The launch of the inaugural 2018 Grunt Style Air Show Majors tour was just announced at the International Council of Air Shows annual convention in Las Vegas. Grunt Style Air Show Majors is a collection of America’s most prestigious air shows: SUN ‘n FUN International Fly-In Expo in Lakeland, Florida, the Bethpage Air Show at Jones Beach, Cleveland National Air Show, and the Commemorative Air Force “Wings Over Houston” Airshow.
The mission of Grunt Style Air Show Majors is to celebrate aviation, honor the military, and increase
mainstream awareness of the air show industry. By becoming an official tour stop, the four selected air shows will receive national promotion through a variety of marketing efforts, visibility for their air show at the other participating air shows, and additional mainstream recognition and benefits through partnering with tour creators, with Red Frog Events, and with the title partner, Grunt Style.
Grunt Style is a military, patriotic apparel company-meets-lifestyle brand with a perennial goal of instilling a sense of pride in everyone they reach through their products. More than 50% of their employees are veterans and they are known for their strong philanthropic values.
“Partnering with the inaugural Air Show Majors tour was an easy decision for us as our core values are very similar,” says Mike Birt, Chief Marketing Officer at Grunt Style. “We’re looking forward to boosting the aviation industry to a larger demographic and working with the participating shows to continue to honor our military.”
Red Frog Events, a Chicago-based, large-scale event production company, is the creator and promoter of Grunt Style Air Show Majors. The company’s background in the air show space varies from providing concessions, operational expertise, and ticketing for air shows across the country. They are a supporter and member of the International Council of Air Shows (ICAS) and are well-known for their nationwide Warrior Dash obstacle race series, as well as Firefly Music Festival, the east coast’s largest music festival.
“The launch of the Grunt Style Air Show Majors tour provides an opportunity to showcase the aviation industry and the selected shows to a new and broader audience,” says Scott Howard, Chief Marketing Officer at Red Frog Events, creators of the Grunt Style Air Show Majors tour. “We look forward to collaborating with these established and respected shows, as well as our partners at Grunt Style, for our inaugural year and during the exciting evolvement ahead.”
The four 2017 Grunt Style Air Show Majors shows will attract over 1.3 million total spectators. These shows have demonstrated their commitment to advancing the air show industry by participating in the nationwide tour.
The 2018 Grunt Style Air Show Majors tour dates and locations (in order of occurrence):
- April 10 – 15, 2018: Sun’N Fun International Fly-In Expo, Lakeland, Florida
- May 26 and 27, 2018: Bethpage Air Show, Jones Beach, Wantagh, New York
- Sept. 1 – 3, 2018: Cleveland National Air Show, Cleveland, Ohio
- Oct. 20 and 21, 2018: CAF Wings Over Houston Airshow, Houston, Texas
For more information on Grunt Style Air Show Majors, visit their website.