Ryan Manion’s journey to leading The Travis Manion Foundation began with her brother’s legacy and her mother’s love. In a time of deep sorrow and almost unbearable loss – both would create a mission of hope and purpose for generations of Americans to come.
On April 29, 2007, First Lieutenant Travis Manion and his fellow Marines were ambushed while on patrol in Iraq. He willingly led counterattacks to draw fire away by entering the kill zone numerous times to retrieve wounded Marines. He was fatally wounded by a sniper. Manion’s heroic actions undoubtedly saved the lives of everyone on the patrol.
Before he left for the second tour of duty in Iraq which would ultimately claim his life, Travis was asked numerous times why he would go back. His response paints a vivid and compelling picture of the hero and servant-leader that he was: If not me, then who? It would be those words that would spur his mother to create a foundation of purposeful service that would grow far beyond her family’s wildest dreams.
“If he was here, he would 100 percent be a part of this organization and be all about it. But he wouldn’t like that it was named the Travis Manion Foundation,” Ryan said with a laugh. She herself joined the foundation in 2009, two years after it was formed by her mother, Janet. Ryan said it was her mom’s vision that led the Foundation to where it is and without her, it wouldn’t exist.
Originally, Ryan said that she and her father saw the Foundation as a labor of love for her Janet – a way to channel deep grief. “While she talked about big things that she wanted to do, we didn’t really think it was going to happen…I certainly never could have envisioned where it was going to go,” she said with a smile. Ryan worked alongside her mother for over two years until Janet lost her battle with cancer in 2012.
The board of directors unanimously voted for Ryan to step into her mother’s role as president, a role Ryan admits she wasn’t fully prepared to fill. “I had to learn so much on the fly. I brought in some really talented people to help us grow. It was from there that we took off and I think a lot of it was because of the things my mom put in place,” she shared.
The organization works directly with veterans and family members of the fallen to create a deep sense of purpose and undeniable social impact in communities throughout the country. Through innovative programming, training and events, The Travis Manion Foundation is changing lives.
One of the programs Ryan herself is most proud of is Character Does Matter. Veteran mentors work with youth in schools to develop leadership and character through relationship building events. Youth also participate in service projects to honor the fallen, which can be a life-changing experience. Case studies over the last two years have showcased extraordinary health and wellbeing scores for the veteran mentors in the program, demonstrating the importance of a purpose filled life. “Everything we do at TMF is with that same holistic approach. For us it’s about providing opportunities for veterans to be engaged,” Ryan explained.
Another thing that makes Ryan incredibly proud is how the organization hasn’t lost who they were at the beginning. “At the end of the day, this was a family that started a nonprofit – not because they came up with some grand idea but because they lost their loved one and were trying to decide what to do next…That same sentiment of being a part of a family – still exists today,” she explained.
Ryan spends a lot of her time speaking about resiliency through loss and even wrote a book – The Knock at the Door – with other Gold Star family members about turning loss into purpose. “We are all going to receive knocks at the door. You are not going to escape this life without setbacks,” she explained. Ryan shared that it’s what you do in those moments after that will set the tone for life after hardship.
Despite the undeniable, vital impact that Travis’ life and legacy has had, Ryan and her family will never stop hurting or missing him. “I would throw it all away to have my brother back with me,” Ryan said. “But I do feel incredibly blessed that I have the opportunity every day to wake up with purpose and passion. That I get to do something for my brother and his legacy – there’s not much more you can ask for.”
Dale King is an Army veteran and cofounder of Doc Spartan – an all-natural and American made skin care company. He’s not just supporting the economy of a small town — King offers recovery support to veterans and others coming back from drug addiction.
After owning his CrossFit gym for 10 years, King approached a long-term member who made all natural products to ask if she’d create a first aid ointment. He explained that his members were always ripping their skin with weights or from rucking and he wanted an in-house solution. “We started to get great feedback from the members immediately. So, we sketched out a napkin agreement in the kitchen and a year later we were filming an episode with Shark Tank,” King said with a laugh.
Doc Spartan products are handcrafted in small batches, with all natural ingredients. King and his co-founder had a lot of success thanks to the show but it was really important for him to support his local community and bring them along on the ride. “We are located in one of the worst drug addicted and economically depressed areas in Ohio. When we were on Shark Tank, we wanted to show them you could own a successful business in a small town,” he explained.
King’s hometown had become an epicenter for the opioid crisis. He shared that one of the original doctors who was part of the pain pill mills was prescribing the drugs right down the street from his gym. When the crackdown began on opioid prescriptions in 2010, heroin flooded the streets – causing the addiction and overdose rates to climb at alarming rates.
“You need to find that something in your heart that sets you on fire,” King shared. That’s what the military and deployments taught us – life is short, we don’t have a whole lot of time. So, we might as well use the time we have to make our own neighborhoods a little better.” With that in mind, they dove in to try to make a difference.
Through the gym, King was given the opportunity to provide CrossFit classes for patients at a treatment center. This gave them all an opportunity to get to know the people and their stories. “There was this one guy who had finished the program but had nowhere to go, so he checked himself into a homeless shelter,” King said. This didn’t sit right with him or the other trainers, so they told the guy to come back the next day and they’d find something for him to do.
King gave him odd jobs to do and allowed him to work out at the gym for free. When he needed someone part-time for Doc Spartan, he trained him on how to do the orders and ship the products. “He really took to that. He was the first example of how long-term recovery is more than 90 days of treatment. It’s like basic training, that doesn’t make you a soldier – you need the advanced training for that,” King explained.
One guy became two. Eventually, the entire workforce of Doc Spartan was filled with individuals who were in recovery. “It’s a very fulfilling and rewarding thing,” King said of creating the program. “They need a safe place, to be around safe people and they need a new purpose in life. In our position, they earn their recovery through working out. Then we give them an opportunity to earn a paycheck to earn their way back into society.”
Asked if he felt his time in service has had an impact on who he’s become and how he approaches life, he was quick to say yes. “Any success I have is from the time and lessons I learned in the military. I wouldn’t be who I am today without serving, there’s no doubt,” King said. “It gives you perspective. A valid lesson in what is really important in life. From sacrifice, time and the fragility of life. That’s what it teaches you.”
The mission of Doc Spartan is to help heal the local economy and community, while creating quality American-made products for everyone. The company follows a process that King learned while deployed to Iraq for two tours during his time in the Army: Foreign Internal Defense. They train, develop, mentor and fight alongside those in recovery – just like he did with the allies overseas.
Doc Spartan plans to continue to be a vital resource in recovery and hopes to be a recognizable brand, everywhere. “The long term vision and how we can make the most impact is to land ourselves in a retail store. We have to take our time and scale up. We’d love to grow, the more we grow – the more opportunities we can provide,” King shared. It isn’t easy, but King and his team at Doc Spartan are making a difference – one life at a time.
To learn more about Doc Spartan, its mission and to purchase their quality American made skin care products – click here.
Brent Cooper is the Executive Director of the Green Beret Foundation. A Green Beret himself, he’s aiming to motivate and encourage everyone to live a life of purpose with service to others.
When Cooper received the message that he’d been named one of the Mighty 25 for 2020, he was shocked. He shared that he just kept thinking, ‘Why me?’ He explained, “Green Berets aren’t trained to seek accolades – we are trained to get the job done. My mission is to help people. I find what needs to be done and I get it done, that’s my job. To me, success is seeing people being helped. That’s the motivator that keeps me going.”
It’s that specific motivator that pushed him to leave the corporate world to become the Executive Director of the Green Beret Foundation. When he was active duty, Cooper was attached to 5th Special Forces Group (Airborne) at Fort Campbell, Kentucky. When he left employment at a good job to join the military, things were going well – until they weren’t. “The night before I went to Special Forces selection, my wife at the time called me and told me she wanted a divorce,” he shared. After the dust settled, he had nothing left from that chapter of his life except his Army bag of clothing. “The point was, I had a choice. I had an opportunity and goal in front of me and I chose to not let anything stop me from achieving that goal,” Cooper explained.
Cooper became a Green Beret and faithfully served the Army for five years. He met his now wife, Shelley, and decided to leave the military to focus on his family. When he found himself back in what he deemed the hamster wheel of the corporate world, he began looking for purpose. He found it in the Green Beret Foundation.
The Green Beret Foundation is the only Special Operation Forces benevolent organization solely dedicated to supporting and serving Green Berets that has received a four star rating from Charity Navigator, which is the highest rating awarded by the nation’s largest independent charity evaluator. GBF’s mission is to provide support to special forces soldiers and their families. It’s a focus that Cooper is deeply proud to be a part of.
When asked if he would be who he is today without his military service, Cooper was quick to say no. Although he feels his character traits were absolutely always there, his service in the Army taught him what he was actually capable of. “There are times I’ll look back on training, deployment or what we went through and I’ll think, how did I not quit or not fall over,” he said with a laugh. “Break through barriers, I promise you that you can.”
The other point Cooper really wants to make is that life itself isn’t easy and neither was his eventual success. He shared his struggle walking through what he called ‘dark times.’ But he feels that it’s how you get back up and tackle it that really matters. “I grew up cleaning homes with my mother, free lunches at school… my past has helped me become who I am today. There were a lot of times of falling on my face and wondering how you can get up again. It boils down to a choice,” Cooper explained.
What makes Cooper different is his ability to utilize empathy as a focus, putting aside any textbook response or tough guy façade. “Leading a nonprofit foundation that is helping Green Berets go through all the myriad of things in life that get you down – I have been there. I can sympathize and empathize with them. It is a real life response coming from my heart. That is what I love,” he explained. “I don’t have to carry a heavy ruck or shoot weapons anymore. I get to help these guys take off that burden now instead.”
When he goes to work at the Green Beret Foundation, it’s with a smile and a renewed sense of purpose. It’s something he hopes everyone can find for themselves. “If you are able to change someone’s perspective even one degree, monumental change can happen. I am all for universal service and serving something bigger than yourself – it doesn’t have to be the military, it can be anything. He has a challenge for everyone, too. “Empathize and sympathize with each other. Once we can learn to do that, humanity will be a better place.”
To learn more about the Green Beret Foundation and how you can support their mission, click here.
As the United States approaches our 20th year at war, veterans are coming home forever changed. Some suffer unseen wounds that profoundly impact their lives. Others are unable to sustain or find meaningful employment. And one veteran, family-owned business is working to change all of that.
Since Tracy and Jerry Flanagan founded JDog Junk Removal & Hauling, the company has become a nationally recognized brand for many reasons. This junk business looks a little different, for one. When a customer hires JDog, the workers that show up are not just your average employee. They are veterans, donning camo pants and sharp-looking JDog embroidered shirts. The veteran workers arrive on time (which means early), are always polite and refer to customers as “ma’am” and “sir.” The experience is nothing like anything the majority of customers have ever seen. And it all started as a way to save the Flanagan family from financial ruin.
“We started [JDog] in March of 2011 and really it was out of desperation,” Tracy shared with a laugh. She explained that her husband had always been a successful entrepreneur but when the financial crisis hit in 2008, they lost everything. After filing bankruptcy, the Army veteran and his wife had to quickly figure out how they would make it. Unable to even get a sit down interview for a job, Jerry went back to the drawing board to create another business. This time, something he felt would be recession proof. JDog Junk Removal and Hauling was born.
“Jerry started doing a couple of jobs. The phones were ringing and he always showed up early because when you are military, that’s what you do. If you are on time, you are late. He just worked like he does – military style, ” Tracy explained. She shared that customers were stunned by the work ethic and kept asking him where it came from. When they finally found out Jerry was an Army veteran, they encouraged the family to advertise it.
“We put veteran owned and operated on all of our stuff and it was a home run. People wanted to use me because I was a veteran,” Jerry said. The response was overwhelming. They both quickly realized that Jerry couldn’t physically do every single job. But they didn’t want to hire just anyone. They wanted veterans.
Jerry went down to the local VA hospital and met with the director, who discussed the Compensated Work Therapy program with him. The veterans in the program had all been in combat and were struggling with drugs and alcohol, unable to get jobs. “I’m like, bring them to me,” he said. Both Jerry and Tracy were troubled by the reports of high unemployment among veterans. They knew this was a way they could impact those numbers.
“It was the most rewarding experience, to be able to make a difference in a veteran who came back and is struggling and just needs a company or an employer to give them a chance. Not only did we give them a chance, we embraced them. We understood the value of what they brought,” Tracy explained.
When she shared the idea of franchising with Jerry, he was understandably nervous given their past experience with bankruptcy. But Tracy just knew they had something special. “I said, ‘We have to help these guys. We have something here that can give a veteran the opportunity to control their own destiny and be in business for themselves and wow, how many veterans can they hire? How many lives can we affect? We have to do this.’”
A few franchises later, they wanted to go even bigger. After partnering with a capital equity firm, the sky was the limit. “My goal is to get every single zip code in the United States to have a JDog brand,” Jerry shared. He shared that the company is committed to eradicating veteran unemployment.
In 2016 they signed an agreement with the VA Central of Washington. JDog is now connecting new franchises with VA clinics all over the country that have Compensated Work Therapy programs. “It’s a snowball effect and has just been amazing,” Tracy said.
Not only is JDog supporting veterans, they are embracing military spouses too. “I’m proud to be able to be a resource and mentor to them. We have a JDog spouse community and I have a spouse buddy program too,” she shared. “We are offering a culture and mission; it’s so much more than a business.”
In 2019 they took it a step further and created the JDog Foundation, a nonprofit dedicated to serving the military community and supporting their needs. Tracy and Jerry hope to impact positive change and support the needs of those who they feel sacrifice so much. “The company is based on people, purpose and patriotism. It’s really simple,” Jerry said.
Through hardship and what seemed like endless challenges, Tracy and Jerry Flanagan created a unique business idea that blossomed into a beacon of hope for veterans. At JDog there is welcoming space for them to be honored, valued and for them to do the same for others. One veteran at a time.
Phyllis Newhouse is used to shattering glass ceilings. As a woman of color working in national security in the Army, Newhouse broke all sorts of barriers. She’s doing it again, this time with her award-winning and innovative cyber security company.
Growing up as one of 11 children, discipline was a must in her home. Newhouse jokingly said her house prepared her well for the military. “I grew up during the Civil Rights Movement so drive, determination was important. I took that with me to the military. That enhanced what I already had as a foundation,” she explained.
When asked what drove her to service, Newhouse laughed. She explained that her first introduction to the military was being awed by a chance sighting of Air Force women in flight suits. “I remember seeing these women in uniform and saying, ‘Wow look how powerful they look.’ From that day, I never got the image out of my mind and thought those women were superheroes,” she said. That moment was the deciding factor for her to enlist.
Newhouse took her oath of enlistment on Veterans Day in 1977, beginning a career that would span 22 years. She became passionately focused on national security and protecting the assets of the United States. She worked her way up to eventually establishing the Cyber Espionage Task Force within the Army. But when she was offered a senior level position, she turned it down – deciding instead to retire and create her own company. Xtreme Solutions, Inc. was formed in 2002 and is now located in 42 states with 40 percent of its workforce made up of veterans.
In 2017, Newhouse received the Ernst & Young Entrepreneur of the Year award in the field of technology. She was the first woman to receive the honor.
Despite undeniable success, Newhouse found herself wanting to do more. She also didn’t want to be the first or only anymore. A passionate advocate for women in business, Newhouse wanted to support women in a bigger way. A partnership with Academy Award-winning actress Viola Davis led to forming ShoulderUp, a nonprofit completely dedicated to supporting women in entrepreneurship.
Newhouse and Davis recognized that it was connection that could pave the way for women everywhere. “What we realized is that no matter what industry we were in – as women we were always able to identify with a part of each other’s stories. We have a stronger connection, regardless of our backgrounds or foundation,” she explained. “We wanted to use our economic power and our platform to create change and empower women around the world.”
By opening the door for other women, Newhouse knew it would lead to positive impacts all around, even for those doing the mentoring. By giving advice woman-to-woman in ShoulderUp circles, the organization has been able to bridge a gap and assist women in reaching their greatest potential.
Newhouse herself credits her time in the military as transformative, sharing that it absolutely made her who she is today and created a foundation for success. She also recognizes that it imparted vital leadership abilities she’d need to become an entrepreneur. “I think veterans make the most incredible entrepreneurs. We always say in the military that there is a difference between a good leader and a great leader. If they were great they have the confidence to know that they still have the ability to serve, but serve in a different capacity…You can do things that still have purpose,” she explained.
WATM spoke to Newhouse on election day — arguably one of the most critical days in America. Asked what issues she was focused on lending her voice and advocacy efforts to the most, she didn’t hold back. “I think about, how did we get here – with so much divisiveness in this country. No matter what side of the fence you are on, we serve one America. Veterans and military folks go off to serve this country, one country. I want to focus on how we bridge the gap and work together in America as one,” she explained.
Newhouse expressed that veterans often feel like they are invisible and don’t matter. It’s something she wants to change. “We need to build America again. We have to do it together and that’s why I am working on the Honor2Lead project. It’s getting people who know how to serve, to serve again,” she said.
It’s that passion for service that Newhouse feels will change the world. When asked what advice she would give transitioning veterans, she was quick to answer. “I challenge those in the military community to live up to their God-given potential,” she stated. “Go find something that you can impact because great leaders can make incredible impact.”
Phyllis Newhouse is living proof of that … and she’s just getting started.
Elaine Rogers has been leading the USO-Metro in the Washington DC area since 1977 and has grown it to the largest USO affiliate in the world. Her dedication to the military community has made her a pioneer for social services. And she’s not done yet.
Rogers was born to a father who served with Patton during World War II. It was his service that inspired her. “I’ve always had that passion for the military. When Vietnam fell they had just set up camps in the United States as I finished college. I worked in one of those camps for the American Red Cross, alongside the military and our State Department. Then someone told me about a job at the USO,” she explained.
Rogers took a chance and a trip to D.C. and was hired on the spot. She worked alongside Bob Hope and after only a year of being a program director, she was made the president of USO-Metro. “When the draft stopped and the all-volunteer force came in, all of a sudden there were families coming in, too. We were the first USO to actually start family programming and really help spouses as they came into the military. I am so proud of that,” Rogers said.
What followed was a complete change from what the USO had been known for — Saturday night dances and entertainment. “We became a true social service organization. It was very difficult in the beginning because the people running the military didn’t understand what family programming was,” Rogers explained. “It was also difficult to raise money because the Vietnam war was so unpopular, so getting people to give money to an organization that served the military was challenging.” But, she persisted – deeply believing in the USO’s potential.
Rogers worked hard to get permission to put USOs on installations, a feat that would change the scope of the organization’s ability to directly serve those in uniform and their families. “We started doing heavy outreach and continuing to grow programs. Our entertainment has never gone away but it’s a very small piece of what we do now,” she shared. When the attacks of 9/11 occurred, her USO was poised as a first responding organization, welcoming thousands after the plane hit the Pentagon. “We were literally working with the military to figure out what our USO could do and how we could house all the families.”
As the War on Terror began, the USO-Metro began supporting the wounded and their families – a task they were ready and able to do, with honor. Almost 20 years since then, they are still caring for the fallen, wounded and their families. The comfort and support offered to the military community is no small gift. It’s a blessing that has changed and impacted countless lives.
The USO has grown in spades since the early days, working hand in hand with the military. Watching the change has been a beautiful experience, Rogers shared. “I’ve had the experience of watching the first female commander of Walter Reed. The first woman who became a Master Chief Petty Officer. Witnessing the evolution of the military – especially for the women – has been amazing and really something to watch,” she said.
When Rogers was named one of the Mighty 25, she was shocked. “I always feel guilty because I don’t feel I deserve anything. I have the best job in the world,” she said. “What better could you do? I get to meet heroes every day!” She was also quick to say that without the USO’s incredible volunteers, they wouldn’t be in existence. In the USO-Metro area alone, there are over 1,200 volunteers willingly giving their time.
Despite an impressive career that has spanned over 40 years in the USO, there’s no end in sight for Rogers. With her innovation, dedication and tireless belief in service, she’s changed the landscape of giving back to the military. She’s been asked numerous times if she’s tired yet, which makes her laugh. “I tell people no – I am more energized today than I’ve ever been,” she said with a smile. Rogers encourages people to find the things that bring them joy and purpose. Then, never look back.
When Jennifer Campbell was selected for 2020’s Mighty 25, it came as a complete shock. “It was a genuine surprise,” she shared with a laugh. Considering everything she’s accomplished with her health advocacy efforts, Army service and now, leading the Hollywood American legion as its Commander, Campbell was an easy choice.
Campbell is only the second female in the Hollywood post’s 100 year history to lead as its commander. Not only does it surprise a lot of people, but many often don’t realize or think she is a veteran herself, assuming instead she is the daughter of one. She is quickly changing perceptions and shattering barriers.
Not only is this post paving the way in leadership, its membership is much different than the average American Legion. The Hollywood post has more post 9/11 veterans than any other era combined. “We’re very fortunate that we’re not the stereotypical American Legion. There’s so much culture and history to draw upon but it’s also so motivating to see young people want to get involved,” Campbell explained.
She was quick to admit that she didn’t know much about the American Legion when she was asked to join. But after hearing good things from a friend, she went to an event. She quickly dove into volunteering her time and serving, something she was deeply familiar with as an Army veteran and had always enjoyed. It wasn’t too long after that when she stepped into the leadership position. “I never in a million years thought I would be doing this. But all you have to do is care. Get involved and serve,” Campbell said.
Military service was something she was familiar with growing up. Her father served in the Navy as did many other family members. “I was motivated and excited to do it [join the Army]. I wanted to show that I could do it just as well as any of the guys. When I called my dad to tell him I joined I am sure he said ‘What!’” Campbell shared with a laugh. After serving four years in the Army, she went on to earn her Master’s in nutrition and became a personal trainer.
She has been a vocal advocate of health and wellness, especially for America’s veterans. Campbell wants to help motivate people to be their best selves both outside and inside. “Veterans have a 70 percent higher likelihood of developing obesity than the general public, that’s something I really want to focus on. How to take care of yourself and your family,” Campbell explained. She does this through her personal training, speaking and nutrition coaching.
She has enjoyed life outside of the military, finding her purpose and passion within her industry and volunteerism efforts. “I know a lot of people when they exit the military, it’s still all about that. But for me, it doesn’t define me completely. It has definitely shaped me in what I’ve learned about what I will and will not put up with as far as leadership and being squared away,” Campbell explained. “It has been a massive part of my growth and expansion in leadership.”
While she recognizes that her leadership position in a traditionally male led organization is unique, she doesn’t want it to be. “I want people to understand that this isn’t just a man’s game. There are so many powerful women in leadership that have incredible drive and ability to problem solve in a way that is very different,’ she stated. It’s her hope that her story will resonate and spark others to step forward.
For those looking for a way to stay healthy and motivated in a purpose filled life – she was quick to say people need each other in order to be successful. “Find a base. Find people who you can challenge and together you can do a lot of great things. The more that you can engage your friends, family and colleagues the more you will stick with something – especially a higher calling or purpose,” Campbell said. “When you get to be a part of a team and serve yourself, your family or your community – those are the things that will help you really make an impact and difference.” One thing Campbell really hopes to see in the future is more young veterans and especially women in leading roles. “There are so few women in leadership and it takes that person to demand to be included and heard,” she said. She is encouraging them to be the person who bridges the gap and makes people notice them, saying it isn’t enough to get a seat at the table – it’s what you do when you get there that matters, too. Campbell’s advice is simple: step up and make your voice heard.
In politics, business, advocacy, and media, there are veterans on the American landscape who have the potential to make a big difference in the months ahead. Some of them are well-known; many of them are not (but should be).
The editors of We Are The Mighty looked across the community and created a diverse list of veterans who continue to serve in a wide variety of high-impact ways. Here are The Mighty 25:
WILLIAM MCNULTY — Managing Director, Team Rubicon Global
William McNulty is a former Marine infantryman who later transitioned into the intelligence community. In 2010 he assumed a new mission with what would eventually become Team Rubicon, a non-profit disaster relief organization he co-founded with fellow Marine Jake Wood.
Since then, Team Rubicon has grown considerably. The permanent staff now oversees some 16,000 volunteers who deploy wherever disaster strikes. Late this year, McNulty stepped back from the main organization to focus on an ambitious project to take TR international.
In 2015, with McNulty now managing director of Team Rubicon Global, look for greater impact from the five-year-old organization as it expands to support relief efforts worldwide. This franchise approach will model Team Rubicon’s successes with American veterans and allow foreign military vets to continue to serve in their communities.
DON FAUL — Director of Operations, Pinterest
Annapolis grad and former Marine Don Faul got to his new job by way of Google and Facebook, a great training track for the task he faces as Pinterest’s head of Operations.
Faul is already making waves with his innovative approach to the site’s ad units, substituting the standard way of charging an advertiser per one thousand impressions for a model that charges by the amount visitors actually click on an ad – a huge benefit for the small businesses that frequent Pinterest. Faul’s leadership could make a big difference in Pinterest’s performance, and beyond that, in how social media is monetized next year and beyond.
JONI ERNST — Senator from Iowa
A day after winning the most contested Senate race in the country — a race punctuated by ads that showcased her talking about castrating cows — Maj. Joni Ernst showed up for duty with the Iowa National Guard where she’s served since 1993.
She now arrives in D.C. as the only female combat veteran in the Senate, and the Republican side of the aisle is ready to use that for all it’s worth. “It’s really good for our National Defense,” Iowa Senator Chuck Grassley told National Review Online, “having [Ernst serve] in the Senate will be good for all debate on national security.”
DAN BRILLMAN — Co-founder, Unite US
Along with co-founder and West Point grad Taylor Justice, Air Force reservist and tanker pilot Dan Brillman has figured out a way to leverage web technology to allow eligible parties to effectively navigate the “Sea of Good Will” — the 40,000 organizations dedicated to helping veterans that have historically presented a challenge because of their sheer number and dizzying overlap.
Brillman created Unite US, a website that uses “interactive, proximity-mapping technology” to match vets to the services they need – sort of like Yelp for the military dot-org ecosystem. If you haven’t used UniteUS.com yet, by the end of 2015 you will have.
SETH MOULTON — Congressman from Massachusetts
Seth Moulton’s reluctant entry into politics was spurred primarily by his experiences as a Marine across four tours during the Iraq War – a war he didn’t believe in. After getting his MBA at Harvard and working for a start-up for a while, he decided to run for Congress as a Democrat in Massachusetts sixth district.
He ultimately won the election after unseating a longstanding incumbent during the primary. The same work ethic, intelligence, and moxie that made him a Gen. Petraeus acolyte should serve him well on the Hill. If anyone has the pedigree and problem solving skills to get something done from across the aisle in a Republican-majority Congress, it’s Moulton.
BRIAN ADAM JONES — Editor-in-Chief, Task & Purpose
After an award-winning career as a Marine Corps combat correspondent, Brian Adam Jones honed his journalism chops at Business Insider, working as a reporting intern for the military section.
This year he joined (and helped launch) the HirePurpose blog “Task & Purpose” as editor-in-chief, and in short order his content choices and writing helped that website become a breakout property among a host of emerging military-affinity destinations.
And he’s just getting started; Jones is currently working on a political science degree at Columbia in addition to his gig at Task & Purpose. Make it a point to find his byline in 2015.
PATRICK MURPHY — Host of MSNBC’s “Taking the Hill”
Patrick Murphy was the first Iraq War vet to be elected to Congress in 2007, but his political career was short-circuited in 2011 when the Tea Party helped orchestrate his defeat in Pennsylvania’s 8th District, primarily because of his work in repealing “Don’t Ask, Don’t Tell.”
Murphy fell back into legal work until he was approached to host a new show on MSNBC. “Taking the Hill” is the only broadcast network program dedicated to military issues and veteran advocacy, and the show was just picked up for a second season. Look for bigger impact in 2015 as Murphy continues to find his voice as a host and gains more creative control over program topics.
PHIL KLAY — Author of “Redeployment”
The New Yorker said this about Army vet Phil Klay’s debut Redeployment: “The best literary work thus far written by a veteran of America’s recent wars . . . Klay’s fiction peels back every pretty falsehood and self-delusion in the encounter between veterans and the people for whom they supposedly fought.”
This year Klay was awarded National Book Award for Fiction — the first Iraq war veteran do so — and he was also named a National Book Foundation ‘5 Under 35′ honoree. Whenever he puts pen to paper going forward, his will be an important and credible voice on behalf of those who served during our most recent wars.
TOM COTTON — Congressman from Arkansas
Tom Cotton first came to the attention of conservatives when he wrote The New York Times a nastygram from the Iraq War because of a story the paper published that he believed hazarded the safety of his troops. Since that time he’s been shaped into a new breed of veteran politician: an anti-progressive in spite of his Harvard degree, one who’s Tea Party-friendly but whose views are shaped as much by reason as ideology.
A recent Atlantic Monthly article put it this way: “He unites the factions of the Republican civil war: The establishment loves his background, while the Tea Party loves his ideological purity.” That combo could be used to good effect – the kind that actually causes outcomes – as he continues to represent the people of Arkansas’ 4th District next year.
TM GIBBONS-NEFF — Reporter, The Washington Post
While working toward his undergraduate degree at Georgetown University, former Marine and Afghan War vet T.M. Gibbons-Neff has emerged as a high-impact writer with bylines in vaunted publications like The New York Times andThe Washington Post.
As an intern with The Post, Neff landed a significant scoop earlier this year with a story that revealed that Maj. Doug Zembiec, the “lion of Fallujah” who was killed in 2007, was actually working for the CIA at the time.
Gibbons-Neff is a guy to watch in that he shows a deft hand by leveraging his warfighting experience while remaining an objective journalist — a skill few possess who deign to cover the topics surrounding national security.
TULSI GABBARD — Congresswoman from Hawaii
Tulsi Gabbard deployed to Iraq with the Hawaii Army National Guard in 2004, and eight years later she was elected to represent Hawaii’s second congressional district. With a diverse background — she’s just 33, thereby one of just a handful of millennials in the House — and the first member of the Hindu faith to be elected to Congress. She’s also just one of two female combat veterans in office.
“I saw in Congress we had fewer veterans serving than had ever served before in our nation’s history and you have people making very important decisions about where and when our troops go into battle,” Gabbard told Yahoo News. As the Obama Administration continues to struggle with how to best counter threats like ISIS, watch how Gabbard leverages her war experience going forward.
TODD CONNOR — Founder, The Bunker
After earning his MBA, Navy veteran Todd Connor started to miss military life while working as a consultant, so he approached Chicago-based tech incubator 1871 with the idea of creating an effort dedicated to veterans.
The result was “The Bunker,” a group of entrepreneurs helping vets avoid the pitfalls of tech start-up life as they struggle to get their businesses off the ground – sort of like a friendlier version of the TV show “Shark Tank.” Connor has a vision of national dominance, and “The Bunker” detachments have sprouted up from Boston to Austin to Los Angeles.
ANU BHAGWATI — Founder, Service Women’s Action Network
Anu Bhagwati’s path to becoming an advocate on behalf of female service members started during her time in the Marine Corps where she weathered myriad examples of sexual harassment and found no quarter within the system designed to protect her and then found no justice when she attempted to go around it.
She channeled her frustration and anger into action in the form of the Service Women’s Action Network, a nonprofit organization that works to end discrimination, harassment and assault in the military. In short order Bhagwati’s clear voice and unflinching approach to SWAN’s mission has influenced policies at the VA and legislation on Capitol Hill. Look for her to keep the pressure up into the new year.
OWEN WEST — Director, Goldman-Sachs Veterans Network
Business Insider labeled Owen West as “the most badass banker on Wall Street” a couple of years ago, and his efforts since then have done nothing but reinforce that title.
West left his lucrative job at Goldman-Sachs three times to serve during the Iraq War. He defines “Renaissance Man”: Novelist and historian; triathlete, world traveler, and philanthropist. But perhaps most importantly, his day job as the director of Goldman-Sachs’ veterans networkunderwrites the impact of that program and ensures this generation of warfighters have a place in the halls of power on the south end of Manhattan.
DAWN HALFAKER — Board Chairwoman, Wounded Warrior Project
Dawn Halfaker was serving as a military police officer when she lost her right arm in an ambush in Iraq in 2004. Her employment struggles after being medically retired from the Army motivated her to start Halfaker and Associates, a consultant firm that specializes in government tech solutions.
She’s built the business with an eye on veteran hiring, and, in turn, used the lessons learned as a board member for the Wounded Warrior Project, specifically with WWP’s “Warriors to Work” employment program. “A lot of business leaders say they want to hire veterans, but don’t know ultimately how they can bring veterans in and empower them to be successful, given the cultural differences of the military,” Halfaker told The Huffington Post. Look for her to continue bridging that cultural divide in 2015.
ANTHONY NOTO — Chief Financial Officer, Twitter
Army vet Anthony Noto was named Twitter’s CFO this summer after shepherding the social media giant through its IPO, and he’ll need to channel the aggressiveness he used as a football player at West Point as the company attempts to, as the Wall Street Journal put it, “transform its mainstream presence into widespread adoption.”
Noto’s job this year is to diminish investor skepticism by growing Twitter’s user base beyond its already gigantic footprint – a suitable challenge for a former Ranger who honed his business chops at Goldman-Sachs and the NFL.
PAUL RIECKHOFF — Founder, Iraq and Afghanistan Veterans of America
The Iraq and Afghanistan Veterans of America marked a decade of existence in 2014, and the organization is showing no signs of slowing down going into next year. Under the leadership of the well-networked and media-savvy founder Paul Rieckhoff, IAVA championed the Clay Hunt SAV Act – legislation designed to combat the veteran suicide rate – at the end of the year, although the bill’s passage was singularly impeded by Sen. Tom Coburn.
As military vets continue to take their own lives at a rate of 22 per day, don’t expect Rieckhoff to give up on this issue in 2015.
GUY FILIPPILLINI — Co-founder and CEO, The Commit Foundation
Former Army intel officer Guy Filippellini co-founded The Commit Foundation to address what he saw as a fundamental flaw in veteran career transition programs he’d seen: One-size-fits-all approaches are largely ineffective.
The Commit Foundation’s mission statement is at once lofty and matter-of-fact: “[The foundation] creates serendipity for veterans by fostering mentorship, extending and growing professional networks, promoting familiar camaraderie, and setting the stage for inspiring moments.”
The foundation’s approach is different than most in that it’s focused on what Filippellini calls “small touch high impact efforts,” which means they focus on small numbers of veterans at a time and give each “sustained attention.” The veteran unemployment problem isn’t going away next year, but Filippellini’s foundation is poised to lessen it.
JOHN MCCAIN — Senator from Arizona, Chairman of the Senate Armed Services Committee
Senator John McCain returned to the spotlight at the end of 2014 when the Intelligence Committee’s report on CIA enhanced interrogation techniques hit the streets. “[The CIA] stained our national honor, did much harm and little practical good,” he said on the senate floor.
McCain also took over as chairman of the Senate Armed Services Committee this year, which could be sporty considering his criticism of wasteful spending and his currently rocky relationship with the Pentagon. With his unique ability as a Hill provocateur, 2015 could be an exceptionally bad year for weapons programs that are over budget and behind schedule.
ROBERT MCDONALD — Secretary of the Veterans Administration
Former Army Ranger Robert McDonald took the reins of the VA on the backside of a massive scandal that revealed administrative ineptitude at the agency had led to the deaths of more than 40 veterans.
McDonald was brought aboard primarily because of his experience as CEO of Proctor and Gamble, but also because he has more charisma than his predecessor, the phlegmatic Eric Shinseki. McDonald has already been more visible than Shinseki was, threatening to fire large numbers of entrenched bureaucrats and even making his cell phone number public. As more veterans transition to VA care next year, the pressure is on the new secretary to improve the way the agency has performed overall since 9-11.
JASON MANGONE — Director, The Aspen Institute’s Franklin Project
The Aspen Institute’s Franklin Project “envisions a future in which a year of full-time national service — a service year — is a cultural expectation, a common opportunity, and a civic rite of passage for every young American,”according to their website. Jason Mangone is a former Marine Corps infantry officer and the director of the project.
Although he served three tours in Iraq, he is quick to point out that he never saw actual combat and that service is not about that. “While those who bear the costs of battle carry a heavier burden, the rest of us can still rightly say we’ve served our country,” Mangone writes at The Huffington Post. “Serving my country means that I gave up the normal progression of my life — high school, college, work — to do something whose end was civic. The same could be said for the veterans of many other types of national service.”
In an era where the social contract is increasingly challenged by diverging political outlooks, economic circumstances, and cultural backgrounds, Mangone’s effort in leading the Franklin Project may ultimately design the road map toward preserving our national identity.
MAT BEST — Founder, Article 15 Clothing Company
Though Mat Best did five combat tours to Operation Enduring Freedom/Operation Iraqi Freedom with the 2nd Ranger Battalion, 75th Ranger Regiment, he’s best known for his collection of hilarious videos on YouTube. He’s doing something right: His videos that poke fun at military life have been viewed a whopping 13 million+ times.
Besides his videos, he’s also written on important topics like PTSD. Best is also the founder and president of Article 15 Clothing, a successful business selling everything from t-shirts to patches to branded coffee. While 2014 has been a huge year for the company, next year looks to be even better. Article 15 is launching their own whiskey brand and the team is scheduled to appear in major movies outside of YouTube.
TIM KENNEDY — MMA Fighter
Tim Kennedy is many things: Special Forces sniper, YouTube video star, and philanthropist. As if that weren’t enough, his main gig these days is a professional mixed martial arts fighter in the UFC.
Fighting since 2001, the 35-year-old Kennedy now has an 18-5-0 record in the UFC. In 2014, he had two major fights: a dominant win against Michael Bisping, and a controversial loss against Yoel Romero. (Kennedy maintains Romero cheated during the fight by sitting on his stool an extra 30 seconds before the final round).
Look for Kennedy to continue his rise in the UFC next year. Also keep an eye out for more of his hilarious videos, which are usually put together by Ranger Up.
MAXIMILIAN URIARTE — Creator, “Terminal Lance”
In 2010, then-Marine Lance Cpl. Max Uriarte launched “Terminal Lance,” a web comic that captures the grunt-level view of life in the Corps. Drawing on his time in the service — with two deployments to Iraq — Uriarte runs a 300,000+ fan-strong Facebook empire that drives readers to his site where he posts two new comics each week.
Now four years old, the strip has matured into a must-read for military personnel, while also making Uriarte a celebrity among Marines. His Terminal Lance brand helped him fund a successful Kickstarter campaign for a graphic novel he’s working on, which brought in more than $160,000. While he works on the novel — working title “The White Donkey” –Max also has plans to move into animation next year.
JAS BOOTHE — Founder, Final Salute
Jas Boothe was a captain who’d been in the Army for 13 years when she was hit with a double whammy: She found out she had cancer and her home in New Orleans was destroyed by Hurricane Katrina.
The single mother was suddenly homeless and unemployed. As she fought for her family and her dignity, she discovered there were many other female veterans suffering the same plight. She founded Final Salute to address the problem, and she created the Ms. Vet America event (don’t call it a “pageant”) to bring visibility to the organization. Look for more from Boothe and the Ms. Vet America event in 2015.
After their service, many veterans find ways to continue to make great strides across the nation and the globe — from the arts to politics to non-profit organizations. One of the great privileges we enjoy here at We Are The Mighty is that we learn about and meet veterans who are doing really incredible, meaningful and sometimes truly badass things, every day.
Each year, we have the honor of choosing The Mighty 25 — a list of veterans whose amazing accomplishments suggest they are poised for major impact in the coming year.
It’s always tough narrowing those who’ve really made an impression — veterans we want other veterans to know about — to a list of 25, because for every individual selected, there are several others who could easily take their place.
Certainly, there are veterans we’d be honored to highlight year after year. In order to keep things fresh, however, we try to cover a broad sweep of the veteran community and to highlight people we think our readers might like to track in the coming year. These are vets who make us proud, and we’re excited to follow their work as the year progresses.
In alphabetical order, The Mighty 25 of 2017 are:
1. Daniel Alarik — CEO Grunt Style / Alpha Outpost
Grunt Style sells unabashedly pro-military shirts and clothing to a veteran and civilian market proud to wear pride of service on their sleeve.
In 2016 Alarik started Alpha Outpost — a subscription box company for men with curated high-quality items focused on everything from cooking to survival.
Between these two companies, Alarik employs around 100 veterans, and his businesses are packed with patriotism and personality. But more than that, they’re kicking ass — just what we like to see from veteran-run businesses. Here’s to their bright and glorious future.
2. Lieutenant General (Ret.) David Barno — Distinguished Practitioner in Residence, School of International Service, at American University
Widely considered among the nation’s leading defense intellectuals, David Barno is a retired U.S. Army lieutenant general who commanded coalition forces in Afghanistan from 2003 to 2005. He is currently a Distinguished Practitioner in Residence at the School of International Service at American University.
Barno recently co-authored a ground-breaking analysis of military leadership principles that challenged decades of Army policy, and his work for War on The Rocks remains highly influential as our country grapples with persistent global conflict and a changing political climate.
Barno’s broad intellect, wide-ranging expertise, and undying commitment to a better Army inspire WATM to watch and learn from his continued impact.
3. Tim Bomke — Military Program Manager at Amazon
Tim Bomke is an Army veteran who was awarded a Bronze Star and Purple Heart and was medically retired in 2008 due to wounds sustained in combat in Iraq. After retiring, Tim went to work on the Department of Defense’s Troops to Teachers program, as well as the Army Continuing Education System aboard Joint Base Lewis-McChord.
Bomke is now the Military Manager for Amazon helping to lead their veteran and military spouse hiring initiatives. His work this year will help employ a multitude of members our community.
4. Bonnie Carroll — President and Founder, TAPS
Bonnie Carroll is one of the 2015 recipients of the Presidential Medal of Freedom, the nation’s highest civilian honor presented to individuals who have made especially meritorious contributions. Ms. Carroll received the honor, and is admired throughout the entire U.S. military, for her selfless leadership at the forefront of the greatest battle our military families ever fight: that of the ultimate sacrifice.
A retired Air Force Major and the surviving spouse of Brigadier General Tom Carroll, Bonnie is the founder and president of the Tragedy Assistance Program for Survivors, or “TAPS,” which provides much needed compassionate care, casework assistance, and lifetime round-the-clock emotional support for those affected by the loss of a service member.
A staffer in both the Reagan and Bush White Houses, Bonnie Carroll was appointed as the White House Liaison for the Department of Veterans Affairs in Washington, DC. Before that, however, Ms. Carroll’s own military career was one of distinction; Carroll retired as a Major in the Air Force Reserve following 30 years of service, including 16 years in the Air National Guard.
For her impactful, often life-saving work providing bereavement support for the families of our fallen, Bonnie Carroll has been recognized by the American Legion, the Department of Defense, and President Obama. We Are The Mighty salutes her, too.
5. Phillip Carter — Senior Fellow and Director of the Military, Veterans, and Society Program at the Center for a New American Security
Phillip Carter is a Senior Fellow and Director of the Military, Veterans, and Society Program at the Center for a New American Security. Carter’s research focuses on issues facing veterans and military personnel, force structure and readiness, and the relationship between civilians and military.
Carter served in the Army for nine years, including an 11-month deployment to Iraq as an embedded advisor for the Iraqi police in Baquba. In 2008, Carter joined the Obama campaign as the National Veterans Director; he went on to serve as a Deputy Assistant Secretary of Defense.
In addition to his military and government experience, Carter writes extensively on veterans and military issues for Foreign Policy, the Washington Post, and other publications, and serves on numerous boards and advisory councils in the veterans and military community.
Whether it’s working with donors and grantmaking organizations to help them understand the needs of veterans, leading research that informs policy change, or convening leaders poised to make a difference in the lives of veterans, Phil Carter’s influence is large and growing.
6. Mike Dowling — Producer, Author, Veteran Advocate
Mike Dowling, a U.S. Marine and Operation Iraqi Freedom veteran has dedicated his entire post-service life to his fellow veterans, servicemembers, and military families, and has become a much-admired leader of the greater Los Angeles veteran community.
Mike is a co-founder of the nonprofit Veterans in Film Television which serves as both a networking organization and a way for the film and television industry to connect with the veteran community working in it.
He also founded the LA Veterans Orientation, which helps connect veterans newly transitioning from service in the L.A. area and helped develop and lead VA The Right Way, an initiative supported by veteran, nonprofit and governmental stakeholders alike that seeks to give veterans a greater voice in the redesign of the VA and to help build 1,200 permanent veterans housing units on the Los Angeles VA campus.
Dowling served as Director of Community Outreach here at We Are The Mighty, and in 2017 is leaving to be involved in the production for a major network based on military subject matter he is passionate about. We can’t wait to see it.
7. Adam Driver — Actor, Arts in the Armed Forces Founder
Adam Driver is a Marine veteran who rose to fame on the hit HBO show “Girls,” and who skyrocketed after starring as the villain Kylo Ren in “Star Wars: The Force Awakens”, a role he’ll reprise in Episode VIII later this year. Driver’s impressive and growing film career has afforded him the opportunity to work with luminaries such as Steven Spielberg and Martin Scorsese.
In 2016, his performance in “Paterson” earned Driver critical acclaim and multiple awards. Coming soon, he will team up with Sylvester Stallone to star in the film “Tough As They Come,” based on the bestselling book by former Army Staff Sgt. Travis Mills, a quadruple amputee who lost his limbs in a roadside bomb attack during his third tour to Afghanistan.
Driver founded the nonprofit organization Arts in the Armed Forces, which performs theater for all branches of the military at U.S. installations domestically and around the world. As Driver’s star continues to brighten, so too does his commitment to helping veterans heal the scars of war and telling their inspiring stories.
8. Sen. Tammy Duckworth — U.S. Senator
Fresh off an upset victory over longtime Republican Sen. Mark Kirk, Army veteran Tammy Duckworth is on her way to the U.S. Senate with an eye toward giving former service members a greater voice at the national level.
Duckworth, a former Black Hawk helicopter pilot who lost her legs after a crash during combat in Iraq, previously served as a senior official at the Department of Veterans Affairs and as a U.S. congresswoman from Illinois’ 8th District. The Asian-American lawmaker has consistently charted her own political course, but with a laser beam focus on supporting today’s military and veteran community.
She’s passed legislation aimed at helping veterans have more access to mental health care and made it easier for vets to get civilian certifications for skills they acquired in the military. We’re looking forward to seeing what Senator Duckworth will do in Congress this year.
9. Ken Falke — Chairman and Founder, Boulder Crest Retreat; CEO, Shoulder 2 Shoulder
Ken Falke is a 21-year service-disabled combat veteran of the U.S. Navy and retired Master Chief Petty Officer. His first business, A-T Solutions, is internationally recognized for its expertise and consulting services in combating the war or terror. Ken is now the CEO of organizational improvement solutions company Shoulder 2 Shoulder, Inc.
Falke is also an innovator in the world of warrior care. In 2013 after Falke and his wife Julia witnessed first-hand the desolation and frustration the wounded experienced while spending time in military hospitals, they founded the exceptional Boulder Crest Retreat for Military and Veteran Wellness. Situated on a massive swath of pristine Blue Ridge Mountain land donated by the Falkes, Boulder Crest’s mission is “To provide world class, short-duration, high-impact retreats for combat veterans and their families”, in an environment “of healing that integrates evidence-based therapies, a safe, peaceful space and unparalleled customer service to improve physical, emotional, spiritual and economic well-being.” The Retreat has hosted more than 1,000 veterans and their loved ones looking to reconnect and heal after service, with all services provided for free.
Ken is also the founder and Chairman of the EOD Warrior Foundation, which provides financial assistance and support to active-duty and veteran wounded, injured or ill warriors, families of the wounded and fallen from the Explosive Ordnance Disposal community, and maintains the EOD Memorial.
Falke is passionate about educating our nation on issues regarding the long-term care of the returning military members and families who’ve borne the burden of our nation’s longest wars. We Are The Mighty salutes this exceptional veteran, businessman and philanthropist for his thoughtful, generous, family-centered and solution-oriented approaches to the unique challenges facing post 9/11 veterans and their loved ones.
10. Matt Flavin — President, Concord Energy Holdings, LLC
Matt Flavin is a former Navy intelligence officer who deployed with SEAL teams and previously worked at the White House as its first director of the Office of Veterans and Wounded Warrior Policy under President Obama. After leaving the White House, Flavin went into the private sector as a senior executive with energy-related businesses. He is currently the CEO of Concord Energy Holdings.
At only 29 when he became director of the Office of Veteran and Wounded Warrior Policy in 2009, Flavin was one of the youngest vets to earn a senior White House position and marked a generational shift in veterans advocacy at the highest levels of government.
Now at the helm of one of the fastest growing energy companies in America, Flavin has demonstrated through his tireless advocacy at the White House and his innovation in business that this millennial generation of veterans is poised for greatness.
11. Brenda “Sue” Fulton — Board of Visitors at West Point, Advocate for LGBT Equality in the Military
Sue Fulton is a graduate of the U.S. Military Academy’s first-ever co-ed class and is the first female and openly gay person to hold a position as a member of the West Point Board of Visitors.
Fulton has become a passionate advocate for the inclusion and rights of LGBT service members, and for women and people of color in the military. She is a founding board member of OutServe which provides legal assistance for openly gay service members and is a founder of Knights Out, an LGBT rights organization.
With her combination of fierce pride in her alma mater, the branch of service whose leaders it prepares and in the under-represented groups whose civil rights as soldiers concern her, Fulton strikes us as a military influencer to watch in 2017.
12. Dan Goldenberg — Executive Director, Call of Duty Endowment
Dan Goldenberg is a Naval Academy grad, Harvard Business School alum, and Air Command and Staff College graduate. He’s also a Navy captain with over 24 years of active and reserve military experience and the executive director of Activision’s Call of Duty Endowment.
Through the Call of Duty Endowment, Goldenberg’s helping veterans find high-quality careers by supporting groups that prepare them for the job market and by raising awareness of the value that veterans bring to the workplace. So far his organization has helped place more than 25,000 post-9/11 vets in jobs that average a more than $50,000 salary.
The Call of Duty Endowment has set a goal to help 50,000 post-9/11 vets find jobs by 2019. Goldenberg and his team are poised for an aggressive push in 2017.
13. Matthew Griffin and Donald Lee — Co-founders, Combat Flip Flops
As former Army Rangers with several Afghanistan tours behind them, Matthew Griff and Donald Lee saw a country filled with hard-working, creative people who wanted jobs, not handouts. Terrorist organizations would target people who couldn’t make ends meet, so Griffin and Lee created Combat Flip Flops as a way to help the people of Kabul, Afghanistan, create a sustainable economy.
Today, the company has expanded to Colombia, Laos, and Afghanistan, and they support charities like Aid Afghanistan for Education, which helps marginalized Afghans attend school. With the help of Combat Flip Flops, over 3,000 female students currently attend an AAE school. Additionally, some revenue from certain products is spent to clear 3-square meters of unexploded ordnance from a region rocked by long-term war.
We’ll be continuing to watch how Combat Flip Flops uses its double bottom line to help make the world a better and safer place.
14. Florent Groberg — Director of Veteran Outreach at Boeing, MOH recipient
A French-born naturalIzed citizen who joined the US Army in 2008 and went on to receive numerous awards, decorations and the Medal of Honor for his heroic actions in Afghanistan, retired Capt. Florent Groberg is now the Director of Veterans Outreach at Boeing, where he’s responsible for the company’s support of military veterans and their families. He’s a member of Keppler Speakers where he uses his experience to inspire audiences under the most adverse conditions.
He’s also an advisor at Mission 6 Zero, a leadership development company created by for U.S. special operators.
For the past year, Groberg has been helping his peers prepare for life after the military through his partnership with LinkedIn’s Veteran Program, in which the veteran community connects, networks, and grows professionally via the powerful LinkedIn platform. A passionate advocate for the veteran community, Groberg’s every public appearance emphasizes education, transition planning and career development, all of which is inspired by the love and memory he has for those who gave their lives on the day for which his actions have been so prestigiously honored.
And for those so inspired, check out Capt. Groberg’s moving interview with Stephen Colbert last year. Many of the female veterans we know are hoping to hear him speak a little more French in the coming year.
15. Dr. Anthony Hassan — CEO and President, Cohen Veteran Network
Dr. Anthony Hassan is a retired Air Force officer with over 30 years of leadership, mental health, and military social work experience. As the CEO and President of the Cohen Veterans Network, he’s in charge of spearheading the organization’s mission to improve the mental health of veterans across the nation.
Hassan lead one of the first-ever Air Force combat stress control and prevention teams embedded with Army units during Operation Iraqi Freedom in 2004. His groundbreaking work in military mental health and substance abuse treatment has paved the way for a variety of military medical innovations and programs.
With his work for the Cohen Veterans Network, Hassan is establishing 25 high-quality, free or low-cost outpatient mental health clinics in cities throughout the country. Additionally, Hassan continues to lead efforts to advance the mental health treatment profession through funded research initiatives and training programs to improve care within the network and beyond.
We’re rooting for Hassan’s success in 2017 as it lifts our community and improves the lives of veterans and their families.
Jaslow was previously Chief of Staff for Illinois Democrat Rep. Cheri Bustos and was the Press Secretary for Virginia Democrat and former Navy Secretary Sen. Jim Webb.
IAVA has quickly become one of the nation’s top veterans advocacy organizations, and Jaslow’s political experience on Capitol Hill and her recent military service will surely help continue her organization’s fluency in the issues facing the post-9/11 veteran community.
Jaslow is an up-and-comer and is someone we’ll definitely be watching as IAVA works to help recent vets navigate their post-service lives.
17. William McNulty — Co-Founder and CEO, Team Rubicon Global
Marine Corps veteran William McNulty is CEO of Team Rubicon Global, the disaster response organization he co-founded after the 2010 earthquake in Haiti, which offers veterans around the world opportunities to serve others in the wake of disasters. McNulty has worked in support of the Defense Intelligence Agency, the Under Secretary of Defense for Intelligence, and the National Security Council’s Iraq Threat Finance Cell. Among the vast community of veteran-serving nonprofits, McNulty is broadly admired for his success in scaling the Team Rubicon model internationally.
McNulty also serves on the Board of Directors of Airlink Flight, an international non-profit organization that connects commercial airlines with humanitarian initiatives, and on the Advisory Board of the Truman National Security Project, a policy advocacy organization that encourages the use of diplomacy, free trade, and democratic ideals to help resolve complex international challenges.
From Team Rubicon deployments with Prince Harry in Nepal to bringing veterans together with POS REP, 2016 was a busy year for McNulty, and we’re excited to see what his veteran service organizations have in store for 2017.
18. Donny O’Malley — Founder and President, VET Tv
Danny Maher, a combat Marine veteran, goes by the stage name Donny O’Malley and is the founder of Irreverent Warriors (home of The Silkies Hike) and now VET Tv, the first video channel created by and for post 9/11 veterans. O’Malley’s mission for VET Tv is to create high-quality, targeted entertainment for the veteran community that is therapeutic in order to promote camaraderie and prevent veteran suicide.
After a successful crowdfunding campaign, VET Tv is off and running, producing content “by bloodthirsty veterans and made for veterans with dark and twisted humor.” Their programming plan is laid out on their website and quite frankly, we’re subscribing to see what they come up.
19. Range15 Crew — Producers and Cast Members from the Feature Film
While some of these cast members (Mat Best, Nick Palmisciano, and Evan Hafer) have been highlighted in previous years for their successful veteran-owned and run companies, this band of brothers brought humor and in many ways a form of therapy to our community in a way that no other film has. Here’s to hoping it’s one of many to come.
20. Rob Riggle — Actor, Comedian
Rob Riggle is an actor, comedian, and Marine veteran. Riggle retired from the Marine Corps Reserves as a Lieutenant Colonel in 2013 after serving for 23 years, 9 of which he served on Active Duty and 14 more in the Reserves. Despite his growing career on screen, Riggle served as a pilot, Civil Affairs Officer and a Public Affairs Officer across numerous deployments to Liberia, Kosovo, Albania and Afghanistan.
Of his decision to finally retire, Riggle has said, “I may have retired from the Marine Corps in 2013, but you never really stop being a Marine” — a statement borne out by his Iraq tour with the USO. In the years since, Riggle has done his part to advocate for and raise awareness of our veterans, attending numerous events that support our military family and most recently, co-hosting the first Rob Riggle InVETational Golf Classic with We Are The Mighty, to benefit the Semper Fi Fund.
Rob Riggle’s star continues to rise. He’s best known for his work as a correspondent on Comedy Central’s “The Daily Show” from 2006 to 2008, and as a cast member on “Saturday Night Live” from 2004 to 2005, despite still being in the Reserves at the time! Riggle’s also beloved for his comedic roles in numerous television shows and films. This year, we look forward to Rob debuting his own series on TBS.
21. Mark Rockefeller — CEO/Co-Founder of StreetShares
Mark Rockefeller is an Air Force veteran who later transitioned into a law career to help veterans secure financing for businesses and protect against predatory lending. Early in his post-Air Force career, Rockefeller worked on a pro bono micro-finance project in Africa which inspired him to help establish StreetShares, Inc.
StreetShares uses a combination of technology and social networking to obtain financial services for the military and veteran communities and to help veterans build businesses.
As the company puts it, “we’ve got red, white and blue running through our veins.”
As more veterans leave the service and look for innovative ways to enter the workforce, groups like StreetShares are poised to make a major impact on helping veteran-owned businesses become a larger part of the American economy.
22. Vincent Viola — Secretary of the Army (Select)
Vincent Viola is the epitome of a self-made man. An Army veteran of the 101st, Viola has a Juris Doctorate from New York Law School but chose to focus on becoming a businessman rather than practice law.
In the course of his civilian career, Viola made his fortune by focusing his efforts on the oil industry. Viola has created a number of businesses in the tech, oil, and financial industries, among others. He currently owns the Florida Panthers.
After 9/11, Viola founded the Combating Terrorism Center, an academic institute that studies the terrorist threat and provides education towards mitigating it. He is President Trump’s nomination as the Secretary of the Army.
With an increasingly tumultuous world and an Army poised for big changes, we’ll be watching as Viola takes takes charge of America’s largest service and shapes it for the future.
23. Kayla Williams — Director of VA’s Center for Women Veterans
Williams was previously a project associate for the RAND Corporation and is the author of “Love My Rifle More Than You: Young and Female in the U.S. Army,” a memoir about her experiences negotiating the changing demands on today’s military.
Kayla is a White House Women Veteran Champion of Change, a Truman National Security Project Fellow, and a former member of the VA Advisory Committee on Women Veterans.
As the principal advisor on female veterans issues to the Secretary of Veterans Affairs, Williams will play a big role in shaping the policies, programs, and legislation that affect an increasing population women veterans in the coming years.
24. Eli Williamson — Co-Founder and President, Leave No Veteran Behind; Director of the Veterans Program for the Robert R. McCormick Foundation
An Iraq and Afghanistan war veteran, Williamson was an Arab linguist and worked with Army Special Operations psychological operations teams.
After his time in the Army, Williamson created the non-profit Leave No Veteran Behind to invest in veterans and help build better communities through employment training, transitional jobs, and an educational debt relief scholarship. Williamson was also recently named as a member of the new Obama Foundation’s Inclusion Council.
With a strong influence in the minority community and a business outlook that believes “veterans are not a charity, but a strategic social investment,” Williamson embodies the spirit of We Are The Mighty, and we look forward to many great things from him in the year ahead.
25. Brandon Young — Director of Development, Team RWB
Brandon Young is the Director of Development at Team Red, White, and Blue. An Army veteran, Young joined the military before 9/11 and served 11 years, mostly conducting Special Operations missions in support of the Global War on Terror.
Brandon is a speaker and contributor on podcasts and the Havok Journal where he shares his myriad experiences while in the service. His aim and sincere hope is to “give words to the voiceless who are struggling to find them; or the courage to say what’s really on their hearts.”
Young’s primary focus with Team RWB is to develop and maintain strategic partnerships and identify growth opportunities that ensure the success of the nonprofit’s programs. He recently handed over the Denver RWB Chapter where in the past two years he helped grow membership from 400 to 1,200.
Within the worlds of politics, business, advocacy, and media there are veterans who continue to serve in a wide variety of ways. Men and women who once fought the nation’s wars now shape the American landscape by doing everything from building cars with 3D printers to creating fashion trends, from making major motion pictures to passing laws.
The editors of WATM (with inputs from a proprietary panel of influencers) scanned the community and came up with a diverse list of those with the highest impact potential in the year ahead.
Here are The Mighty 25 for 2016:
1. STANLEY McCHRYSTAL — Co-Founder, The McChrystal Group
After a legendary career as an Army special operator, highlighted by effectively re-organizing JSOC and leading the war effort in Afghanistan, General McChrystal accelerated into the normally pedestrian world of business consulting. The same drive that made him an effective leader has informed the McChrystal Group‘s innovative approaches to the problems facing their clients. The company’s offices outside of DC feel like those of a Silicon Valley tech startup rather than a traditional Beltway firm, more Menlo Park than K Street, and he’s aggregated a hyper-talented team — including a number of veterans — who are changing the way consulting is done. McChrystal also serves as the Chair of the Franklin Project at the Aspen Institute, advocating for a “service year” as an American cultural expectation. Watch for him to keep the press on there this year.
Seth Moulton’s reluctant entry into politics was spurred primarily by his experiences as a Marine across four tours during the Iraq War – a war he didn’t believe in. After getting his MBA at Harvard and working for a start-up for a while, he decided to run for Congress as a Democrat in Massachusetts’s Sixth District. His first year in office was punctuated by efforts to improve veteran health care through the VA. He also opposed attempts to block Syrian refugees from entering the country. Expect more impact from this veteran lawmaker as his comfort level goes up in 2016.
3. LOREE SUTTON — New York City Mayor’s Office of Veterans Affairs Commissioner
Retired Army Brigadier General Loree Sutton was appointed as New York City’s VA commissioner just over a year ago, and she hit the ground running, leveraging her experiences at places like the Defense Centers of Excellence for Psychological Health and Traumatic Brain Injury and the Carl R. Darnall Army Medical Center at Fort Hood to solve the immediate issues facing Gotham’s veteran community. Her approaches to resilience, using a “working community” model that scales problems at the lowest level, have proved very effective in dealing with issues like claims backlogs and appointment wait times. Her successes in 2016 could well inform how other cities better serve veterans going forward.
4. TM GIBBONS-NEFF — Reporter, The Washington Post
TM Gibbons-Neff served as a rifleman in 1st Battalion, 6th Marines and participated in two combat deployments to Helmand Province, Afghanistan before entering Georgetown University to pursue his English degree. He graduated this year and went from working as an intern at The Washington Post to earning a spot as one of their full-time reporters. As part of the Post’s national security staff, TM has reported on everything from the ISIS threat to the San Bernadino shootings. Watch for his reach to grow in 2016 as he continues to hones his already substantial journalism skills.
5. NICK PALMISCIANO — Founder, CEO, Ranger Up!
After serving as an Army infantry officer, Nick Palmisciano came up with the idea of creating a military-focused clothing company while earning his MBA at Duke University. He founded Ranger Up! in 2006, and since that time he has led the way in leveraging the power of user-generated content and social media to create a brand that is as much identity as apparel to the company’s loyal consumer base. Nick also walked the walk by deliberately hiring veterans to staff Ranger Up!. Watch for his star to rise this year with the release of “Range 15” — an independent horror-comedy produced in collaboration with fellow military apparel company Article 15 — hitting theaters in May.
6. MAT BEST — President, Article 15 Clothing
Article 15‘s motto is “hooligans with a dream,” and that atmosphere permeates all of the company’s products and productions. Mat Best brought the same attributes that made him an effective warfighter to the marketplace and those have made him a successful entrepreneur, but even more important to the military community is how his unapologetic brio has shaped attitudes around the veteran experience. Mat and his posse are the antithesis of the “vets as victims” narrative; these guys live life on their terms and that lesson has been prescriptive for legions of their peers looking for fun and meaningful ways to contribute at every level. Mat has meteoric impact potential this year as the star of the movie “Range 15,” which Article 15 co-created with Ranger Up!.
After graduating West Point and studying as a Rhodes scholar at Oxford University, Craig Mullaney served in the Army for 8 years as an infantry officer, including a combat tour in Afghanistan. After he got out he was on the national security policy staff of President Obama’s 2008 presidential campaign. He also served as the Pentagon’s Principal Director for Afghanistan, Pakistan, and Central Asia Policy and later on the Development Innovation Ventures team at the U.S. Agency for International Development. He is the author of the 2009 New York Times bestseller The Unforgiving Minute: A Soldier’s Education. This year he’ll continue his influence in his role as strategic partnerships manager at Facebook, and among his duties is convincing global influencers and business executives to maintain personal Facebook pages.
8. DAVID CHO — Co-founder, Soko Glam
This West Pointer and artillery officer took his Columbia MBA and joined his wife in the cosmetics business. Their company, Soko Glam, specializes in introducing Western customers to Korean cosmetics, beauty trends, and skincare regimens. David’s wife Charlotte Cho scours the market for the best and most trusted selection of products to bring to the U.S. while he handles the details around the business including biz dev and accounting. Together they have built Soko Glam into an international player in a very short time. Soko Glam also contributes to the veteran community by donating a percentage of profits to the USO.
9. SARAH FORD — Founder, Ranch Road Boots
Texas born and bred, Sarah Ford was a Marine Corps logistics officer who served in both Iraq and Afghanistan. After leaving active duty she received her MBA from Harvard and used that knowledge (along with a Kickstarter campaign) to launch Ranch Road Boots, a company founded on, as their website states, “love—for freedom, West Texas and a hell-bent determination to craft good-looking, well-made footwear.” Sarah continues to honor the branch in which she served; Ranch Road Boots donates a portion of all sales to the Injured Marine Semper Fi Fund.
10. TAYLOR JUSTICE — Co-Founder and Chief Business Officer, Unite US
Taylor Justice honed the grit he now brings to the business world during his days on the football team at West Point. Along with co-founder Dan Brillman, an Air Force tanker pilot, he’s created software that helps organizations to navigate the “Sea of Good Will,” the 40,000 organizations dedicated to helping veterans that have historically presented a challenge because of their sheer number and dizzying overlap. The Unite US site uses what the company describes as “interactive, proximity-mapping technology” to match vets to the services they need — sort of like Yelp for the military dot-org ecosystem. As the Sea of Good Will continues to grow in 2016, the demand on Unite US’s expertise is sure to increase.
11. BOB McDONALD — Secretary of Veterans Affairs
This year Secretary McDonald continued his attempts to leverage his successes in the private sector to solve the daunting problems facing the VA. As he promised at the outset of his tenure he has remained very visible, even going so far as to broadcast his cell phone number to large crowds during his speaking engagements. In 2016 watch for his leadership to be focused on the West Los Angeles VA campus where a recent settlement in favor of improving veteran healthcare in the region has introduced as many challenges as it has created the potential for real change across the entire agency. (For more on that issue check out vatherightway.org.)
12. MARTY SKOVLUND — Freelance writer and film producer
Marty Skovlund has made his mark in media by bridging the gap between compelling content and deserving veteran causes. His company, Blackside Concepts, spawned six subsidiary brands — all high impact — in only three years. The sale of Blackside in 2015 has freed him to focus on his third book and various film and video projects, including a show idea that involves veteran teams racing across the world for charity. With the luxury of bandwidth, watch for this talented former Ranger to continue to build his portfolio in 2016.
13. BLAKE HALL — CEO, ID.me
Blake Hall’s company, ID.me, first came to light among the military community as an easy way for veterans to verify their status to obtain discounts and services, but his ambitions live well beyond that utility. “We want to become an inseparable part of Internet identity,” Hall told The Washington Business Journal last spring. His strategy focuses on the twin prongs of identity: portability and acceptance, and if he continues his path of cracking those codes, ID.me has the potential to be ubiquitous in e-commerce, national security, and inter-agency coordination in 2016.
14. JIM MURPHY — Founder and CEO, Invicta Challenge
After serving as a Marine Corps infantry officer in Iraq, Jim Murphy earned his MBA at the University of Southern California. During his studies he interned at Mattel, and that exposure sparked an idea. The Invicta Challenge combines online gaming, action figures, flash cards, and graphic novels to create a one-of-a-kind learning experience. The prototype, called “Flash & Thunder,” profiles Turner Turnbull’s actions on D-Day, but it’s not just a history lesson. It’s an interactive leadership challenge that brings history to life. While the Invicta Challenge is a natural for school-aged audiences, its unique presentation could also prove effective around military centers of excellence. With more games in the hopper, 2016 could be a year where Jim shifts into the next gear.
15. JARED LYON — Chief Development Officer, Student Veterans of America
Jared Lyon went from a life beneath the waves as a Navy submariner and diver to a life of the mind as a student and academic. In the process of making that transition he became an ambassador for other student veterans. While the Post-9/11 GI Bill is arguably the best military benefit in history, trying to use it can present roadblocks — both academic and environmental — that can keep qualified veterans from earning their degrees. As Jared enters his second year on SVA‘s professional staff watch for him to continue to make life easier for those who’ve followed him back to school.
16. TYLER MERRITT — Co-founder, Nine Line Apparel
Tyler Merritt founded Nine Line Apparel with his brother Daniel, also a former Army officer. From the start Savannah-based Nine Line was built with a specific purpose in mind, as expressed in the company’s mission statement: “It’s about being proud of who you are, what you wear, and how you walk through life . . . We don’t apologize for our love of country. We are America’s next greatest generation.” After one of Tyler’s West Point classmates lost three limbs fighting in Afghanistan in 2013, Nine Line added a foundation that gives a portion of proceeds to severely wounded veterans and their families.
17. AMBER SCHLEUNING — Deputy Director, VA Center for Innovation
After five years and multiple tours to Iraq as an Army Engineer focused on counter-IED ops, Amber Schleuning returned to school to study post-conflict mental health. She’s held a wide variety of consulting and advisory roles with both public and private organizations including the Assistant Secretary of Defense for Special Operations and Low Intensity Conflict and COMMIT Foundation. As VACI‘s Deputy Director, Amber is in charge of building a portfolio of partnerships with creative, innovative, and disruptive organizations to ensure effective services are available to veterans.
18. NATE BOYER — Philanthropist, media personality
After multiple deployments to Iraq and Afghanistan as a Green Beret, Nate Boyer left active duty in 2012 and made the unorthodox move of returning to college to play football. His success as the Texas Longhorn’s long snapper led to a pre-season bid with the NFL’s Seattle Seahawks. Although he was ultimately released by the team, the exposure helped him with other elements of his Renaissance Man portfolio, specifically Waterboys.org, a not-for-profit dedicated to providing clean drinking water to remote regions of Africa. This year Nate is poised to increase his impact with “MVP,” an organization formed with Fox Sports personality Jay Glazer that partners professional athletes with special operators to deal with the common challenges of career transition.
19. BRAD HARRISON — Founder and managing partner, Scout Ventures
The same drive that got Brad Harrison through Airborne School and earned him his Ranger tab has served him well in the private sector. After honing his tech chops while working as AOL’s Director of Media Strategy and Development, he pivoted into the venture capital space where he’s been able to use his passion for technology, media, entertainment and lifestyle to assist fledgling businesses. His company, Scout Ventures, has quickly blossomed into one of the premier angel-to-institutional investment firms in New York.
20. BRAD HUNSTABLE — Founder and CEO, Ustream
Brad Hunstable started Ustream in 2007 to connect service members to family and friends, but his vision has grown since then to include everybody, everywhere. Ustream is now the largest platform for enterprise and media video in the world with clients including Facebook, NBC, Cisco, Sony, Intuit, NASA and Salesforce. Ustream’s product suite is evidence of a company that intends to be a tool for both broadcast networks and citizen journalists. As more and more organization turn to video for effective impact, look for this West Pointer’s company to grow even more in 2016.
21. JESSE IWUJI — Professional racecar driver
Jesse Iwuji started racing cars on a whim during his last semester as a midshipman at the Naval Academy, once Division I football was over for good. Since that time he’s moved up the ranks of American stock car racing, balancing time commitments at the track and juggling sponsors with his duties as a Navy surface warfare officer. Most recently he’s partnered with the Phoenix Patriot Foundation. “We dedicate each race weekend to a wounded veteran and his family,” he said. Jesse plans on getting out of the Navy at the end of his current tour to pursue bigger things as a NASCAR driver. He hopes to move up to the K&N Pro Series soon, driving a bigger car in front of bigger crowds. After that he wants to make it to the Xfinity series and, finally, the Sprint Cup.
Evan Hafer always cared about a good cup of coffee regardless of where his Army duties took him, even when serving with the Green Beret in a variety of hostile regions. He founded Black Rifle Coffee — a “small batch roasting” company — this year with a simple motto: “Strong coffee for strong people.” In a commerce ecosystem known more for hipster baristas and progressive causes than unflinching patriotism and weapons expertise, BRCC is unique. (It’s doubtful any other coffee company would call a product “AK-47 Blend,” for instance.) BRCC’s attitude has caught on with the veteran audience; look for more warfighting grinds as well as a growing inventory of merchandize with a similar type-A tone in 2016.
23. BRIAN STANN — President and CEO, Hire Heroes USA
Brian Stann has been labeled a “hero” in a couple of phases of his life, most notably when serving as a Marine Corps platoon leader in Iraq — actions that earned him the Silver Star — and winning titles as an ultimate fighter, including the WEC Light Heavyweight Championship in 2008. After announcing his retirement from the UFC in 2013 the Naval Academy alum assumed the role of President and CEO of Hire Heroes USA. Hire Heroes focuses on three different elements of the veteran hiring equation: empowering vets to find great jobs by building their confidence and skills, collaborating with military leaders and transition coordinators to build awareness of the company’s capabilities, and partnering with more than 200 companies, like Comcast and Deloitte, to find vets great jobs. This year Hire Heroes could emerge as the vet job board of choice as the company works to improve on its already impressive metric of 60 hires per week.
24. JEREMY GOCKE — Founder and CEO, Ampsy
There are veterans who work in the tech sector, and then there are veterans like Jeremy Gocke who carve the leading edge of the tech sector. After getting an “Accelerator Finalist” nod at SXSW in 2014, the West Point grad and former Army Airborne officer founded Ampsy to slow the rate at which content falls into what he calls the “social media abyss.” Ampsy has a suite of social aggregation tools designed to improve a brand’s reach across the Twittersphere by solving what the company website calls “a major leakage problem in the customer acquisition and retention funnel.” Look for Jeremy to continue to stay ahead of the digital pack in 2016.
25. JOHN B. ROGERS, JR. — CEO and Co-founder, Local Motors
Former Marine Corps infantry officer John B. Rogers, Jr.’s love of automobiles is only rivaled by his hatred of inefficient processes, which is why he created Local Motors, a company that uses Direct Digital Manufacturing (a.k.a. “3D printing”) to build cars. “Car manufacturers have been stamping parts the same way for more than 100 years,” he said. “We now have the technology to make the process and products better and faster by linking the online to the offline through DDM.” With the upcoming launch of the LM3D — the company’s first 3D printed car model — 2016 has the potential to be huge for Local Motors. Can you say “microfactory”?
Retired Air Force Colonel Pamela Powers planned to enjoy retirement as she transitioned out of military service in 2018. But life had other plans for her – like becoming the first female Deputy Secretary of the VA.
“I grew up in a small town in Minnesota,” Powers told WATM. “My grandfather served in World War II, but he was part of the generation that didn’t talk about their service. I didn’t know he was in the military until I was an adult.” She also had a great grandfather who served during World War I. “My uncle was the only one I knew at the time who was serving and he was stationed at the Air Force Academy in Colorado Springs.” It would be a visit with him that would lead Powers to an impressive career, spanning 30 years.
Applying and attending the Air Force Academy was easily the best decision she ever made, Powers shared. “It has really been an honor and a privilege to serve this great nation,” she said. It’s one decision that she’s never regretted and one that has created a ripple effect of unique opportunities both professionally and personally.
“The military instills skills like discipline and determination…This was really the foundation of my personal and professional success. I learned that I can be mentally strong and resilient. I also learned that I can pretty much withstand anything that comes my way,” she said with a smile. Powers also credits her time in the military with developing her leadership abilities. “The best leadership is authentic and servant leadership. Bottom line is, I think the military has shaped me into who I am today.”
One of Powers’ passions is serving and supporting women veterans. Powers shared that when she graduated from the Air Force Academy, her class was only the 10th to do so with women. “It was at a time of transition where the military was just starting to see women as an important part of the nation’s defense,” She explained. “I am really excited to see that population grow. As women, we need to be strong enough to believe in ourselves even when others around us may not. It’s also about inspiring other women.”
Powers has found that many female veterans don’t even think of themselves as veterans. One of her priorities with her role has been to educate and inform them of their benefits at the VA. “I want to make sure that our women warriors get the care and recognition that they deserve,” she explained.
Her own experience in a male-dominated military pushed her to work harder and be better, she said. Powers also stated that it helped her create deep resiliency and what she termed “grit.” She would need it, especially as she continued to shock people with her status as an officer. “I went to Army war college and my husband was a United pilot. It was halfway through the year and we were at a party together when [attendees] assumed he was the service member and I was the spouse,” she shared. Although she laughed, it wouldn’t be the last time something like that happened. “The culture is changing in the military and it’s just taking a little bit of time to catch up.”
When Secretary Wilkie approached her to come work for the VA as Chief of Staff as she was poised to retire, she said yes. But she didn’t realize that not even two years later she’d be its number two leader, by the request of the president himself.
She recognizes the significance of being the first female Deputy Secretary of the VA and it’s one she doesn’t take lightly. “I want to be in a room and not be the first or the only female. I want to be recognized for kicking butt and making things happen,” she said with a smile. Despite this, she knows it’s a unique opportunity. “I want women veterans to see that the number two leader of Veterans Affairs is a female. I feel an obligation to make sure their voices are heard and they are understood and respected.”
Prioritizing the needs of female veterans has been at the top of her list in her new role. “We’ve done a lot of outreach and several women veterans events to get the word out. But we are also listening to our women and how they want to be served,” she said. Through her and the team’s innovative efforts, they are seeing more and more women come to the VA to seek resources.
Powers also remains deeply passionate about modernizing the VA. “We’ve implemented a number of really important and critical change-modernizing efforts,” she said. With her leadership, the organization has focused on improving access to care for the nation’s veterans. “We’ve really seen the difference just in three years; trust in the VA has jumped 25 percent. We know we are on the right path.”
The positive change and deep impact Powers has made through serving her country — both in the Air Force and now as the second highest leader of the VA — cannot truly be measured. It is her hope that her story will inspire a new generation of servant-leaders ready to stand up and make a difference.
Naveed Jamali has worn a lot of hats. Veteran, intelligence analyst, diversity advocate, Editor at Large for Newsweek and if that wasn’t enough, undercover double agent.
“I am a child of immigrants but also someone who grew up post 9/11. It was the defining moment for my life,” Jamali shared. He was working at a university at the time and after the attacks, his role felt almost meaningless. “It felt very much like it was up to people who look like me to say we are patriotic.”
His father immigrated from Pakistan and his mother France, with them eventually meeting and marrying in New York City. Jamali wanted to become an Intelligence Officer for the Navy, but he didn’t get in the first time he applied. Although understandably let down by the denial, his recruiter wouldn’t let him give up. “He basically said apply again and show growth. True to form, my growth was I had this connection with the FBI. I thought if I helped them with the Russians, they would write a letter of recommendation for me to get in the Navy. So, I spent three years working undercover for them,” he explained.
His parents had worked alongside the FBI for years after discovering their bookstore was being used by Russian intelligence agents seeking hard to find government documents. When they retired, he used that connection to offer his services to the FBI. Jamali spent those three years luring Russian intelligence officers and being paid by them for what they thought were classified documents. It ended when Jamali was “arrested” and the diplomatic cover for that undercover Russian officer was blown. He co-wrote a book about the experience which is now being developed into a movie.
Although he loved his time serving and has enjoyed working with leaders since leaving the Navy Reserve after 10 years, Jamali doesn’t shy away from acknowledging the change and deep growth the military itself needs. “It is still very much an honorable profession, one that offers opportunity. But, we also have to come to grips with the fact that today of the 40 plus four star generals and admirals – there are only two who are Black. It’s not a slight on them, but we have to do better,” he explained.
“This year the Navy had its first Black [female] fighter pilot. It’s 2020 – we shouldn’t be having firsts. It should be so commonplace that we don’t even think about it but yet here we are. There are obviously barriers and reasons why; the first thing we can do is have an honest discussion about it,” Jamali shared. The military recently did away with having pictures being included in packages for promotion boards, a good step in the right direction he said.
But it isn’t just the military struggling with ensuring persons of color are represented in senior leadership. “As a person of color, I can attest to the fact that we are expected to work twice as hard with half of the return. It doesn’t mean that there isn’t opportunity, but clearly the numbers don’t lie…Do we really believe there just aren’t people qualified to rise to that level? Honestly, that’s racism. If you really believe there aren’t women or qualified people of color, that’s a problem,” Jamali said.
The lack of diversity also means minimal mentorship for those who are striving to rise, he said. Jamali highlighted the deep need for more seasoned professionals in any field to ensure that they are supporting those coming behind them. He himself continues to ensure he mentors others and advises them to then pay it forward. “I was really lucky to have some great mentors and people who pushed me along the way. Commander Julie Schmit was actually my recruiter for getting into the Navy. I want to say I am grateful for her help and incredibly proud of her career. It’s important to not only have these people but also acknowledge them,” he explained.
Jamali remains focused and deeply committed to increasing diversity both in the military and the civilian sector. But he’s also passionate about challenging citizens of this country to find their purpose and use their voices for good. “It’s really easy to use a hashtag or throw on a bumper sticker, but that isn’t activism,” he said with a laugh. “It doesn’t matter what you do. If you believe in something, go out there and do it. We all have the responsibility of ensuring the next generation is better off than us and more successful. Let’s commit to making sure that this country and this world is better.”
Chris Kaag is a second generation Marine veteran who, when faced with unfathomable adversity, refused to let it stop him. He’s spent almost 20 years trying to instill that same never-quit attitude in others, too.
Kaag describes himself as a lazy kid, but the military completely changed that. “Three months in boot camp totally changed my entire perspective on life and what I was able to accomplish. I never quit on anything,” he explained. He gives credit to his drill instructor, who wouldn’t let him. “We were on a four mile run at the end of boot camp and I was about to drop out when he yelled, ‘Don’t quit on me Kaag!’ It’s because of him that I didn’t stop. As I started to have issues later on in my life, that day was a defining moment for me.”
At 21 years old, Kaag found himself enjoying life and happily stationed overseas in Italy when everything changed. While out on a run, he noticed a drag in his feet. Doctors initially thought he had a tumor on his spine and immediately sent him stateside. “They sent me back to the states where I spent nine weeks at Walter Reed Hospital in DC. I was diagnosed with Adrenomyeloneuropathy, ” he shared.
The spinal cord disease is genetic, and unfortunately Kaag and his two younger brothers inherited the gene from their mother. “I sustained a head injury in the Marine Corps that they linked to my early onset of the disease. I wanted to be a Marine ever since I was seven years old, but unfortunately my Marine Corps career was done,” Kaag said.
He headed home to Pennsylvania to work things out, refusing to let his tight-knit family see how much this life change was impacting him. “The Marine Corps instilled that improvise, adapt, overcome – they don’t like excuses too much, so I basically figured it out. Everyone has their own challenges and crosses to bear and you can see mine now. But everyone can figure things out and live a fulfilling life,” Kaag shared. As the disease progressed, Kaag went from using a cane, to two canes, to having to use a wheelchair within just five years of his diagnosis with the disease.
Despite the overwhelming challenges and change, Kaag was motivated to be an example to others going through similar situations. “That’s the cool thing about veterans, we don’t lay down and give up,” he said. Kaag attended Penn State University, earning a degree in business but had difficulty finding employment.
So, he decided to hire himself. “I started Corps Fitness out of the back of my truck. I didn’t get to become a drill instructor, but now I had a chance to motivate and inspire civilians to get out there and do more than they thought they could,” Kaag said. Although meaningful, he wanted to do even more. In 2007, he founded IM ABLE.
Time spent in a Baltimore children’s hospital years before inspired the foundation. “I would see kids on breathing and feeding tubes in chairs and not able to do a lot of things. That made a huge impact on me. I wanted to provide these kids with a ‘normal’ childhood,” Kaag said. He shared a story of gifting a little boy with a hand operated bike, who was finally able to ride around with kids, completely transforming his life. Kaag had found purpose.
IM ABLE seeks to transform lives by removing obstacles for those diagnosed with physical, cognitive or behavioral challenges by being physically active and redefining what is possible.
“I’m trying to bring everyone on the same page. I want everyone to do the things they can do, but I also want people who are able-bodied to feel guilty as sh** that they are not doing as much as the guy in the wheelchair, riding around every day and working out,” Kaag admitted with a smile.
When asked if he would have responded to his diagnosis if he hadn’t become a Marine, he was quick to answer. “I really think the Marine Corps saved my life. It gave me that ability and that defining moment I needed. It comes to the point that you have to dig so deep in your soul to find out who you are and that’s what the Marine Corps did for me.” Kaag explained. “People look at me funny when I say this, but my diagnosis was the best thing that ever happened to me…I wouldn’t have been able to have had the impacts on people that I’ve had without it.”
Kaag felt compelled to bring that deep feeling of fulfillment to others. IM ABLE recently started Operation Lead From the Front, teaming up law enforcement and veterans with the youth the foundation serves. The results have been extraordinary.
Kaag shared a story about a Marine he knew who had been battling PTSD for four or five years. Kaag saw him at an event and invited him to come to one of his IM Fit classes. “I paired him with Robert, a youth with cerebral palsy using a walker. I told him, ‘It’s your responsibility to train him, get it done.’ I watched them for an hour; the connection was instantaneous,” Kaag recalled. Later that night he received a text message from that struggling Marine – the words were striking:
“That kid just saved my life.”
Kaag hopes that his story will challenge people to find their ability in the face of adversity. He also remains committed to reaching veterans, showing them a path to a purpose-filled life. Despite all the challenges Kaag has faced and overcome, his accomplishments and commitment to uplifting others is awe inspiring. And he’s just getting started.
To learn more about IM ABLE and how you can support its incredible mission, click here.