5 sportswear companies with awesome military discounts

Miguel Ortiz Avatar

Military service brings a variety of challenges that most civilians simply can’t understand. From deployments to PCS moves, serving in the military doesn’t make life any easier. Many private companies recognize the sacrifices made by members of the armed forces and offer discounts to show their appreciation. From hotels to cars (check the interest rate though), service members can benefit greatly from military discounts. For those of you looking to add more exercise and activity into your year, here are five sportswear companies with military discounts.

1. Nike

The discount can be used on Nike’s popular SFB Tactical Boots (Nike)

This one is fairly well known among military formations. Nike shoes are a common sight at morning PT and in the Exchange on the weekends. Service members can take advantage of a 10% discount from Nike both in-person and online. Nike also extends the discount to active duty spouses and dependents, reservists, veterans, and retirees. At brick and mortar stores, just show your ID to apply the discount to your purchase. To use the discount online, you will have to verify your status through SheerID. Complete the verification form which may require uploading documentation, and you will receive a single-use promo code to use at checkout. You will also have to be signed in to your Nike Member profile to use the discount. Although some restrictions apply, Nike honors the discount at their outlet Factory Stores and on sale items online.

2. Under Armour

If you buy boots, make sure they conform to your service’s uniform policy (Under Armour)

Under Armour is another popular sportswear brand that offers a solid military discount. Active duty service members, spouses and dependents, veterans and retirees are eligible for a 20% discount. The discount can be applied both in-person and online. Just show your ID at the store when you checkout. However, the discount is reduced to 10% at Under Armour’s outlet Factory House. Under Armour uses ID.me to verify discount eligibility. Just choose “Military and First Responder Discount” at checkout and follow the steps to verify your status. Once your credential is verified, your discount will be applied.

3. Adidas

Adidas offers one of the best military discounts on sportswear (Adidas)

Building on the previous two companies, Adidas offers a 30% military discount online and in-store or a 20% discount at factory store outlets. The Adidas website notes that verification must be completed separately for all three purchasing avenues through ID.me. Follow the verification process, selecting the category that applies to you, to obtain the discount.

4. Fabletics

Despite previous controversy, Fabletics offers their military discount to all active military personnel and veterans (Fabletics)

Co-founded by actress Kate Hudson, Fabletics is admittedly more of an athleisure brand that it is serious sportswear. Still, their high-performance athletic wear gets the job done in both comfort and style. For service members looking to purchase Fabletics products, a 15% military and veteran discount can be applied in their US retail stores. Unfortunately, Fabletics does not offer the discount online at this time. Moreover, despite the miscommunication regarding the discount that went viral in late 2020, the discount applies to all Fabletics products and military customers.

5. Lululemon

While it’s not as high as it used to be, Lululemon still offers a solid military discount (Lululemon)

Unfortunately, the golden age of Lululemon’s military discount has passed. Previously, the high-end athletic apparel retailer offered active duty service members, their spouses and dependents, reservists, and veterans a whopping 25% discount. This has since been lowered to a still much-appreciated 15% discount. However, the old discount only applied to in-store purchases. Although the lower discount was a disappointment, it can now be applied to online purchases with no change in the eligible population. Customers verify their status through SheerID which is then applied to their Lululemon account. It’s worth noting that this process must also be completed for in-store purchases.