This Green Beret’s coffee company is brewing up something extraordinary
One Green Beret is changing the narrative for veteran-owned businesses. De Espresso Liber is more than just a coffee company, it’s commerce with purpose.
When Alex enlisted in the United States Army, he did it to get into Special Forces and earn that coveted Green Beret. As a Combat Medic with 1st Group, he loved his job. But the continuous deployments and not being home eventually took their toll, leading Alex to look for other ways to support his family while also fulfilling meaningful purpose in his life.
A few years before deciding to step back from active duty, a trip to the Philippines sparked an idea. Always a lover of coffee, buying some from a child while on that deployment made Alex wonder if he could begin roasting his own and make a profit doing it. So, he did it. “Having that kid walk up and blow Starbucks out of the water with his no name coffee was incredible ... I started selling up and down the hallway at 1st Group and it just grew from there,” Alex said with a smile.
Grow it did. Alex called it De Espresso Liber, a twist on the motto of the Green Beret. He made the decision to focus on the company full time and switch to the Army National Guard so he could focus on his family. His company was more than just another coffee roasting business, though. Alex created a business model with a foundation in purpose and deep meaning for the military community as a whole. Among his many tasty coffees sit the ones that honor the fallen; the Gold Star Memorial blends.
Alex was approached by Gold Star Spouse Krista Simpson Anderson to create the first memorial blend for her fallen hero, Michael Simpson. It’s an idea that sparked so much more than he could have imagined. “That opened a whole different door to giving more meaning to it all...adding other people’s stories and memories to give back was really cool,” Alex explained. Since then, he has gone on to create multiple blends for Gold Star Families with a portion of the proceeds going to nonprofits of their choice.
Another blend he is particularly proud of is the Global Surgical and Medical Support Group blend. Created with the nonprofit of the same name, 50 percent of the profits go right back into the organization to further their mission of bringing life-saving medical training to combat zones across the globe. Alex wanted to take his passion for serving others a step further, creating the Kwitaho Blend.
The De Espresso Liber website describes the deep mission of this blend: “Following over 20 years of civil war, approximately 11 percent of Burundi's population are orphans. Iwacu Kazoza provides shelter, education and hope for the future to over 500 students, many of whom are orphaned.” When you purchase this blend, 75 percent of the profits go directly to the school caring for these children in need and you will be supporting this country’s struggling economy. Commerce with purpose, in action. Kwitaho itself means “to care about.”
“More people are realizing the difference between the coffee and the meaning behind it,” Alex explained. The other thing worth noting is this is a small family business. Alex is doing it all, so when you make a purchase from his coffee company - you are quite literally feeding a military family. It’s something special to know while also falling in love with his innovative and delicious coffees.
When asked what he would want readers to be left with, he was quick to answer: “America.” What Alex meant was, look inward. Purchase locally or from small businesses, especially right now. There are so many ways you can make a measurable impact in the lives of military families and veterans especially, simply by purchasing the things you need - like coffee. While Alex didn’t set out to change the landscape of coffee roasting after that fateful deployment, his innovative, green and meaningful coffees are sure to leave a lasting note of hope in every cup.
To learn more about De Espresso Liber and check out it's amazing blends and coffees, click here.