, that’s a problem,” Jamali said. 

The lack of diversity also means minimal mentorship for those who are striving to rise, he said. Jamali highlighted the deep need for more seasoned professionals in any field to ensure that they are supporting those coming behind them. He himself continues to ensure he mentors others and advises them to then pay it forward. “I was really lucky to have some great mentors and people who pushed me along the way. Commander Julie Schmit was actually my recruiter for getting into the Navy. I want to say I am grateful for her help and incredibly proud of her career. It’s important to not only have these people but also acknowledge them,” he explained. 

Jamali remains focused and deeply committed to increasing diversity both in the military and the civilian sector. But he’s also passionate about challenging citizens of this country to find their purpose and use their voices for good. “It’s really easy to use a hashtag or throw on a bumper sticker, but that isn’t activism,”  he said with a laugh. “It doesn’t matter what you do. If you believe in something, go out there and do it. We all have the responsibility of ensuring the next generation is better off than us and more successful. Let’s commit to making sure that this country and this world is better.”

Mighty 25

MIGHTY 25: Meet Pamela Powers, Air Force veteran and first female Deputy Secretary of the VA

Retired Air Force Colonel Pamela Powers planned to enjoy retirement as she transitioned out of military service in 2018. But life had other plans for her – like becoming the first female Deputy Secretary of the VA.

“I grew up in a small town in Minnesota,” Powers told WATM. “My grandfather served in World War II, but he was part of the generation that didn’t talk about their service. I didn’t know he was in the military until I was an adult.” She also had a great grandfather who served during World War I. “My uncle was the only one I knew at the time who was serving and he was stationed at the Air Force Academy in Colorado Springs.” It would be a visit with him that would lead Powers to an impressive career, spanning 30 years. 

Applying and attending the Air Force Academy was easily the best decision she ever made, Powers shared. “It has really been an honor and a privilege to serve this great nation,” she said. It’s one decision that she’s never regretted and one that has created a ripple effect of unique opportunities both professionally and personally. 

“The military instills skills like discipline and determination…This was really the foundation of my personal and professional success. I learned that I can be mentally strong and resilient. I also learned that I can pretty much withstand anything that comes my way,” she said with a smile. Powers also credits her time in the military with developing her leadership abilities. “The best leadership is authentic and servant leadership. Bottom line is, I think the military has shaped me into who I am today.”

One of Powers’ passions is serving and supporting women veterans. Powers shared that when she graduated from the Air Force Academy, her class was only the 10th to do so with women. “It was at a time of transition where the military was just starting to see women as an important part of the nation’s defense,” She explained. “I am really excited to see that population grow. As women, we need to be strong enough to believe in ourselves even when others around us may not. It’s also about inspiring other women.” 

Powers has found that many female veterans don’t even think of themselves as veterans. One of her priorities with her role has been to educate and inform them of their benefits at the VA. “I want to make sure that our women warriors get the care and recognition that they deserve,” she explained. 

Her own experience in a male-dominated military pushed her to work harder and be better, she said. Powers also stated that it helped her create deep resiliency and what she termed “grit.” She would need it, especially as she continued to shock people with her status as an officer. “I went to Army war college and my husband was a United pilot. It was halfway through the year and we were at a party together when [attendees] assumed he was the service member and I was the spouse,” she shared. Although she laughed, it wouldn’t be the last time something like that happened. “The culture is changing in the military and it’s just taking a little bit of time to catch up.” 

When Secretary Wilkie approached her to come work for the VA as Chief of Staff as she was poised to retire, she said yes. But she didn’t realize that not even two years later she’d be its number two leader, by the request of the president himself. 

She recognizes the significance of being the first female Deputy Secretary of the VA and it’s one she doesn’t take lightly. “I want to be in a room and not be the first or the only female. I want to be recognized for kicking butt and making things happen,” she said with a smile. Despite this, she knows it’s a unique opportunity. “I want women veterans to see that the number two leader of Veterans Affairs is a female. I feel an obligation to make sure their voices are heard and they are understood and respected.” 

Prioritizing the needs of female veterans has been at the top of her list in her new role. “We’ve done a lot of outreach and several women veterans events to get the word out. But we are also listening to our women and how they want to be served,” she said. Through her and the team’s innovative efforts, they are seeing more and more women come to the VA to seek resources.  

Powers also remains deeply passionate about modernizing the VA. “We’ve implemented a number of really important and critical change-modernizing efforts,” she said. With her leadership, the organization has focused on improving access to care for the nation’s veterans. “We’ve really seen the difference just in three years; trust in the VA has jumped 25 percent. We know we are on the right path.”

The positive change and deep impact Powers has made through serving her country — both in the Air Force and now as the second highest leader of the VA — cannot truly be measured. It is her hope that her story will inspire a new generation of servant-leaders ready to stand up and make a difference.

Mighty 25

MIGHTY 25: Meet Chef Andre Rush, an Army veteran with a heart as big as his biceps

Serving your country and serving others was ingrained into Mississippi native Chef Andre Rush. He is one of eight children, all of whom were encouraged to serve in some capacity. His path of service led him to becoming the ‘strongest chef’ in the United States Army. 

“Cooking was a comfort for me, something I did with my mom. But I had to hide it. As a matter of fact, my dad didn’t even know I was a cook until a few years ago,” Rush said with a laugh. He describes his dad as a very intimidating and ‘macho’ guy, but credits him with developing a strong work ethic. “In the South, men didn’t cook. So, I used to sneak and cook with my mom. It gave me such a calm feeling.”

Rush became a master chef – cooking for generals, foreign heads of state and perhaps most impressive, four different presidents. He eventually found himself cooking at the White House, laser-focused on his job. Then, a photo of him cooking on the White House lawn in 2018 changed everything. “I remember that I wanted it to be over with,” he said with a laugh. “When it happened, it was such a whirlwind. I remember avoiding them [the media] the entire time but they kept swarming around me…The reporter came up to me later and said, ‘I’m going to make you famous.’”

The photo seen around the world created a wave of clever memes featuring his 24 inch biceps. Unending requests for Rush to be on various media outlets and even a television series soon followed. 

For the humble Army combat veteran, it was the opposite of anything he’d ever experienced in his lifetime. Although he was unbelievably busy, he was trying to go all in and enjoy the ride after he retired from the Army. It was in the middle of this that he received a phone call that his mother was dying. Rush shared that his mother had hidden her illness from him because she knew all the opportunities coming to him and didn’t want to stop him from saying yes. 

After her funeral, Rush wanted to take a break to mourn his mother. Then, an old picture went viral – causing a new and even bigger wave of attention. “I got anxiety from it because it was so much. But I had a moment of calmness. I looked up and I said, ‘You did this.’ My mom always said to me, ‘Never give up and keep going.’ So, I kept going,” Rush said with a smile. 

Growing up in Mississippi, building his 24 inch biceps and dedication to fitness took ingenuity. There were no gyms around, so Rush spent his time doing pushups and using items laying around for weight lifting. During his time in the military, he came across Arnold Schwarzenegger’s encyclopedia and developed a passion for body building – creating the physique that made him famous. After his cooking photo went viral, he received a call from the big man himself and has collaborated with him on numerous charity works, something Rush is very proud of.  

Although Rush has had many offers to be a private chef or work in big restaurants, he has his sights on something more. He’s working on two books, one that will focus on his life growing up in Mississippi and serving in the military. Rush said it will be raw and go deep into his experiences. He’s also working on two television series, and if that wasn’t enough, he founded a nonprofit focused on suicide prevention, an issue he is extremely passionate about.

His advocacy around prevention is personal. In 2011, he lost a soldier to suicide. Despite Rush doing everything in his power to mentor and support this soldier, it’s a loss he carries with him everywhere.

Rush has caught some flak from people who have criticized his push up challenges for suicide prevention, but he doesn’t let it bother him. He knows that by using his position of influence in this way, he’s making a difference. Rush shared that he responds to every single message he receives on social media and has talked to hundreds of people struggling with suicidal ideations. He knows that without those push ups, those conversations would never have occurred. 

Despite Rush’s continued success, this master chef and Army veteran’s focus remains on serving others in order to make a difference in the world. Rush considers himself to be an advocate for humanity and building communities, above everything else. His advice to those looking to find their way and purpose is simple, “Be kind to one another, be considerate and… be grateful. Humility is everything.”

Mighty 25

MIGHTY 25: Meet Scott Eastwood, whose mission is to support veterans and American manufacturing

Scott Eastwood has always had deep respect for this country’s armed forces. His father, Clint, was a soldier during the Korean War, and patriotism was ingrained in Scott from a young age. Some things don’t change. 

As an actor, Eastwood has had the opportunity to play a number of powerful and memorable parts. One of his most recent films brought the military community to its knees with its accuracy and intensity. Journalist Jake Tapper’s book, The Outpost, tells the story of an Army location deep in a valley of Afghanistan. This outpost was home to the bloodiest attack on United States troops in 2009, The Battle of Kamdesh. The soldiers within the unit would also become the most decorated of all units in the war’s almost 20 year history. When the book was optioned for a movie, Eastwood was cast as Staff Sergeant Clint Romesha, whose real life heroic efforts to save his fellow soldiers earned him the Medal of Honor. 

In a previous interview, Eastwood stated that he “just had to tell this story.” He also shared that what stuck with him most was the heroism from everyday people, who did extraordinary things. 

When we spoke to Eastwood about his thoughts about the military and those who serve, he was quick to answer. “Veterans are the backbone of this country. Without them, we wouldn’t be able to enjoy the freedoms we all are able to exercise.” 

Not only has Eastwood become a leading voice both professionally and personally for the military community, he remains deeply passionate about the American worker. In 2020, he and co-founder Dane Chapin launched Made Here. “I want to honor the iconic heritage of American manufacturing and let people know it’s very much alive and well,” he said in a previous interview with WATM. 

The goal of Made Here is to celebrate American workers by having a shop filled with high quality items created by them, right here in America. On the website Scott says that, “These people make up your family, your neighbors and your community and they deserve to be celebrated.” Made Here products can be found on their website but the company also recently launched a storefront on Amazon, making it even easier to get American-made goods. 

The duo also launched the series, Made Here in a Day. The show brings viewers on an impactful journey around the country to learn about American craftsmanship. Their first stop? The USS Nimitz, where they spent 24 hours learning about US Naval operations. Of the sailors he met, Eastwood commented that he couldn’t believe, “how down to earth, humble and hardworking these people are.” The time aboard one of the Navy’s vital ships in her fleet as the first stop for the series further demonstrated Eastwood’s appreciation for America’s service members.

The intent of the series is to show the exceptionalism of the American worker and encourage citizens to buy items that are created by American manufacturers. It is a compelling look at the importance of serving our country in another vital way. When we purchase something made locally, we are putting food on American tables and supporting our fellow citizens in an undeniable way. 

It was Eastwood’s commitment to America and unwavering support of the military community that made him an obvious choice for 2020’s Mighty 25. When we asked him how he felt about landing on the list, he expressed his humble and heartfelt thanks. “I’m extremely grateful for what We Are The Mighty stands for and does in support of our veterans. I’m touched and honored to be named as a Mighty 25.”

Mighty 25

MIGHTY 25: Meet Jennifer Campbell, Army veteran, health advocate and Commander of the Hollywood American Legion

When Jennifer Campbell was selected for 2020’s Mighty 25, it came as a complete shock. “It was a genuine surprise,” she shared with a laugh. Considering everything she’s accomplished with her health advocacy efforts, Army service and now, leading the Hollywood American legion as its Commander, Campbell was an easy choice. 

Campbell is only the second female in the Hollywood post’s 100 year history to lead as its commander. Not only does it surprise a lot of people, but many often don’t realize or think she is a veteran herself, assuming instead she is the daughter of one. She is quickly changing perceptions and shattering barriers. 

Not only is this post paving the way in leadership, its membership is much different than the average American Legion. The Hollywood post has more post 9/11 veterans than any other era combined. “We’re very fortunate that we’re not the stereotypical American Legion. There’s so much culture and history to draw upon but it’s also so motivating to see young people want to get involved,” Campbell explained. 

She was quick to admit that she didn’t know much about the American Legion when she was asked to join. But after hearing good things from a friend, she went to an event. She quickly dove into volunteering her time and serving, something she was deeply familiar with as an Army veteran and had always enjoyed. It wasn’t too long after that when she stepped into the leadership position. “I never in a million years thought I would be doing this. But all you have to do is care. Get involved and serve,” Campbell said.

Military service was something she was familiar with growing up. Her father served in the Navy as did many other family members. “I was motivated and excited to do it [join the Army]. I wanted to show that I could do it just as well as any of the guys. When I called my dad to tell him I joined I am sure he said ‘What!’” Campbell shared with a laugh. After serving four years in the Army, she went on to earn her Master’s in nutrition and became a personal trainer. 

She has been a vocal advocate of health and wellness, especially for America’s veterans. Campbell wants to help motivate people to be their best selves both outside and inside. “Veterans have a 70 percent higher likelihood of developing obesity than the general public, that’s something I really want to focus on. How to take care of yourself and your family,” Campbell explained. She does this through her personal training, speaking and nutrition coaching. 

She has enjoyed life outside of the military, finding her purpose and passion within her industry and volunteerism efforts. “I know a lot of people when they exit the military, it’s still all about that. But for me, it doesn’t define me completely. It has definitely shaped me in what I’ve learned about what I will and will not put up with as far as leadership and being squared away,” Campbell explained. “It has been a massive part of my growth and expansion in leadership.”   

While she recognizes that her leadership position in a traditionally male led organization is unique, she doesn’t want it to be. “I want people to understand that this isn’t just a man’s game. There are so many powerful women in leadership that have incredible drive and ability to problem solve in a way that is very different,’ she stated. It’s her hope that her story will resonate and spark others to step forward. 

For those looking for a way to stay healthy and motivated in a purpose filled life –  she was quick to say people need each other in order to be successful. “Find a base. Find people who you can challenge and together you can do a lot of great things. The more that you can engage your friends, family and colleagues the more you will stick with something – especially a higher calling or purpose,” Campbell said. “When you get to be a part of a team and serve yourself, your family or your community – those are the things that will help you really make an impact and difference.”
One thing Campbell really hopes to see in the future is more young veterans and especially women in leading roles. “There are so few women in leadership and it takes that person to demand to be included and heard,” she said. She is encouraging them to be the person who bridges the gap and makes people notice them, saying it isn’t enough to get a seat at the table – it’s what you do when you get there that matters, too. Campbell’s advice is simple: step up and make your voice heard.

Mighty 25

MIGHTY 25: Meet Michael Grinston, the Sergeant Major of the Army committed to getting it right

Michael Grinston’s road to becoming the Sergeant Major of the Army wasn’t easy, nor was it planned. A lifetime of overcoming adversity and an unwavering commitment to servant leadership brought him to where he is today.

After coming home from his first year at Mississippi State in 1987, Grinston was looking for a way to continue paying for college. It was during this time that he received a phone call from an Army recruiter. Thinking it was a great way to pay for education – something that was important to him – he signed up. He had no clue he’d begin a career that would span 33 years. “Why did I stay? I think it was a combination of the people, opportunity and even in the end, as you rise in the ranks – it’s to make a difference,” he shared. 

It wasn’t limited to making a difference in the Army; Grinston saw the influence he was able to have on the world. He recalled a story of being on his third or fourth deployment during a particularly cold Afghanistan winter. The children there didn’t have coats, something he shared with his daughter. She rallied her school and mailed him jackets for the children in need. It’s a memory that still brings a smile to his face today. 

“I saw a jacket that we had bought my own daughter on an Afghan kid. It still warms my heart. With all the bad things in the world that can happen but looking at how you can really make a difference in people’s lives across the world… that’s why I stayed,” Grinston shared.

Not only did his early years in the military teach him the value of serving, humility and resiliency, the Army brought much needed diversity to Grinston’s life. He shared that growing up biracial was difficult, especially as a boy in Alabama. His father was Black and his mother white, something that people around him never let him forget. 

“I didn’t know where I fit in the world. I struggled with that for a long time, even in the Army because I look a little different. It was something I was extremely uncomfortable with because people judged me and treated me differently,” Grinston shared. He wouldn’t see a biracial couple in his hometown together in public until he was almost 30 years old. 

Grinston has come a long way since then, sharing that he chose to stay focused on being the best version of himself that he could be. Despite his own internal evolution and the mostly welcoming arms of the Army, he felt compelled to share his truth. The death of George Floyd elevated the discussion on systemic racism, especially in the military. With the encouragement of Army Chief of Staff General McConville and others, Grinston recorded a heartfelt video for social media about his experience as a biracial man and soldier in America.

It’s been seen by millions.

Although the attention made him uncomfortable, he said the reaction made it all worth it. “I thought I had this unique story. Growing up you didn’t see people like you and so you tried to blend in as best you could. But then you put it out and you find there are a lot of people like you…Because of what I said – they were able to have these conversations,” Grinston shared. 

In his 33 years of service, he’s seen a lot. One thing he was adamant about was how proud he remains of the Army and their commitment to getting it right. “That’s what I love about the Army; every day we are trying to make it better,” Grinston said. Not only does he feel the Army is focused on continually improving the lives of soldiers, but they remain deeply committed to their families too. 

When Grinston was told that he’s called “a soldier’s soldier,” he laughed. “To me it’s the highest honor to be called that. When you say ‘a soldier’s soldier’ – it reminds me that I didn’t forget where I came from,” Grinston explained. “I didn’t forget what it’s like to live in the barracks or sleep in the rain in a sleeping bag that wasn’t waterproof. I think it’s really special when people say that to me.”

As he looks back on his life, he has a lot of proud moments with much more to come. Grinston was asked what he would want people to gain from his story and his response was simple. “Have the mentality that one person can make a difference…You have to put some effort into that; you can’t wait for someone else to do it,” he said. “Don’t just say it, do something. If one person helps another person, it compounds over time. What a great place the world would be.”

Mighty 25

MIGHTY 25: Meet Shannon Razsadin, a champion for military families everywhere

Shannon Razsadin wears a lot of hats. Mom, Navy spouse and dedicated advocate are just a few. She’s also the Executive Director for the Military Family Advisory Network, a strong and vital voice and resource for military families everywhere.

Despite having two young children and walking through ongoing challenges associated with being a military spouse, Razsadin has always been devoted to ensuring the wellbeing of military families. When she was selected to be the Executive Director of MFAN, she looked at it as a vocation, not a job. 

“I feel really privileged because leading MFAN is more than a job for me. It’s something I am called to. I’m the lucky person that gets to lead it – but it’s a team,” she explained. “Because everyone who works for MFAN has a military connection, there is an innate authenticity that’s part of who we are as an organization and the ability to connect with military families in a way that is real.” 

One issue MFAN is spending a lot of time on that may surprise the public is food insecurity for military families. This critical issue is an ongoing and escalating concern that Razsadin and her team remain passionate about researching and finding solutions for. “One in eight of our [survey] respondents in 2019 was food insecure. We are launching a pretty aggressive effort in Texas where one in six of our respondents was food insecure to really understand the underlying factors that lead to food insecurity,” Razsadin said. They will be doing the same outreach in Virginia as well, where one in six families also reported food insecurity.

MFAN works hand and hand with policy makers and the Department of Defense. “We stick to the research and we don’t embellish — really sticking to the facts. Also, we are not shy. But we do it in a way that gets to solutions and not just play a game of ‘gotcha.’ We want to make sure we are building bridges and shortening the amount of time between identifying the problem or issue and deployment with a solution,” Razsadin explained. 

This means MFAN brings the information and research right to the doors of the leaders within the DOD before it’s released. Razsadin stated that it’s important to build relationships and sit at a table together to tackle problems and find solutions for military families. “That really helps as we try to get at meaningful change,” she said. It’s approaches like this that have led to budget increases within military housing and new attention placed on food insecurity. 

Recent research by MFAN has found instances of military spouses resorting to eating cat food or even ice to fill their empty stomachs. With the COVID-19 pandemic affecting the world in so many ways, Razsadin shared that military families are starting to speak out more about food insecurity because they no longer feel alone.

When MFAN or Razsadin share the research regarding food insecurity with people, the first reaction is often shock. “They say, ‘How could military families be struggling for food?’ and I say, ‘Think about it. Think about the out of pocket costs for each PCS, think about that many military families are single income households.’ There’s a lot more to it,” she said. Through research and outreach, MFAN remains excited to use the data to create informed change, Razsadin shared.

Another important point that Razsadin was quick to make was that food insecurity directly impacts the future of the all-volunteer force. She explained the link between food insecurity and obesity as families are forced to eat cheap and unhealthy meals. With the percentage of eligible military service members dwindling drastically over the years, this is one issue that appears to need to be front and center when considering mission readiness. 

With the pandemic impacting the world and creating deep isolation due to lack of engagement, military families aren’t immune. The military community is seeing higher rates of suicide and depression, with the trend continuing upward. “It’s very real, the implications that loneliness has on other areas of your life. We need to ask for help and know that there is nothing wrong with doing it,” Razsadin said. 

When asked what advice she would give to military families everywhere as they navigate the new normal and ongoing issues, she said to give grace. “Ask people how they are doing, and listen. Right now, people are dealing with a lot,” she said. “Don’t expect to be great at all the things right now. Taking care of yourself and each other is really important.”

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