Now you can directly invest in hiring veterans – here’s how

When the opening bell at the New York Stock Exchange rang out on Monday, July 23, 2018, it was Chris Isola, head of Veterans Affairs at UBS, ringing the bell. You may not know who Chris is, but you will be interested in what he's bringing to the New York Stock Exchange: Veterans – and in a big way.

Isola represent UBS, an investment bank like many others on Wall Street, providing financial advice and other products to wealthy institutions, individuals, and corporate clients all over the world. The bank has indexed the price movements of certain companies' stock — companies with policies, practices, and outcomes that support the employment of American veterans.

From that index, you can now buy into an Exchange Traded Fund that supports the best companies that meet UBS' liquidity and stability standards while being the best example of military veteran employers. It's all based on Viqtory's Military Friendly employer rating.

In a world where both Main Street and Wall Street are increasingly removed from the wars and conflicts currently fought by the military, the economic powerhouse that drives America is working to create jobs and opportunities for the men and women who make the world's largest economy possible: U.S. military veterans.

"We believe this is an innovative way for investors to express their support for the veteran community," said Richard Cea, Executive Director of Exchange Traded Products at UBS. "This ETF provides investors with exposure to companies that recognize the value of our nation's veterans to the workforce."

ETFs are financial products that trade like common stock, complete with a ticker symbol, but is essentially a pool of different stocks owned by the fund. Investing in an ETF means you're buying shares of the pool of companies owned by the fund. The overall value of the pool is divided into shares.

In this case, the ticker symbol HONR represents the InsightShares Patriotic Employer ETF and the fund owns stocks in businesses that value veteran employees, based on Viqtory's Military Friendly employer reviews. The HONR fund also actively donates portions of its profits to veteran-related charities. Some of the stocks held by HONR include:

• Devon Energy
• Proctor Gamble
• Boeing
• Verizon Communications
• Coca-Cola
• IBM
• Walmart
• JPMorgan Chase Co.
• Honeywell
• Southwest Airlines
• T-Mobile US
• Starbucks Corporation
• General Mills, Inc.

So when you buy into the HONR fund, you're buying into a fund that supports only corporations who proved their mettle in hiring America's veterans, are genuinely good business investments, and will routinely give back to military-veteran oriented charities and nonprofits.

It's a small way of giving a buck to veterans while doing something good for your retirement portfolio.