Energy drinks are one of the staples of military service. They’re all around the combat zone, a must for going into the field, and a favorite in care packages.
Marine Corps Maj. Robert Dyer, now an instructor at the Naval Academy and a former member of Marine Special Operations Command, wanted an energy drink that his Marines and he could drink that was caffeine free and contained all the vitamins, minerals, and other supplements that they’d normally take a handful of pills to get.
When they couldn’t get it from the current supplement industry, they decided to make it themselves and created RuckPack, a 3-ounce shot designed to keep troops going without risking a caffeine or sugar crash. In addition to the vitamins and minerals, the shot features amino acids to promote awareness and muscle recovery. And for those who want their nutritional supplements with a little caffeine, a new strawberry flavor contains 120mg of caffeine pulled from green tea.
The company makes an effort to assist veterans. They donate 10 percent of their profits to non-profit organizations such as the MARSOC Foundation, the Navy Seal Foundation and the Green Beret Foundation. Also, they’re recruiting veterans into a distribution network that pays a 10-percent commission for sales to independent retailers. And they have a program for people to donate RuckPacks to those deployed overseas.
RuckPack’s website has some impressive testimonials from athletes as well as more information about their product and business model.
RuckPack was featured on Shark Tank where Dyer spoke about the business and pitched the company. Check out this video: