There’s a fun fact that you can’t escape in the South: Coca-Cola used to have cocaine in it. The Coke brand is everywhere down here, and every 14-year-old will bring up the cocaine fact a couple of times a week for the first six months after they learn about it.
The fact that cocaine used to be offered in every town usually gets written off as an odd quirk of history, but it turns out the inventor had a good reason to appreciate the coca plant: he had a number of gunshot and saber wounds from the Civil War.
Coke was invented by John Stith Pemberton (the drink is named after the coca plant, not the inventor or company founder). Pemberton became a doctor at the ripe old age of 19 in 1850. He was a successful surgeon and chemist in the 1850s, but he signed up for frontline service when the Civil War broke out.
He didn’t serve as a doctor, though. He started as a first lieutenant in a cavalry unit in 1862 and climbed the ranks to lieutenant colonel. He faced his fiercest fighting when Union Gen. James Wilson attacked Columbus in 1865. Pemberton suffered multiple gunshots wounds and even a saber strike to his chest.
Pemberton would suffer for years from the wounds he took near Columbus, and he struggled against an opium addiction thanks to all the painkillers he was given. But Pemberton was, luckily, a skilled chemist and pharmacist. He moved to Atlanta after the war and developed new chemical products.
He became aware of a new European product already popular in Italy and France, wine infused with extracts from coca leaves. After a new business partnership in 1870, he was able to purchase the equipment to develop even more complex products.
In 1885, he made his own version of the coca-infused wines which he called Pemberton’s French Wine Coca. One thing worth noting here, this isn’t technically cocaine in a drink. Coca leaves are a precursor to cocaine, but you have to use a solvent to extract cocaine sulfate from the leaves in order to get actual cocaine out. But Pemberton’s wine did have anesthetic effects like cocaine would.
The jump from French Wine Coca to Coca-Cola came when wine was threatened by alcohol prohibition in Atlanta and Pemberton decided to replace the sweetness from the wine with sweetness from sugar. After a few more changes to refine the taste, the product was renamed Coca-Cola and released in 1886.
It has gone through a few formula changes since, including switching fresh coca leaves out for spent coca leaves which have had the cocaine sulfate extracted. So, you know, you can’t get high from Coke anymore.
If you’ve seen Top Gun, then you know how it ends — with a huge dogfight. Enemy MiGs shoot down one F-14 Tomcat, but at the expense of four airframes. The hero of the engagement, Lieutenant Pete “Maverick” Mitchell, is responsible for shooting down three of those MiGs.
At the end of the film, Maverick gets his choice of duty stations and returns to Top Gun as an instructor where he’s reunited with the lovely Charlie. Happily ever after, right? This is all well and good in Hollywood’s version of the military… but what would have really happened after that dogfight?
Lt. Pete “Maverick” Mitchell would be in for a very extensive chewing out — in something much more intense than this counseling session.
(U.S. Navy photo by Mass Communication Specialist 2nd Class Kyle Hafer)
He’d probably get chewed out for the high-speed pass
In fact, it may very well go beyond a chewing out since he has a pattern of performing these — three before the film starts, another at Top Gun, and yet another during the climactic dogfight. At the very least, he’s likely to get a letter of admonition placed in his file. His chances for promotion to lieutenant commander will still be high, but he may be passed over for a year or two.
Maverick would be in so many debriefings, he’d be sick of talking about the dogfight.
(U.S. Navy photo by Mass Communication Specialist 3rd Class Ford Williams)
He’ll spend a lot of time talking about the dogfight
He will be debriefed. He’ll have after-action reviews and write several after-action reports. By the end of it, he’ll probably be sick of talking about the dogfight — as will the other pilots and radar-intercept officers involved. Merlin will be stuck talking about it for years, and so will Iceman, Slider, Hollywood, and Wolfman.
Like this EOD specialist, Maverick would be decorated for valor.
(U.S. Navy photo by Mass Communication Specialist 3rd Class Christopher A. Veloicaza)
He’ll eventually get decorated for valor
After all is said and done, three kills is hard to ignore. Then-Lieutenant Randall “Duke” Cunningham received the Navy Cross for his three kills on May 10, 1972. More likely, Maverick would get the Silver Star or Distinguished Flying Cross.
Like Frank Kelso, Maverick could see his career hit a roadblock after the Tailhook scandal.
His career, after Tailhook, will probably come to a halt
The Tailhook scandal rocked the U.S. Navy and Marine Corps, bringing dozens of instances of officers committing sexual assault to light. As a consequence for their actions, many careers were snuffed out.
Maverick’s past antics at parties (including the infamous bet with Goose) would likely catch up with him. If he’s on a promotion list, some Senator would probably put a hold on it until he’s removed. Maverick will be able to serve 20 as a lieutenant commander and get his retirement.
Maverick’s flying career post-Navy would likely include working for a contractor.
(U.S. Navy photo by Gillian M. Brigham)
He’ll keep flying — but with a contractor
Maverick’s post-Navy career would likely see him with a contractor, like Draken International. He probably wouldn’t fly the F-14 anymore, but rather a wide range of jets, from the A-4 to the MiG-21. Combined with his Navy pension, Maverick would do pretty well for himself when all’s said and done.
After 9/11 we vowed that we would never forget. We set out to find those responsible for the horrific attacks and bring them to justice. To remember the people whose lives were taken that day, we erected memorials across the nation as focal points for grief and healing and as symbols of hope for the future. Here are five of the most beautiful, sobering and awe-inspiring.
(Frederic Schwartz Architects—Wikimedia Commons)
1. The Rising—Westchester, New York
Naturally, New York is home to the most 9/11 memorials. The Rising in Westchester remembers the 109 Westchester residents who lost their lives on 9/11 with 109 steel rods intertwined like strands. They rise 80 feet from the ground, “reaching upward to the heavens,” according to the architect. It also includes the names of 10 additional victims who were former Westchester residents etched on stones. A 110th victim from Westchester was unintentionally omitted from the memorial. Since their identification, their name has been added to the stones.
(9/11 Memorial Museum)
2. Postcards—Staten Island, New York
Dedicated on the fourth anniversary of the attacks, the Postcards 9/11 Memorial features two fiberglass structures that resemble postcards. It honors the 275 Staten Islanders who lost their lives on 9/11. Each victim is memorialized with a profile on a granite plaque that lists their name, date of birth and place of work at the time of the attack. The memorial frames the location across the water on Manhattan where the Twin Towers stood. Postcards was the first major 9/11 Memorial to be completed in New York City.
3. Trinity Root—New York, New York
Sculpted by artist Steve Tobin, Trinity Root measures 12.5×20 feet and weighs three tons. The bronze sculpture memorializes the stump of a 70-year-old Sycamore tree that shielded St. Paul’s Chapel from falling debris on 9/11. Unveiled in 2005, the sculpture has since been moved to Trinity’s Retreat Center in Connecticut.
(Boston Logan International Airport)
4. Boston Logan International Airport 9/11 Memorial—Boston, Massachusetts
Boston Logan International Airport houses a permanent memorial to the passengers and crew of United Airlines Flight 175 and American Airlines Flight 11, both of which departed Logan for Los Angeles before they were hijacked and flown into the Twin Towers. A landscaped path leads to a large glass cube that houses two glass panels etched with the names of every person aboard the two planes.
5. Monument to the Struggle Against World Terrorism—Bayonne, New Jersey
Dedicated on the 5th anniversary of the attacks, this memorial stands 10-stories tall and was an official gift from the Russian government to the United States. The sculptor, Zurab Tsereteli, drove by the American Embassy in Russia every day for work. Following the attacks, this daily commute would bring him to tears, inspiring the teardrop focus of the memorial. It highlights the 26 Russians who were killed on 9/11 and also memorializes the 1993 World Trade Center Bombing. The memorial was originally gifted to the local government of Jersey City. After they rejected it, the memorial was placed in its current location in Bayonne.
There are dozens more memorials across the nation that honor the victims of the 9/11 attacks. In big cities and small towns throughout the United States, we keep our promise that we made all those years ago. We will never forget.
Apocalypse Now. Full Metal Jacket. Platoon. Top Gun. Black Hawk Down. A Few Good Men. Saving Private Ryan. Kelly’s Heroes. Crimson Tide.
If you ask your circle of friends and family what some of their favorite military films are, you could get literally a hundred different answers. You’d probably have to ask a few more friends and listen to another hundred more before you get someone to organically name 2006’s The Guardian as a movie they’ve even heard of.
Just to get a few FAQ out of the way early on: yes, Kevin Costner and Ashton Kutcher did a film together. Yes, it is based on the military. Yes, it is about the US Coast Guard. Yes, the USCG is an arm of the US Armed Forces.
As you can imagine, there aren’t very many people who would dare call this a good film, but I ask that you pump the brakes a bit and read why The Guardian should be on your list of favorite military films.
The original DHS
(Image from MilitaryHumor.com)
A movie about the Coast Guard?
As stated above, yes, the Coast Guard is a branch of the military… kind of.
They aren’t, technically, a part of the Department of Defense so there is that odd “one of these things is not like the others” vibe going on, but they are our brothers and sisters, regardless. At one point they were Department of Transportation during peacetime and switched over to Department of Defense, falling under the umbrella of the Navy, during wartime.
They currently fall under the Department of Homeland Security, another departmental move that makes many of us lower-level peons scratch our heads.
Yes, the USCG got some badasses, too!
(Image from Outsideonline.com)
It features some unheralded badasses
Rescue swimmer seems like the most fitting name for this group of hardened heroes, but they have a much more official title: Aviation Survival Technician. Regardless of all of that, the AST of the US Coast Guard is a certified badass.
It is one of the US military’s most elite careers with about an 80% washout rate. For comparison sake, that’s about the same attrition rate as the Green Beret and Navy SEAL, and higher than the Army Ranger!
A bit of split in opinion between the critics and the audience
(Image from Rotten Tomatoes.com)
It’s better than you think
Sure it made less than m in profit (horrible for a major theatrical release). Yes, it is lambasted on movie critiquing platform, Rotten Tomatoes. However, have you seen it?
Give The Guardian a good, genuine, non-biased once over, and you’ll likely find yourself among the 80% of the audience who think this film is rated “fresh.” The film doesn’t tell any groundbreaking story. It is a completely fictionalized account but there are enough moments to draw you in, and that ending is truly special, if not a bit predictable.
(Image from 20th Century Fox’s Dude, Where’s My Car?)
It’s one of the few watchable Ashton Kutcher films
Look, Ashton Kutcher is a great man. He is involved in some of the most selfless causes in modern society. He has been instrumental in raising awareness, if nothing else, to the mainstream.
He also has a pretty decent track record when it comes to television. He was key in That 70’s Show, created and hosted Punk’d, replaced Charlie freakin’ Sheen on Two and a Half Men, and is currently putting out the Netflix Show, The Ranch. His television reputation is intact. Filmwise..not so much.
A bit of a holdover of a foregone era in a way, Kutcher doesn’t seem to have the same magic when selected for movie projects as he does with TV. Of the 20+ movies Kutcher has starred in The Guardian is one of about four films that is actually enjoyable without intoxicants.
Yea… he did this doozy too
(Image from Universal Pictures’ Waterworld)
It’s got Costner being Costner
Similar to his co-star, Kevin Costner has a bit of a checkered history when it comes to choosing movie roles. On the one hand you have films like Dances with Wolves and Hatfields McCoys, two productions that yielded major awards and nominations for Costner.
Venezuelan Socialist Party Vice President Diosdado Cabello is warning his party that United States Marines are going to be coming for Venezuela soon. This declaration comes after aircraft from the two countries were involved in an airborne confrontation where a Venezuelan fighter shadowed a U.S. Navy plane in international airspace.
“Their problem will be getting out of Venezuela,” the political leader also said.
A week after a Russian-made Venezuelan SU-30 Flanker fighter “aggressively” shadowed a U.S. Navy plane at an unsafe distance on July 9, 2019, Venezuelan and leftist politicians from around Central and South America met at the Sao Paulo Forum. It was there that Venezuelan politician Diosdado Cabello issued the baseless warning to the gathered crowd that United States Marines were on their way to his country and would be entering soon.
Most Western governments, including the United States, don’t recognize Nicolas Maduro’s regime as the rightful rulers of Venezuela. Instead, they recognize opposition leader Juan Guaido, who is in control of the country’s National Assembly. While the Trump Administration isn’t ruling out military action, it has so far preferred diplomacy and sanctions as a means to deal with Maduro.
Cabello is the leader of an alternative legislative body, one not recognized by the National Assembly, loyal to Nicolas Maduro’s government. Cabello is believed to be the second most powerful person in the South American nation.
“We are few, a small country, we are very humble, and here it is likely that the U.S. Marines enter. It is likely that they enter,” he said.
The U.S. Navy plane shadowed by the Flanker fighter was a manned intelligence and reconnaissance aircraft, conducting a routine patrol of the region in international waters, though Venezuela claims the craft violated its airspace. the Lockheed EP-3 operated by the Navy was “performing a multi-nationally recognized approved mission in international airspace over the Caribbean Sea.”
Iran carried out a military drill on Sept. 21, 2018, aimed at showing the US how it could shut down oil shipping in the Persian Gulf as more US sanctions loom in November 2018, but the display was underwhelming at best.
The US will slap Iran with sanctions on its oil exports on Nov. 4, 2018, a date that marks six months since the US’s withdrawal from the Iran deal. Iran essentially responded by saying that if its oil exports are blocked, it will take military measures to block oil exports from other countries, including US allies.
“If the enemies and arrogant powers have an eye on the borders and land of Islamic Iran they will receive a pounding reply in the fraction of a second,” Iranian media quoted Colonel Yousef Safipour as saying of the drills.
On Sept. 22, 2018, Iran will stage a large military drill with up to 600 navy vessels, its state media said. This number likely includes Iran’s fast attack craft, or military speedboats that have harassed US ships in the past.
We veterans suck at sleeping and relaxing. We got used to going 1000 miles an hour for an indefinite period of time until we were told by our OIC to take some leave and get our shit together before we burnout.
As civilians, that time may never come. For better or worse, you probably don’t have anyone that remotely resembles an OIC in your life anymore.
If we are looking at each day as a mini-deployment cycle, that means after work we should be taking leave, getting psychologically evaluated, spending time with family, and caring for ourselves.
I don’t mean this as a joke either. If we are constantly managing the damage each day inflicts on us, we are more likely to thrive in our post-military lives.
You can talk about computers, chalkboards, sunglasses or life.
Connect with others. The purpose of the work day, like deployment, is mission accomplishment, not necessarily forming bonds and finding common ground with others. We do need real connections with other people though. The recent bestseller Lost Connectionsbeautifully lays out how a lack of meaningful connection in our lives is one of the leading causes of depression and anxiety.
Bond with your kids, join a book club, talk to your high school best friend, volunteer at the soup kitchen. It doesn’t much matter, as long as the conversations you’re having get past talking about work and the weather. Enter the conversation with the intention of learning something new about your fellow human.
Who am I?… Typical Derek Zoolander reflection questions.
Wind down your body. Maybe you haven’t had the chance to train yet today, if so… get your ass training. If you have already, it’s time to cool down physically, as this will help you to cool down mentally as well. I prefer a static stretch while I watch old episodes of the Office or YouTube videos on the upcoming Marvel Cinematic Universe movie. It doesn’t have to be something complicated.
Whatever you decide should include the intention of releasing stress and tension from your body. Dedicated breathing, a bubble bath, or a glass of whiskey while staring at the stars can all work if the intention is correct.
Wind down your mind. Sometimes this happens in tandem with cooling down the body, sometimes we need more. Yeah, meditating is f*cking great for this, but it isn’t a requirement.
Just like above, choose an activity that you intend to serve the purpose of letting go of the day’s stresses. Reading, listening to Miles Davis, or calmly venting to your spouse can all serve this purpose.
A full day for you to rest and repair so you can tear shit up again next week.
Having a daily rest and relaxation plan is the first line of defense, but sometimes life gets messy. It’s rare that the work day actually ends at 1700 or that you don’t have other obligations in the evenings. This is precisely why the Sabbath was created–even God needs to rest.
Taking a rest day doesn’t have to have anything to do with religion if you don’t want it to. What it is, is a day where you schedule things that are restorative and relaxing.
Physically your body needs time to recover. When stress hormones are high, your immune system and internal recovery procedures are compromised. Any type of stress can and will impede your ability to recover, even if it’s the kind of stress you may enjoy.
When we weight train we are literally causing damage to our muscles. They can only fully be repaired with proper nutrition and dedicated rest.
I dare you to sit on the beach and do nothing except watch the waves. It’s harder than you think.
Many veterans are some degree of a type-A person. If you:
Have little patience
Are a workaholic
You probably fall into this category.
Type-A people like to do things that get them going and dislike the idea of unwinding. They like to work out at super-high intensities. If they aren’t sweating gallons, they feel like they haven’t done anything.
Telling one of you guys to chill and unplug for a day probably feels like I want you to take a vow of silence and live in a monastery. Take heed, the research shows that you are not necessarily anymore immune to stress than the rest of us without mitigating practices like above. In fact, as a type-A personality, you may even be more at risk for health issues or low performance than others.
Carl Reiner, the comedic presence that was know for various roles across many generations passed away yesterday at the age of 98 according to a statement from his son, Rob Reiner via Twitter.
Reiner’s career spanned decades from TV to the movies and gave us all millions of laughs along the way. But before his legendary Hollywood career, Reiner, like many from his great generation served our country during one of its darkest hours and put a smile on soldiers’ faces while doing it.
Reiner was born in the Bronx, New York, in 1922 to an immigrant Jewish family. In 1943, Reiner joined the Army Air Forces. He was originally slated to be a radio operator but contracted pneumonia and was sent to the hospital to recover for several months.
After recuperating, Reiner was sent to train as a French translator. While there at Georgetown, he got his first taste of directing. After learning French, the Army decided to send Carl to the next best logical place…Hawaii. There, he worked as a teletype operator. One day before he was to be shipped off on assignment, he saw a Special Services production of Hamlet. He managed to do a quick audition and was immediately transferred into Special Services himself. He spent the rest of the war touring the South Pacific while performing for GIs in places like Guam, Saipan and Iwo Jima. He was honorably discharged as a corporal in 1946.
Reiner later wrote about his time in the military, including his famous audition and how his buddies almost got court martialed for passing on a message that Japan surrendered three days early.
After his time in military service, Reiner started two enduring partnerships. He was cast to work with Sid Caesar in “Your Show of Shows.” While working with Caesar, he also met another World War II veteran who was a writer on the show. Mel Brooks and Reiner hit it off and began a partnership that culminated in the legendary routine, “The 2000 Year Old Man.” The routine made its way into five comedy albums, numerous TV show appearances and an animated series.
2000 Year Old Man Mel Brooks Carl Reiner Hollywood Palace 1966
Reiner also started working on a show based on his life. It was later turned into the massively popular Dick Van Dyke Show. He worked as a writer but also started cutting his teeth as a director. He worked on two incredible comedies, “Oh God” and “The Jerk” starring Steve Martin. Reiner directed and/or co-wrote three other Steve Martin films, helping him when his career took up in the late 70s.
The Jerk (7/10) Movie CLIP – He Hates These Cans! (1979) HD
Joanna Mendez, former Central Intelligence Agency Chief of Disguise, watched spy scenes from a variety of films and television shows in order to break down how accurate they really are. From Jason Bourne finding his cache of passports and foreign currency to Carrie Mathison’s (Homeland) half-assed “disguise” through airport security, Mendez doesn’t hold back in her opinions and expertise.
During her 27-year career, her position in the CIA’s Office of Technical Service involved providing operational disguises and alias training in hostile theaters of the Cold War from Moscow to Havana. Her duties included clandestine photography and preparing CIA assets with the use of intelligence-collecting equipment like spy cameras, as well as processing the information brought in.
Think “Q” — James Bond Q, not Star Trek…
Now retired, Mendez continues to consult with the U.S. Intelligence community as well as lecture with her husband Antonio Mendez, also a retired intelligence officer, with whom she has published several books about their covert experience including Spy Dust, which reveals “the tools and operations that helped win the Cold War,” and Argo, which would become an Academy Award-winning film of the same name that told the story of “the most audacious rescue in history.”
In the video below, Mendez lets her critiques fly. Check it out:
Former CIA Chief of Disguise Breaks Down 30 Spy Scenes From Film & TV | WIRED
“Carrie’s disguise, which basically consisted of dying her hair…was absolutely ineffective. She’s still Carrie…but with dark hair. She could have cut her hair and restyled it. She could have changed her makeup. She could have put on sunglasses to hide that crazy-eyed look she has…” claps Mendez.
She then jumped to a scene from Alias where Jennifer Garner nails her disguise. “She didn’t just dye her hair — she dyed it outrageously red and then adopted the whole persona to go with it. We could have used that as a training film!” she laughed.
Mendez moves on to Matthew Rhys’ character in The Americans. “He was never trying to look good. He came really close to projecting ‘the little gray man’ that we would talk about at the CIA. You wanted to be forgettable,” she commended.
Mendez then moves on to a “quick change,” the name for a move where an agent clandestinely changes his appearance in 37 seconds. She commented on Mission Impossible III, and in particular discusses why Tom Cruise’s “priest” would have been ethically off-limits.
From Megan Fox in Teenage Mutant Ninja Turtles, to Ansel Elgort in Baby Driver, Mendez breaks down the “quick change” further — and also warns against stealing.
The video covers blending in with the crowd in James Bond — and CIA inventions that helps its agents remain discrete; being assigned a new identity in Spy; cultural customs in Inglorious Bastards; and life-like masks that cover the entire face in order to give the appearance of a completely different face.
The video is highly entertaining, not just because it grabs clips from iconic pop culture favorites (Austin Powers and Sherlock Holmes make appearances) but also because Joanna Mendez has a great, wry humor (“we never tried to disguise ourselves as furniture at the CIA…”).
Watch the full video above and find out what the CIA really thinks about black cat suits and seducing the enemy!
In 1793, noted French scientist Joseph Dombey departed Le Havre, France bound for Philadelphia. His mission was to meet with Thomas Jefferson and give him two of the rarest items on Earth. Unfortunately for Dombey, fate had other intentions and storms pushed the ship he was aboard well of course. And so it was that around the time he was supposed to deliver his precious cargo to Jefferson, he found himself instead at the mercy of British pirates. Being French in this situation wasn’t exactly ideal, so at first he attempted to pass himself off as Spanish, but his accent gave him away. Dombey was eventually taken to the small Caribbean island of Montserrat where he ultimately died before he could be ransomed.
So what was the precious cargo he was to have delivered as a gift to the United States? Two small copper items (of which only six sets existed on Earth at the time) — standards representing a meter and a grave, the latter better known today as a kilogram.
At the time, the United States, having already become one of the first nations in the world to adopt a decimal, base ten system for currency was strongly considering doing the same with the system of weights and measures to get rid of the hodgepodge of British weights and measures system mixed with others also commonly used throughout the young nation. Thus, with the initial strong support of then Secretary of State Thomas Jefferson, and thanks to a desire to continue to strengthen ties between France and the United States, adoption of the new French metric system seemed close at hand. Along with a trade agreement concerning grain export to France, Dombey was to deliver the meter and grave standards and attempt to argue the system’s merits to Congress who, at the time, were quite open to adopting these units of measure.
Of course we all know how this turned out — Dombey never got a chance to make his arguments and thanks to concerns about whether the metric system would even stick around at all in France, combined with the fact that trade between Britain and the U.S. would be hindered by such a change, the U.S. eventually decided to abandon efforts to adopt the metric system and mostly stuck with the British system, though the U.S. Customary Units and what would become the Imperial System would soon diverge in the following decades.
But as more and more nations came to adopt this new system of weights and measures, the U.S. slowly began to follow suit. Fast-forwarding to 1866 and with the Metric Act the U.S. officially sanctioned the use of the metric system “in all contracts, dealings or court proceedings” and provided each state with standard metric weights and measures. In 1875, the United States was one of just 17 nations to sign the “Treaty of the Metre” establishing, among other things, the International Bureau of Weights and Measure to govern this system.
Fast forward a little under a century later and the full switch seemed inevitable in the United States after the 1968 Metric Study Act. This ended up being a three year study looking at the feasibility of switching the United States to the metric system. The result? a report titled A Metric America: “A Decision Whose Time Has Come”recommending the change and that it could be reasonably done in as little as 10 years.
Unfortunately, the public was largely either apathetic or strongly opposed to making the switch. (According to a Gallup poll at the time, 45% were against it.) This was nothing new, however. A huge percentage of the time a given people of a nation have been asked by their government to switch to the International System of Units, the general public of those nations were largely against it, even France itself, who went back and forth for decades on the issue, contributing to the United States’ hesitation to adopt it in the early going. Brazil actually experienced a genuine uprising when the government forced the change in the late 19th century. Over a half century later, British citizens still stubbornly cling to many of the old measurements in their day to day lives, though have otherwise adopted SI units.
So why did all these governments frequently go against the will of their people? Arguments for the economic benefits simply won out — as in so many matters of government, what businesses want, businesses often get. So the governments ignored the will of the general public and did it anyway.
But in the U.S. the situation was different. Not having the pressure from being bordered and economically as bound to one’s neighbors as in Europe, and being one of the world’s foremost economic powerhouses itself, the immediately economic benefit didn’t seem so clear. For example, California alone — one of 50 states — if it were its own nation would have the 5th largest economy in the world. Texas and New York state aren’t far behind when compared to nation’s of the worlds economies at 10th and 13th respectively, let alone the other 47 states.
Seeing lesser readily apparent economic benefit, and not having the same geographic pressures as in Europe, in the 1970s many big businesses and unions were in strong opposition to the change, citing the cost of making the switch and, on the latter side, unions worried that such a change would make it easier to move jobs that formerly used customary units oversees, given that now such product could more easily be purchased from abroad.
Swayed, when the 1975 Metric Conversion Act was signed by President Gerald Ford, it had largely lost its teeth. While it did establish a board whose job it was to facilitate the nation’s conversion and put forth various recommendations, the act did not have an official timeline and made the switch voluntary.
Nevertheless, contrary to popular belief, in the decades since, the United States actually has largely switched to the metric system, just the general public (both domestic and international) seem largely ignorant of this. The U.S. military almost exclusively uses the metric system. Since the early 1990s, the Federal government has largely been converted, and the majority of big businesses have made the switch in one form or another wherever possible. In fact, with the passage of the Metric Conversion Act of 1988, the metric system became the “preferred system of weights and measures for United States trade and commerce”.
In the medical field and pharmaceuticals. the metric system is also used almost exclusively. In fact, since the Mendenhall Order of 1893, even the units of measure used by the layperson in the U.S., the yard, foot, inch, and pound, have all been officially defined by the meter and kilogram.
Speaking of the general public side, nobody in the U.S. blinks an eye about food labels containing both metric and customary units (required thanks to the Fair Packaging and Labeling Act, with the majority of states since also allowing metric only). The gram is commonly used to measure everything from the amount of flour to add in a recipe to how much marijuana one buys from a shop or, where it’s still illegal, their local dealer. And if you were to ask someone to pick up a two liter of Dr. Pepper or how a person did running a 10K, most everyone in the United States would know exactly what you are talking about. Beyond this, you’d be hard pressed to find a ruler in the United States that doesn’t include both inches and centimeters and their common divisors.
Further, in school, both customary units and the metric system are taught. Yes, while Americans may generally have little practical need to learn a second language, most are, at least for a time, reasonably fluent in two very different systems of measurement.
As with languages unpracticed, however, once out of school, many lose their sense of the latter from lack of use and concrete perspective. It’s one thing to know what 100 and 0 degrees Celsius refers to with respect to water, it’s a whole different matter to “get” what temperature you might want to put on a jacket for. However, students who go on to more advanced science classes quickly pick up this perspective as they become more familiar and, thus, the scientists of America aren’t at the slightest disadvantage here, also contrary to what is often stated in arguments as to why the U.S. should make the switch a bit more official than it already is. All students that go along that path become just as familiar as their European brethren, if a little later in life.
This all brings us around to why the United States hasn’t made the switch to the metric system more official than it already is. Primarily three reasons — cost, human psychology, and, at least on the general public side, little readily apparent practical reason to do so.
As to cost, while there has never been a definitive study showing how much it would cost the United States to make the switch official and universal, general estimates range even upwards of a trillion dollars all things considered. Why so high?
To begin with, we’ll discuss a relatively small example in road signs. Installing street signs is an incredibly expensive affair in many places for a variety of reasons. For instance, in 2011 the Washington State Department of Transportation claimed it costs anywhere from ,000 to ,000 PER SIGN, though they later clarified those were worst case and most expensive scenarios and sometimes the signs and installation can ring in ONLY around ,000. Bronlea Mishler of the DOT explains,
Installing a sign along a highway isn’t quite as simple as pounding some posts into a ground and bolting on a sign — that’s why the cost is so variable. There are two ways to replace a sign. One way allows us to install it under old rules; the second way requires us to follow new federal standards… The old rules apply if we are just fixing something, not building something new. Installing a sign alongside the road counts as fixing something — basically, just giving drivers more information. If we install a sign on the side of the road, it would cost: ,000 to make the sign, buy the beams and rivets; ,000 for two steel posts and concrete; ,000 to clear brush and other landscape work before and after installation; ,000 for maintenance crews to set up traffic cones, work vehicles, program highway signs and spend the evening doing the work. Total: ,000…. The new rules apply if we’re doing a new construction project. Costs would be higher because we would have to bring everything up to the current highway code. These often involve putting up a sign bridge, a steel structure that spans the entire freeway to hold up multiple signs. Typical costs include: ,600 to make the sign, buy the beams and rivets because the sign must be bigger; ,000 for the sign bridge. Total: ,600.
WSDOT Deputy Regional Administrator Bill Vleck also stated, beyond many of these signs needing to be special ordered on a 1-off variety (think a highway sign with city name and distance marker) and often being much larger than most sign makers make, drastically increasing cost, some of the seemingly exorbitant costs are due to special features of the signs few know about. For instance, Vleck states, “If there’s an auto accident, if a car hits that sign post and there’s any kind of injury involved, the state is going to be liable, so we’re looking potentially at a multi-million dollar settlement in those kind of situations… [So] it would have to be a breakaway type sign post, and it has to be specially fabricated so that if a car hits that sign, it reacts appropriately and doesn’t come down and basically take out the occupants.”
For your reference here, in 1995, it was estimated that approximately 6 million signs would need changed on federal and state roads. On top of that, it was noted that approximately just shy of 3 million of the nations about 4.2 million miles (6.8 million km) of public roads are actual local, with an uncertain number of signs in those regions that would need changed.
That said, the rather obscene costs quoted by the aforementioned Washington State DOT would likely be grossly overestimated on a project such as this, with prices massively reduced if special laws were passed to remove much of the red tape, and given the extreme bulk orders that would be called for here, including for the signs themselves and contracts to dedicated crews to make this happen as fast as possible.
For example, in 1995, Alabama estimated they could swap out all the signs on federal highways for a mere per sign (0 today) on average.
Perhaps a better rubric would be in looking at Canada’s switch, swapping out around a quarter of a million signs on their then 300,000 miles (482,000 km) or so of road. The total reported cost? Only a little over million (about million today) or around 4 per sign in today’s dollars.
Extrapolating that out to the minimum 6 million signs would then run approximately id=”listicle-2635564449″.5 billion + whatever additional signs need swapped out on the 3/4 of the rest of the roads not accounted for in that 6 million sign estimate. Not an insignificant sum, but also relatively trivial for the U.S. taxpayer to cover at about per person + some uncertain amount for the local road signs that need changed.
Moving on to far greater expenses — industry and wider infrastructure.
While it’s impossible to accurately estimate the cost of such a change to American businesses as a whole, we do get a small glimpse of the issue when looking at a NASA report studying the feasibility of swapping the shuttle program to full metric. They determined the price tag would be a whopping 0 million for that project alone at the time, so decided it wasn’t worth the cost for little practical benefit… Now extrapolate that out to the approximately 28 million businesses in the United States, their software, their records, their labels, machinery, employee training, etc. needing switched like some sort of Y2K event on steroids. Thus, while it’s impossible to know for sure, many posit the cost could swell into the hundreds of billions of dollars, if not even creep into the trillion territory — in theory at least.
At this point, even the most ardent supporter of the metric system in the United States may be rethinking whether it would be worth it to make the switch more official than it already is. But don’t fret metric supporters the world over!
To begin with, the raw cost of making the switch doesn’t actually tell the whole story here. In fact, it tells a false story — while the gross total of making the change would be astronomical, it turns out the net cost likely wouldn’t be much, or anything at all.
You see, beyond it noted that, for example, on average Australian businesses saw a 9-14% boost directly attributed to the switch when they made it, back in the United States when companies like IBM, GM, Ford and others spent the money to make the change, they universally found that they made a profit from doing this. This was largely from being able to reduce warehouse space, equipment needs, streamline production, lower necessary inventories, as well as taking the opportunity to, at the same time, remove inefficiencies that had crept into their respective businesses with regard to these systems. They were also able to more uniformly manage their businesses abroad and domestic to the same standards and systems. As a very small example, GM reported they were able to reduce its number of fan belts they had to manufacture and stock from about 900 sizes to 100 thanks to everything that went into the switch.
In some cases the businesses also noted new international markets opening up, both in sales and ability to more easily, and often more cheaply, acquire product abroad. All of this resulted in a net profit extremely quickly from investing the money into making the switch.
As you might expect from these types of benefits, an estimated 30% of businesses in the United States have largely already switched to metric.
Granted, these are generally larger companies and various small businesses dealing mostly locally might not see such a benefit. However, with the increasing globalization of supply chains, many small businesses would likely still see some benefit.
Unfortunately, particularly when it comes to construction, that general industry has lagged well behind others in switching, and, as you might imagine, the existing infrastructure of the nation from roads to bridges to homes to drill bits to screws to the architectural plans for all of it being based on customary units would not be cheap to change and it isn’t clear here what the net cost would be. However, as in all of this, the cost could potentially be mitigated via a slow phaseout approach with grandfathering allowed, similar to what other nations did, though in most cases on a vastly smaller scale than would be seen in the United States.
All this said, we here at TodayIFoundOut would like to posit that what the international community actually finds irksome about the United States not using the metric system is not United States businesses who deal abroad or United States scientists or even the government — all of which largely use the metric system and all of which have little bearing on what Pierre sitting in his mother’s basement in France is doing at a given moment.
No, what upsets Pierre is that the U.S. general populace does not use the metric system in their day to day lives. Why is this irksome? Beyond just the human drive for uniformity amongst one’s community, in this case of the global variety, because English websites the world over, keen to get some of those sweet, sweet U.S. advertising dollars, cater to the U.S. audience and use the units that said audience is more familiar with, those not familiar are often left to Google a conversion to the units they are familiar with. The alternative is for said websites to include both, but that often makes for a break in the flow of the content, something we here at TodayIFoundOut regularly wrestle with finding a proper balance with.
This brings us around to the human side of the argument. To begin with, while the United States would unequivocally see many benefits to joining the rest of the world in some good old fashioned metric lovin’, as you might expect given the lack of immediately obvious benefit to the layperson, few among the American public see much point. After all, what does it really matter if a road sign is in kilometers or miles, or if one’s house is measured in square feet or square meters?
While some cite the benefits of ease of conversion to other units in a given system, in day to day life, this is almost never a thing that’s cumbersome in the slightest. If it was, Americans would be clamoring to make the change. The argument that ease of conversion between units should be a primary driver for the public to want the change simply doesn’t hold water in an era where, on the extremely rare occasion people actually need to make such a precise conversion in day to day life, they have little more than to say “Hey Google”. And in most cases, even that isn’t necessary when you’re reasonably familiar with a given system.
Perhaps a poignant example of how, when you’re familiar, a non base 10 system of measure really isn’t that complicated to deal with in day to day matters, consider that the world still uses 1000 milliseconds in a second, 60 seconds in a minute, 60 minutes in an hour, and 24 hours in a day. What few realize about this is that the original metric system actually attempted to simplify this as well, dividing the day into 10 hours, with 100 minutes in each hour, etc. Unfortunately, most people didn’t see the benefit in switching when also factoring in having to swap out their existing clocks. Nobody has much seen a need to fix the issue since, not even the most ardent champion of the metric system for its ease of conversions compared with imperial or customary units.
And while you might still be lamenting the stubbornness of Americans for not seeing the genuine benefits to themselves that would likely be realized here, we should point out that virtually every nation in the world that uses the metric system has holdover units still relatively commonly used among laypeople that aren’t metric, for simple reasons of not seeing a reason to stop, from calories to horsepower to knots to lightyears and many more. Or how about, have you ever flown on a plane almost anywhere in the world? Congratulations, you’ve in all liklehood unwittingly been supporting the use of something other than the metric system. You see, the pilots aboard, from French to American, use a feet based, Flight Level, system for their altitude, and knots to measure their speed. Just two standards that, much like the American public and their road signs, nobody has seen much practical reason to change.
Now to more concrete human psychology for not making the switch, which has gradually been converting more and more Americans from general apathy to the anti-switch crowd as the decades pass — when one group of humans tells another group what to do, occasionally using terms like “idiot units” and starting flame wars in comments of every website or video posted on the web that uses or discusses said units- you will universally get resistance if not outright hostility in response. This is not an American thing, as so often is purported- this is a human thing.
Try forcing the French government to mandate by law that French is dead and English is now to be universal spoken for the sake of better international trade, economics, and relations. You might argue that in a not insignificant percentage of the world English is already the standard in such international business dealings, but that is really little different than the current situation in business in the U.S. concerning the metric system. What we’re talking about is how the general populace of France would react if the government mandated such a change, and even more so if outside nations were pressuring it. Again, it’s not an American thing — it’s a human thing.
Beyond that, as anyone whose ever done anything online is well aware of — humans hate change. Loathe it. Make any change to, say, a format or style of video, no matter how small, and rest assured no matter if the change is unequivocally vastly superior and the audience universally comes to agree with that, a not insignificant number of one’s audience will complain, sometimes vehemently, at first. More directly we see this again and again throughout the history of various nations making the change to SI. Again, resistance of change is not an American thing — it’s a human thing.
But fret not world. You see, slowly but surely the United States has been converting to metric and, for most practical purposes for those outside of the United States, other than having to see it on websites (which, again, we posit is the real driver of people’s ire the world over), the switch has already been made. So much so that at this stage while the cars made in America may say miles per hour on the speedometer, the makers of those cars are using metric to measure and build the things. The very military that defends American’s right to use “Freedom Units” has long since largely converted to the un-free variety.
In the end, money talks, and, for much the same reason other big holdouts like the UK ultimately gave in, as American businesses who have interest in dealing internationally continue to make the switch, they are seeing to it that the metric system more and more creeps into the daily lives of Americans. This will only continue until the inevitable complete adoption. Slowly but surely America is inching towards metric, largely without anyone domestic or abroad noticing.
Want to make the switch take longer? Continue calling them “idiot units”, a mildly humorous statement from a certain point of view given that it takes more brainpower to use customary units than metric, making the latter far more tailored to idiots. And continue to start flame wars in comments comprising mostly of personal attacks rather than using the many and very legitimate and rational arguments that exist as to why it would be of benefit for the people of the United States to make the switch. In the end, we all know there is no better way to convince someone to do something than making the whole thing a religious war, with you on one side and they on the other…
This article originally appeared on Today I Found Out. Follow @TodayIFoundOut on Twitter.
Early Sunday, a fire broke out below decks on the USS Bonhomme Richard which is currently docked in her home port of San Diego.
The fire was reported to be as a result of an explosion below deck, possibly originating in the hangar bay of the amphibious assault ship. The first reposted call went out around 10am and was later expanded to a three-alarm call for the San Diego Fire Department.
Injuries have been reported for 17 sailors and 4 civilians, but no details have been confirmed.
The Bonhomme Richard, named after Revolutionary War hero John Paul Jones’ famous ship, is primarily used to embark, deploy and land elements of a Marine assault force in amphibious operations by air, landing craft and amphibious assault vehicles. It can also act as a light aircraft carrier. The ship was commissioned in 1998 and San Diego became its home port in 2018. She has deployed numerous times in support of Operation Iraq Freedom, Operation Enduring Freedom and was part of humanitarian efforts in during the 2004 Indian Ocean tsunami disaster.
The United States has been very proud to call itself a constitutional republic that is led by citizen-elected representatives. America is and has been, historically, very much opposed to monarchies. That is, until 1859, when a legitimately crazy guy wrote into a newspaper, proclaiming himself the “Emperor of these United States.”
Of course, he had absolutely no legal authority and no one truly believed his claim. In fact, “Emperor” Joshua Norton was actually a homeless man dressed in nice clothes. He ended up being a major tourist attraction for the city, however, so the locals just gave him a collective, “sure, buddy. Whatever you say.”
And so, an empire was born.
That’s enough to drive anyone flippin’ crazy…
Before his nosedive straight into the deep-end of crazy town, Joshua Norton was a highly successful businessman. He bought real estate outside of goldmines just before the Gold Rush really boomed. He would sell all of his holdings to invest in rice in 1852. The Chinese rice industry had been struck with a famine that barred the export of rice, which drastically raised the price of rice in San Francisco to 25 cents per pound.
Norton, being the savvy businessman that he was, found a source for Peruvian rice, which was being sold for 12 cents per pound. His idea was to spend all of his money on rice from Peru and resell it in the U.S. at the swelled rate of Chinese rice. As soon as the sale was finalized, however, the per-pound price of Peruvian rice dropped to 3 cents and would be sold at near cost. In short, Norton blew everything he had on rice he couldn’t sell.
By 1858, the once-powerful businessman was bankrupt, penniless, forced into a boarding home, and forgotten by his elite former peers.
He would also declare himself a pope, but that was more or less for the funeral for a stray dog.
Not much is known about his downward spiral into insanity but it was during that transition that he decided he couldn’t have been the son of regular English parents, but was rather a child of the House of Bourbon (despite the beheading of Louis XVI and Marie-Antoinette twenty five years before he was born.) This was confirmed in his mind by the fact that his first name was ‘Joshua’ — his logic was that his parents gave him a common name to hide his royal lineage.
He took his ramblings to the San Francisco Bulletin on September 18th, 1859. It’s remains unclear why the newspaper allowed it to run, but the audiences found it hilarious. In his editorial, he declared himself Emperor of these United States, decreed that Congress be abolished, and called for his “subjects” to gather at the city’s Musical Hall the following February 1st.
Congress was not abolished due to the whims of some random homeless guy — obviously. He ordered General Winfield Scott, Commander of the Union Armies, to clear the halls, but didn’t — obviously. Readers of the Bulletin did gather in droves at his call — likely because they figured it’d be funny. The doors were locked, but the crowds embraced the joke nonetheless.
He even printed out worthless “Norton-bucks” that San Franciscans embraced and used because that’s exactly how fiat money works.
By 1861, the legend of “Emperor” Norton I had spread around the country and was fully embraced by San Franciscans. Among his many decrees, he demanded that…
…the unpopular California State Supreme Court would be abolished.
…anyone using the word ‘Frisco’ in reference to San Francisco would be exiled.
…and that Governor Henry Wise of Virginia be fired for hanging the abolitionist John Brown of Harper’s Ferry fame.
These were all things locals agreed with before the Civil War.
“Emperor” Norton I became so popular that even politicians and business owners would placate him in order to not upset the townsfolk. Officers at the U.S. Army post at the Presidio of San Francisco offered him an elaborate blue uniform with gold epaulets to keep the joke going, because you know, it was still kind of funny.
In 1876, the actual Emperor of Brazil, Don Pedro II, would visit San Francisco on an official trip — only to be greeted by Norton I. They met for an hour at the Palace Hotel and enjoyed what we can only assumed was an awkward conversation.
“Emperor” Norton I passed on January 8th, 1880. His funeral saw the attendance of 10,000 people who mourned their local celebrity. Many years after his death, the Oakland-San Francisco Bridge was completed and many called for it to be renamed “The Emperor’s Bridge” in honor of the goofy homeless guy who jokingly became an emperor.
Remember, if you fall on hard times and feel your sanity start slipping… lean hard into that crazy and you could just wind up becoming a legend.
Built in the 19th century, the Osowiec Fortress was constructed by the Russian Empire in what is now eastern Poland as a way to defend its borders against the Germans. It was a strategic location for Russian troops.
On September 1914, German forces turned their attention to the fortress and launched a massive offensive, looking to gain control of the stronghold.
They bombarded the fortification with artillery guns for six days straight. However, the Russian troops managed to successfully counter their incoming attacks and continued to man the fort.
Despite Russian fortitude, the Germans remained optimistic as they decided to deploy their massive 420mm caliber cannon known as “Big Bertha.” The Germans pounded the fort and expected a quick surrender from the Russians within. Although the fort suffered greatly, it didn’t crumble, sustaining heavy fire for months to come.
In early July 1915, German Field Marshal Von Hindenburg took command and came up with a new offensive.
The Germans decided to use poisonous gas on their enemy knowing that the Russian troops didn’t have gas masks. 30 artillery guns hit the range and launched 30 gas batteries at the fort on Aug. 6.
A dark green smog of chlorine and bromine seeped into the Russian troops positions. The grass turned black. Tree leaves turned yellow. Russian copper guns and shells were covered in a coat of green chlorine oxide.
Four Russian companies stationed at the fort were massacred as they pulled the poison into their lungs.
Once the gas cleared, 14 German battalions surged in to finish the job. As they approached, Russian troops from the 8th and 13th companies, who came into contact with the poison, charged the Germans. Their faces and bodies were covered in severe chemical burns and the troops reportedly spit out blood and pieces of infected lung as they attacked.
Seeing this gruesome images caused the German troops to tremble and quickly retreat. In the process, many got caught up and twisted in their own c-wire traps.
Within the next two weeks, the fort’s survivors finally evacuated the area. Later on, the newspapers reported this story, calling it the “Attack of the Dead Men.”
Check out Simple History‘s animated video below for more about this incredible story.