This ‘Ragged Old Flag’ Super Bowl commercial hit it out of the park
If you were among the millions of Americans that tuned into the Super Bowl last night, you probably saw the powerful, patriotic ad in the lead up to kick off. Featuring Marine and Medal of Honor recipient Kyle Carpenter, the NFL spot is a video set to Johnny Cash's spoken word song, "Ragged Old Flag."
Tracing the flag's (and America's) journey through major wars and events, the video also shows images of protest and anger with several shots of the flag being burned before going back to images of the military, first responders and ordinary, everyday Americans.
The video spot struck a nerve immediately with some saying it was a dig at Colin Kaepernick.
Others said the video didn't line up with Johnny Cash's politics or beliefs although Cash was always ambiguous about where he stood on the political spectrum.
Cash released the song as part of his 47th album in 1974, at a time during great turmoil in the USA, much like today. The U.S. was winding down its involvement in Vietnam and was dealing with the Watergate scandal with President Richard Nixon just resigning the office. The song was penned to be an optimistic song for Americans dealing with such tumultuous times.
Cash, an opponent of the war and believer in social justice, had actually met Richard Nixon a couple of years before and performed several songs for him, including an anti-Vietnam War song, "What is Truth" and "The Ballad of Ira Hayes," a heartbreaking song about one of the Flag Raisers of Iwo Jima and his life as a Pima Indian.
Cash himself would open his concerts with the song and preface it with the following:
"I thank God for all the freedom we have in this country, I cherish them and treasure them - even the right to burn the flag. We also got the right to bear arms and if you burn my flag - I'll shoot you."
"Ragged Old Flag" was a hit upon its release with his fans who embraced the message that one can have criticisms of this country but should still respect those people and images that symbolize it. It is a message that resonates with many to this day.
The moving lyrics of the song:
I walked through a county courthouse square
On a park bench an old man was sitting there
I said, your old courthouse is kinda run down
He said, naw, it'll do for our little town
I said, your old flagpole has leaned a little bit
And that's a ragged old flag you got hanging on it.
He said, have a seat, and I sat down
Is this the first time you've been to our little town?
I said, I think it is
He said, I don't like to brag
But we're kinda proud of that ragged old flag
You see, we got a little hole in that flag there when
Washington took it across the Delaware
And it got powder-burned the night Francis Scott Key
Sat watching it writing say can you see
And it got a bad rip in New Orleans
With Packingham and Jackson tuggin' at its seams.
And it almost fell at the Alamo
Beside the texas flag, but she waved on though
She got cut with a sword at Chancellorsville
And she got cut again at Shiloh Hill
There was Robert E. Lee, Beauregard, and Bragg
And the south wind blew hard on that ragged old flag
On Flanders field in World War one
She got a big hole from a Bertha gun
She turned blood red in World War Two
She hung limp and low a time or two
She was in Korea and Vietnam
She went where she was sent by Uncle Sam
She waved from our ships upon the Briny foam
And now they've about quit waving her back here at home
In her own good land here she's been abused
She's been burned, dishonored, denied, and refused
And the government for which she stands
Is scandalized throughout the land
And she's getting threadbare and wearing thin
But she's in good shape for the shape she's in
'Cause she's been through the fire before
And I believe she can take a whole lot more
So we raise her up every morning
We take her down every night
We don't let her touch the ground and we fold her up right
On second thought, I do like to brag
'Cause I'm mighty proud of that ragged old flag