Work can be monotonous for junior sailors who spend their days cleaning, cranking, and painting. The trick is to make the best of it, so we asked seasoned sailors from the Submarine Bubblehead Brotherhood and US Navy Veteran Facebook groups for their advice on how to avoid working without getting caught — better known in the fleet as “skating.”
There’s an art to skating. As one sailor from the Bubblehead Brotherhood put it, “Many people think that skating is merely a lazy man’s forte. But few fail to realize its complexity as a whole. To skate is to be a good actor, good talker, and well-liked among divisions.”
Take it from the pros; here are nine tips for skating:
1. Volunteer to go on a run for the division
Runs involve going for snacks, supplies, or other LPO-type errands. The key here is to take your time. Turn it into a half-day event, go to the NEX, the barracks, or anywhere you want, but avoid looking suspicious.
2. Hide in plain sight with cleaning materials
If you look busy, no one will bother you. Always have a cleaning item on hand and pull it out when someone of a higher rank approaches. Here’s how it worked for one sailor:
3. Sit in a stall in the head
Go to the head and take your time. It also pays to know the cleaning schedule. You can spend half the day rotating through different heads.
4. Volunteer for a dreaded task or one that requires little supervision
This works best with a task that you don’t mind doing. This plane captain will probably clean the same spot for 30 minutes before moving to another spot.
5. Walk around the ship with a worried look while holding a clipboard.
The key to skating with a clipboard is your facial expression. Always look focused, worried, or angry. Nobody will want to get involved in whatever you’re dealing with.
6. Chase the signature
In order to stand watch or use a piece of equipment in the Navy, you must first get qualified. Earning your qualification requires that another qualified sailor give you a tutorial on the peace of gear. You can be “Joe Navy” and have your qualification in a couple of days, or you can drag this out by asking for the tutorial at the wrong time. When asked for the status of your qualification, no one can deny that you weren’t trying.
7. Leave an extra cover and set of keys on the desk in the shop
Have a spare cover and set of keys that you keep at your desk and use the other set for leaving the shop. The spare set is to throw your shipmates off your scent. “He’s got to be here somewhere. His keys and cover are right here.”
8. Take a nap in a storage room
Get your buddy to lock you in a storage or munition room. The rooms lock from the outside, so make sure that your buddy is trustworthy, otherwise prepare to go to mast if a man-over-board is called and you miss your muster.
9. Get a wireless alert chime.
Wireless chimes are great for catching sleep during working hours. They are meant to be permanent, but you can make them mobile with Velcro tape. Place the magnetic sensors over the door or hatch and take the speaker/receiver with you away from view. The receiver will sound off when the door is opened.
U.S. troops obey a set of legal guidelines called the Uniform Code of Military Justice. While the UCMJ mirrors civilian law in many ways, there are some laws on the military books that are unique and somewhat bizarre.
Here’s a sampling of six of them:
Sorry, all you potential Aaron Burrs. Dueling isn’t allowed in the U.S. military. You cannot pull out your sword, pistol, or even your fists and challenge someone who has wronged you to a duel. According to the manual, “Any person subject to this chapter who fights or promotes, or is concerned in or connives at fighting a duel, or who, having knowledge of a challenge sent or about to be sent, fails to report the fact promptly to the proper authority, shall be punished as a court-martial may direct.”
Maximum punishment: Dishonorable discharge, forfeiture of all pay and allowances, and confinement for 1 year.
2. Drinking liquor with prisoners
If you’re standing post and guarding a prisoner, you aren’t supposed to give him or her booze. We thought this one was pretty weird, but the existence of such a law makes us think that someone, somewhere, must have actually done this one. But, umm, why?
Maximum punishment: Confinement for 3 months and forfeiture of two-thirds pay per month for 3 months.
3. Indecent language
Profanity and dirty jokes are a crime, at least in the U.S. military. We’ve all heard the phrase “cuss like a sailor,” but that sailor can actually be busted for having a potty mouth. According to the manual, “‘Indecent’ language is that which is grossly offensive to modesty, decency, or propriety, or shocks the moral sense, because of its vulgar, filthy, or disgusting nature, or its tendency to incite lustful thought.”
This one probably isn’t enforced all that often, but it does carry some stiff punishments when it is.
Maximum punishment: Communicated to any child under the age of 16 years: Dishonorable discharge, forfeiture of all pay and allowances, and confinement for 2 years. Other cases: Bad-conduct discharge, forfeiture of all pay and allowances, and confinement for 6 months.
4. Jumping from vessel into the water
If you accidentally fall off a ship, you won’t get in trouble. But if you take a plunge intentionally, there can be some consequences. If you plan on taking a dip, make sure your commander says it’s ok first.
Maximum punishment: Bad-conduct discharge, forfeiture of all pay and allowances, and confinement for 6 months.
Cheating on your spouse can get you kicked out of the military altogether, among other possible punishments. While not a unique law to the military — 21 states have anti-adultery laws on the books that are rarely enforced — commanders do sometimes charge service members with this crime.
Still, adultery charges are a bit hard to stick, since they can be difficult to prove, according to About.com.
Maximum punishment: Dishonorable discharge, forfeiture of all pay and allowances, and confinement for 1 year.
Troops who fall behind or lose their way on marches or runs can find themselves in legal trouble. While a straggler on a hike is often just told to “hurry up” and motivated to continue by their non-commissioned officers, this offense is punishable under the UCMJ. “‘Straggle’ means to wander away, to stray, to become separated from, or to lag or linger behind,” the manual states.
Maximum punishment: Confinement for 3 months and forfeiture of two-thirds pay per month for 3 months.
Happy Thanksgiving! Here’s hoping you were too smart to engage in the Black Friday madness. But regardless of whether you’re killing time standing in line at the store or hiding out in the bathroom to get away from your crazy aunts, here are 13 memes to keep you occupied:
The U.S. Army announced Friday the top five photos its photographers took in 2014, and the decision for which shot earned the top honor was left to the public on Facebook.
The process of selecting the best pictures “involved a yearlong photo search and compilation” by Army public affairs, according to the news release. The Army then put the images out to the public on Facebook where they counted up “likes” and “shares.”
With a Facebook “like” count of 2,600, this photo from Christopher Bodin of a 25-Black Hawk helicopter convoy is the best of 2014.
Coming in a close second with 2,300 Facebook “likes,” this shot from Sgt. 1st Class Abram Pinnington is a powerful reminder of the sacrifices soldiers made on Omaha Beach in World War II.
This shot that show’s CH-47F Chinook helicopters transporting Humvees, taken by Staff Sgt. Joel Salgado, garnered 1,300 Facebook “likes.”
This photo taken in October by Sgt. Mark Brejcha highlights soldiers training at the Leaders Reaction Course at Fort Hood. It received 1,200 Facebook “likes.”
The photo taken by Sgt. Daniel Stoutamire, which received 1,100 Facebook “likes,” depicts a somber milestone for the Army. It was taken in March 2014 at the funeral of Walter D. Ehlers, the last surviving recipient of the Medal of Honor during the D-Day invasion of World War II.
Politicians hold important positions of power, but their job looks boring as hell. Politicians and political writers like to spice up their stories by using military language like “ambush” while describing a heated discussion at the country club, or “the nuclear option” to explain a change in procedural rules in Congress.
The language definitely spices up the stories, but it sounds ridiculous to people who have actually been ambushed or had to contemplate a true nuclear option. Here are 13 terms that make politicians sound melodramatic.
An ambush is a surprise attack launched from a concealed position against an unsuspecting enemy. Some politicians have been ambushed like Julias Caesar or Charles Sumner. But this term gets used to describe things like Republicans proposing a law the Democrats don’t like. That’s not an ambush. It’s just the legislative process.
2. Bite the bullet
Associated with battlefield medicine before anesthetic, to “bite the bullet” is to face down adversity without showing fear or pain. The term is thought to come from battlefield wounded biting bullets to make it through surgery while fully awake. Obviously, politicians on a committee finally doing their jobs shouldn’t be equated with soldiers enduring traumatic medical treatment without anesthesia.
3. Boots on the ground
Boots on the ground has a relatively short history that the BBC investigated. Surprise, it’s a military term. It is used by politicians and most senior military to refer to troops specifically deployed in a ground combat role. “Boots on the ground” numbers don’t generally count Marines guarding embassies or Special Forces advising foreign governments.
What’s surprising is that, though the term is used so narrowly when referring to military operations, it’s used so broadly when referring to political volunteers. Any group of college students knocking on doors or putting up pamphlets can be called “boots-on-the-ground,” even if the volunteers are all wearing tennis shoes and flip-flops.
Not every “D-Day” for the military is the Normandy landings of 1944, but D-Day is still a big deal. It’s the day an operation will kick off, when after months of planning some troops will assault an enemy village or begin a bombing campaign of hostile military bases. In politics, the terms is used to describe election day. This is weird to vets for two reasons. First, D-Day is the first day of an operation, while election day is the final day of an election campaign. But worse, D-Day is when friendly and enemy troops will meet in combat, killing each other. For politicians, it’s when they get a new job or find out they better update their resume.
5. Front lines
The forward most units of a military force, pressed as close to the enemy’s army as the commander will allow, form the frontline. This is typically a physically dangerous place to be, since that means they’re generally within enemy rifle and artillery range. Contrast that with politicians “on the front lines,” who may sit next to their “enemy” and exchange nothing more lethal than passive-aggressive banter.
6. In the crosshairs
Obvious to anyone who has used a rifle scope or watched a sniper movie, someone who is in the crosshairs is in peril of being shot very soon. Political parties who are sparring in the media do not typically find their leaders, “in the enemy’s crosshairs,” as Sarah Palin wrote in a Facebook post according to the Associated Press. Political parties generally fight through press releases and tweets, significantly less dangerous than using rifles.
7. In the trenches
Politicians love to describe themselves as veterans who have spent years in the trenches. Trenches aren’t used much in modern warfare, mostly because of just how horrible trenches are even for a winning army. Trenches fill with water, bugs, and rats. They’re claustrophobic and are easily targeted by enemy artillery and bombers, so they’re a dangerous defense to stay in. Politicians spend very little time in these. When politicians say they were “in the trenches,” they’re generally referring to fundraisers at local restaurants. Oh, the horror.
8. Line of fire
The Guardian once published an article titled “General in the line of fire,” which sounds bloody and dangerous, but is actually about a bunch of attorney generals experiencing harsh criticism, not incoming rounds. The line of fire is the area where all the bullets are flying as enemies try to kill someone. Political lines of fire are just where reporters are asking a lot of hard questions.
9. Nuclear option
Putin has a nuclear option. The U.S. Senate has some control over a nuclear option. However, when Congress changed the rules for a fillibuster, that wasn’t the nuclear option. That was a change in procedural bylaws. It’s easy to tell the difference. One destroys entire cities in moments. The other makes it harder to block a presidential nominee for office.
A scorched-earth political campaign is when a politician is willing to break alliances to win. True scorched earth though, comes when an army breaches the enemy border and starts destroying everything in their path. Atlanta suffered real scorched earth when Maj. Gen. William Sherman burnt the city nearly to the ground while destroying railroads on his way to Savannah.
11. Shock and awe
Like “blitzkrieg” and “all-out war” before it, “shock and awe” is now a popular phrase for describing a political struggle where one side has engaged every asset at their disposal. However, when political fights actually reach the level of blitzkriegs or Operation Shock and Awe, that’s called a civil war. When a politician is spending a bunch of money or smearing an opponent, that’s called campaigning. Completely different things.
12. Take no prisoners
Combat soldiers frequently have to decide whether to try and take prisoners or kill anyone who doesn’t immediately surrender. Politicians, however, should never be in a situation where they decide to take no prisoners. They have an office job. They should only be deciding whether to take a phone call, or whether to take a dump.
13. The War Room/The Situation Room
James Carville and George Stephanopoulos ran President Bill Clinton’s “War Room” for the 1992 elections while Wolf Blitzer anchors the news for CNN from The Situation Room, which CNN describes as “The command center for breaking news.” First, while Clinton’s 1992 run was tumultuous, nothing going into the War Room was on par with combat operations. Second, Wolf Blitzer is not the commander of anything. He’s a photogenic TV personality. Carville was in a political strategy room. Blitzer works in a newsroom.
Vladimir Putin may be the wild card in world affairs right now, but he didn’t gain that influence overnight.
The Russian President’s ascension to power is filled with spies, armed conflicts, oligarchs, oil and (of course) judo.
So here’s how a onetime “nobody” climbed up the ranks to become the “World’s Most Powerful Person.”
Vladimir Putin was born in Leningrad on Oct. 7, 1952.
Vladimir Vladimirovich Putin is the only child of a decorated war veteran and factory worker in the slums of Leningrad. He grew up in a Soviet Union styled communal apartment with two other families — as was typical at the time.
As a teen Putin worked at his school’s radio station, where he reportedly played music by the Beatles and other Western rock bands.
The photographer Platon — who took Putin’s infamous Time Magazine cover in 2007 — said that Paul is Putin’s favorite Beatle, and “Yesterday” is his favorite song.
However, “by [Putin’s] own account, his favorite songs are Soviet standards, not Western rock. He has been deeply conservative his whole life,” Karen Dawisha wrote in her new book, “Putin’s Kleptocracy.”
Early on in life, Putin got into judo. He was his university’s judo champion in 1974.
Former deputy finance minister and first deputy chairman of the Central Bank Sergey Alaksashenko believes that Putin’s love of judo says something about his foreign policy.
“Unlike chess, a judo fighter should not wait for the opponent’s move. His strategy is to wait until he gets a chance to execute a single quick move — and then take a step back. Successful judo fighters must anticipate their opponents’ actions, make a decisive, preemptive move and try to disable them,” he wrote in the Moscow Times.
He also really loved spy novels and TV shows — especially one about a Soviet double agent.
Putin reportedly loved the popular 1960s book series turned TV series “17 Moments of Spring” starring the Soviet double-agent Max Otto von Stierlitz (né Vsevolod Vladimirovich Vladimirov) who rose up the ranks into Nazi elite during World War II.
Putin said about the series: “What amazed me most of all was how one man’s effort could achieve what whole armies could not.”
And in a moment of life imitating art, in 1985 the KGB sent Putin to Dresden, East Germany where he lived undercover as a “Mr. Adamov.”
Reportedly, Putin mastered the German language so well that he could imitate regional dialects. Unlike most KGB agents, Putin liked hanging out with Germans. He was particularly fond of the “German discipline.”
But how exactly Putin spent his time in East Germany is relatively unknown. According to the Kremlin, he was awarded the bronze medal “For Faithful Service to the National People’s Army.”
Additionally, Putin was once investigated for “allegations of favoritism in granting import and export licenses.”
… but the case was dismissed pretty quickly “due to lack of evidence.”
Back in the early 1990s, Putin was in charge of a deal where $100 million worth of raw materials would be exported in exchange for food for the citizens of St. Petersburg. Although the materials were exported, the St. Petersburg citizens never got the food.
Reportedly, Putin was the one who signed off on the deal — but the Kremlin denies this.
When Sobchak lost the re-election for mayor, the victor offered Putin a job. However, Putin turned it down saying: “It’s better to be hanged for loyalty than be rewarded for betrayal.”
Putin was the campaign manager for Sobchak’s re-election. Vladimir Yakovlev, who had the support of the powerful Moscow mayor, ran against Sobchak and won. He offered Putin a gig in his office, but Putin declined it.
And then — seemingly out of nowhere — Yelstin stepped down as president and named Putin the acting president on New Year’s in 1999.
Many people believed that Yeltsin propelled Putin to presidency in order to protect himself: The war in Chechnya was starting to curdle, and his ratings were starting to drop.
Interestingly, one of Putin’s first moves was to pardon Yeltsin “immunity from criminal or administrative investigations, including protection of his papers, residence and other possessions from search and seizure.”
In his first speech as acting president, Putin promised freedom of speech, freedom of conscience, freedom of the press, the right to private property …
The exact quote from his speech is:
“I want to warn that by any attempts to go beyond the Russian laws, beyond the Constitution of Russia, will be strongly suppressed. Freedom of speech. Freedom of conscience. Freedom of mass media. Property rights. These basic principles of the civilized society will be safe under the protection of the state.”
Putin recognized that the Yeltsin-era oligarchs had the potential to be more powerful than him … so he struck a deal with them.
“In July of , Putin told the oligarchs that he would not interfere with their businesses or renationalize state resources as long as they stayed out of politics — that is, as long as they did not challenge or criticize the president,” according to the Council on Foreign Relations.
And then Putin established his reputation as a “man of action” with his handling of the Second Chechen War.
In 2002, a Moscow theatre was seized by 40 Chechen militants, who were led by the warlord Movsar Barayev, and 129 out of the 912 hostages died during this three-day ordeal.
This was a critical moment for Putin, and many expected his domestic approval to plummet. But his “ruthless handling of the siege and his refusal to negotiate with the hostage-takers further shored up his reputation as a man of action.”
His approval rating was up at 83% after it was all over.
In 2004, Putin was re-elected for a second term. He continued to focus on domestic affairs, but drew major criticisms for his crackdowns on the media.
Journalist Anna Politkovskaya was murdered in her apartment lobby after she wrote about corruption in the Russian army with respect to Chechnya. Many in the Western media criticized Putin for failing to protect the media.
Those accused of the murder “testified that Akhmed Zakayev and Boris Berezovksy (one of the Yeltsin-era oligarchs) could be the clients, who ordered the murder of Anna Politkovskaya,” according to TASS.
In 2008, Dmitry Medvedev was elected president. One day later, he made Putin the new Prime Minister … And then Russia got clobbered by the financial crisis.
When the global financial crisis hit, things got really got bad. The Russian economy was slammed particularly hard because it relied heavily on Western investment.
Additionally, the financial crisis really showed just how dependent the Russian economy is on oil and gas, and how intertwined the industry was with the country’s political economy, according to the Brookings Institute.
In that same year, Russia got involved in a five-day international conflict — the Russo-Georgian War.
The Russo-Georgia conflict involving Russia, Georgia, and the two regions South Ossetia and Abkhazia. The two regions have been trying to get formal independence since the 1990s — Russia recognizes the independence, which has been condemned by Western nations.
“After the 2008 conflict, Moscow declared that it would formally recognize the independence of both South Ossetia and Abkhazia. Russia’s allies Nicaragua and Venezuela followed suit, as did a number of small Pacific island states,” according to the BBC.
Two years later, in March 2014, Putin annexed Crimea in one of the most complicated and controversial geopolitical moves of the year.
The ousted Ukrainian president Viktor Yanukovych “sent a letter to” Putin “requesting that he use Russia’s military to restore law and order in Ukraine.”
The Russian Parliament granted Putin “broad authority to use military force in response to the political upheaval in Ukraine that dislodged a Kremlin ally and installed a new, staunchly pro-Western government, the Ukrainian government in Kiev threatened war if Russia sent troops further into Ukraine,” reported The New York Times.
On March 2, Russia took complete control of Crimea, and on March 16, an “overwhelming majority” of Crimeans voted to secede from Ukraine and join Russia.
No one’s quite sure what Putin’s next move will be, but since he’s considering a fourth term, we may be seeing much more from him until at least 2024 …
Back when Putin was a deputy mayor in St. Petersburg, his inner circle cronies referred to him as “Boss.” Today, they refer to him as “Tsar,” and Forbes just named him the most powerful person in 2014.
And there’s no telling what people will call him next.
When service members deploy to a combat zone, they get a checklist of gear they’re required to bring that will help them survive.
But many service members end up hauling ridiculous items along with them that they don’t need.
Anything can happen along the way to combat zones; troops could end up in an area that only has electricity for three hours a day and no running water, in which case, that brand-new Nintendo Wi really won’t do much.
So check out our list of silly things service members bring with them to war:
1. A sh*t-ton of cash
It’s okay to bring a little pocket change, but just be mindful because we’ve seen troops bring hundreds of dollars with them just to be stationed at a combat outpost where there is virtually nothing to buy.
ISIS failed to open a Super Target location near your new command post.
Yes. We’re all happy when a new Super Target store opens. (Images via Giphy)
2. Sports equipment
Having a football, basketball, or a soccer ball handy for some leisure activity while you’re deployed is a great way to relieve stress. But cramping these items into your already stuffed sea bag maybe a bad idea.
They make great care package items though. Write that down. (Images via Giphy)
3. Beach toys
Do we need to emphasize why you shouldn’t pack a pool noodle or an inflatable pool? Service members have done it before — we’ve seen it.
Don’t let that kid be your JTAC. (Images via Giphy)
4. An expensive laptop
Deployment movie nights are basically defined as everyone gathering around one laptop. But it’s not necessary to bring one that’s top of the line with the capability to hack into a secure website or Deejay at your local FOB.
You just don’t need that much power.
Remember, war can get dirty, and grit will find its way in between the keys — it could ruin it.
No matter what tech you bring, please don’t dance like this…ever. (Images via Giphy)
5. Unauthorized clothing
Halloween costumes, wigs, and designer clothes don’t have a real place in that already stuffed seabag.
By all means, have them sent to you in an excellent care package though. You could make a YouTube video and become internet famous. Priorities.
Mouse ears are a great choice to send to your deployed friend or spouse. ISIS will love it. (Images via Giphy)
Yes. Service members have been known to pack their X-boxes and PlayStations into their gear and pass them through customs. But many don’t take into account whether they can actually hunt down a TV to play on.
Just something for you to think about before you deploy.
Looks intense. He must be a POG. (Images via Giphy)
What random stuff did you see people pack with them on deployment?
Food, water, and shelter are three essentials that everyone needs to survive while out in the field.
Out of those three resources, water reigns supreme. Humans can live without food and shelter for extended periods of time, but no more than a week (typically less) without water. But, if you’re in a war zone, how do you fill up your canteens when you’ve been in the field for days and there’s no sign of resupply?
Well, we’re glad you asked.
If you’re near a body of water and can pump or collect water, you’ll need to put it through some filtration before ingesting it safely.
If you’re in an area where creating a fire to boil water is safe — do it. Bring water to a full boil and let it continue for at least a minute. Once the time is up, cut the heat and let the water cool down. Filter the water through a clean flannel or t-shirt or before you drink it to remove small particles of debris.
2. Use a UV light water kit
UV light is widely used to kill bacteria and other organisms found in water. However, this method won’t remove metals and other harmful minerals. Filter the water through a clean flannel or t-shirt before you drink.
3. Iodine and chlorine tablets
This method chemically kills the bacteria and other organisms living in the water. Pay close attention to the directions on the tablet box or you could end up ingesting a few million harsh, little critters.
4. Use a LifeStraw
This device is an ultra lightweight, clean water drinking system that works without using any chemicals, batteries, or moving parts. This ingenious device is perfect if you, unfortunately, are desperate enough to drink from a rainwater puddle left a tire track in the mud.
Yes. We admit, that scenario was nasty — but it can happen.
Being in the military requires you to quickly adapt to a very strict code of conduct. The military lifestyle prevents laziness and forces you to maintain a consistent, proper appearance. When troops leave the service, however, their good habits tend to fly out the window.
Now, that’s not to say that all veterans will lose every good habit they’ve picked up while serving. But there are a few routines that’ll instantly be broken simply because there aren’t any repercussions for dropping them.
Of course, this doesn’t apply to everyone. Maybe you’re that Major Payne type of veteran. If so, good job. Meanwhile, my happy ass is staying in bed until the sun rises.
We’re also probably not going to make our beds with hospital corners any more, either.
(Photo by Cpl. Octavia Davis)
Waking up early is an annoying, but useful, habit
The very first morning after receiving their DD-214, nearly every veteran laugh as they hit the snooze button on an alarm they forgot to turn off. For the first time in a long time, a troop can sleep in until the sun rises on a weekday — and you can be damn sure that they will.
When they start attending college or get a new job, veterans no longer see the point in waking up at 0430 just to stand in the cold and run at 0530. If class starts at 0900, they won’t be out of bed until at least 0815 (after hitting snooze a few times).
Finding time after work to go to the gym is, ironically, too much effort.
(Photo by Lance Cpl. Dave Flores)
This kind of goes hand-in-hand with waking up early. The morning is the perfect time to go for a run — but most veterans are going to be catching up on the sleep they didn’t get while in service. Plus, the reason many so many troops can stay up all night drinking and not feel the pain come time for morning PT is that their bodies are constantly working. It’s a good habit to have.
The moment life slows down and you’re not running every day, you’ll start to feel those knees get sore. Which just adds on to the growing pile of excuses to not work out.
Don’t you miss all that effort we used to put into shaving every single day? Yeah, me neither.
(Photo by Senior Airman Erin Piazza)
Shaving every day, haircuts every week…one of the most annoying good habits
If troops show up to morning formation with even the slightest bit of fuzz on their face or hair touching their ears, they will feel the wrath of the NCOs.
When you get out, you’ll almost be expected to grow an operator beard and let your hair grow. Others skip shaving their chin and instead shave their head bald to achieve that that Kratos-in-the-new-God-of-War look.
“Hurry up and wait” becomes “slow is smooth. Smooth is fast.”
(Photo by Lance Cpl. Aaron S. Patterson)
15 minutes prior
If you’re on time, you’re late. If you’re 14 minutes early, you’re still late. If you’re 25 minutes early, you’ll be asked why you weren’t there 5 minutes ago. It’s actually astonishing how much troops get done while still managing to arrive 30 minutes early to everything.
Vets will still keep up a “15 minute prior” rule for major events, but don’t expect them to be everywhere early anymore. This habit is one we don’t really miss.
Civilians also don’t get that when you knifehand them, you’re telling them off. They think you’re just emoting with your hands.
(Photo by Sgt. Bryan Nygaard)
Suppressing opinions is a hard habit to break
Not too many troops share their true opinions on things while serving. It’s usually just a copy-and-paste answer of, “I like it” or “I don’t like it.” This is partly because the military is constantly moving and no one really cares about your opinion on certain things.
The moment a veteran gets into a conversation and civilians think they’re an expect on a given subject, they’ll shout their opinion from the mountaintops. This is so prevalent that you’ll hear, “as a veteran, I think…” in even the most mundane conversations, like the merits of the newest Star Wars film.
Except with our weapons. Veterans will never half-ass cleaning weapons.
(Photo by Airman Eugene Oliver)
Putting in extra effort
Perfection is key in the military. From day one, troops are told to take pride in every action they perform. In many cases, this tendency bleeds into the civilian world because veterans still have that eye for minor details.
However, that intense attention to detail starts to fade over time, especially for minor tasks. They could try their hardest and they could spend time mastering something, but that 110% turns into a “meh, good enough” after a while.
In the military, everyone looks out for one another. In the civilian world, it’s just too funny to watch others fall on their face.
(Photo by Alan R. Quevy)
Sympathy toward coworkers
A platoon really is as close as a family. If one person is in pain, everyone is in pain until we all make it better. No matter what the problem is, your squadmate is right there as a shoulder to lean on.
Civilians who never served, on the other hand, have a much lower tolerance for bad days. If one of your comrades got their heart broken because Jodie came into the picture, fellow troops will be the first to grab shovels for them. If one of your civilian coworkers breaks down because someone brought non-vegan coffee creamer into the office, vets will simply laugh at their weakness.
After their service, many veterans find ways to continue to make great strides across the nation and the globe — from the arts to politics to non-profit organizations. One of the great privileges we enjoy here at We Are The Mighty is that we learn about and meet veterans who are doing really incredible, meaningful and sometimes truly badass things, every day.
Each year, we have the honor of choosing The Mighty 25 — a list of veterans whose amazing accomplishments suggest they are poised for major impact in the coming year.
It’s always tough narrowing those who’ve really made an impression — veterans we want other veterans to know about — to a list of 25, because for every individual selected, there are several others who could easily take their place.
Certainly, there are veterans we’d be honored to highlight year after year. In order to keep things fresh, however, we try to cover a broad sweep of the veteran community and to highlight people we think our readers might like to track in the coming year. These are vets who make us proud, and we’re excited to follow their work as the year progresses.
In alphabetical order, The Mighty 25 of 2017 are:
1. Daniel Alarik — CEO Grunt Style / Alpha Outpost
Grunt Style sells unabashedly pro-military shirts and clothing to a veteran and civilian market proud to wear pride of service on their sleeve.
In 2016 Alarik started Alpha Outpost — a subscription box company for men with curated high-quality items focused on everything from cooking to survival.
Between these two companies, Alarik employs around 100 veterans, and his businesses are packed with patriotism and personality. But more than that, they’re kicking ass — just what we like to see from veteran-run businesses. Here’s to their bright and glorious future.
2. Lieutenant General (Ret.) David Barno — Distinguished Practitioner in Residence, School of International Service, at American University
Widely considered among the nation’s leading defense intellectuals, David Barno is a retired U.S. Army lieutenant general who commanded coalition forces in Afghanistan from 2003 to 2005. He is currently a Distinguished Practitioner in Residence at the School of International Service at American University.
Barno recently co-authored a ground-breaking analysis of military leadership principles that challenged decades of Army policy, and his work for War on The Rocks remains highly influential as our country grapples with persistent global conflict and a changing political climate.
Barno’s broad intellect, wide-ranging expertise, and undying commitment to a better Army inspire WATM to watch and learn from his continued impact.
3. Tim Bomke — Military Program Manager at Amazon
Tim Bomke is an Army veteran who was awarded a Bronze Star and Purple Heart and was medically retired in 2008 due to wounds sustained in combat in Iraq. After retiring, Tim went to work on the Department of Defense’s Troops to Teachers program, as well as the Army Continuing Education System aboard Joint Base Lewis-McChord.
Bomke is now the Military Manager for Amazon helping to lead their veteran and military spouse hiring initiatives. His work this year will help employ a multitude of members our community.
4. Bonnie Carroll — President and Founder, TAPS
Bonnie Carroll is one of the 2015 recipients of the Presidential Medal of Freedom, the nation’s highest civilian honor presented to individuals who have made especially meritorious contributions. Ms. Carroll received the honor, and is admired throughout the entire U.S. military, for her selfless leadership at the forefront of the greatest battle our military families ever fight: that of the ultimate sacrifice.
A retired Air Force Major and the surviving spouse of Brigadier General Tom Carroll, Bonnie is the founder and president of the Tragedy Assistance Program for Survivors, or “TAPS,” which provides much needed compassionate care, casework assistance, and lifetime round-the-clock emotional support for those affected by the loss of a service member.
A staffer in both the Reagan and Bush White Houses, Bonnie Carroll was appointed as the White House Liaison for the Department of Veterans Affairs in Washington, DC. Before that, however, Ms. Carroll’s own military career was one of distinction; Carroll retired as a Major in the Air Force Reserve following 30 years of service, including 16 years in the Air National Guard.
For her impactful, often life-saving work providing bereavement support for the families of our fallen, Bonnie Carroll has been recognized by the American Legion, the Department of Defense, and President Obama. We Are The Mighty salutes her, too.
5. Phillip Carter — Senior Fellow and Director of the Military, Veterans, and Society Program at the Center for a New American Security
Phillip Carter is a Senior Fellow and Director of the Military, Veterans, and Society Program at the Center for a New American Security. Carter’s research focuses on issues facing veterans and military personnel, force structure and readiness, and the relationship between civilians and military.
Carter served in the Army for nine years, including an 11-month deployment to Iraq as an embedded advisor for the Iraqi police in Baquba. In 2008, Carter joined the Obama campaign as the National Veterans Director; he went on to serve as a Deputy Assistant Secretary of Defense.
In addition to his military and government experience, Carter writes extensively on veterans and military issues for Foreign Policy, the Washington Post, and other publications, and serves on numerous boards and advisory councils in the veterans and military community.
Whether it’s working with donors and grantmaking organizations to help them understand the needs of veterans, leading research that informs policy change, or convening leaders poised to make a difference in the lives of veterans, Phil Carter’s influence is large and growing.
6. Mike Dowling — Producer, Author, Veteran Advocate
Mike Dowling, a U.S. Marine and Operation Iraqi Freedom veteran has dedicated his entire post-service life to his fellow veterans, servicemembers, and military families, and has become a much-admired leader of the greater Los Angeles veteran community.
Mike is a co-founder of the nonprofit Veterans in Film Television which serves as both a networking organization and a way for the film and television industry to connect with the veteran community working in it.
He also founded the LA Veterans Orientation, which helps connect veterans newly transitioning from service in the L.A. area and helped develop and lead VA The Right Way, an initiative supported by veteran, nonprofit and governmental stakeholders alike that seeks to give veterans a greater voice in the redesign of the VA and to help build 1,200 permanent veterans housing units on the Los Angeles VA campus.
Dowling served as Director of Community Outreach here at We Are The Mighty, and in 2017 is leaving to be involved in the production for a major network based on military subject matter he is passionate about. We can’t wait to see it.
7. Adam Driver — Actor, Arts in the Armed Forces Founder
Adam Driver is a Marine veteran who rose to fame on the hit HBO show “Girls,” and who skyrocketed after starring as the villain Kylo Ren in “Star Wars: The Force Awakens”, a role he’ll reprise in Episode VIII later this year. Driver’s impressive and growing film career has afforded him the opportunity to work with luminaries such as Steven Spielberg and Martin Scorsese.
In 2016, his performance in “Paterson” earned Driver critical acclaim and multiple awards. Coming soon, he will team up with Sylvester Stallone to star in the film “Tough As They Come,” based on the bestselling book by former Army Staff Sgt. Travis Mills, a quadruple amputee who lost his limbs in a roadside bomb attack during his third tour to Afghanistan.
Driver founded the nonprofit organization Arts in the Armed Forces, which performs theater for all branches of the military at U.S. installations domestically and around the world. As Driver’s star continues to brighten, so too does his commitment to helping veterans heal the scars of war and telling their inspiring stories.
8. Sen. Tammy Duckworth — U.S. Senator
Fresh off an upset victory over longtime Republican Sen. Mark Kirk, Army veteran Tammy Duckworth is on her way to the U.S. Senate with an eye toward giving former service members a greater voice at the national level.
Duckworth, a former Black Hawk helicopter pilot who lost her legs after a crash during combat in Iraq, previously served as a senior official at the Department of Veterans Affairs and as a U.S. congresswoman from Illinois’ 8th District. The Asian-American lawmaker has consistently charted her own political course, but with a laser beam focus on supporting today’s military and veteran community.
She’s passed legislation aimed at helping veterans have more access to mental health care and made it easier for vets to get civilian certifications for skills they acquired in the military. We’re looking forward to seeing what Senator Duckworth will do in Congress this year.
9. Ken Falke — Chairman and Founder, Boulder Crest Retreat; CEO, Shoulder 2 Shoulder
Ken Falke is a 21-year service-disabled combat veteran of the U.S. Navy and retired Master Chief Petty Officer. His first business, A-T Solutions, is internationally recognized for its expertise and consulting services in combating the war or terror. Ken is now the CEO of organizational improvement solutions company Shoulder 2 Shoulder, Inc.
Falke is also an innovator in the world of warrior care. In 2013 after Falke and his wife Julia witnessed first-hand the desolation and frustration the wounded experienced while spending time in military hospitals, they founded the exceptional Boulder Crest Retreat for Military and Veteran Wellness. Situated on a massive swath of pristine Blue Ridge Mountain land donated by the Falkes, Boulder Crest’s mission is “To provide world class, short-duration, high-impact retreats for combat veterans and their families”, in an environment “of healing that integrates evidence-based therapies, a safe, peaceful space and unparalleled customer service to improve physical, emotional, spiritual and economic well-being.” The Retreat has hosted more than 1,000 veterans and their loved ones looking to reconnect and heal after service, with all services provided for free.
Ken is also the founder and Chairman of the EOD Warrior Foundation, which provides financial assistance and support to active-duty and veteran wounded, injured or ill warriors, families of the wounded and fallen from the Explosive Ordnance Disposal community, and maintains the EOD Memorial.
Falke is passionate about educating our nation on issues regarding the long-term care of the returning military members and families who’ve borne the burden of our nation’s longest wars. We Are The Mighty salutes this exceptional veteran, businessman and philanthropist for his thoughtful, generous, family-centered and solution-oriented approaches to the unique challenges facing post 9/11 veterans and their loved ones.
10. Matt Flavin — President, Concord Energy Holdings, LLC
Matt Flavin is a former Navy intelligence officer who deployed with SEAL teams and previously worked at the White House as its first director of the Office of Veterans and Wounded Warrior Policy under President Obama. After leaving the White House, Flavin went into the private sector as a senior executive with energy-related businesses. He is currently the CEO of Concord Energy Holdings.
At only 29 when he became director of the Office of Veteran and Wounded Warrior Policy in 2009, Flavin was one of the youngest vets to earn a senior White House position and marked a generational shift in veterans advocacy at the highest levels of government.
Now at the helm of one of the fastest growing energy companies in America, Flavin has demonstrated through his tireless advocacy at the White House and his innovation in business that this millennial generation of veterans is poised for greatness.
11. Brenda “Sue” Fulton — Board of Visitors at West Point, Advocate for LGBT Equality in the Military
Sue Fulton is a graduate of the U.S. Military Academy’s first-ever co-ed class and is the first female and openly gay person to hold a position as a member of the West Point Board of Visitors.
Fulton has become a passionate advocate for the inclusion and rights of LGBT service members, and for women and people of color in the military. She is a founding board member of OutServe which provides legal assistance for openly gay service members and is a founder of Knights Out, an LGBT rights organization.
With her combination of fierce pride in her alma mater, the branch of service whose leaders it prepares and in the under-represented groups whose civil rights as soldiers concern her, Fulton strikes us as a military influencer to watch in 2017.
12. Dan Goldenberg — Executive Director, Call of Duty Endowment
Dan Goldenberg is a Naval Academy grad, Harvard Business School alum, and Air Command and Staff College graduate. He’s also a Navy captain with over 24 years of active and reserve military experience and the executive director of Activision’s Call of Duty Endowment.
Through the Call of Duty Endowment, Goldenberg’s helping veterans find high-quality careers by supporting groups that prepare them for the job market and by raising awareness of the value that veterans bring to the workplace. So far his organization has helped place more than 25,000 post-9/11 vets in jobs that average a more than $50,000 salary.
The Call of Duty Endowment has set a goal to help 50,000 post-9/11 vets find jobs by 2019. Goldenberg and his team are poised for an aggressive push in 2017.
13. Matthew Griffin and Donald Lee — Co-founders, Combat Flip Flops
As former Army Rangers with several Afghanistan tours behind them, Matthew Griff and Donald Lee saw a country filled with hard-working, creative people who wanted jobs, not handouts. Terrorist organizations would target people who couldn’t make ends meet, so Griffin and Lee created Combat Flip Flops as a way to help the people of Kabul, Afghanistan, create a sustainable economy.
Today, the company has expanded to Colombia, Laos, and Afghanistan, and they support charities like Aid Afghanistan for Education, which helps marginalized Afghans attend school. With the help of Combat Flip Flops, over 3,000 female students currently attend an AAE school. Additionally, some revenue from certain products is spent to clear 3-square meters of unexploded ordnance from a region rocked by long-term war.
We’ll be continuing to watch how Combat Flip Flops uses its double bottom line to help make the world a better and safer place.
14. Florent Groberg — Director of Veteran Outreach at Boeing, MOH recipient
A French-born naturalIzed citizen who joined the US Army in 2008 and went on to receive numerous awards, decorations and the Medal of Honor for his heroic actions in Afghanistan, retired Capt. Florent Groberg is now the Director of Veterans Outreach at Boeing, where he’s responsible for the company’s support of military veterans and their families. He’s a member of Keppler Speakers where he uses his experience to inspire audiences under the most adverse conditions.
He’s also an advisor at Mission 6 Zero, a leadership development company created by for U.S. special operators.
For the past year, Groberg has been helping his peers prepare for life after the military through his partnership with LinkedIn’s Veteran Program, in which the veteran community connects, networks, and grows professionally via the powerful LinkedIn platform. A passionate advocate for the veteran community, Groberg’s every public appearance emphasizes education, transition planning and career development, all of which is inspired by the love and memory he has for those who gave their lives on the day for which his actions have been so prestigiously honored.
And for those so inspired, check out Capt. Groberg’s moving interview with Stephen Colbert last year. Many of the female veterans we know are hoping to hear him speak a little more French in the coming year.
15. Dr. Anthony Hassan — CEO and President, Cohen Veteran Network
Dr. Anthony Hassan is a retired Air Force officer with over 30 years of leadership, mental health, and military social work experience. As the CEO and President of the Cohen Veterans Network, he’s in charge of spearheading the organization’s mission to improve the mental health of veterans across the nation.
Hassan lead one of the first-ever Air Force combat stress control and prevention teams embedded with Army units during Operation Iraqi Freedom in 2004. His groundbreaking work in military mental health and substance abuse treatment has paved the way for a variety of military medical innovations and programs.
With his work for the Cohen Veterans Network, Hassan is establishing 25 high-quality, free or low-cost outpatient mental health clinics in cities throughout the country. Additionally, Hassan continues to lead efforts to advance the mental health treatment profession through funded research initiatives and training programs to improve care within the network and beyond.
We’re rooting for Hassan’s success in 2017 as it lifts our community and improves the lives of veterans and their families.
Jaslow was previously Chief of Staff for Illinois Democrat Rep. Cheri Bustos and was the Press Secretary for Virginia Democrat and former Navy Secretary Sen. Jim Webb.
IAVA has quickly become one of the nation’s top veterans advocacy organizations, and Jaslow’s political experience on Capitol Hill and her recent military service will surely help continue her organization’s fluency in the issues facing the post-9/11 veteran community.
Jaslow is an up-and-comer and is someone we’ll definitely be watching as IAVA works to help recent vets navigate their post-service lives.
17. William McNulty — Co-Founder and CEO, Team Rubicon Global
Marine Corps veteran William McNulty is CEO of Team Rubicon Global, the disaster response organization he co-founded after the 2010 earthquake in Haiti, which offers veterans around the world opportunities to serve others in the wake of disasters. McNulty has worked in support of the Defense Intelligence Agency, the Under Secretary of Defense for Intelligence, and the National Security Council’s Iraq Threat Finance Cell. Among the vast community of veteran-serving nonprofits, McNulty is broadly admired for his success in scaling the Team Rubicon model internationally.
McNulty also serves on the Board of Directors of Airlink Flight, an international non-profit organization that connects commercial airlines with humanitarian initiatives, and on the Advisory Board of the Truman National Security Project, a policy advocacy organization that encourages the use of diplomacy, free trade, and democratic ideals to help resolve complex international challenges.
From Team Rubicon deployments with Prince Harry in Nepal to bringing veterans together with POS REP, 2016 was a busy year for McNulty, and we’re excited to see what his veteran service organizations have in store for 2017.
18. Donny O’Malley — Founder and President, VET Tv
Danny Maher, a combat Marine veteran, goes by the stage name Donny O’Malley and is the founder of Irreverent Warriors (home of The Silkies Hike) and now VET Tv, the first video channel created by and for post 9/11 veterans. O’Malley’s mission for VET Tv is to create high-quality, targeted entertainment for the veteran community that is therapeutic in order to promote camaraderie and prevent veteran suicide.
After a successful crowdfunding campaign, VET Tv is off and running, producing content “by bloodthirsty veterans and made for veterans with dark and twisted humor.” Their programming plan is laid out on their website and quite frankly, we’re subscribing to see what they come up.
19. Range15 Crew — Producers and Cast Members from the Feature Film
While some of these cast members (Mat Best, Nick Palmisciano, and Evan Hafer) have been highlighted in previous years for their successful veteran-owned and run companies, this band of brothers brought humor and in many ways a form of therapy to our community in a way that no other film has. Here’s to hoping it’s one of many to come.
20. Rob Riggle — Actor, Comedian
Rob Riggle is an actor, comedian, and Marine veteran. Riggle retired from the Marine Corps Reserves as a Lieutenant Colonel in 2013 after serving for 23 years, 9 of which he served on Active Duty and 14 more in the Reserves. Despite his growing career on screen, Riggle served as a pilot, Civil Affairs Officer and a Public Affairs Officer across numerous deployments to Liberia, Kosovo, Albania and Afghanistan.
Of his decision to finally retire, Riggle has said, “I may have retired from the Marine Corps in 2013, but you never really stop being a Marine” — a statement borne out by his Iraq tour with the USO. In the years since, Riggle has done his part to advocate for and raise awareness of our veterans, attending numerous events that support our military family and most recently, co-hosting the first Rob Riggle InVETational Golf Classic with We Are The Mighty, to benefit the Semper Fi Fund.
Rob Riggle’s star continues to rise. He’s best known for his work as a correspondent on Comedy Central’s “The Daily Show” from 2006 to 2008, and as a cast member on “Saturday Night Live” from 2004 to 2005, despite still being in the Reserves at the time! Riggle’s also beloved for his comedic roles in numerous television shows and films. This year, we look forward to Rob debuting his own series on TBS.
21. Mark Rockefeller — CEO/Co-Founder of StreetShares
Mark Rockefeller is an Air Force veteran who later transitioned into a law career to help veterans secure financing for businesses and protect against predatory lending. Early in his post-Air Force career, Rockefeller worked on a pro bono micro-finance project in Africa which inspired him to help establish StreetShares, Inc.
StreetShares uses a combination of technology and social networking to obtain financial services for the military and veteran communities and to help veterans build businesses.
As the company puts it, “we’ve got red, white and blue running through our veins.”
As more veterans leave the service and look for innovative ways to enter the workforce, groups like StreetShares are poised to make a major impact on helping veteran-owned businesses become a larger part of the American economy.
22. Vincent Viola — Secretary of the Army (Select)
Vincent Viola is the epitome of a self-made man. An Army veteran of the 101st, Viola has a Juris Doctorate from New York Law School but chose to focus on becoming a businessman rather than practice law.
In the course of his civilian career, Viola made his fortune by focusing his efforts on the oil industry. Viola has created a number of businesses in the tech, oil, and financial industries, among others. He currently owns the Florida Panthers.
After 9/11, Viola founded the Combating Terrorism Center, an academic institute that studies the terrorist threat and provides education towards mitigating it. He is President Trump’s nomination as the Secretary of the Army.
With an increasingly tumultuous world and an Army poised for big changes, we’ll be watching as Viola takes takes charge of America’s largest service and shapes it for the future.
23. Kayla Williams — Director of VA’s Center for Women Veterans
Williams was previously a project associate for the RAND Corporation and is the author of “Love My Rifle More Than You: Young and Female in the U.S. Army,” a memoir about her experiences negotiating the changing demands on today’s military.
Kayla is a White House Women Veteran Champion of Change, a Truman National Security Project Fellow, and a former member of the VA Advisory Committee on Women Veterans.
As the principal advisor on female veterans issues to the Secretary of Veterans Affairs, Williams will play a big role in shaping the policies, programs, and legislation that affect an increasing population women veterans in the coming years.
24. Eli Williamson — Co-Founder and President, Leave No Veteran Behind; Director of the Veterans Program for the Robert R. McCormick Foundation
An Iraq and Afghanistan war veteran, Williamson was an Arab linguist and worked with Army Special Operations psychological operations teams.
After his time in the Army, Williamson created the non-profit Leave No Veteran Behind to invest in veterans and help build better communities through employment training, transitional jobs, and an educational debt relief scholarship. Williamson was also recently named as a member of the new Obama Foundation’s Inclusion Council.
With a strong influence in the minority community and a business outlook that believes “veterans are not a charity, but a strategic social investment,” Williamson embodies the spirit of We Are The Mighty, and we look forward to many great things from him in the year ahead.
25. Brandon Young — Director of Development, Team RWB
Brandon Young is the Director of Development at Team Red, White, and Blue. An Army veteran, Young joined the military before 9/11 and served 11 years, mostly conducting Special Operations missions in support of the Global War on Terror.
Brandon is a speaker and contributor on podcasts and the Havok Journal where he shares his myriad experiences while in the service. His aim and sincere hope is to “give words to the voiceless who are struggling to find them; or the courage to say what’s really on their hearts.”
Young’s primary focus with Team RWB is to develop and maintain strategic partnerships and identify growth opportunities that ensure the success of the nonprofit’s programs. He recently handed over the Denver RWB Chapter where in the past two years he helped grow membership from 400 to 1,200.
The U.S. Air Force has had many recruiting slogans, used at various times to varying effect. The current Air Force slogan “Aim High, Fly-Fight-Win” is no “We’re Looking For A Few Good Men” or “The Few The Proud, The Marines.” But yet the USAF continues its effort to come up with something as sticky as “Semper Fi.”
Marine Corps slogan recognition will always beat any branch (and even some national brands… there are studies on this), but Air Force advertising has been like the Cleveland Browns trying to find a quarterback – they were on to something early, but after a while, it got confusing.
Here’s WATM’s list of Air Force slogans ranked from the best ideas to the worst:
1. “Aim High”
Easily the best slogan the Air Force ever used. Aim High is so good, the Air Force had to bring it back. It’s fast, snappy, memorable, and says all you need to know: we think we’re the best branch, so why try to join the Army or Navy? I don’t know why they changed it and they probably couldn’t tell you either but whatever they changed it to had to be the Merrill McPeak uniform of Air Force slogan.
2. “Uno Ab Alto (One From on High)”
This sounds less like Airmen and more like Gandalf the Gray. Or a Harry Potter spell. Looking for that badass Latin quote will get you into trouble, Air Force. I can’t fault them too much because this was before Aim High. Uno Ab Alto gets #2 because it’s a classier way of saying “Death From Above” (Mors Ab Alto) which I think is a far better recruiting slogan for the Drone Age. If you want to attract more drone pilots, just say what you mean.
3. “Aim High . . . Fly-Fight-Win”
Sloganeering as a result of surveys, meetings, and calls for suggestions: the true Air Force way. This latest iteration of “Aim High” ranks as #3 because it’s riding the coattails of #1.
This will likely not be replaced for a long time considering the amount of research, time, and money effort spent on coming up with it. It shouldn’t be a surprise to Air Force veterans that the Air Force put so much into changing their slogan only to lean on one they used a decade or so ago and adding a college fight song to it.
If they wanted to use things Airmen naturally say to each other as a recruiting slogan, they should have just listened to Airmen in squadron hallways, but this would probably result in the Air Force slogan being “Have a great Air Force day” “Happy Hour?” or “See you tomorrow, Doug.”
4. “The Sky’s No Limit”
Harkening back to the Air Force’s Cold War glory days, The Sky’s No Limit is actually not a bad one to fall back on if we’re just going to start resurrecting old lines. The test pilots of the days of yore were pretty ballsy, and with the Air Force’s expanding missions as an Air and Space Force, this is a good descriptive slogan, even if it’s a little vague.
The only real problem with this is a lot of the Air Force doesn’t really fly so for them, the sky’s no limit, but getting there certainly is. Believe it or not, some people who join the Air Force don’t want to fly. The fighting and winning are fun, though.
5. “Do Something Amazing”
While the Air Force has some heroic people working in incredible career fields (that is, people who do those amazing somethings), it also has cooks, plumbers, and lawyers. All are necessary to the Air Force mission (and are true-blue lifesavers when you really want or need one – trust me, you want these people to be your friends), but these aren’t the careers you think of when you’re considering joining the military. You might be disappointed when you’re thinking about all the amazing AFSCs you’ll cross-train into the moment you can. At least they’re not patronizing people by framing additional duties as a great activity.
Actually, you know what’s amazing? Spending an entire enlistment without ever having to see Tops In Blue.
Also, “amazing” is what a sorority girl calls her summer study abroad program in London.
6. “We Do The Impossible Everyday”
… And we do the hyperbolic so much more. Read some USAF EPRs for the most flowery language you’ve ever seen. The thesaurus was created for Air Force performance reviews. You need one to make it sound like your creepy subordinate deserves a goddamn medal for volunteering to watch people pee.
This line looks like the Air Force doesn’t know the meaning of the word impossible (Which is a much better slogan. Air Force, call me). The biggest problem with this slogan is that they also do the very, very possible all the time. Not every one gets the “impossible” job.
You know what’s possible? Getting booted out for your third alcohol-related incident because Frank’s Franks won’t put hot dogs on Anthony’s Pizza. You know who makes that possible? Air Force JAGs and security forces.
7. “No One Comes Close”
This wouldn’t have been so bad in retrospect, except you know who comes close? The Navy. They also have fighters and stuff. Not exactly the same missions, I know, but… close enough to make this slogan awkward.
8. “Cross Into The Blue”
This nebulous Blue. Context tells you it’s the sky but the ocean is also blue, for the record, and it’s a much more tangible blue to cross into. This would be a better line for trying to get Army people to come to the Air Force, but I doubt that would be the goal (Airmen use the term “Army Proof” for a reason).
9. “It’s Not Science Fiction, It’s What We Do Everyday”
This would be a better slogan for Scientology. I don’t remember Orson Scott Card writing about drone strikes in Pakistan but maybe somewhere a six-year-old is playing video games and ending terrorists. No one confuses drones with alien technology. The Internet had been around for a long time when these ads started. So too with night vision. Until DARPA puts those Iron Man suits in field tests, no one will ever make that connection.
America’s Airmen (for the most part) are not delusional about themselves. They don’t need to be. For all the “Chair Force” smack Airman take from other branches, troops like Ammo are awesome in their own way and don’t need to pretend they’re all combat controllers.
10. “We’ve Been Waiting For You”
Slightly ominous, it doesn’t really inspire as much as it implies the Air Force has been watching you while you sleep, staring at you from across crowded rooms, and following you home after school.
11. “Above All”
Unfinished thoughts probably always seem like a great idea for a slogan in meetings. Sure, I get the idea of putting your branch above everyone else’s as a way to foster esprit de corps, but it can be troublesome sometimes.
Every branch has their strengths, so let’s be real. Unlike this Air Force Training Instructor:
Another reason this slogan ranks so low is the lack of originality. Uber alles (above all) is the German national anthem.
12. “A Great Way of Life”
An older slogan which probably seemed appropriate for a time when the Air Force has to pull people from living the American Dream and get them into the Air Force, where they would sleep on the flightline and be prepared to bomb Russians into the Stone Age 24/7.
The Airmen of the Strategic Air Command era were pretty badass in their own right. Nowadays, this would mean highlighting the golf course, gym, the dorms (and the Airmen who live there), the DFAC, and all the stupid shit young Airmen tend to do when they get to their first duty station.