As the United States approaches our 20th year at war, veterans are coming home forever changed. Some suffer unseen wounds that profoundly impact their lives. Others are unable to sustain or find meaningful employment. And one veteran, family-owned business is working to change all of that.
Since Tracy and Jerry Flanagan founded JDog Junk Removal & Hauling, the company has become a nationally recognized brand for many reasons. This junk business looks a little different, for one. When a customer hires JDog, the workers that show up are not just your average employee. They are veterans, donning camo pants and sharp-looking JDog embroidered shirts. The veteran workers arrive on time (which means early), are always polite and refer to customers as “ma’am” and “sir.” The experience is nothing like anything the majority of customers have ever seen. And it all started as a way to save the Flanagan family from financial ruin.
“We started [JDog] in March of 2011 and really it was out of desperation,” Tracy shared with a laugh. She explained that her husband had always been a successful entrepreneur but when the financial crisis hit in 2008, they lost everything. After filing bankruptcy, the Army veteran and his wife had to quickly figure out how they would make it. Unable to even get a sit down interview for a job, Jerry went back to the drawing board to create another business. This time, something he felt would be recession proof. JDog Junk Removal and Hauling was born.
“Jerry started doing a couple of jobs. The phones were ringing and he always showed up early because when you are military, that’s what you do. If you are on time, you are late. He just worked like he does – military style, ” Tracy explained. She shared that customers were stunned by the work ethic and kept asking him where it came from. When they finally found out Jerry was an Army veteran, they encouraged the family to advertise it.
“We put veteran owned and operated on all of our stuff and it was a home run. People wanted to use me because I was a veteran,” Jerry said. The response was overwhelming. They both quickly realized that Jerry couldn’t physically do every single job. But they didn’t want to hire just anyone. They wanted veterans.
Jerry went down to the local VA hospital and met with the director, who discussed the Compensated Work Therapy program with him. The veterans in the program had all been in combat and were struggling with drugs and alcohol, unable to get jobs. “I’m like, bring them to me,” he said. Both Jerry and Tracy were troubled by the reports of high unemployment among veterans. They knew this was a way they could impact those numbers.
“It was the most rewarding experience, to be able to make a difference in a veteran who came back and is struggling and just needs a company or an employer to give them a chance. Not only did we give them a chance, we embraced them. We understood the value of what they brought,” Tracy explained.
When she shared the idea of franchising with Jerry, he was understandably nervous given their past experience with bankruptcy. But Tracy just knew they had something special. “I said, ‘We have to help these guys. We have something here that can give a veteran the opportunity to control their own destiny and be in business for themselves and wow, how many veterans can they hire? How many lives can we affect? We have to do this.’”
A few franchises later, they wanted to go even bigger. After partnering with a capital equity firm, the sky was the limit. “My goal is to get every single zip code in the United States to have a JDog brand,” Jerry shared. He shared that the company is committed to eradicating veteran unemployment.
In 2016 they signed an agreement with the VA Central of Washington. JDog is now connecting new franchises with VA clinics all over the country that have Compensated Work Therapy programs. “It’s a snowball effect and has just been amazing,” Tracy said.
Not only is JDog supporting veterans, they are embracing military spouses too. “I’m proud to be able to be a resource and mentor to them. We have a JDog spouse community and I have a spouse buddy program too,” she shared. “We are offering a culture and mission; it’s so much more than a business.”
In 2019 they took it a step further and created the JDog Foundation, a nonprofit dedicated to serving the military community and supporting their needs. Tracy and Jerry hope to impact positive change and support the needs of those who they feel sacrifice so much. “The company is based on people, purpose and patriotism. It’s really simple,” Jerry said.
Through hardship and what seemed like endless challenges, Tracy and Jerry Flanagan created a unique business idea that blossomed into a beacon of hope for veterans. At JDog there is welcoming space for them to be honored, valued and for them to do the same for others. One veteran at a time.
In 2010, after an earthquake ravaged Haiti, a small team of veterans responded in support. A decade later, Team Rubicon has become a leading force in disaster response – all over the world.
When Marine veteran Jake Wood co-founded Team Rubicon, he never imagined on its 10 year anniversary he would be responding to a global pandemic. However, he shared that they recognized the severity of COVID-19 long before it reached the United States and immediately began making plans. “We adapted very early to the crisis. That allowed us to move pretty quickly and we reorganized our entire organization which allowed us to pivot into the fight,” he explained.
Team Rubicon got their volunteers on the ground doing food bank operations, testing clinics and PPE distribution. But while they were busy supporting COVID-19 relief efforts, mother nature continued to wreak havoc with continuous natural disasters. “We were able to continue to answer the bell for these communities. We’re really proud of what we’ve been able to accomplish,” Wood said.
Wood had always wanted to be an entrepreneur, but wanted to do something that would add value to the world at the same time. Although Wood recognizes the impact Team Rubicon has had and the incredible growth they’ve achieved, it hasn’t come without failures or personal cost. His advice to others is to make sure they are fully committed to everything that comes with diving into a goal. “It’s the hardest thing I’ve ever done,” Jake said. “I’ve been so stressed at certain points in the last 10 years that I was grinding my teeth. I’ve broken three molars in half.”
Standing beside Wood to shoulder the responsibility of leading the global crisis response organization is its President and Chief Operating Officer Art delaCruz, a 22 year Navy veteran. When delaCruz took off his uniform and transitioned into civilian life with a role at a large corporation, something was missing. “I don’t think that’s uncommon. I think that’s where Team Rubicon and other organizations that serve veterans are uniquely positioned to have people plug in,” he explained.
The conversations around the leadership table these days revolve around what Team Rubicon will look like in 100 years, because they aren’t going anywhere. The team aims to be the best disaster response organization in the world. “We hope we can grow in the impact we can provide to the world and make Team Rubicon a household name. We also want the men and women who volunteer to serve in the military to view Team Rubicon as a part of their journey in life,” delaCruz said.
Team Rubicon helps veterans continue their service but also helps maintain that sense of community, something many lose when they take off the uniform. It also focuses on giving veterans back their sense of purpose and identity. After losing one of its initial team members, Marine veteran Clay Hunt in 2011, Team Rubicon honed in the need to be a vital resource for veterans. The organization developed The Clay Hunt Fellows Program to support personal growth and development for struggling veterans.
Team Rubicon has also become a leading voice on veteran issues. Wood himself has briefed multiple presidents on veteran transition and has also testified in front of Congress to champion improving mental health care services for returning veterans.
DelaCruz himself is passionate about those issues but also wants employers to think about hiring veterans and to recognize their unmatched value. “Military veterans are uniquely equipped and bring this incredible context, skill and capabilities that we generally, as a society, don’t ask them to use later on. People who might be hiring, don’t be afraid to take that bet on that veteran,” delaCruz said.
Military members develop skills and abilities at a young age. The responsibility they undertake is also unmatched, something hiring organizations need to recognize. “I flew airplanes in the Navy. I would walk up on a flight deck and stare at a 19 year old kid and salute him and say, ‘Is this jet ready to go?’ knowing that one lost tool, a hydraulic system not being serviced properly or a cap being left off a system – means losing a $60 million dollar jet. Then knowing that kid may leave the military and not be trusted to lock up a building at night…That’s just unbelievable,” delaCruz said.
Team Rubicon remains passionate about helping people recognize their ability to make a difference. “I think for us at Team Rubicon, everybody has some intrinsic value. There’s so much you can do,” delaCruz said.
Both Wood and delaCruz expressed feeling deeply honored to be named in the Mighty 25 for 2020. Both acknowledged that it’s only possible because of the dedicated work of their team and the incredible volunteers who make what Team Rubicon does for the world possible. It is their hope that their story will inspire others to add purpose to their lives. All it takes is a heart for service and a commitment to make a difference.
Harris Faulkner is an Emmy-winning anchor for the daytime Fox News shows Outnumbered and Outnumbered Overtime. She’s also a military kid who recognizes the deep impact her father’s Army career has had on her life and who she has become.
When asked what her reaction was after receiving the news of being selected for the Mighty 25, Faulkner said she immediately thought of her dad. “There have been so many times in my life when I’ve paused for a moment to think of the successes… and they are always because of my parents,” she said. “I am really blessed with military leadership in my family – that made such a huge difference in one’s ability to be resilient, innovative, creative and believe all things are possible.”
Faulkner’s father is a retired Army Lieutenant Colonel who served multiple tours during the Vietnam war as a combat pilot. She candidly shared how hard her parents worked to instill a deep sense of values within her and that she learned from an early age the importance of a strong work ethic. “It doesn’t surprise me that I can be successful at something because I truly can follow the mission until it’s over. I don’t quit,” she said with a laugh.
Stories and news were always a part of her life. Faulkner recalled that her father would have her read the paper every night at the dinner table and they would talk about what was going on. “I would learn about the world that way,” she said. “From a very young age I knew I would always vote and knew the cost in and out of the country for that right.” By the time she was 10 years old in 1975, there was a whole lot going on in the world. One vital piece of advice that her father imparted on her was to always have questions.
“My father fought for this country when Blacks were not allowed to drink at the same water fountains, sit at the same counters or use the same restrooms [as whites],” she explained. When she asked her father once about why he wanted to serve a country where he wasn’t treated equally because he was Black – his response was memorable. “He said, ‘There will be times where it will feel like we are bending or even breaking but I would rather fight for the democracy and potential of America than look from afar and wonder what difference I could have made if I had stuck in the fight,’” Faulkner shared.
Journalism and investigating the truth came naturally to Faulkner, and her parents always pushed her to use her voice. She’s come a long way since she was that little girl reading the newspaper to her parents; she’s earned six Emmy awards and is a best-selling author. But it didn’t come easy.
Faulkner discussed the challenges of often being the first or only woman of color throughout her career. “By my sixth Emmy I did start to wonder, ‘Why me?’ I was incredibly blessed. Now I do question, ‘What’s next?’ I want to create a legacy for people of every stripe,” she explained. She also hopes that her story will inspire the next generation to chase dreams and excellence. “I want people to know that doing your best isn’t overrated.”
With the media coming under attacks as the ‘enemy,’ Faulkner hasn’t found herself overwhelmed. Instead, she sees it as the opportunity to get it right. This is where that fierce work ethic her military father instilled comes into play. “In my life, when I have gone for a job or a promotion…If you see me coming and I am your competition, you’d better be ready – because I am not showing up to get ready. I am already there,” Faulkner said with a smile.
With the country currently divided in the midst of a pandemic, the news is often fraught with emotionally-charged stories and unkindness. It’s difficult to navigate but Faulkner still sees the good in America and has an easy solution for healing: love. “That’s what this is all about. It’s not complicated to want to spread what you know works. I think sometimes we forget that,” she explained. “What I want people to know is, our journey is really all about love. If I can leave people with one notion it is this…we don’t know the end of our story yet so let’s make the middle be about something that works… and love cures everything.”
Harris Faulkner has come a long way since the days of being a military kid, hungry to read the news and discuss politics with her father. Despite her success, she’s never forgotten her foundation. And for Faulkner, there’s no end in sight.
Army and service disabled veteran Curtez Riggs is making waves in the veteran entrepreneurial space. He aspires to help others to find their passion and purpose in it, too.
Riggs was always a scrappy kid. Growing up in Flint, Michigan he knew he’d have to work hard to make it. He was raised in a two bedroom home that housed six of his family members. “I didn’t have a lot, $20 meant a lot to us growing up,” he said. He started his entrepreneurial journey by picking up used bottles and turning them back into stores for cash. Before long, Riggs was doing it from his couch, running a team of pre-teens to do the heavy lifting while he managed the business. When he got older and got his first job, he passed the torch to his little brother to run.
Surrounded by blue-collar workers, college was never really on his radar. As the factories and shop work started to shut down, he knew he’d have to do something. Watching his family struggling or going into questionable activities, he wanted more for his own life. So, he graduated high school early and joined the Army. “I graduated in January and shipped out in February. To be honest – I’ve never looked back,” Riggs shared.
Although he knows that his values and character were well-established by his upbringing, Riggs recognizes that both the streets and the Army created a strong foundation for who he is today. “I grew up in a single parent home. My dad wasn’t around until I was older. The lessons that I learned were from a wide variety of people… some I shouldn’t have been around,” he explained. “So, for the first time in my life I am entered into an environment where everything is structured and disciplined. It’s the first time in my life that I had a sense of purpose. Loyalty, discipline, respect, honor and integrity. Those are the things the Army taught me that affect every decision that I make today.”
Although he knew how to hustle and work hard, he didn’t realize what it was. “I’ve always had the heart and mind of an entrepreneur, I just didn’t know what to call it,” Riggs explained. After going through a tough divorce, he devoted himself to improving his credit score and his life. As he was trying different things, Riggs was exposed to creating content which led to a relationship with USAA.
That relationship with USAA resulted in Riggs cultivating his first conference, although he didn’t realize that’s what it was at the time. “They gave me my very first check, $12,500. I thought I was ballin,” Riggs said with a laugh. “I had successfully sold a brand on an idea that I had. The faith and trust they had in me allowed me to do something small for the community.”
The mix of 80 veterans, active duty, military spouses and civilians that came together at that first event to network struck him as pivotal. The years after that saw tremendous growth in participation, with more than 900 attendees in 2019. “When you talk about entrepreneurship and where it comes from… it has always come from a desire for me to help someone else, and to give back to a community that raised all of us that were essentially lost,” Riggs shared.
The Military Influencer Conference is about relationships, Riggs said. People from all walks of life and communities can come together in a shared mission of service and entrepreneurship. “At the end of the day, it’s an inclusive community where we can connect and grow together,” he said. Although the Military Influencer Conference brand is very successful, it’s not the only thing he remains deeply passionate about.
The racial divide in the country hits home for Riggs. “The color of my skin, right? I am Black, I can’t color my skin anything else,” he shared. But Riggs said that he has what those in the community call a ‘Harvard voice’. He shared a story of talking to a high six figure sponsor on the phone and that everything was going incredible, the sponsor was ready to invest. When they switched to a video call to continue the conversation, things went downhill fast.
“I guess that guy never Googled my name. He kept calling me ‘Curtis,’” he explained. As they switched to video, Riggs’ son came into the room. “The executive introduced himself and I said that it was great to talk to him again. He gave me an odd look and then asked me, ‘When is Curtis going to get on the call?’ My 7 year old son said, ‘Curtis? Who’s Curtis? His name is Curtez.’ The gentleman then realized I wasn’t white; it was clearly shown on his face. The questions went from, ‘How can I invest in your brand,’ to asking me, ‘How did you get the money to afford to do this?’ And, ‘What city are you from?’
Riggs said his son asked him afterward why the gentleman kept asking him all of those questions and eventually, his son told him he shouldn’t do business with him. Then, it clicked. “My 7 year old son realized that this man had a problem with me because of who I am before I did. So, I am very passionate about the health and well-being of people that look like me,” he said.
Riggs discussed the racial unrest and police brutality cases against those who are Black and the impact it has had on him. “If we want to save Black lives we need to elevate Black leaders. We need more positive role models besides athletes. We need more people who have grown from the gutter and gone on to do phenomenal things who can then reach back and help the next generation grow,” he explained. “Our goal by creating this brand is to educate and empower.”
It’s Riggs’ hope that his story and journey will inspire others to dive into their own hopes and dreams. Riggs shared that “no” just means new opportunity and everyone has the power to create their own futures. All they have to do is step forward and do it.
Within the worlds of politics, business, advocacy, and media there are veterans who continue to serve in a wide variety of ways. Men and women who once fought the nation’s wars now shape the American landscape by doing everything from building cars with 3D printers to creating fashion trends, from making major motion pictures to passing laws.
The editors of WATM (with inputs from a proprietary panel of influencers) scanned the community and came up with a diverse list of those with the highest impact potential in the year ahead.
Here are The Mighty 25 for 2016:
1. STANLEY McCHRYSTAL — Co-Founder, The McChrystal Group
After a legendary career as an Army special operator, highlighted by effectively re-organizing JSOC and leading the war effort in Afghanistan, General McChrystal accelerated into the normally pedestrian world of business consulting. The same drive that made him an effective leader has informed the McChrystal Group‘s innovative approaches to the problems facing their clients. The company’s offices outside of DC feel like those of a Silicon Valley tech startup rather than a traditional Beltway firm, more Menlo Park than K Street, and he’s aggregated a hyper-talented team — including a number of veterans — who are changing the way consulting is done. McChrystal also serves as the Chair of the Franklin Project at the Aspen Institute, advocating for a “service year” as an American cultural expectation. Watch for him to keep the press on there this year.
Seth Moulton’s reluctant entry into politics was spurred primarily by his experiences as a Marine across four tours during the Iraq War – a war he didn’t believe in. After getting his MBA at Harvard and working for a start-up for a while, he decided to run for Congress as a Democrat in Massachusetts’s Sixth District. His first year in office was punctuated by efforts to improve veteran health care through the VA. He also opposed attempts to block Syrian refugees from entering the country. Expect more impact from this veteran lawmaker as his comfort level goes up in 2016.
3. LOREE SUTTON — New York City Mayor’s Office of Veterans Affairs Commissioner
Retired Army Brigadier General Loree Sutton was appointed as New York City’s VA commissioner just over a year ago, and she hit the ground running, leveraging her experiences at places like the Defense Centers of Excellence for Psychological Health and Traumatic Brain Injury and the Carl R. Darnall Army Medical Center at Fort Hood to solve the immediate issues facing Gotham’s veteran community. Her approaches to resilience, using a “working community” model that scales problems at the lowest level, have proved very effective in dealing with issues like claims backlogs and appointment wait times. Her successes in 2016 could well inform how other cities better serve veterans going forward.
4. TM GIBBONS-NEFF — Reporter, The Washington Post
TM Gibbons-Neff served as a rifleman in 1st Battalion, 6th Marines and participated in two combat deployments to Helmand Province, Afghanistan before entering Georgetown University to pursue his English degree. He graduated this year and went from working as an intern at The Washington Post to earning a spot as one of their full-time reporters. As part of the Post’s national security staff, TM has reported on everything from the ISIS threat to the San Bernadino shootings. Watch for his reach to grow in 2016 as he continues to hones his already substantial journalism skills.
5. NICK PALMISCIANO — Founder, CEO, Ranger Up!
After serving as an Army infantry officer, Nick Palmisciano came up with the idea of creating a military-focused clothing company while earning his MBA at Duke University. He founded Ranger Up! in 2006, and since that time he has led the way in leveraging the power of user-generated content and social media to create a brand that is as much identity as apparel to the company’s loyal consumer base. Nick also walked the walk by deliberately hiring veterans to staff Ranger Up!. Watch for his star to rise this year with the release of “Range 15” — an independent horror-comedy produced in collaboration with fellow military apparel company Article 15 — hitting theaters in May.
6. MAT BEST — President, Article 15 Clothing
Article 15‘s motto is “hooligans with a dream,” and that atmosphere permeates all of the company’s products and productions. Mat Best brought the same attributes that made him an effective warfighter to the marketplace and those have made him a successful entrepreneur, but even more important to the military community is how his unapologetic brio has shaped attitudes around the veteran experience. Mat and his posse are the antithesis of the “vets as victims” narrative; these guys live life on their terms and that lesson has been prescriptive for legions of their peers looking for fun and meaningful ways to contribute at every level. Mat has meteoric impact potential this year as the star of the movie “Range 15,” which Article 15 co-created with Ranger Up!.
After graduating West Point and studying as a Rhodes scholar at Oxford University, Craig Mullaney served in the Army for 8 years as an infantry officer, including a combat tour in Afghanistan. After he got out he was on the national security policy staff of President Obama’s 2008 presidential campaign. He also served as the Pentagon’s Principal Director for Afghanistan, Pakistan, and Central Asia Policy and later on the Development Innovation Ventures team at the U.S. Agency for International Development. He is the author of the 2009 New York Times bestseller The Unforgiving Minute: A Soldier’s Education. This year he’ll continue his influence in his role as strategic partnerships manager at Facebook, and among his duties is convincing global influencers and business executives to maintain personal Facebook pages.
8. DAVID CHO — Co-founder, Soko Glam
This West Pointer and artillery officer took his Columbia MBA and joined his wife in the cosmetics business. Their company, Soko Glam, specializes in introducing Western customers to Korean cosmetics, beauty trends, and skincare regimens. David’s wife Charlotte Cho scours the market for the best and most trusted selection of products to bring to the U.S. while he handles the details around the business including biz dev and accounting. Together they have built Soko Glam into an international player in a very short time. Soko Glam also contributes to the veteran community by donating a percentage of profits to the USO.
9. SARAH FORD — Founder, Ranch Road Boots
Texas born and bred, Sarah Ford was a Marine Corps logistics officer who served in both Iraq and Afghanistan. After leaving active duty she received her MBA from Harvard and used that knowledge (along with a Kickstarter campaign) to launch Ranch Road Boots, a company founded on, as their website states, “love—for freedom, West Texas and a hell-bent determination to craft good-looking, well-made footwear.” Sarah continues to honor the branch in which she served; Ranch Road Boots donates a portion of all sales to the Injured Marine Semper Fi Fund.
10. TAYLOR JUSTICE — Co-Founder and Chief Business Officer, Unite US
Taylor Justice honed the grit he now brings to the business world during his days on the football team at West Point. Along with co-founder Dan Brillman, an Air Force tanker pilot, he’s created software that helps organizations to navigate the “Sea of Good Will,” the 40,000 organizations dedicated to helping veterans that have historically presented a challenge because of their sheer number and dizzying overlap. The Unite US site uses what the company describes as “interactive, proximity-mapping technology” to match vets to the services they need — sort of like Yelp for the military dot-org ecosystem. As the Sea of Good Will continues to grow in 2016, the demand on Unite US’s expertise is sure to increase.
11. BOB McDONALD — Secretary of Veterans Affairs
This year Secretary McDonald continued his attempts to leverage his successes in the private sector to solve the daunting problems facing the VA. As he promised at the outset of his tenure he has remained very visible, even going so far as to broadcast his cell phone number to large crowds during his speaking engagements. In 2016 watch for his leadership to be focused on the West Los Angeles VA campus where a recent settlement in favor of improving veteran healthcare in the region has introduced as many challenges as it has created the potential for real change across the entire agency. (For more on that issue check out vatherightway.org.)
12. MARTY SKOVLUND — Freelance writer and film producer
Marty Skovlund has made his mark in media by bridging the gap between compelling content and deserving veteran causes. His company, Blackside Concepts, spawned six subsidiary brands — all high impact — in only three years. The sale of Blackside in 2015 has freed him to focus on his third book and various film and video projects, including a show idea that involves veteran teams racing across the world for charity. With the luxury of bandwidth, watch for this talented former Ranger to continue to build his portfolio in 2016.
13. BLAKE HALL — CEO, ID.me
Blake Hall’s company, ID.me, first came to light among the military community as an easy way for veterans to verify their status to obtain discounts and services, but his ambitions live well beyond that utility. “We want to become an inseparable part of Internet identity,” Hall told The Washington Business Journal last spring. His strategy focuses on the twin prongs of identity: portability and acceptance, and if he continues his path of cracking those codes, ID.me has the potential to be ubiquitous in e-commerce, national security, and inter-agency coordination in 2016.
14. JIM MURPHY — Founder and CEO, Invicta Challenge
After serving as a Marine Corps infantry officer in Iraq, Jim Murphy earned his MBA at the University of Southern California. During his studies he interned at Mattel, and that exposure sparked an idea. The Invicta Challenge combines online gaming, action figures, flash cards, and graphic novels to create a one-of-a-kind learning experience. The prototype, called “Flash & Thunder,” profiles Turner Turnbull’s actions on D-Day, but it’s not just a history lesson. It’s an interactive leadership challenge that brings history to life. While the Invicta Challenge is a natural for school-aged audiences, its unique presentation could also prove effective around military centers of excellence. With more games in the hopper, 2016 could be a year where Jim shifts into the next gear.
15. JARED LYON — Chief Development Officer, Student Veterans of America
Jared Lyon went from a life beneath the waves as a Navy submariner and diver to a life of the mind as a student and academic. In the process of making that transition he became an ambassador for other student veterans. While the Post-9/11 GI Bill is arguably the best military benefit in history, trying to use it can present roadblocks — both academic and environmental — that can keep qualified veterans from earning their degrees. As Jared enters his second year on SVA‘s professional staff watch for him to continue to make life easier for those who’ve followed him back to school.
16. TYLER MERRITT — Co-founder, Nine Line Apparel
Tyler Merritt founded Nine Line Apparel with his brother Daniel, also a former Army officer. From the start Savannah-based Nine Line was built with a specific purpose in mind, as expressed in the company’s mission statement: “It’s about being proud of who you are, what you wear, and how you walk through life . . . We don’t apologize for our love of country. We are America’s next greatest generation.” After one of Tyler’s West Point classmates lost three limbs fighting in Afghanistan in 2013, Nine Line added a foundation that gives a portion of proceeds to severely wounded veterans and their families.
17. AMBER SCHLEUNING — Deputy Director, VA Center for Innovation
After five years and multiple tours to Iraq as an Army Engineer focused on counter-IED ops, Amber Schleuning returned to school to study post-conflict mental health. She’s held a wide variety of consulting and advisory roles with both public and private organizations including the Assistant Secretary of Defense for Special Operations and Low Intensity Conflict and COMMIT Foundation. As VACI‘s Deputy Director, Amber is in charge of building a portfolio of partnerships with creative, innovative, and disruptive organizations to ensure effective services are available to veterans.
18. NATE BOYER — Philanthropist, media personality
After multiple deployments to Iraq and Afghanistan as a Green Beret, Nate Boyer left active duty in 2012 and made the unorthodox move of returning to college to play football. His success as the Texas Longhorn’s long snapper led to a pre-season bid with the NFL’s Seattle Seahawks. Although he was ultimately released by the team, the exposure helped him with other elements of his Renaissance Man portfolio, specifically Waterboys.org, a not-for-profit dedicated to providing clean drinking water to remote regions of Africa. This year Nate is poised to increase his impact with “MVP,” an organization formed with Fox Sports personality Jay Glazer that partners professional athletes with special operators to deal with the common challenges of career transition.
19. BRAD HARRISON — Founder and managing partner, Scout Ventures
The same drive that got Brad Harrison through Airborne School and earned him his Ranger tab has served him well in the private sector. After honing his tech chops while working as AOL’s Director of Media Strategy and Development, he pivoted into the venture capital space where he’s been able to use his passion for technology, media, entertainment and lifestyle to assist fledgling businesses. His company, Scout Ventures, has quickly blossomed into one of the premier angel-to-institutional investment firms in New York.
20. BRAD HUNSTABLE — Founder and CEO, Ustream
Brad Hunstable started Ustream in 2007 to connect service members to family and friends, but his vision has grown since then to include everybody, everywhere. Ustream is now the largest platform for enterprise and media video in the world with clients including Facebook, NBC, Cisco, Sony, Intuit, NASA and Salesforce. Ustream’s product suite is evidence of a company that intends to be a tool for both broadcast networks and citizen journalists. As more and more organization turn to video for effective impact, look for this West Pointer’s company to grow even more in 2016.
21. JESSE IWUJI — Professional racecar driver
Jesse Iwuji started racing cars on a whim during his last semester as a midshipman at the Naval Academy, once Division I football was over for good. Since that time he’s moved up the ranks of American stock car racing, balancing time commitments at the track and juggling sponsors with his duties as a Navy surface warfare officer. Most recently he’s partnered with the Phoenix Patriot Foundation. “We dedicate each race weekend to a wounded veteran and his family,” he said. Jesse plans on getting out of the Navy at the end of his current tour to pursue bigger things as a NASCAR driver. He hopes to move up to the K&N Pro Series soon, driving a bigger car in front of bigger crowds. After that he wants to make it to the Xfinity series and, finally, the Sprint Cup.
Evan Hafer always cared about a good cup of coffee regardless of where his Army duties took him, even when serving with the Green Beret in a variety of hostile regions. He founded Black Rifle Coffee — a “small batch roasting” company — this year with a simple motto: “Strong coffee for strong people.” In a commerce ecosystem known more for hipster baristas and progressive causes than unflinching patriotism and weapons expertise, BRCC is unique. (It’s doubtful any other coffee company would call a product “AK-47 Blend,” for instance.) BRCC’s attitude has caught on with the veteran audience; look for more warfighting grinds as well as a growing inventory of merchandize with a similar type-A tone in 2016.
23. BRIAN STANN — President and CEO, Hire Heroes USA
Brian Stann has been labeled a “hero” in a couple of phases of his life, most notably when serving as a Marine Corps platoon leader in Iraq — actions that earned him the Silver Star — and winning titles as an ultimate fighter, including the WEC Light Heavyweight Championship in 2008. After announcing his retirement from the UFC in 2013 the Naval Academy alum assumed the role of President and CEO of Hire Heroes USA. Hire Heroes focuses on three different elements of the veteran hiring equation: empowering vets to find great jobs by building their confidence and skills, collaborating with military leaders and transition coordinators to build awareness of the company’s capabilities, and partnering with more than 200 companies, like Comcast and Deloitte, to find vets great jobs. This year Hire Heroes could emerge as the vet job board of choice as the company works to improve on its already impressive metric of 60 hires per week.
24. JEREMY GOCKE — Founder and CEO, Ampsy
There are veterans who work in the tech sector, and then there are veterans like Jeremy Gocke who carve the leading edge of the tech sector. After getting an “Accelerator Finalist” nod at SXSW in 2014, the West Point grad and former Army Airborne officer founded Ampsy to slow the rate at which content falls into what he calls the “social media abyss.” Ampsy has a suite of social aggregation tools designed to improve a brand’s reach across the Twittersphere by solving what the company website calls “a major leakage problem in the customer acquisition and retention funnel.” Look for Jeremy to continue to stay ahead of the digital pack in 2016.
25. JOHN B. ROGERS, JR. — CEO and Co-founder, Local Motors
Former Marine Corps infantry officer John B. Rogers, Jr.’s love of automobiles is only rivaled by his hatred of inefficient processes, which is why he created Local Motors, a company that uses Direct Digital Manufacturing (a.k.a. “3D printing”) to build cars. “Car manufacturers have been stamping parts the same way for more than 100 years,” he said. “We now have the technology to make the process and products better and faster by linking the online to the offline through DDM.” With the upcoming launch of the LM3D — the company’s first 3D printed car model — 2016 has the potential to be huge for Local Motors. Can you say “microfactory”?
Shannon Razsadin wears a lot of hats. Mom, Navy spouse and dedicated advocate are just a few. She’s also the Executive Director for the Military Family Advisory Network, a strong and vital voice and resource for military families everywhere.
Despite having two young children and walking through ongoing challenges associated with being a military spouse, Razsadin has always been devoted to ensuring the wellbeing of military families. When she was selected to be the Executive Director of MFAN, she looked at it as a vocation, not a job.
“I feel really privileged because leading MFAN is more than a job for me. It’s something I am called to. I’m the lucky person that gets to lead it – but it’s a team,” she explained. “Because everyone who works for MFAN has a military connection, there is an innate authenticity that’s part of who we are as an organization and the ability to connect with military families in a way that is real.”
One issue MFAN is spending a lot of time on that may surprise the public is food insecurity for military families. This critical issue is an ongoing and escalating concern that Razsadin and her team remain passionate about researching and finding solutions for. “One in eight of our [survey] respondents in 2019 was food insecure. We are launching a pretty aggressive effort in Texas where one in six of our respondents was food insecure to really understand the underlying factors that lead to food insecurity,” Razsadin said. They will be doing the same outreach in Virginia as well, where one in six families also reported food insecurity.
MFAN works hand and hand with policy makers and the Department of Defense. “We stick to the research and we don’t embellish — really sticking to the facts. Also, we are not shy. But we do it in a way that gets to solutions and not just play a game of ‘gotcha.’ We want to make sure we are building bridges and shortening the amount of time between identifying the problem or issue and deployment with a solution,” Razsadin explained.
This means MFAN brings the information and research right to the doors of the leaders within the DOD before it’s released. Razsadin stated that it’s important to build relationships and sit at a table together to tackle problems and find solutions for military families. “That really helps as we try to get at meaningful change,” she said. It’s approaches like this that have led to budget increases within military housing and new attention placed on food insecurity.
Recent research by MFAN has found instances of military spouses resorting to eating cat food or even ice to fill their empty stomachs. With the COVID-19 pandemic affecting the world in so many ways, Razsadin shared that military families are starting to speak out more about food insecurity because they no longer feel alone.
When MFAN or Razsadin share the research regarding food insecurity with people, the first reaction is often shock. “They say, ‘How could military families be struggling for food?’ and I say, ‘Think about it. Think about the out of pocket costs for each PCS, think about that many military families are single income households.’ There’s a lot more to it,” she said. Through research and outreach, MFAN remains excited to use the data to create informed change, Razsadin shared.
Another important point that Razsadin was quick to make was that food insecurity directly impacts the future of the all-volunteer force. She explained the link between food insecurity and obesity as families are forced to eat cheap and unhealthy meals. With the percentage of eligible military service members dwindling drastically over the years, this is one issue that appears to need to be front and center when considering mission readiness.
With the pandemic impacting the world and creating deep isolation due to lack of engagement, military families aren’t immune. The military community is seeing higher rates of suicide and depression, with the trend continuing upward. “It’s very real, the implications that loneliness has on other areas of your life. We need to ask for help and know that there is nothing wrong with doing it,” Razsadin said.
When asked what advice she would give to military families everywhere as they navigate the new normal and ongoing issues, she said to give grace. “Ask people how they are doing, and listen. Right now, people are dealing with a lot,” she said. “Don’t expect to be great at all the things right now. Taking care of yourself and each other is really important.”
Retired Air Force Colonel Nicole Malachowski didn’t set out to make history as a female fighter pilot but… she did. As for making waves with her passionate advocacy on behalf of veterans? Absolutely on purpose.
“It goes back to 1979; I was five years old and went to a local air show,” Malachowski shared. “There was a plane flying, the F4 Phantom – a workhorse fighter aircraft in the Vietnam War. I remember when it came by… it was so loud, I could smell the jet fuel and it just shook my chest. I remember thinking – I want to be a fighter pilot someday.” What she didn’t know was at the time, women were forbidden from being fighter pilots and that only recently had women even been allowed to go to flight school at all.
Despite the challenges associated with achieving her dream, Malachowski maintained an unwavering commitment to becoming a combat fighter pilot. She joined the civil air patrol and then the Air Force ROTC, which she credits with building a strong foundation to support her focus. Her hard work paid off – she was accepted to both the Air Force and Naval Academy. “I chose the Air Force Academy because I knew my chances of getting a pilot slot were the highest,” she explained.
Despite the fact that she knew how hard she worked for it, Malachowski acknowledges that she had a privilege growing up in the family and supportive environment that she did. “Timing, luck and circumstance were on my side. It’s important to recognize that I had a lot of opportunities that a lot of people around this world are never given,” she said.
Malachowski got into flight school, became a pilot and saw her first combat time in 1999 while stationed in England during Operation Deliberate Forge. It was during this time that she met her husband Paul, who was a Weapons Systems Officer in the Air Force. When they were both sent back to the states, the wedding planning commenced.
Then, America was attacked on September 11, 2001. Their wedding was sparsely attended, as many of the guests were deployed or afraid to fly. On the day they said “I do,” the United States military dropped the first bombs in Afghanistan. It’s something she’ll never forget.
Malachowski spent the next few years teaching and leading her peers in and out of combat over Iraq. “It was during this time that I got the crazy idea to apply to be a Thunderbird,” she said with a laugh. Not only would she become a Thunderbird, she would be the first female to do so.
After two years as a Thunderbird, she was selected as a White House Fellow. This was a monumental time in our nation’s history as she bore witness to the peaceful transition of power from President Bush to President Obama. “I was just a Major in the Air Force, I had no business being where I was,” she confessed. During her time there, Malachowski advocated for and was able to secure the Congressional Gold Medal for the Women Air Force Pilots (WASPs) of World War II. This was personal to Malachowski as she was adamant about correcting a wrong and ensuring that these women received the recognition, benefits and credit for their service to the nation.
Malachowski wasn’t done yet. Over the next few years she shocked the Saudi Arabian government by showing up to brief their military’s chief of staff. “I briefed everything in my uniform and the reception in the room was mixed. But every question they had I could answer because I was credible and I was good,” she shared. At the time, she was responsible for the largest foreign arms sale in the United States.
She went on to attend the Naval War College, which was male dominated. Two days before graduation, she found out she was the honor graduate. Malachowski was the first Air Force officer to hold that position in its 250 year history. Notable assignments followed but one that she found incredibly rewarding was commanding 333rd Fighter Squadron. What people don’t know is that when she accomplished all of this, she was critically ill from a tick borne illness.
Unfortunately, Malachowski was misdiagnosed with Lyme disease. Unbeknownst to her or her medical team, she had three separate tick borne pathogens running through her body. “That would set me on a horrific four years of medical craziness,” she explained. Two years into her illness, she was asked to be the Executive Director of the Joining Forces program created by then First Lady Michelle Obama and Second Lady Dr. Jill Biden.
Although she was asked to stay on, she became too sick. “I woke up one day and I was basically paralyzed. I ended up having an infectious lesion on my brain stem,” Malachowski shared. What she wasn’t aware of at the time was that tick borne illness, if not treated properly and immediately, leads to lifelong disability. It was a fact she was never made aware of as she crawled through the tick laden grounds of North Carolina during survivor training.
It’s a fact she is announcing far and wide to veterans and military families in order to prevent the debilitating illness she experienced herself. “Lyme disease is just the tip of the iceberg of what North American ticks can carry,” Malachowski explained. During her transition out of the Air Force, she put all her cards on the table – including writing to military leadership to plead her case.
The Chief of Staff of the Air Force directed the foundation of a “Task Force on Support to Airmen with Complex Medical Conditions” and appointed her to it. Malachowski was also asked to serve on the Department of Health and Human Services Tick Borne Diseases Working Group.
When asked what she wants people to take away from her story, she smiled. “I want people to realize they have the power to change things for the better. For themselves, their families and their communities. Never accept the status quo because it’s easier,” she said. “The runway behind you is always unusable. All you have is the runway in front of you.”
Mike Erwin was a senior at West Point when the events of 9/11 unfolded. He would go on to complete 12 years on active duty for the Army as an intelligence officer, with three combat tours. Erwin was then picked up for graduate school, where he found himself being the only military member – something that impacted him greatly. Especially when he thought about the friends he left behind in Afghanistan. In the midst of a rigorous psychology program and then eventually as a professor at West Point, he founded Team Red White & Blue.
“I was rowing really hard,” Erwin said with a laugh. “My passion for the mission was centered around how we can take this knowledge of positive psychology that I was teaching and bring it to more veterans. To do that, we have to help them meet new people, stay physically active and feel that they belong to something bigger than themselves.”
He initially didn’t think of himself as an entrepreneur. Instead, he felt he was just working hard for volunteer-based nonprofits and doing some good things. But in 2013 after a successful Team RWB conference, membership just exploded. “We started to see the numbers grow… I said whoa, we are growing by 40 or 50 veterans a day! That’s when it became real that we knew we had a chance to scale and grow this organization to thousands and eventually millions of veterans,” he said.
What started out as a small idea has morphed into an explosive movement that has touched the lives of so many in the military community. In 2019 alone, they engaged with 216,717 people, hosted 34,582 events and now boast 203,301 members.
“We’ve really evolved. Yes, veterans still need help connecting but we are starting to clearly articulate to the world and the veteran community that we are focusing on veteran health and wellness,” Erwin explained. “If you look at the mental, physical and emotional health of society and the veteran community, there’s a lot of room to improve.”
The organization itself doesn’t claim to be the solution for everyone, but rather a tool to be utilized as veterans are navigating life stressors. “Team RWB isn’t going to be a magic potion. But, you will have a supportive group of people who are fellow veterans or supportive civilians that want to help you,” Erwin said.
Team RWB and Erwin want veterans to know that in moments of stress or volatility, that’s when it really is vital that they get themselves moving. “While it’s harder to do it on those days, it’s way more important on those days,” he explained. “When you sense from a mental health standpoint, you have to be able to step back and know you have to do something different. Those kinds of things are really critical to anyone but especially veterans.”
Erwin left active duty for the Army reserves after 13 years to continue to not only grow Team RWB, but do some other pretty incredible things. He co-founded The Positivity Project, 501c3 nonprofit in 2015. Based on a 15 minute curriculum for students in kindergarten through 12th grade, it’s aimed at helping youth build positive relationships and self-worth through the 24 character strengths and the mindset that other people matter.
Suicide was the second leading cause of death in 2018 among people between the ages of 10-34, according to the National Institute of Mental Health. Erwin and his co-founder, fellow Army Veteran Jeff Bryan, knew they had to do something to reach America’s struggling youth.
“While society is telling us that happiness is driven by wealth, success, the size of your social media following etcetera – positive psychology research has made it clear that the number one driver of life satisfaction is the quality of our relationships with family, friends, co-workers, teammates,” Erwin explained. “The Positivity Project is on a mission to make sure children in our country know that, so they prioritize the role of relationships in their lives – and how they show up for other people.”
With his leadership roles within his nonprofit organizations, he’s just a little busy. But, he doesn’t stop there. Erwin also co-authored the book, Lead Yourself First: Inspiring Leadership Through Solitude and is working on a new one, Leadership is a Relationship – to be released in November of 2021.
Despite all of his success, Erwin has had his own struggles along the way. He credits following the ethos of Team RWB for avoiding a lot of situations or issues that could have occurred if he wasn’t so committed to keeping his body moving and staying active. As for others who are seeking to change up or find a missing piece to combat their own adversities, Team RWB wants you. Erwin’s message is simple: Join the team.
Learn more about the mission of Team RWB by visiting their website. You can even download the app to start connecting and participating in events even faster and easier.
Retired Air Force Colonel Pamela Powers planned to enjoy retirement as she transitioned out of military service in 2018. But life had other plans for her – like becoming the first female Deputy Secretary of the VA.
“I grew up in a small town in Minnesota,” Powers told WATM. “My grandfather served in World War II, but he was part of the generation that didn’t talk about their service. I didn’t know he was in the military until I was an adult.” She also had a great grandfather who served during World War I. “My uncle was the only one I knew at the time who was serving and he was stationed at the Air Force Academy in Colorado Springs.” It would be a visit with him that would lead Powers to an impressive career, spanning 30 years.
Applying and attending the Air Force Academy was easily the best decision she ever made, Powers shared. “It has really been an honor and a privilege to serve this great nation,” she said. It’s one decision that she’s never regretted and one that has created a ripple effect of unique opportunities both professionally and personally.
“The military instills skills like discipline and determination…This was really the foundation of my personal and professional success. I learned that I can be mentally strong and resilient. I also learned that I can pretty much withstand anything that comes my way,” she said with a smile. Powers also credits her time in the military with developing her leadership abilities. “The best leadership is authentic and servant leadership. Bottom line is, I think the military has shaped me into who I am today.”
One of Powers’ passions is serving and supporting women veterans. Powers shared that when she graduated from the Air Force Academy, her class was only the 10th to do so with women. “It was at a time of transition where the military was just starting to see women as an important part of the nation’s defense,” She explained. “I am really excited to see that population grow. As women, we need to be strong enough to believe in ourselves even when others around us may not. It’s also about inspiring other women.”
Powers has found that many female veterans don’t even think of themselves as veterans. One of her priorities with her role has been to educate and inform them of their benefits at the VA. “I want to make sure that our women warriors get the care and recognition that they deserve,” she explained.
Her own experience in a male-dominated military pushed her to work harder and be better, she said. Powers also stated that it helped her create deep resiliency and what she termed “grit.” She would need it, especially as she continued to shock people with her status as an officer. “I went to Army war college and my husband was a United pilot. It was halfway through the year and we were at a party together when [attendees] assumed he was the service member and I was the spouse,” she shared. Although she laughed, it wouldn’t be the last time something like that happened. “The culture is changing in the military and it’s just taking a little bit of time to catch up.”
When Secretary Wilkie approached her to come work for the VA as Chief of Staff as she was poised to retire, she said yes. But she didn’t realize that not even two years later she’d be its number two leader, by the request of the president himself.
She recognizes the significance of being the first female Deputy Secretary of the VA and it’s one she doesn’t take lightly. “I want to be in a room and not be the first or the only female. I want to be recognized for kicking butt and making things happen,” she said with a smile. Despite this, she knows it’s a unique opportunity. “I want women veterans to see that the number two leader of Veterans Affairs is a female. I feel an obligation to make sure their voices are heard and they are understood and respected.”
Prioritizing the needs of female veterans has been at the top of her list in her new role. “We’ve done a lot of outreach and several women veterans events to get the word out. But we are also listening to our women and how they want to be served,” she said. Through her and the team’s innovative efforts, they are seeing more and more women come to the VA to seek resources.
Powers also remains deeply passionate about modernizing the VA. “We’ve implemented a number of really important and critical change-modernizing efforts,” she said. With her leadership, the organization has focused on improving access to care for the nation’s veterans. “We’ve really seen the difference just in three years; trust in the VA has jumped 25 percent. We know we are on the right path.”
The positive change and deep impact Powers has made through serving her country — both in the Air Force and now as the second highest leader of the VA — cannot truly be measured. It is her hope that her story will inspire a new generation of servant-leaders ready to stand up and make a difference.
After their service, many veterans find ways to continue to make great strides across the nation and the globe — from the arts to politics to non-profit organizations. One of the great privileges we enjoy here at We Are The Mighty is that we learn about and meet veterans who are doing really incredible, meaningful and sometimes truly badass things, every day.
Each year, we have the honor of choosing The Mighty 25 — a list of veterans whose amazing accomplishments suggest they are poised for major impact in the coming year.
It’s always tough narrowing those who’ve really made an impression — veterans we want other veterans to know about — to a list of 25, because for every individual selected, there are several others who could easily take their place.
Certainly, there are veterans we’d be honored to highlight year after year. In order to keep things fresh, however, we try to cover a broad sweep of the veteran community and to highlight people we think our readers might like to track in the coming year. These are vets who make us proud, and we’re excited to follow their work as the year progresses.
In alphabetical order, The Mighty 25 of 2017 are:
1. Daniel Alarik — CEO Grunt Style / Alpha Outpost
Grunt Style sells unabashedly pro-military shirts and clothing to a veteran and civilian market proud to wear pride of service on their sleeve.
In 2016 Alarik started Alpha Outpost — a subscription box company for men with curated high-quality items focused on everything from cooking to survival.
Between these two companies, Alarik employs around 100 veterans, and his businesses are packed with patriotism and personality. But more than that, they’re kicking ass — just what we like to see from veteran-run businesses. Here’s to their bright and glorious future.
2. Lieutenant General (Ret.) David Barno — Distinguished Practitioner in Residence, School of International Service, at American University
Widely considered among the nation’s leading defense intellectuals, David Barno is a retired U.S. Army lieutenant general who commanded coalition forces in Afghanistan from 2003 to 2005. He is currently a Distinguished Practitioner in Residence at the School of International Service at American University.
Barno recently co-authored a ground-breaking analysis of military leadership principles that challenged decades of Army policy, and his work for War on The Rocks remains highly influential as our country grapples with persistent global conflict and a changing political climate.
Barno’s broad intellect, wide-ranging expertise, and undying commitment to a better Army inspire WATM to watch and learn from his continued impact.
3. Tim Bomke — Military Program Manager at Amazon
Tim Bomke is an Army veteran who was awarded a Bronze Star and Purple Heart and was medically retired in 2008 due to wounds sustained in combat in Iraq. After retiring, Tim went to work on the Department of Defense’s Troops to Teachers program, as well as the Army Continuing Education System aboard Joint Base Lewis-McChord.
Bomke is now the Military Manager for Amazon helping to lead their veteran and military spouse hiring initiatives. His work this year will help employ a multitude of members our community.
4. Bonnie Carroll — President and Founder, TAPS
Bonnie Carroll is one of the 2015 recipients of the Presidential Medal of Freedom, the nation’s highest civilian honor presented to individuals who have made especially meritorious contributions. Ms. Carroll received the honor, and is admired throughout the entire U.S. military, for her selfless leadership at the forefront of the greatest battle our military families ever fight: that of the ultimate sacrifice.
A retired Air Force Major and the surviving spouse of Brigadier General Tom Carroll, Bonnie is the founder and president of the Tragedy Assistance Program for Survivors, or “TAPS,” which provides much needed compassionate care, casework assistance, and lifetime round-the-clock emotional support for those affected by the loss of a service member.
A staffer in both the Reagan and Bush White Houses, Bonnie Carroll was appointed as the White House Liaison for the Department of Veterans Affairs in Washington, DC. Before that, however, Ms. Carroll’s own military career was one of distinction; Carroll retired as a Major in the Air Force Reserve following 30 years of service, including 16 years in the Air National Guard.
For her impactful, often life-saving work providing bereavement support for the families of our fallen, Bonnie Carroll has been recognized by the American Legion, the Department of Defense, and President Obama. We Are The Mighty salutes her, too.
5. Phillip Carter — Senior Fellow and Director of the Military, Veterans, and Society Program at the Center for a New American Security
Phillip Carter is a Senior Fellow and Director of the Military, Veterans, and Society Program at the Center for a New American Security. Carter’s research focuses on issues facing veterans and military personnel, force structure and readiness, and the relationship between civilians and military.
Carter served in the Army for nine years, including an 11-month deployment to Iraq as an embedded advisor for the Iraqi police in Baquba. In 2008, Carter joined the Obama campaign as the National Veterans Director; he went on to serve as a Deputy Assistant Secretary of Defense.
In addition to his military and government experience, Carter writes extensively on veterans and military issues for Foreign Policy, the Washington Post, and other publications, and serves on numerous boards and advisory councils in the veterans and military community.
Whether it’s working with donors and grantmaking organizations to help them understand the needs of veterans, leading research that informs policy change, or convening leaders poised to make a difference in the lives of veterans, Phil Carter’s influence is large and growing.
6. Mike Dowling — Producer, Author, Veteran Advocate
Mike Dowling, a U.S. Marine and Operation Iraqi Freedom veteran has dedicated his entire post-service life to his fellow veterans, servicemembers, and military families, and has become a much-admired leader of the greater Los Angeles veteran community.
Mike is a co-founder of the nonprofit Veterans in Film Television which serves as both a networking organization and a way for the film and television industry to connect with the veteran community working in it.
He also founded the LA Veterans Orientation, which helps connect veterans newly transitioning from service in the L.A. area and helped develop and lead VA The Right Way, an initiative supported by veteran, nonprofit and governmental stakeholders alike that seeks to give veterans a greater voice in the redesign of the VA and to help build 1,200 permanent veterans housing units on the Los Angeles VA campus.
Dowling served as Director of Community Outreach here at We Are The Mighty, and in 2017 is leaving to be involved in the production for a major network based on military subject matter he is passionate about. We can’t wait to see it.
7. Adam Driver — Actor, Arts in the Armed Forces Founder
Adam Driver is a Marine veteran who rose to fame on the hit HBO show “Girls,” and who skyrocketed after starring as the villain Kylo Ren in “Star Wars: The Force Awakens”, a role he’ll reprise in Episode VIII later this year. Driver’s impressive and growing film career has afforded him the opportunity to work with luminaries such as Steven Spielberg and Martin Scorsese.
In 2016, his performance in “Paterson” earned Driver critical acclaim and multiple awards. Coming soon, he will team up with Sylvester Stallone to star in the film “Tough As They Come,” based on the bestselling book by former Army Staff Sgt. Travis Mills, a quadruple amputee who lost his limbs in a roadside bomb attack during his third tour to Afghanistan.
Driver founded the nonprofit organization Arts in the Armed Forces, which performs theater for all branches of the military at U.S. installations domestically and around the world. As Driver’s star continues to brighten, so too does his commitment to helping veterans heal the scars of war and telling their inspiring stories.
8. Sen. Tammy Duckworth — U.S. Senator
Fresh off an upset victory over longtime Republican Sen. Mark Kirk, Army veteran Tammy Duckworth is on her way to the U.S. Senate with an eye toward giving former service members a greater voice at the national level.
Duckworth, a former Black Hawk helicopter pilot who lost her legs after a crash during combat in Iraq, previously served as a senior official at the Department of Veterans Affairs and as a U.S. congresswoman from Illinois’ 8th District. The Asian-American lawmaker has consistently charted her own political course, but with a laser beam focus on supporting today’s military and veteran community.
She’s passed legislation aimed at helping veterans have more access to mental health care and made it easier for vets to get civilian certifications for skills they acquired in the military. We’re looking forward to seeing what Senator Duckworth will do in Congress this year.
9. Ken Falke — Chairman and Founder, Boulder Crest Retreat; CEO, Shoulder 2 Shoulder
Ken Falke is a 21-year service-disabled combat veteran of the U.S. Navy and retired Master Chief Petty Officer. His first business, A-T Solutions, is internationally recognized for its expertise and consulting services in combating the war or terror. Ken is now the CEO of organizational improvement solutions company Shoulder 2 Shoulder, Inc.
Falke is also an innovator in the world of warrior care. In 2013 after Falke and his wife Julia witnessed first-hand the desolation and frustration the wounded experienced while spending time in military hospitals, they founded the exceptional Boulder Crest Retreat for Military and Veteran Wellness. Situated on a massive swath of pristine Blue Ridge Mountain land donated by the Falkes, Boulder Crest’s mission is “To provide world class, short-duration, high-impact retreats for combat veterans and their families”, in an environment “of healing that integrates evidence-based therapies, a safe, peaceful space and unparalleled customer service to improve physical, emotional, spiritual and economic well-being.” The Retreat has hosted more than 1,000 veterans and their loved ones looking to reconnect and heal after service, with all services provided for free.
Ken is also the founder and Chairman of the EOD Warrior Foundation, which provides financial assistance and support to active-duty and veteran wounded, injured or ill warriors, families of the wounded and fallen from the Explosive Ordnance Disposal community, and maintains the EOD Memorial.
Falke is passionate about educating our nation on issues regarding the long-term care of the returning military members and families who’ve borne the burden of our nation’s longest wars. We Are The Mighty salutes this exceptional veteran, businessman and philanthropist for his thoughtful, generous, family-centered and solution-oriented approaches to the unique challenges facing post 9/11 veterans and their loved ones.
10. Matt Flavin — President, Concord Energy Holdings, LLC
Matt Flavin is a former Navy intelligence officer who deployed with SEAL teams and previously worked at the White House as its first director of the Office of Veterans and Wounded Warrior Policy under President Obama. After leaving the White House, Flavin went into the private sector as a senior executive with energy-related businesses. He is currently the CEO of Concord Energy Holdings.
At only 29 when he became director of the Office of Veteran and Wounded Warrior Policy in 2009, Flavin was one of the youngest vets to earn a senior White House position and marked a generational shift in veterans advocacy at the highest levels of government.
Now at the helm of one of the fastest growing energy companies in America, Flavin has demonstrated through his tireless advocacy at the White House and his innovation in business that this millennial generation of veterans is poised for greatness.
11. Brenda “Sue” Fulton — Board of Visitors at West Point, Advocate for LGBT Equality in the Military
Sue Fulton is a graduate of the U.S. Military Academy’s first-ever co-ed class and is the first female and openly gay person to hold a position as a member of the West Point Board of Visitors.
Fulton has become a passionate advocate for the inclusion and rights of LGBT service members, and for women and people of color in the military. She is a founding board member of OutServe which provides legal assistance for openly gay service members and is a founder of Knights Out, an LGBT rights organization.
With her combination of fierce pride in her alma mater, the branch of service whose leaders it prepares and in the under-represented groups whose civil rights as soldiers concern her, Fulton strikes us as a military influencer to watch in 2017.
12. Dan Goldenberg — Executive Director, Call of Duty Endowment
Dan Goldenberg is a Naval Academy grad, Harvard Business School alum, and Air Command and Staff College graduate. He’s also a Navy captain with over 24 years of active and reserve military experience and the executive director of Activision’s Call of Duty Endowment.
Through the Call of Duty Endowment, Goldenberg’s helping veterans find high-quality careers by supporting groups that prepare them for the job market and by raising awareness of the value that veterans bring to the workplace. So far his organization has helped place more than 25,000 post-9/11 vets in jobs that average a more than $50,000 salary.
The Call of Duty Endowment has set a goal to help 50,000 post-9/11 vets find jobs by 2019. Goldenberg and his team are poised for an aggressive push in 2017.
13. Matthew Griffin and Donald Lee — Co-founders, Combat Flip Flops
As former Army Rangers with several Afghanistan tours behind them, Matthew Griff and Donald Lee saw a country filled with hard-working, creative people who wanted jobs, not handouts. Terrorist organizations would target people who couldn’t make ends meet, so Griffin and Lee created Combat Flip Flops as a way to help the people of Kabul, Afghanistan, create a sustainable economy.
Today, the company has expanded to Colombia, Laos, and Afghanistan, and they support charities like Aid Afghanistan for Education, which helps marginalized Afghans attend school. With the help of Combat Flip Flops, over 3,000 female students currently attend an AAE school. Additionally, some revenue from certain products is spent to clear 3-square meters of unexploded ordnance from a region rocked by long-term war.
We’ll be continuing to watch how Combat Flip Flops uses its double bottom line to help make the world a better and safer place.
14. Florent Groberg — Director of Veteran Outreach at Boeing, MOH recipient
A French-born naturalIzed citizen who joined the US Army in 2008 and went on to receive numerous awards, decorations and the Medal of Honor for his heroic actions in Afghanistan, retired Capt. Florent Groberg is now the Director of Veterans Outreach at Boeing, where he’s responsible for the company’s support of military veterans and their families. He’s a member of Keppler Speakers where he uses his experience to inspire audiences under the most adverse conditions.
He’s also an advisor at Mission 6 Zero, a leadership development company created by for U.S. special operators.
For the past year, Groberg has been helping his peers prepare for life after the military through his partnership with LinkedIn’s Veteran Program, in which the veteran community connects, networks, and grows professionally via the powerful LinkedIn platform. A passionate advocate for the veteran community, Groberg’s every public appearance emphasizes education, transition planning and career development, all of which is inspired by the love and memory he has for those who gave their lives on the day for which his actions have been so prestigiously honored.
And for those so inspired, check out Capt. Groberg’s moving interview with Stephen Colbert last year. Many of the female veterans we know are hoping to hear him speak a little more French in the coming year.
15. Dr. Anthony Hassan — CEO and President, Cohen Veteran Network
Dr. Anthony Hassan is a retired Air Force officer with over 30 years of leadership, mental health, and military social work experience. As the CEO and President of the Cohen Veterans Network, he’s in charge of spearheading the organization’s mission to improve the mental health of veterans across the nation.
Hassan lead one of the first-ever Air Force combat stress control and prevention teams embedded with Army units during Operation Iraqi Freedom in 2004. His groundbreaking work in military mental health and substance abuse treatment has paved the way for a variety of military medical innovations and programs.
With his work for the Cohen Veterans Network, Hassan is establishing 25 high-quality, free or low-cost outpatient mental health clinics in cities throughout the country. Additionally, Hassan continues to lead efforts to advance the mental health treatment profession through funded research initiatives and training programs to improve care within the network and beyond.
We’re rooting for Hassan’s success in 2017 as it lifts our community and improves the lives of veterans and their families.
Jaslow was previously Chief of Staff for Illinois Democrat Rep. Cheri Bustos and was the Press Secretary for Virginia Democrat and former Navy Secretary Sen. Jim Webb.
IAVA has quickly become one of the nation’s top veterans advocacy organizations, and Jaslow’s political experience on Capitol Hill and her recent military service will surely help continue her organization’s fluency in the issues facing the post-9/11 veteran community.
Jaslow is an up-and-comer and is someone we’ll definitely be watching as IAVA works to help recent vets navigate their post-service lives.
17. William McNulty — Co-Founder and CEO, Team Rubicon Global
Marine Corps veteran William McNulty is CEO of Team Rubicon Global, the disaster response organization he co-founded after the 2010 earthquake in Haiti, which offers veterans around the world opportunities to serve others in the wake of disasters. McNulty has worked in support of the Defense Intelligence Agency, the Under Secretary of Defense for Intelligence, and the National Security Council’s Iraq Threat Finance Cell. Among the vast community of veteran-serving nonprofits, McNulty is broadly admired for his success in scaling the Team Rubicon model internationally.
McNulty also serves on the Board of Directors of Airlink Flight, an international non-profit organization that connects commercial airlines with humanitarian initiatives, and on the Advisory Board of the Truman National Security Project, a policy advocacy organization that encourages the use of diplomacy, free trade, and democratic ideals to help resolve complex international challenges.
From Team Rubicon deployments with Prince Harry in Nepal to bringing veterans together with POS REP, 2016 was a busy year for McNulty, and we’re excited to see what his veteran service organizations have in store for 2017.
18. Donny O’Malley — Founder and President, VET Tv
Danny Maher, a combat Marine veteran, goes by the stage name Donny O’Malley and is the founder of Irreverent Warriors (home of The Silkies Hike) and now VET Tv, the first video channel created by and for post 9/11 veterans. O’Malley’s mission for VET Tv is to create high-quality, targeted entertainment for the veteran community that is therapeutic in order to promote camaraderie and prevent veteran suicide.
After a successful crowdfunding campaign, VET Tv is off and running, producing content “by bloodthirsty veterans and made for veterans with dark and twisted humor.” Their programming plan is laid out on their website and quite frankly, we’re subscribing to see what they come up.
19. Range15 Crew — Producers and Cast Members from the Feature Film
While some of these cast members (Mat Best, Nick Palmisciano, and Evan Hafer) have been highlighted in previous years for their successful veteran-owned and run companies, this band of brothers brought humor and in many ways a form of therapy to our community in a way that no other film has. Here’s to hoping it’s one of many to come.
20. Rob Riggle — Actor, Comedian
Rob Riggle is an actor, comedian, and Marine veteran. Riggle retired from the Marine Corps Reserves as a Lieutenant Colonel in 2013 after serving for 23 years, 9 of which he served on Active Duty and 14 more in the Reserves. Despite his growing career on screen, Riggle served as a pilot, Civil Affairs Officer and a Public Affairs Officer across numerous deployments to Liberia, Kosovo, Albania and Afghanistan.
Of his decision to finally retire, Riggle has said, “I may have retired from the Marine Corps in 2013, but you never really stop being a Marine” — a statement borne out by his Iraq tour with the USO. In the years since, Riggle has done his part to advocate for and raise awareness of our veterans, attending numerous events that support our military family and most recently, co-hosting the first Rob Riggle InVETational Golf Classic with We Are The Mighty, to benefit the Semper Fi Fund.
Rob Riggle’s star continues to rise. He’s best known for his work as a correspondent on Comedy Central’s “The Daily Show” from 2006 to 2008, and as a cast member on “Saturday Night Live” from 2004 to 2005, despite still being in the Reserves at the time! Riggle’s also beloved for his comedic roles in numerous television shows and films. This year, we look forward to Rob debuting his own series on TBS.
21. Mark Rockefeller — CEO/Co-Founder of StreetShares
Mark Rockefeller is an Air Force veteran who later transitioned into a law career to help veterans secure financing for businesses and protect against predatory lending. Early in his post-Air Force career, Rockefeller worked on a pro bono micro-finance project in Africa which inspired him to help establish StreetShares, Inc.
StreetShares uses a combination of technology and social networking to obtain financial services for the military and veteran communities and to help veterans build businesses.
As the company puts it, “we’ve got red, white and blue running through our veins.”
As more veterans leave the service and look for innovative ways to enter the workforce, groups like StreetShares are poised to make a major impact on helping veteran-owned businesses become a larger part of the American economy.
22. Vincent Viola — Secretary of the Army (Select)
Vincent Viola is the epitome of a self-made man. An Army veteran of the 101st, Viola has a Juris Doctorate from New York Law School but chose to focus on becoming a businessman rather than practice law.
In the course of his civilian career, Viola made his fortune by focusing his efforts on the oil industry. Viola has created a number of businesses in the tech, oil, and financial industries, among others. He currently owns the Florida Panthers.
After 9/11, Viola founded the Combating Terrorism Center, an academic institute that studies the terrorist threat and provides education towards mitigating it. He is President Trump’s nomination as the Secretary of the Army.
With an increasingly tumultuous world and an Army poised for big changes, we’ll be watching as Viola takes takes charge of America’s largest service and shapes it for the future.
23. Kayla Williams — Director of VA’s Center for Women Veterans
Williams was previously a project associate for the RAND Corporation and is the author of “Love My Rifle More Than You: Young and Female in the U.S. Army,” a memoir about her experiences negotiating the changing demands on today’s military.
Kayla is a White House Women Veteran Champion of Change, a Truman National Security Project Fellow, and a former member of the VA Advisory Committee on Women Veterans.
As the principal advisor on female veterans issues to the Secretary of Veterans Affairs, Williams will play a big role in shaping the policies, programs, and legislation that affect an increasing population women veterans in the coming years.
24. Eli Williamson — Co-Founder and President, Leave No Veteran Behind; Director of the Veterans Program for the Robert R. McCormick Foundation
An Iraq and Afghanistan war veteran, Williamson was an Arab linguist and worked with Army Special Operations psychological operations teams.
After his time in the Army, Williamson created the non-profit Leave No Veteran Behind to invest in veterans and help build better communities through employment training, transitional jobs, and an educational debt relief scholarship. Williamson was also recently named as a member of the new Obama Foundation’s Inclusion Council.
With a strong influence in the minority community and a business outlook that believes “veterans are not a charity, but a strategic social investment,” Williamson embodies the spirit of We Are The Mighty, and we look forward to many great things from him in the year ahead.
25. Brandon Young — Director of Development, Team RWB
Brandon Young is the Director of Development at Team Red, White, and Blue. An Army veteran, Young joined the military before 9/11 and served 11 years, mostly conducting Special Operations missions in support of the Global War on Terror.
Brandon is a speaker and contributor on podcasts and the Havok Journal where he shares his myriad experiences while in the service. His aim and sincere hope is to “give words to the voiceless who are struggling to find them; or the courage to say what’s really on their hearts.”
Young’s primary focus with Team RWB is to develop and maintain strategic partnerships and identify growth opportunities that ensure the success of the nonprofit’s programs. He recently handed over the Denver RWB Chapter where in the past two years he helped grow membership from 400 to 1,200.
Paul Szoldra is deeply familiar with being challenged; he spent eight years as a Marine infantryman. This Mighty 25er is not only a combat veteran but also a trail-blazing journalist devoted to uncovering the truth at all costs.
Szoldra’s father was a helicopter mechanic for the Army during the Vietnam War, which left Szoldra always thinking about military service. “I would see his uniform in the closet growing up. It was one of those kid moments, seeing all those ribbons and medals and thinking it was super cool,” he explained. When America was attacked on 9/11, Szoldra was a senior in high school and watched it unfold in his history class. Like so many others, it was a pivotal moment that would change his life.
He arrived at boot camp on the one year anniversary of the terrorist attacks.
Although he joined the Marine Corps, he was almost an Airman. “It was the biggest cliché. The Air Force office was closed that day and I was knocking on the door and I heard this voice behind me – a Marine gunny,” Szoldra said with a laugh. That gunny brought him to the Marine Corps office and gave him the full impressive rundown of why he should join the Marines. “I’m just like, wow this is incredible stuff! That’s how it started, they got me good – they got me really good.”
His time as a Marine changed him in many ways. Szoldra shared that he lost friends in combat and more recently, to suicide. It’s an experience that had him questioning whether serving was worth it at times. “If I hadn’t joined the Marine Corps I wouldn’t have the pain of knowing and losing these people in the back of my mind…but, I also think of all the great things that came as well,” he explained. Despite the losses and challenges, he doesn’t regret serving and if anything, finds himself glad he joined the Marine Corps, seeing it as a stepping stone on the path for his life.
That stepping stone led him to journalism and an unwavering search for the truth. “I think the service aspect is an important one. Most people join the military because they are compelled to serve something higher than themselves… how I go about my day to day is that,” Szoldra said. Although he’s hung up his uniform, his days are still spent serving the military through journalism.
Although his serious and truthful journalism can be found at Task & Purpose, where he is the Editor in Chief, he also likes to have a little fun. He is the founder of The Duffel Blog, widely acclaimed military satire, or “fake news” site, enjoyed by the likes of General Mattis himself.
Despite the frequent negative commentary about the media, Szoldra remains positive about the work reporters do and feels it’s vital. He also encourages people to always have questions and to stay informed. “I can tell you that there are a lot of great journalists that are doing hard work all over the world. A lot of them are paid very little money to do so and some of them even are in war zones, risking their lives to get that information. Many times, it’s simply because they believe it’s so important to get the information out,” he explained.
Szoldra doesn’t hold back from finding the truth, even when it makes the military look bad. His pursuit of this led him to successfully sue the Department of Defense in early 2020. Szoldra discussed his concerns regarding things like mold in the barracks and increased rates of veteran suicide, saying that without journalism – change wouldn’t happen. “All of these things are huge issues and without the media to put a spotlight on them, none of these issues get fixed. Especially in the military. My experience has been to see an organization that is reactive rather than proactive,” he stated.
Szoldra shared that it sometimes takes the media to push issues in order to force the military’s hand in correcting wrongs or addressing issues that maybe weren’t prioritized. He’s made it his mission to tell the truth, at all costs. “Keeping people honest – that’s essentially what it boils down to,” he said with a laugh.
As for what Szoldra hopes readers take away from his story, his words were simple: “Find your purpose,” he said. “Fight for what’s right and seek the truth, even when it’s uncomfortable. Serve your community in whatever capacity. There are ways that you can serve that do not require you to carry a weapon.”
Chris Kaag is a second generation Marine veteran who, when faced with unfathomable adversity, refused to let it stop him. He’s spent almost 20 years trying to instill that same never-quit attitude in others, too.
Kaag describes himself as a lazy kid, but the military completely changed that. “Three months in boot camp totally changed my entire perspective on life and what I was able to accomplish. I never quit on anything,” he explained. He gives credit to his drill instructor, who wouldn’t let him. “We were on a four mile run at the end of boot camp and I was about to drop out when he yelled, ‘Don’t quit on me Kaag!’ It’s because of him that I didn’t stop. As I started to have issues later on in my life, that day was a defining moment for me.”
At 21 years old, Kaag found himself enjoying life and happily stationed overseas in Italy when everything changed. While out on a run, he noticed a drag in his feet. Doctors initially thought he had a tumor on his spine and immediately sent him stateside. “They sent me back to the states where I spent nine weeks at Walter Reed Hospital in DC. I was diagnosed with Adrenomyeloneuropathy, ” he shared.
The spinal cord disease is genetic, and unfortunately Kaag and his two younger brothers inherited the gene from their mother. “I sustained a head injury in the Marine Corps that they linked to my early onset of the disease. I wanted to be a Marine ever since I was seven years old, but unfortunately my Marine Corps career was done,” Kaag said.
He headed home to Pennsylvania to work things out, refusing to let his tight-knit family see how much this life change was impacting him. “The Marine Corps instilled that improvise, adapt, overcome – they don’t like excuses too much, so I basically figured it out. Everyone has their own challenges and crosses to bear and you can see mine now. But everyone can figure things out and live a fulfilling life,” Kaag shared. As the disease progressed, Kaag went from using a cane, to two canes, to having to use a wheelchair within just five years of his diagnosis with the disease.
Despite the overwhelming challenges and change, Kaag was motivated to be an example to others going through similar situations. “That’s the cool thing about veterans, we don’t lay down and give up,” he said. Kaag attended Penn State University, earning a degree in business but had difficulty finding employment.
So, he decided to hire himself. “I started Corps Fitness out of the back of my truck. I didn’t get to become a drill instructor, but now I had a chance to motivate and inspire civilians to get out there and do more than they thought they could,” Kaag said. Although meaningful, he wanted to do even more. In 2007, he founded IM ABLE.
Time spent in a Baltimore children’s hospital years before inspired the foundation. “I would see kids on breathing and feeding tubes in chairs and not able to do a lot of things. That made a huge impact on me. I wanted to provide these kids with a ‘normal’ childhood,” Kaag said. He shared a story of gifting a little boy with a hand operated bike, who was finally able to ride around with kids, completely transforming his life. Kaag had found purpose.
IM ABLE seeks to transform lives by removing obstacles for those diagnosed with physical, cognitive or behavioral challenges by being physically active and redefining what is possible.
“I’m trying to bring everyone on the same page. I want everyone to do the things they can do, but I also want people who are able-bodied to feel guilty as sh** that they are not doing as much as the guy in the wheelchair, riding around every day and working out,” Kaag admitted with a smile.
When asked if he would have responded to his diagnosis if he hadn’t become a Marine, he was quick to answer. “I really think the Marine Corps saved my life. It gave me that ability and that defining moment I needed. It comes to the point that you have to dig so deep in your soul to find out who you are and that’s what the Marine Corps did for me.” Kaag explained. “People look at me funny when I say this, but my diagnosis was the best thing that ever happened to me…I wouldn’t have been able to have had the impacts on people that I’ve had without it.”
Kaag felt compelled to bring that deep feeling of fulfillment to others. IM ABLE recently started Operation Lead From the Front, teaming up law enforcement and veterans with the youth the foundation serves. The results have been extraordinary.
Kaag shared a story about a Marine he knew who had been battling PTSD for four or five years. Kaag saw him at an event and invited him to come to one of his IM Fit classes. “I paired him with Robert, a youth with cerebral palsy using a walker. I told him, ‘It’s your responsibility to train him, get it done.’ I watched them for an hour; the connection was instantaneous,” Kaag recalled. Later that night he received a text message from that struggling Marine – the words were striking:
“That kid just saved my life.”
Kaag hopes that his story will challenge people to find their ability in the face of adversity. He also remains committed to reaching veterans, showing them a path to a purpose-filled life. Despite all the challenges Kaag has faced and overcome, his accomplishments and commitment to uplifting others is awe inspiring. And he’s just getting started.
To learn more about IM ABLE and how you can support its incredible mission, click here.
Dale King is an Army veteran and cofounder of Doc Spartan – an all-natural and American made skin care company. He’s not just supporting the economy of a small town — King offers recovery support to veterans and others coming back from drug addiction.
After owning his CrossFit gym for 10 years, King approached a long-term member who made all natural products to ask if she’d create a first aid ointment. He explained that his members were always ripping their skin with weights or from rucking and he wanted an in-house solution. “We started to get great feedback from the members immediately. So, we sketched out a napkin agreement in the kitchen and a year later we were filming an episode with Shark Tank,” King said with a laugh.
Doc Spartan products are handcrafted in small batches, with all natural ingredients. King and his co-founder had a lot of success thanks to the show but it was really important for him to support his local community and bring them along on the ride. “We are located in one of the worst drug addicted and economically depressed areas in Ohio. When we were on Shark Tank, we wanted to show them you could own a successful business in a small town,” he explained.
King’s hometown had become an epicenter for the opioid crisis. He shared that one of the original doctors who was part of the pain pill mills was prescribing the drugs right down the street from his gym. When the crackdown began on opioid prescriptions in 2010, heroin flooded the streets – causing the addiction and overdose rates to climb at alarming rates.
“You need to find that something in your heart that sets you on fire,” King shared. That’s what the military and deployments taught us – life is short, we don’t have a whole lot of time. So, we might as well use the time we have to make our own neighborhoods a little better.” With that in mind, they dove in to try to make a difference.
Through the gym, King was given the opportunity to provide CrossFit classes for patients at a treatment center. This gave them all an opportunity to get to know the people and their stories. “There was this one guy who had finished the program but had nowhere to go, so he checked himself into a homeless shelter,” King said. This didn’t sit right with him or the other trainers, so they told the guy to come back the next day and they’d find something for him to do.
King gave him odd jobs to do and allowed him to work out at the gym for free. When he needed someone part-time for Doc Spartan, he trained him on how to do the orders and ship the products. “He really took to that. He was the first example of how long-term recovery is more than 90 days of treatment. It’s like basic training, that doesn’t make you a soldier – you need the advanced training for that,” King explained.
One guy became two. Eventually, the entire workforce of Doc Spartan was filled with individuals who were in recovery. “It’s a very fulfilling and rewarding thing,” King said of creating the program. “They need a safe place, to be around safe people and they need a new purpose in life. In our position, they earn their recovery through working out. Then we give them an opportunity to earn a paycheck to earn their way back into society.”
Asked if he felt his time in service has had an impact on who he’s become and how he approaches life, he was quick to say yes. “Any success I have is from the time and lessons I learned in the military. I wouldn’t be who I am today without serving, there’s no doubt,” King said. “It gives you perspective. A valid lesson in what is really important in life. From sacrifice, time and the fragility of life. That’s what it teaches you.”
The mission of Doc Spartan is to help heal the local economy and community, while creating quality American-made products for everyone. The company follows a process that King learned while deployed to Iraq for two tours during his time in the Army: Foreign Internal Defense. They train, develop, mentor and fight alongside those in recovery – just like he did with the allies overseas.
Doc Spartan plans to continue to be a vital resource in recovery and hopes to be a recognizable brand, everywhere. “The long term vision and how we can make the most impact is to land ourselves in a retail store. We have to take our time and scale up. We’d love to grow, the more we grow – the more opportunities we can provide,” King shared. It isn’t easy, but King and his team at Doc Spartan are making a difference – one life at a time.
To learn more about Doc Spartan, its mission and to purchase their quality American made skin care products – click here.