Coca-Cola, the USO, and Dollar General have teamed up to run a special “Share a Coke” campaign this summer in support of the military community. It was designed with the best of intentions, but it’s caught a bit of backlash for not including a few branches.
You can find 16-oz cans of Coke labeled with ‘Sailor,’ ‘Airman,’ and “Coast Guardsman,” which accounts for three of the five branches, but you’ll notice that both ‘Solider’ and ‘Marine’ are missing. Instead, you’ll find cans marked ‘hero’ and ‘veteran’ respectively.
So, if they’re going to swap out two branch-specific terms in favor of something more widely applicable, that opens the door for plenty of other possibilities! Try these on for size:
For that no-drag specialist in your squad.
With all due respect, they’ve kinda missed the mark by using “Hero” as the label for soldiers — this isn’t exactly a compliment in some contexts. In the Army, the term ‘Hero’ is a play on the phrase, “there’s a fine line between bravery and stupidity.” Basically, it’s another term for ‘idiot.’
Why not go all the way and label one “High Speed?”
Every Marine was, at one point in their career, a dumb boot. It’s only after a young boot has made enough mistakes and has had the stupid smoked out of them enough times that they’re finally accepted by their fellow Marines. It’s a rite of passage.
Since boots are also the most likely to remind everyone in the outside world of their service, they should have their own can.
Caw caw, mother f*cker.
No one likes the blue falcon — it’s no coincidence that the first letter of each word in this term is shared with another, less polite label: Buddy F*cker.
Blue falcons work hard to keep up their game and getting your buddies in trouble is thirsty work. Why not celebrate them with a nice, cold middle finger?
Perfectly mixes well with whiskey.
The C.O.B. (or the Crabby Ol’ Bastard) is the Chief of the Boat and is more often than not the oldest person on the ship.
You’ll never know how these salty sailors made it so long without being forced into retirement, but you have to respect their amazing ability to hold a ship together using only pure hatred.
They can get a Coke and a Bronze Star as an End of Tour award.
Rangers are some of the hardest badasses in the Army. The Powerpoint Ranger, however, is on the very opposite side of the coolness spectrum.
All these guys do is sit on the FOB and craft the perfect Powerpoint presentation on the complexities of connex cleaning. These guys probably haven’t seen the range in years, but they do have a direct line to the Colonel.
The one and only universal truth that every service member can agree on is: “F*ck Jodie.”
A Coke isn’t the only thing Jodie wants to share with you.