Everyone loves a good deal, and military veterans are no different. Plus, cable is expensive these days. So for veterans and the military, Comcast offers a $100 prepaid card back to its vet customers, along with a $25 Xfinity coupon. For a lot of companies, the discount would be as far as it needed to go. But the love Comcast has for vets is real – after all, the company was founded by a World War II-era Navy veteran.
Navy veteran and Comcast founder Ralph J. Roberts.
In the early 1960s, Navy vet Ralph J. Roberts purchased a Mississippi-based 1,200-subscriber cable company with his two business partners. The World War II veteran had come a long way from selling golf clubs and suspenders. He first became interested in the proliferation of TV broadcasting after using the proceeds of his suspenders business to buy over-the-air TV antennas which broadcast television to rural areas. Roberts eventually grew what started as a half-million-dollar investment into America’s largest cable company, Comcast.
These days, Comcast still remembers its founder’s Navy roots. The company is actively working to provide internet access to low-income veterans, hire a record number of veterans and their spouses in all areas of its operations, and support veteran-related initiatives in many, many areas.
In 2015, Comcast vowed to hire 21,000 members of the military-veteran community by 2021. This includes the spouses of servicemembers and veterans of all eras, not just the recent wars in Iraq and Afghanistan. Their dedication extends to members of the reserve and the National Guard, who, as Comcast employees, get more benefits when activated than what the laws of the United States demand. Comcast, while acknowledging it can’t hire every veteran, also helps other companies to hire more – by teaching them how to hire more vets.
The cable provider funds the Veterans at Work Certificate Program, a certification program for human resources professionals that teaches hiring managers why veterans make better employees and instructs them on how to find vets that fit their needs, all at no cost.
To further help veterans find work, Comcast has invested in bridging a digital divide by provide low-income veteran households with high-speed internet access, along with providing more than 100,000 home computers, and providing digital skills training to ensure their beneficiaries can properly utilize both. Since 2011, more than eight million people have benefitted from the generosity of Comcast’s Internet Essentials program and a further 9.5 million people have been reached through Comcast’s literacy training efforts.
But Comcast doesn’t stop there. While Comcast works in the world of digital internet and television, there are many, many areas where it doesn’t have a beachhead. To serve those areas, the company provides funding for special, military-related nonprofits to reach it for them. Since 2001, Comcast has given million in cash and in-kind donations to more than 265 veterans organizations whose missions are essential to the wellbeing and increased livelihoods of the military-veteran community.
The Military Influencer Conference brings veteran-oriented organizations together.
One of those organizations is the Military Influencer Conference, an annual event that brings together important and emerging entrepreneurs, influencers, creatives, executives, and leaders who are connected to the military community. the three-day conference focuses on delivering actionable insights from the stories of others and fostering an environment where people of diverse backgrounds and skill sets are motivated to forge legitimate relationships through conversation that lead to powerful collaborations.