BIRMINGHAM, Ala. – The Southwestern Athletic Conference (SWAC) and USAA have entered into a new sponsorship agreement making USAA the Official Military Appreciation Partner of the SWAC. As part of the agreement, USAA will have exclusive rights in the property and casualty insurance, banking, and life insurance categories. USAA’s sponsorship extends to the SWAC eSports league, and Football and Basketball conferences as the Official Insurance Partner of the SWAC serving military families.
“We’re extremely excited to welcome USAA to our family of sponsors,” said SWAC Commissioner Dr. Charles McClelland. “SWAC member institutions have a long and proud history of providing students with a wide range of educational, professional, and career opportunities within all branches of the United States Armed Forces. Several of our campuses currently offer ROTC programs while also serving as a significant recruiting base for the United States Military as a whole.”
As part of the sponsorship agreement, USAA will lead military appreciation efforts, as well as offer career advancement opportunities, extending to both students and alumni.
“USAA’s mission to support military and their families comes with the knowledge that the military community reflects the diversity of our own nation,” said Michael Dones, USAA Assistant Vice President, Brand Programs and Sponsorships. “By supporting the SWAC, one of the nation’s premiere HBCU conferences, we are demonstrating our commitment to serve this community, creating memorable military appreciation moments, conducting community outreach, and providing professional development, job and internship opportunities for students and alumni.”
“This partnership will have a positive impact on student-athletes who compete in football, basketball and eSports, and all students attending a SWAC member institution,” continued McClelland. “For decades, USAA has unconditionally supported the proud men and women that selflessly serve our country and we’re extremely excited to join those efforts. We look forward to a long and productive partnership.”
The USAA family of companies provides insurance, banking, investments, retirement products and advice to nearly 13 million current and former members of the U.S. military and their families. Known for its legendary commitment to its members, USAA is consistently recognized for outstanding service, employee well-being and financial strength. USAA membership is open to all who are serving our nation in the U.S. military or have received a discharge type of Honorable – and their eligible family members. Founded in 1922, USAA is headquartered in San Antonio. For more information about USAA, follow us on Facebook or Twitter (@USAA), or visit usaa.com.
About the SWAC
The Southwestern Athletic Conference (SWAC) is considered one of the premier HBCU conferences in the country and currently ranks among the elite in the nation in terms of HBCU alumni playing with professional sports teams.
Current championship competition offered by the league includes competition for men in Baseball, Basketball, Cross Country, Football, Golf, Indoor Track and Field, Outdoor Track and Field and Tennis.
Women’s competition is offered in the sports of Basketball, Bowling, Cross Country, Golf, Indoor Track and Field, Outdoor Track and Field, Soccer, Softball, Tennis and Volleyball.
Follow the SWAC
For complete coverage of the Southwestern Athletic Conference, please follow the SWAC on social media at @TheSWAC (Twitter), @TheSWAC (Facebook), and @TheSWAC (Instagram) or visit the official home of the Southwestern Athletic Conference at www.swac.org.