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Why your next business book should be a military field manual


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In this episode of the Mandatory Fun podcast, we speak with U.S. Navy SEAL veteran turned entrepreneur, Eli Crane. You may have seen Eli pitch his business, Bottle Breacher, on the hit TV show Shark Tank. Eli's appearance landed him partnerships with celebrity businessmen Mark Cuban and Kevin O'Leary.

Eli stopped by our show to talk about what military strategies he uses to run his multi-million dollar business.

A lot of the tactics that we use on the SEAL teams actually work really well in business," Eli Crane states. "When you make some of the correlations — in battle, you have the enemy, in business, you also have an enemy, but we usually call them the competition.

Related: How unconventional tactics won the battle for Ramadi

Bottle Breacher is one of the fastest growing veteran-owned and operated businesses in Arizona.

Former Navy SEAL Eli Crane and his wife, Jen, go swimming with the sharks in order to make a deal for his company Bottle Breachers on Shark Tank.

Eli and his wife Jen dove into the Shark Tank with their sole product. A recycled, authentic, decommissioned .50 caliber Bottle Breacher, manufactured in a one-car garage.

Having enticed sharks Mark Cuban and Kevin O'Leary to invest, today they feature an ever-expanding product line, serving customers both domestically and internationally.

.50 Caliber Bottle Openers made by veterans. (Image from Bottle Breachers Facebook)

Bottle Breachers aims to provide the best handcrafted, personalized gifts and promotional products on the market.

Through their success, Crane's company has donated to over 200 non-profits in the last year alone. Shopping with Bottle Breacher means supporting military veterans, active military personnel, first responders, children's foundations, and various other non-profits.

At the end of the day, we do a lot more than bottle openers. What we really specialize in is mens gifts

Eli and his wife on the sandy training grounds of the Navy SEALs. (Source: Bottle Breachers)

As a kid, Eli always looked up to those who served in the military and decided to join a week after the terrorist attacks on 9/11.  On his second attempt, Crane graduated BUD/s with class 256 and was later assigned to SEAL Team 3 under legendary American Sniper Chris Kyle.

For the WATM audience, Eli and team outstanding team have decided to give us a 20% discount on all items! Simply use the code WATM20 at checkout.

Also Read: Navy SEAL: No, the military does not destroy your creativity

Hosted By:

Blake Stilwell: Air Force veteran and Managing Editor

Tim Kirkpatrick: Navy veteran and Editorial Coordinator

Orvelin Valle (aka O.V.): Navy veteran and Podcast Producer

Special Guest: Navy SEAL veteran, Eli Crane